Martech
MAY 9, 2023
Organizations need a go-to-market (GTM) strategy that uses the right metrics and mix of tactics or “motions” to drive revenue and survive economic challenges, said Sangram Vajre, CEO of analyst firm GTM Partners, in his second-day keynote at The MarTech Conference. A go-to-market strategy is an organization’s plan to engage customers to buy a product or service and gain a competitive advantage.
Sprout Social
MAY 9, 2023
The only constant in life is change. And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.
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Hubspot Marketing
MAY 9, 2023
As artificial intelligence advances, more businesses are interested in AI-powered solutions to improve their marketing efforts. One of the keys to making the most of the tech in marketing is to write effective AI prompts to generate the desired outcomes. Marketers need to know how to communicate their goals effectively to AI systems. It's a new skill that requires an understanding of how to write clear, concise, and effective instructions that a machine can understand.
Businesses Grow
MAY 9, 2023
Obviously, the airwaves are dominated with news and observations about ChatGPT, especially when it comes to creativity and jobs. However, I think the bigger threat to creators is something else. And it’s already here. When it comes to creativity, there’s a persistent (hopeful) argument that humans will have an edge, at least for a while!
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Marketing Insider Group
MAY 9, 2023
Let me guess – you’ve been trying to increase audience engagement for what feels like forever, but you’re just not seeing the results you had hoped for. You know that engaging your audience is no longer just “nice-to-have” – it’s critical if you want to stand out from the competition and build a loyal following. But, you feel like you’ve tried everything and just don’t know where to go next.
Content Marketing Institute
MAY 9, 2023
When did B2B marketing teams stop caring? Sure, they care about their jobs. But many don’t seem to care about the topic of their employer’s business. And that’s a problem.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hootsuite
MAY 9, 2023
Picture a restaurant that makes Michelin-star food but has no menus, servers, or front doors. Makes it hard to eat there, right? In this example, your marketing content is the high-end cuisine. Just like restaurants need ways for customers to access the food, you need a plan to get that A+ content to your audience. Content distribution is how you serve your content to your customers.
Hubspot Marketing
MAY 9, 2023
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Is there anything more satisfying than getting a great deal on a more affordable version of a popular product? Fans of the beauty company e.l.f. don’t seem to think so. Founded in 2004, e.l.f. (an acronym for eyes, lips, and face) was created to offer high-quality cosmetics at a low cost.
Buffer Marketing
MAY 9, 2023
Many creatives become business owners because they want to bring their ideas to life in the world. The problem is we can get stuck in our own heads and end up developing products and services that we think are brilliant, only to put them on the market and find that nobody wants them. In addition to being the co-founder of Caeli —a slow-living brand that helps people feel more relaxed and inspired in their homes—I am a certified business design consultant who helps other founders av
Martech
MAY 9, 2023
The growing importance of omnichannel consumer engagement impacts all levels of the enterprise martech stack. Greater composability clarifies useful service boundaries, enabling enterprises to right-size their martech investments in nearly every domain. Outbound marketing has probably evolved the least in these respects. Understood today as campaign and messaging management tech, outbound marketing represents a holdout against the broader evolutionary trend.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
AWeber
MAY 9, 2023
Generative AI is an artificial intelligence that can generate words, images, and more from a prompt. It’s already proving helpful for creators. I find it helpful for everything from coming up with new ideas, translating your own ideas into words on a page, and helping you explore tones or perspectives to communicate. This is why we’re building AI writing tools at AWeber, To be clear, our aim is not to replace human creators - I don't believe that's even possible.
Practical eCommerce - Marketing
MAY 9, 2023
We generated text from ChatGPT and pasted it into 10 detection tools. Here are the results. The post My Test of 10 AI Content Detectors appeared first on Practical Ecommerce.
Social Media Examiner
MAY 9, 2023
Looking for a better way to capture qualified leads on Instagram and Facebook? Want an easy way to leverage Instagram DMs and Facebook Messenger in your marketing? In this article, you’ll learn how to create Meta messaging ads that lead to real conversations and how to assign leads to your team so you don’t miss […] The post How to Use Meta Messaging Ads for Quality Leads From Instagram and Facebook appeared first on Social Media Examiner.
Martech
MAY 9, 2023
CabinetM has released its Q1 2023 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. Key findings. Looking at new product announcements, we’re seeing an uptick from previous quarters with the number of new products jumping to 121 in Q1 2023. Investment in martech companies was spread across 36 categories and increased from $3 billion in Q4 2022 to $13.2 billion in Q1 2023.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Hootsuite
MAY 9, 2023
Social media for real estate is an essential tool for promoting listings, generating leads, and building a long-lasting brand. It also helps agents establish relationships with potential clients, nurture existing ones, and cultivate a network of industry professionals. Still, when it comes to marketing real estate on social media , there are certain strategies and tactics that can maximize the reach of your message.
