Tue.May 30, 2023

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7 ways to get to know your audience better

Martech

With the great diversity of marketing styles and strategies out there, it’s easy to lose sight of some of the fundamentals inherent to every strategy. Realistically, only a handful of principles are necessary for success in literally every marketing strategy out there. One of the most important is this: You have to know your audience, inside and out.

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AI's Impact on Customer Segmentation: Targeting the Right Audience

Aspiration Marketing

Welcome to the era of precision targeting! In the fast-paced marketing world, hitting the bullseye with your audience is the name of the game. But how do you ensure your message reaches the right people in a sea of digital noise? Enter artificial intelligence (AI) and its profound impact on customer segmentation.

Customer 246
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6 Ways to Use LinkedIn Carousel Posts to Supercharge Your Content Marketing

Social Media Examiner

Wondering how to showcase your products or services more effectively on LinkedIn? Want an engaging way to share thought leadership or how-to content? In this article, you'll learn how to create a LinkedIn carousel post from your company page or personal profile and find examples to inspire your next post. What Are LinkedIn Document Posts […] The post 6 Ways to Use LinkedIn Carousel Posts to Supercharge Your Content Marketing appeared first on Social Media Examiner.

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This is the Most Amazing Marketing Book. And I can prove it.

Businesses Grow

I founded a community of marketing geeks called RISE and we just unleashed something wild and wonderful. In fact, it is astonishing, unique, surprising, and, well … amazing! It is The Most Amazing Marketing Book Ever. Before I PROVE to you that this is the most amazing marketing book, let me tell you how we got here. It’s an amazing story in itself!

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Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

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How to Measure Your Small Business’s Marketing Success

Marketing Insider Group

Small businesses rely on outreach to stand out from the competition, raise brand awareness , and achieve sustainable growth. However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. In this guide, we’ll explore various methods for measuring your small business’s marketing success.

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New Marketing Jobs That Could Focus on AI [Data + Examples]

Hubspot Marketing

It's no secret that AI is rapidly changing the marketing industry. In fact, our most recent State of AI survey found that 62% of marketing leaders and 66% of business leaders have already hired new employees to help leverage AI/automation tools. But what roles are marketing and business leaders hiring for exactly? Here's what we've found. AI Marketing Jobs AI Trainers Writers with AI Experience Digital Marketers with AI Knowledge What do AI-driven marketing jobs mean for marketers?

More Trending

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AI's Impact on Customer Segmentation: Targeting the Right Audience

Aspiration Marketing

Welcome to the era of precision targeting! In the fast-paced marketing world, hitting the bullseye with your audience is the name of the game. But how do you ensure your message reaches the right people in a sea of digital noise? Enter artificial intelligence (AI) and its profound impact on customer segmentation.

Customer 130
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What is the Economic Impact of a TikTok Ban?

Hubspot Marketing

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. The possibility of a nationwide TikTok ban in the U.S. has been swirling for a few years. While several states banned the app on government devices, Montana became the first state to ban the app on all devices last week.

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Local Landing Pages: A Strategy For Ranking Local Search Terms via @sejournal, @localseoguide

Search Engine Journal

Before you invest a lot in creating Location Pages, you need to have a strategy. Determine local intent first with this guide. The post Local Landing Pages: A Strategy For Ranking Local Search Terms appeared first on Search Engine Journal.

SEO 127
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AI Applications Across 12 Different Industries

Hubspot Marketing

Some businesses have used AI for years; others were prompted by the recent AI gold rush to jump on the train. AI’s applications are far and wide as every business can leverage it differently to meet their goals. In this post, we’ll review AI application examples across 12 industries. AI Applications Examples AI has transformed the business landscape as time-saving tools complete tasks and help make data-backed decisions.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Mnemonic Content Strategy Framework Can Spark Conversations [Rose-Colored Glasses]

Content Marketing Institute

To make the standard framework for content strategy easier to remember, think of the 5Cs – coordination, collaboration, content before containers, and channels. Then dig deeper into each concept. Here’s how.

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MarTech’s metaverse marketing experts to follow

Martech

The metaverse. Immersive reality. Virtual reality. We still haven’t 100% agreed on what to call this digital experience channel. That may be because they are the future of online life and we don’t know exactly what that future will look like. Whatever you call it, it’s already an essential part of life online with 400 million people using versions of it monthly for games, conferences, concerts and more, according to one study.

Fashion 122
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Ask Buffer: What is Short-Form Video, and How Can You Use It?

Buffer Marketing

Question: Why have short-form videos become so popular in the past few years, and how can I use them for my social media? Move over software — there’s a new world eater in town. Short-form video snuck up on us, becoming the most consumed online content in a few years. It’s your best bet if the consensus is anything to go by — 85% of marketers say short-form video is the most effective format on social media.

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Marketing among top AI applications for small businesses

Martech

Forty-one percent of small businesses are considering using AI to help make business decisions, according to a new study conducted by American Express. And customer service and marketing use cases are the top applications for using AI technology. AI use cases. Small businesses said they are considering AI for a wide range of use cases. For instance 39% of those considering AI plan to use tools to help them save time.

Gen Z 120
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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Buffer vs. Later: Which Social Media Management Tool Is Right for You?

Buffer Marketing

Social media management tools are a game-changer for those looking to post consistently, but not all tools are created equal. In this blog, we'll compare Buffer with Later to help you decide which one best suits your needs. To kick off, here are seven key differences between the two products that all potential users should be aware of 👇 Seven key differences 1) Free Plan Offerings When you're starting to grow your social media presence, a free plan is a cost-effective way to ge

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How to use GA4 to optimize your digital marketing strategy

Search Engine Land

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. But first, you need to get some basic considerations nailed down. When gathering information, journalists ask six classic questions: Who? What? When? Where? Why? How? And you can also use this framework to figure out how to best use GA4 within your organization.

