Hubspot Marketing

MAY 8, 2023

In the last six months, economic trend surveys we've conducted revealed that 37% of marketers are reporting budget cuts – likely due to our changing economy. As a marketer, knowing where your leadership team might need to cut can help you prepare to pivot to strategies with less resourcing. And, if you lead a team, you're likely wondering how marketing leaders are navigating this time to my the best decisions for your staff and business in uncertain times.

Gen Z 142

Gen Z Millennials Marketing Marketers 142

Social Media Examiner

MAY 8, 2023

Wondering how to get advanced data from Instagram Insights? Want to see side-by-side performance metrics for reel vs. reel or story vs. carousel? In this article, you’ll learn how to use Instagram Insights to compare your content analytics to reveal which type of content performed best. How Comparative Metrics Improve Your Instagram Content On Instagram […] The post How to Use Instagram Insights to Develop a Content Plan appeared first on Social Media Examiner.

Analytics 139

Analytics 139

Hubspot Marketing

MAY 8, 2023

Finding the right influencer for a brand campaign can feel like dating. You want someone who shares your values, aligns with your goals, and will make a great impression on your friends and family — or followers, in your brand's case. The same can be said if you're an influencer looking for a brand that will take your career to the next level. Whether you're a brand or an influencer, this article will help you find the perfect match by showing you the top channels for influencer marketing.

Influencer Marketing 144

Influencer Marketing Marketing Marketers CRM 144

Sprout Social

MAY 8, 2023

As the premier professional-focused social platform, LinkedIn is where to establish yourself as a thought leader in your industry. And with over 63 million company profiles on LinkedIn, it’s important to know when the best time to post is for you to engage with your followers – whether they’re clients, customers, employees or prospects, or all of the above.

Education 139

Education Entertainment Thought Leadership Food 139

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Hubspot Marketing

MAY 8, 2023

Optimizing your content to rank high in search engines can be tedious, especially when there are many factors to consider. Page load times, keywords, content quality, and videos are all things that can affect SEO. Fortunately, AI SEO tools are available to streamline SEO optimization and boost your website's rankings. In this article, we'll explore the various AI tools available to you, but first, let's dive into how marketers use AI and the definition of AI SEO.

SEO 144

SEO User-Generated Copywriting Health 144

Search Engine Journal

MAY 8, 2023

This guide is here to help you with the migration of your custom events, with a step-by-step on how to set up GA4 custom events. The post Google Analytics Event Tracking: How To Get Set Up appeared first on Search Engine Journal.

Analytics 133

Analytics Customer Marketers Marketing 133

Martech

MAY 8, 2023

Generative AI has taken marketing by storm: 73% of B2B and B2C marketing executives say their companies are using it to help create text, images, videos or other content, according to a new survey. Not holding out for long. Thirty-one percent of those not using it expect to do so within a year and 46% within two years, according to the report from Botco.AI.

B2C 125

B2C Transform Marketing Marketers 125

Buffer Marketing

MAY 8, 2023

Jay Acunzo has been creating content on the Internet for a long time. His journey on social media began when, as a sports journalist in 2005, he started a blog while interning and writing for a student paper. When he moved into marketing, his sports blog called “Blog, Don’t Lie” (named after the infamous quote by NBA player Rasheed Wallace) shifted focus to writing about sports writing.

Marketing 124

Marketing Marketers Shipping Communications 124

Sprout Social

MAY 8, 2023

As one of the fastest-growing entertainment platforms, TikTok showed it’s a powerhouse in the digital space. And with more and more businesses joining the platform, it’s important to know when is the best time to post on TikTok. With over 1 billion active users worldwide , we know that it’s one of the more popular platforms to date. It’s important to understand how posting on TikTok at the right times can be a huge benefit to your TikTok marketing strategy.