Martech
MAY 9, 2023
Customer Data Platforms (CDPs) are here to stay and have become a must-have element of the martech stack. The latest MarTech Intelligence Report, Customer Data Platforms: A Marketer’s Guide, found that interest in CDPs increased 32% last year. Many respondents listed CDPs as a high-priority technology investment. However, according to Forrester, nearly 90% of marketers say their CDP doesn’t meet their needs.
Rock Content
MAY 9, 2023
As long as AI releases its new “magical powers” to the market, tensions will rise in the tech community and further society as a whole. What kind of risk will humanity be subject to? Does it seem like a science fiction movie to you? It is not! This is a real concern and people from many fields are talking about this right now, while you are reading this article.
Martech
MAY 9, 2023
Generative AI is taking our industry by storm, and every marketer out there needs to pay close attention. The technology solves one of our major challenges — creating tons of unique and compelling content. Our always-on, digital world has forced us to become publishers of hyper-relevant content to connect with and reach our audiences. The advent of Web3 , the metaverse and other immersive technologies arms us with powerful tools to build an emotional connection with audiences all over the globe
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
CMO Network
MAY 9, 2023
There are core principles that inclusive brands embody that enable them to authentically attract a bigger and more diverse customer base.
Search Engine Land
MAY 9, 2023
In today’s uncertain economic times, it’s important to be strategic about where you spend your marketing dollars to generate the highest returns and position your business for a strong rebound. This guide from Conductor explains why SEO is the best marketing strategy during a recession, how to play the long game with SEO, and how SEO fuels all marketing efforts.
CMO Network
MAY 9, 2023
1% for the Planet is a global organization that exists to ensure our planet and future generations thrive. Today, 1% for the Planet’s global network consists of thousands of businesses, individuals and environmental partners working toward a better future for all.
Search Engine Land
MAY 9, 2023
Internal and external links are essential topics every SEO must learn. Links send users to external sites or can be used internally to keep people on your site and help search engines find more of your pages. Over time, you’ll find links that you want to “explain” to search engines, such as: Sponsored links. User-generated content (UGC) links.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Set Up
MAY 9, 2023
In the 2022 Set up Marketing Relationship Marketing Relationship Survey , we surveyed over 300 Marketing respondents to uncover the behaviors and priorities of Brand and Agency marketing leaders. From discussing How Clients Feel About Their Agencies , to What Clients Want From Their Agencies , there is so much to reveal and explore. But what are marketers spending their resources on?
Search Engine Land
MAY 9, 2023
Assuming what works on one platform will work on another is a common digital marketing mistake. I see it in advertising all the time – someone who gets excellent results from search struggles with social, and vice versa. And then there’s YouTube. Not truly search and not fully social, it’s a platform where you compete against organic content for attention and time.
Traackr
MAY 9, 2023
Here are some of the top beauty brands that were mentioned at the Met Gala, according to influencer data.
Search Engine Land
MAY 9, 2023
Meta is threatening to remove news content from Facebook and Instagram in Canada if proposed legislation meant to establish a “fair revenue sharing” system becomes law. Why we care. Any publishers that rely on traffic, engagement or brand awareness from Meta properties could see a significant loss if news content is blocked from being shared. What Meta said. “We will have to end the availability of news content on Facebook and Instagram in Canada,” according to Nick Clegg, president
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Quikly
MAY 9, 2023
Consumers have a tendency to appreciate things that are relevant to them. In marketing, this concept appears in the form of tailored messaging, familiar or nostalgic products, or personalized content. It’s also present in consumer behavior. Feelings of missing out or a desire to protect what's theirs can influence purchase decisions.
Search Engine Land
MAY 9, 2023
Amazon advertisers may soon gain the ability to create AI-generated image and video assets to use in ad campaigns. The company has confirmed it is now building a team to provide those tools, The Information reported. There is no estimated timeline for when this will become available. Why we care. The ability to natively create image and video assets could help Amazon advertisers improve their listings, leading to more sales and greater ROI on the platform.
Lusha
MAY 9, 2023
When you were growing up, did you ever hang out with a kid you didn’t have much in common with just because your parents were friends? Circumstances forced you together, but you weren’t really friends on your own. Sometimes that’s how the relationship between sales and marketing can feel. Both teams are central to the go-to-market strategy and share a lot of the same goals, but often feel disconnected.
Search Engine Land
MAY 9, 2023
Customer Data Platforms (CDPs) are here to stay and have become a must-have element of the martech stack. The latest MarTech Intelligence Report, Customer Data Platforms: A Marketer’s Guide, found that interest in CDPs increased 32% last year. Many respondents listed CDPs as a high-priority technology investment. However, according to Forrester, nearly 90% of marketers say their CDP doesn’t meet their needs.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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