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With the great diversity of marketing styles and strategies out there, it’s easy to lose sight of some of the fundamentals inherent to every strategy. Realistically, only a handful of principles are necessary for success in literally every marketing strategy out there. One of the most important is this: You have to know your audience, inside and out.
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I founded a community of marketing geeks called RISE and we just unleashed something wild and wonderful. In fact, it is astonishing, unique, surprising, and, well … amazing! It is The Most Amazing Marketing Book Ever. Before I PROVE to you that this is the most amazing marketing book, let me tell you how we got here. It’s an amazing story in itself!
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Small businesses rely on outreach to stand out from the competition, raise brand awareness , and achieve sustainable growth. However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. In this guide, we’ll explore various methods for measuring your small business’s marketing success.
It's no secret that AI is rapidly changing the marketing industry. In fact, our most recent State of AI survey found that 62% of marketing leaders and 66% of business leaders have already hired new employees to help leverage AI/automation tools. But what roles are marketing and business leaders hiring for exactly? Here's what we've found. AI Marketing Jobs AI Trainers Writers with AI Experience Digital Marketers with AI Knowledge What do AI-driven marketing jobs mean for marketers?
It's no secret that AI is rapidly changing the marketing industry. In fact, our most recent State of AI survey found that 62% of marketing leaders and 66% of business leaders have already hired new employees to help leverage AI/automation tools. But what roles are marketing and business leaders hiring for exactly? Here's what we've found. AI Marketing Jobs AI Trainers Writers with AI Experience Digital Marketers with AI Knowledge What do AI-driven marketing jobs mean for marketers?
Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? You’re not alone. In fact, more than 25% of small businesses are already using AI tools to support their digital marketing and automation efforts.
Welcome to the era of precision targeting! In the fast-paced marketing world, hitting the bullseye with your audience is the name of the game. But how do you ensure your message reaches the right people in a sea of digital noise? Enter artificial intelligence (AI) and its profound impact on customer segmentation.
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. The possibility of a nationwide TikTok ban in the U.S. has been swirling for a few years. While several states banned the app on government devices, Montana became the first state to ban the app on all devices last week.
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Question: Why have short-form videos become so popular in the past few years, and how can I use them for my social media? Move over software — there’s a new world eater in town. Short-form video snuck up on us, becoming the most consumed online content in a few years. It’s your best bet if the consensus is anything to go by — 85% of marketers say short-form video is the most effective format on social media.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
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It was a cool March day and I was sitting at my desk writing what was sure to be my next awesome blog post, when I heard my heater fan start up. A few seconds later the sound of a loud grinding made me look up, then all of a sudden it just stopped working. Now my heater was almost 20 years old, so I knew this day was coming. But now I had to find someone to install a new heater.
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The Google Search Console performance reports are currently significantly delayed, mine is now showing it is over 65 hours delayed. Typically, these reports are updated within 4 hours, so this is a significant delay. Google is aware. Google is aware of the delay and the team is working on fixing the issue. This is not uncommon, but a 65 or more hour delay is somewhat unusual for these Search Console reports.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
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