Entertainment 123

Entertainment Gen Z Education Food 123

Marketing Insider Group

MAY 8, 2023

What can a specialist inbound marketing agency do for you? Let’s take a look at Intermedia, a unified communications company, as an example: Over the past 4 years, we have had the pleasure of working closely with Intermedia and helping them implement inbound marketing best practices: Creating an updated annual strategy that aligns with their business goals Publishing 2 new weekly blog posts Building a link strategy through guest posts Hosting and publishing sales and executive team webinars and

Inbound Marketing 119

Inbound Marketing Outbound Marketing Whitepaper eBook 119

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Sprout Social

MAY 8, 2023

Navigating social media copyright can be like sailing in uncharted waters. With every new wave of social trends come unanticipated legal consequences. Risks like trending sounds, user-generated content (UGC) and creator partnerships can rock even the most responsible, well-meaning brands. While dodging infractions, you must balance protecting your own intellectual property.

Law 121

Law User-Generated Education Branding 121

Martech

MAY 8, 2023

Creating a data-driven marketing strategy can be intimidating. In my experience, a marketing strategy hinged on first-party data drives better business results. I’ve supported clients across all stages of creating a data-driven marketing strategy — from discovery and implementation to measurement and optimization. This article will discuss a four-step approach to creating a first-party data strategy. 1.

eCommerce 118

eCommerce CRM Marketing Strategy Place 118

Hootsuite

MAY 8, 2023

Sometimes, progress can boomerang. Gen Z is bringing back bootleg jeans and “vintage” butterfly hair clips (please don’t let low-rise jeans come back). SNES emulators were a hit thirty years after the initial launch. And now, Meta has brought back a traditional one-way radio style of advertising in the form of broadcast channels. In this article, we’ll take you through how broadcast channels work, how to join and create them, and how they can help creators and social media managers connect

Gen Z 118

Gen Z Communications Social Media Marketing Advertising 118

Martech

MAY 8, 2023

Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Brands in every vertical can benefit from strategic automation. Yet, repeatedly, we see incredibly juicy low-hanging fruit in the client onboarding stage. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation.

Email Marketing 116

Email Marketing eCommerce Marketing Marketers 116

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Potential customers can’t just click a button to buy — instead, they complete an application and qualification process to get a quote. Consumers are often price-sensitive. They know they need insurance. But they may not understand why it’s so important or how policies differ. Social media marketing for insurance companies offers the ability to address those concerns.

Social Media Marketing 114

Social Media Marketing Gen Z Education Health 114

Practical eCommerce - Marketing

MAY 8, 2023

Keeping up with social media changes can be daunting. Fortunately, most of those platforms offer free learning. Here are eight of them. The post Free Social Media Learning Resources appeared first on Practical Ecommerce.

eCommerce 107

eCommerce 107

Search Engine Journal

MAY 8, 2023

Oil and natural gas marketing require special considerations when marketing online. Discover 6 strategies to expand your digital footprint and reach more clients. The post 6 Proven Digital Marketing Strategies For Oil And Gas Companies appeared first on Search Engine Journal.

Digital Marketing 106

Digital Marketing Marketing Strategy Marketing Marketers 106

Martech

MAY 8, 2023

Today, Microsoft Advertising announced a new API for publishers, apps and online services to deliver ads through chat. The new Chat API will allow sites and apps to customize their chat experience, choose ad formats that work best for them and incorporate relevant ads for their audiences. This comes on the heels of new visual features and capabilities for Bing Chat users Microsoft announced last week.

Advertising 98

Advertising Advertisers Transform Real Estate 98

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Rock Content

MAY 8, 2023

Google has released a blue checkmark of authenticity that will be next to the name of the Gmail sender. The idea is to indicate that the email address with this seal is reliable, since it has passed through this verification criteria. The update, which started on May 3rd, will be automatic for accounts that already have a logo registration and the platform’s security protocols set up.

