Aspiration Marketing
FEBRUARY 10, 2025
When marketers and business owners think of seasonal email marketing, they focus on occasions like Christmas or Halloween. However, some brands feel that their value proposition doesn't align with the spirit of specific holidays, so they leave this kind of email campaign out of their marketing equation. The thing is--seasonal emails offer so much more than that.
Martech
FEBRUARY 10, 2025
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What are the marketing opportunities in Web 3 technologies Web3 technologies refer to the next generation of the internet, characterized by decentralization, blockchain technology and enhanced user control over data and digital assets.
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Hootsuite
FEBRUARY 10, 2025
Successful marketers know that data is power. The Meta Pixel is a powerful data-gathering tool that helps marketers understand how Facebook and Instagram impact website sales. It also tells marketers who engages with their websites, making it possible to target those exact people (or lookalike audiences) with ads on Meta platforms. Keep reading to find out more about the Meta Pixel and how you could be using it to get better results from your social media marketing efforts.
Hubspot Marketing
FEBRUARY 10, 2025
One of my favorite examples of influence is in the 2004 film Mean Girls. When the girls at North Shore High School see queen bee Regina George wearing army pants and flip-flops, they decide to do the same. Its absurd but also entirely realistic. Whether we admit it or not, no one is immune to the power of influence. We all have those we look up to and listen to, even if subconsciously.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Marketing Insider Group
FEBRUARY 10, 2025
Retaining customers can be challenging, but it’s far more lucrative than finding new ones. According to SimplicityDX, the average business spends $29 acquiring a new customer while a repeat customer generates $39, so customer loyalty is a massive moneymaker. With rising customer expectations and increased competition, retaining loyal customers matters.
Martech
FEBRUARY 10, 2025
Meta somewhat quietly introduced Signals Gateway last week, describing it as a solution that helps businesses maximize the value of their first-party data. The CDP Institute quickly proclaimed Signals Gateway to be a customer data platform (CDP). If thats the case, its an interesting time to enter the CDP market. Since late 2024, a wave of consolidation swept over independent CDP vendors, with Rokt buying mParticle , Contentstack acquiring Lytics and Uniphore picking up ActionIQ.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
FEBRUARY 10, 2025
Ad fraud remains a persistent challenge in digital advertising, siphoning billions from marketers and undermining trust in the ecosystem. While industry efforts are making significant strides in reducing fraudulent activity, bad actors continue to adapt. The next frontier in fraud prevention depends on greater transparency and stronger security measures.
Sprout Social
FEBRUARY 10, 2025
Algorithm shifts. Economic uncertainty. Crowded feeds. Like all social marketers, this is the social landscape our team faces. At Sprout, we turn to employee advocacy to help us overcome our most pressing challenges and amplify our content. Advocacy is our secret superpower for creating awareness, says Olivia Jepson, Sprout Socials Senior Social Media Strategist.
Martech
FEBRUARY 10, 2025
Your WordPress site might be packed with great content and stunning visuals, but without proper search engine optimization (SEO), it could be hard to find. SEO ensures your site gets noticed, eventually driving traffic to your content and boosting engagement. Thankfully, SEO doesnt have to be complicated. Many WordPress plugins simplify key tasks like optimizing content, structuring your site, and improving performance, all of which contribute to better rankings.
SocialPilot
FEBRUARY 10, 2025
For businesses, reputation isnt just importantits everything. In todays hyper-connected world, where opinions are made in seconds and spread like wildfire, a businesss reputation is constantly on the line. But heres the thing- most businesses, especially the small and medium ones, find it challenging to manage their reputation actively across all major review sites.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Martech
FEBRUARY 10, 2025
Sales enablement technologies like Seismic, Outreach, Salesloft and Salesforces Sales Engagement evolved to automate outbound selling. These tools help sales teams stay on track with their pipeline, timing outreach and using pre-built email templates or phone scripts to engage more prospects efficiently. Many of these platforms include content libraries for marketing materials like flysheets or thought leadership pieces, but marketings involvement often stops there.
Hootsuite
FEBRUARY 10, 2025
The benefits of using social media in healthcare are tangible: 57% of people say a hospitals social media presence strongly influences their choice of where to access healthcare , and 81% associate a strong social presence with having cutting-edge technology. But it can be complex to navigate compliance with laws and regulations in your region on top of producing high quality content.
Animalz blog
FEBRUARY 10, 2025
“How much traffic will we get from SEO?” It’s a question you’ve likely facedwhether you’re pitching leadership or mapping out next quarter’s content strategy. Forecasting organic traffic often means choosing between two painful options: building complicated spreadsheet models or paying thousands for enterprise SEO tools.
Chief Martec
FEBRUARY 10, 2025
It’s 2025, and martech stacks are going through all kinds of changes. From unified data to agentic workflows, from consolidating vendors to proliferating gen AI, and from commercially-packaged platforms to custom-developed apps, martech stacks and the marketing ops heroes who manage them are experiencing a Renaissance of new ideas and new technologies.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Businesses Grow
FEBRUARY 10, 2025
It was March 15, 2023, and I snapped a photo that changed my life. And I’ll explain how it can change your life, too. On that date, I was attending the annual SXSW festival in Austin, TX, and enjoying a wonderful late-night meal with my friends Joseph Jaffe and Eric Qualman. Suddenly, people stood up and quietly walked out of the upscale restaurant.
Marketing Insider Group
FEBRUARY 10, 2025
While its said that people will come if you build something, thats never really been the case. Thats all the more true in the internet age, where more than 1.1 billion websites are online — although fewer than 194 million are active. With so many websites available, its unrealistic to assume that your target customer will find and patronize you.
Orbit Media Studios
FEBRUARY 10, 2025
By Mackenzie Pelletier When marketers and stakeholders approach a web design agency about refreshing their website, they often have a long wishlist of features like accessibility, SEO strategy, multilingual capabilities, fast page speed, personalization, and more. Its true that many of these features are key to a successful, high-performing website but there are some nuances that are often overlooked.
Practical eCommerce - Marketing
FEBRUARY 10, 2025
Even the best blog posts or podcasts sometimes go unnoticed. The problem is not quality but lack of visibility. The post 7 Ways to Promote Content in 2025 appeared first on Practical Ecommerce.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
David Meerman Scott
FEBRUARY 10, 2025
I love when history merges with marketing! Last week I visited the 117-year-old Carnation Farms in Washington state. The organization celebrates its history as a way to market its modern businesses.
SocialPilot
FEBRUARY 10, 2025
For businesses, reputation isnt just importantits everything. In todays hyper-connected world, where opinions are made in seconds and spread like wildfire, a businesss reputation is constantly on the line. But heres the thing- most businesses, especially the small and medium ones, find it challenging to manage their reputation actively across all major review sites.
Zumvu
FEBRUARY 10, 2025
A/B testing is also known as split testing and is a crucial aspect of web optimization. It is the act of comparing two or more variations of a webpage or application in terms of which one can provide the better user engagement, conversions, or whatever else is considered relevant for metrics measurement.
Set Up
FEBRUARY 10, 2025
Super Bowl LIX wasnt just about footballit was a showcase of ingenuity in marketing. Each year, brands gamble big (to the tune of $8 million per 30-second ad) for a chance to capture the nations attention. With such high stakes, the challenge isnt just making a good adits making an ad that resonates long after the final whistle blows. This year, amid a landscape of economic uncertainty and shifting consumer sentiment, many brands leaned away from risk-taking and played it safe.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
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