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80% of B2B decision-makers turn to podcasts regularly—and not just for mindless entertainment. These busy professionals tune in for industry insights, thought leadership content, and actionable strategies they can apply to their own businesses. The B2B podcast landscape is booming, offering a wealth of knowledge at your fingertips. But with so many shows out there, how do you make yours stand out?
Of course every business wants to close more deals, but the cold, hard truth is: gaining a customer you can’t keep isn’t scalable. According to FirstPageSage , the average customer acquisition cost (CAC) for B2B tech companies is $720. And, if your organization leans heavily into PPC and SEM, it’s even higher at $841. With the cost of new customer acquisition so high, it can take years to pay back the money you spent to acquire that customer.
The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. Ecommerce returns: The challenge of keeping customers happy and profitable The global ecommerce market is rapidly growing, projected to rise from $6.3 trillion in 2024 to $8 trillion by 2027.
Editor’s Note: We sat down with Leen Li, Chair of the Wealthsimple Foundation, to tap into her expert insights on understanding your audience. This conversation is part of an exciting new series on our blog, so stay tuned for more thought leadership from top C-suite executives… It’s important to read the room — even if the room isn’t a physical space.
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
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Newsletters are having a moment. My inbox is near saturation point, and I still keep discovering more newsletters I want to subscribe to. Based on a survey of 500+ newsletter operators and a handful of interviews with experts, I am sure of at least one thing: Newsletters aren’t going anywhere anytime soon. If you want to start a newsletter, whether on behalf of a large business or your personal brand, I’ve built you a guide filled with data, expert advice, formats, and topic ideas.
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DirectMail2.0, the Tampa Bay area-based marketing technology firm focused on enhancing direct mail through the omnichannel integration of digital platforms, has plenty to celebrate — and look forward to — as the year winds down. The company’s extensive 2024 wins include: A fourth consecutive appearance on the Inc. 5000, the nation’s most prestigious list for fast-growing businesses based on three-year revenue growth Another year as a Business Journals 2024 Tampa Bay Fast 50, which
Whether you're an individual looking to build a personal brand or a business aiming to reach new customers with your social media marketing, TikTok offers an unparalleled opportunity for growth. Its algorithm is designed to give even the smallest accounts a chance at viral fame, making it a democratic platform for those looking to make an impact.
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Guessing is so last year and winging it isn’t a strategy – it’s a cry for help! Ecommerce is too competitive to rely on “spray and pray” marketing tactics that leave your ROI up to chance and broad campaigns and generic messaging aren’t just outdated, they’re wasted money. The truth is, your audience isn’t a monolith. Some are loyal repeat buyers, some are first-timers, and others are just browsing.
Refreshing existing blog content creates a valuable opportunity to reach new readers and boost website engagement. Content recycling strategies take the valuable information from older posts and present it in a way that appeals to fresh audiences, helping maintain relevance in a constantly evolving market. This approach not only expands the lifespan of your content but also improves SEO performance by re-engaging with topics that already perform well.
5 Marketing Trends That Will Disrupt 2025 (And How to Stay Ahead) written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I discuss the marketing landscape heading into 2025. With years of experience helping businesses grow through strategic marketing approaches, I reviewed five transformative trends poised to disrupt how marketers, agencies, and organizations connect with audiences in 2025.
So this is sort of weird. Keith Jennings was a beta reader for my new book Audacious: How Humans Win in an AI Marketing World (coming Feb 2025!). He was so moved and inspired by the book that he’s decided to make radical changes to reimagine his career. And unfortunately, part of that means taking a sabbatical as a co-host of my podcast! I obviously hate to see Keith take the year off but I’m excited for his future and proud that my book had this profound impact on him.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
So, you’ve decided to buy a new laptop and you’re ready to move on from whatever brand you’ve been using. Now the fun begins. After browsing Reddit and review sites, you realize you’re spending more time trying to figure out who’s a bot and who isn’t versus actually learning information. So, what do you do? You decide to start doing the research yourself.
Imagine shopping for groceries and trying to make a quick decision between two brands of laundry detergent. One of them boasts a bright green label with a leaf logo and claims to be eco-friendly and sustainable. The other is just a regular detergent. You think to yourself, “Why not do a little good for the planet?” and grab the “green” one without a second thought.
The end-of-year rush is real. Between closing deals, planning holiday campaigns, and ensuring your naughty-to-nice ratio is just right, the to-do list can feel endless. That’s why we’re here to help make December a little easier with smarter prospecting tools, seamless integrations, and updates designed to help you close 2024 like a sales superhero.
Imagine shopping for groceries and trying to make a quick decision between two brands of laundry detergent. One of them boasts a bright green label with a leaf logo and claims to be eco-friendly and sustainable. The other is just a regular detergent. You think to yourself, “Why not do a little good for the planet?” and grab the “green” one without a second thought.
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
The end-of-year rush is real. Between closing deals, planning holiday campaigns, and ensuring your naughty-to-nice ratio is just right, the to-do list can feel endless. That’s why we’re here to help make December a little easier with smarter prospecting tools, seamless integrations, and updates designed to help you close 2024 like a sales superhero.
Podcasts have grown exponentially in the past few years. Nearly 20% of internet-connected Filipinos listen to podcasts weekly, and theres a clear reason why! Its also the perfect partner for doing tasks that dont require your full attention, like working out or doing chores. The variety of genres also ensures youll never run out of options to suit your taste.
By Andy Crestodina Every day, people are realizing that AI chatbots are a great way to get information. Some of these people are in your target audience. For a lot of these searches (or prompts?) the user has no interest in visiting a website. They just want a quick answer. Other times, they’re looking for detailed information and want to read an article.
Podcasts have grown exponentially in the past few years. Nearly 20% of internet-connected Filipinos listen to podcasts weekly, and there’s a clear reason why! It’s also the perfect partner for doing tasks that don’t require your full attention, like working out or doing chores. The variety of genres also ensures you’ll never run out of options to suit your taste.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
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