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How to get Google reviews: A step-by-step guide to boosting your sales

AWeber

It was a cool March day and I was sitting at my desk writing what was sure to be my next awesome blog post, when I heard my heater fan start up. A few seconds later the sound of a loud grinding made me look up, then all of a sudden it just stopped working. Now my heater was almost 20 years old, so I knew this day was coming. But now I had to find someone to install a new heater.

Shoppers 109
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3 ways to maximize the power of reception marketing

Martech

“Meet your customers where they are.” You have likely seen this phrase in plenty of marketing blogs. While it seems redundant, this sentiment is the foundation of many successful campaigns today. It’s crucial to offer your target audience the support they need when they need it. This means creating and delivering content that answers their questions, solves their pain points and encourages them to invest in your product — all at the right time and place.

Marketing 107
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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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The 2023 Guide to Social Media for Law Firms and Lawyers

Hootsuite

You have the right to remain silent on social media, but you shouldn’t. Social media for law firms brings in clients, boosts your credibility, and keeps you up to date on your competitors. In fact, 71% of lawyers are currently getting clients from social media despite 43% of firms not having a marketing budget. That equals big opportunity for law firms willing to invest in social media.

Law 105
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Webinar: How to build consumer trust in a cookieless world

Martech

Building consumer trust is crucial for marketers. But how is that trust built in a future without cookies? This webinar will explore how brands can use choice, control, and transparency to create personalized, permission-based experiences that minimize compliance risk and drive marketing ROI without relying on third-party cookies. Learn more by registering for and attending “Trust Matters: Building Consumer Confidence in a Cookieless World,” presented by OneTrust.

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How An Archeologist Used AI To Uncover Treasures From Bob Dylan And More

CMO Network

“Modern digital artifacts are buried nearly instantaneously. What if AI could help excavate them and understand them to make disorganization a relic of the past?

CMO 96
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Video Marketing For Law Firms: 8 Tactics For Lead Gen Success via @sejournal, @jasonhennessey

Search Engine Journal

Try these 8 tried and testing tactics to generate law firm leads with video. The post Video Marketing For Law Firms: 8 Tactics For Lead Gen Success appeared first on Search Engine Journal.

Law 96
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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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Webinar: How to build consumer trust in a cookieless world by Cynthia Ramsaran

Search Engine Land

Building consumer trust is crucial for marketers. But how is that trust built in a future without cookies? This webinar will explore how brands can use choice, control, and transparency to create personalized, permission-based experiences that minimize compliance risk and drive marketing ROI without relying on third-party cookies. Learn more by registering for and attending “Trust Matters: Building Consumer Confidence in a Cookieless World,” presented by OneTrust.

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Unleashing the Power Of AI: CMOs At the Forefront of Innovation

CMO Network

As AI continues to drive greater efficiency, effectiveness and a new wave of innovation at scale, CMOs have the opportunity to lead the way in leveraging AI to acceler.

CMO 72
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Google Search Console performance report delayed but Google will fix the issue

Search Engine Land

The Google Search Console performance reports are currently significantly delayed, mine is now showing it is over 65 hours delayed. Typically, these reports are updated within 4 hours, so this is a significant delay. Google is aware. Google is aware of the delay and the team is working on fixing the issue. This is not uncommon, but a 65 or more hour delay is somewhat unusual for these Search Console reports.

SEO 93
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I Tried Adobe’s New AI Tools: Firefly And Generative Fill. Here Are Some Interesting Findings

Rock Content

We’re almost reaching the halfway point of 2023, and one of the most present topics in marketing and technology discussions certainly is the rise of the AI tools that became available less than a year ago. Things have been happening so fast that it is hard to even pick some adjectives to define this moment, but I’m quite certain that “exciting” and “scary” would be among them.

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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Google Search Console shows the wrong mobile indexing status for some sites

Search Engine Land

About a week ago, Google did its last batch of moving sites to mobile-first indexing and some mobile-friendly sites were still noticing their sites were being reported as being crawled using desktop indexing. It turns out, there is a reporting bug in Google Search Console that may show the wrong mobile indexing status for some sites. What Google said.

SEO 90
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Seth Godin's "Song of Significance" Teaches How to Inspire the People in your Organization

David Meerman Scott

Seth Godin’s new book The Song of Significance releases today. It’s a manifesto about how organizations of any size can be more effective by asking “What do humans need? How can we create significance?” Seth sent me an advance copy which I read in one sitting. It’s an important book for right now.

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Bing Chat gains Android home widget and improved sports scores

Search Engine Land

Microsoft released a number of improvements to Bing Chat, including an Android home widget, improved sports scores and other updates for SwiftKey, the company announced. This is in addition to the other changes, including Bing being added as the default search provider for ChatGPT. Android home widget. There is now a new Bing Chat widget that you can enable on your Android device’s Home screen.

SEO 89
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Your Guide to Intent for the Full Funnel

Lusha

With a full-funnel approach, you can be relevant to your customers all the way from awareness to purchase (and beyond). Knowing what your potential customers want makes it easier to connect with them at every stage of the buying cycle. So what’s the key to unlocking the power of personalization for your whole funnel? Intent data. Let’s get into all the ways Intent can be valuable to your go-to-market strategy from top to bottom.

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The AI Revolution: Why B2B Buyers Expect More than Just a Website

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.