Digital Marketing 98

Digital Marketing Branding Marketing Marketers 98

Search Engine Land

MAY 8, 2023

Today, Microsoft announced a new ad solution to enable online services, apps, and publishers to monetize chat and create more engaging experiences for AI chat users. The Ads for Chat API. The new Bing was the first significant, free, advertising-funded consumer service to incorporate advanced large language models in chat on an unparalleled scale. The solution has been designed to grant publishers, apps, and online services the ability to customize their experiences with ads and generate greater

User-Generated 19

User-Generated Advertising Advertisers Customer 19

CMO Network

MAY 8, 2023

When it comes to tourism, Gen Zers have more than their share of stories to share – look at the TikTok feed of the average teenager or young adult.

Gen Z 91

Gen Z Branding CMO 91

Search Engine Land

MAY 8, 2023

PPC is getting more complex, and so does paid search terminology. Consider the change from “audiences” to “segments” which has a much more broad definition. We also have “Segment” as a segmenting feature to analyze data sets further by devices, conversion actions, networks, and the like. Then, Google brought back the terminology for “audiences” to describe targeting groups for Performance Max campaigns.

Advertising 91

Advertising Advertisers Search Marketers Product 91

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

Transform

CMO Network

MAY 8, 2023

By partnering with a tech company like Adobe for a service like Acrobat Sign, a consumer can become an activist.

CMO 85

CMO 85

Digital Marketer

MAY 8, 2023

For small and boutique salon owners, regular clients are often the heart of the business. From driving sales to influencing by word of mouth, customers are critical for any beauty business. However, growth is both important and inevitable for a new beauty business. The goal soon becomes maintaining your regular customers while constantly growing the brand.

Marketers 81

Marketers Marketing Social Media Marketing Advertising 81

David Meerman Scott

MAY 8, 2023

Marketers know that staying up to date with the latest marketing techniques is essential to stay ahead of the competition. Those who understand modern marketing are in demand in today’s fast-moving world. So how do you convince your bosses to implement new technologies like AI even when they’re skeptical?

New Technology 78

New Technology Marketing Marketers PR 78

Litmus

MAY 8, 2023

Drumroll, please! Litmus is excited to announce the beta of our new email content optimization tool, Litmus Assistant. This AI-powered feature is designed to give your email and content teams the superpowers they need to make every send count. With tone of voice indicators, inclusivity checks, and more, Litmus Assistant is here to help. Let’s take a look at what the Litmus Assistant beta can do for you.

User-Generated 72

User-Generated Branding Copywriting 72

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Vertical Response

MAY 8, 2023

A good email newsletter can be the lifeblood of your business. Many successful businesses prioritize email marketing, and for good reason: Email yields an astounding $43 ROI on every $1 spent. The best email newsletters aren’t sales. Rather, they provide value that helps subscribers solve problems, improve their lives and achieve their goals. If you can do that, sales will follow.

Health 59

Health Email Marketing Promotion Place 59

Base.ai

MAY 8, 2023

The downturn presents a unique opportunity – a chance for you to lead the evolution of B2B marketing, focusing on customer satisfaction, retention, and value creation. So step up and take charge, forging a future where your customer-centric approach stands as a beacon of excellence and resilience amidst uncertainty and change. Evolution is a force of nature that is fueled by crises, and it’s crunch time.

Customer Marketing 52

Customer Marketing Customer Customer Acquisition Marketing 52

SMA Marketing

MAY 8, 2023

Have you ever wondered how search engines rank websites? Is it based on a specific set of rules or signals, or is it a more complex ranking system? The answer is not as straightforward as you might think. Search engine optimization (SEO) is a crucial aspect of digital marketing, and understanding how search engines rank websites is vital for businesses and website owners.

Transform 52

Transform SEO Digital Marketing Product 52

Industrial Marketer

MAY 8, 2023

There’s a general acceptance that using B2B marketing webinars can be a successful strategy for manufacturers to drive lead generation, engage with prospects, and build thought leadership. But many manufacturing marketers can recount stories of time and cost investments that resulted in a tiny audience or how a webinar went off the rails for a. Read more » The post How to Get Started With B2B Marketing Webinars appeared first on Industrial Marketer.

Manufacturing 52

Manufacturing Thought Leadership Marketing Marketers 52

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Branding