Mon.Feb 10, 2025

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4 Seasonal Email Ideas to Engage Customers All Year Round 

Aspiration Marketing

When marketers and business owners think of seasonal email marketing, they focus on occasions like Christmas or Halloween. However, some brands feel that their value proposition doesn't align with the spirit of specific holidays, so they leave this kind of email campaign out of their marketing equation. The thing is--seasonal emails offer so much more than that.

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What are the marketing opportunities in ‘Web3’ technologies?

Martech

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What are the marketing opportunities in Web 3 technologies Web3 technologies refer to the next generation of the internet, characterized by decentralization, blockchain technology and enhanced user control over data and digital assets.

Transform 124
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What is the Meta Pixel, and how do you make the most of it?

Hootsuite

Successful marketers know that data is power. The Meta Pixel is a powerful data-gathering tool that helps marketers understand how Facebook and Instagram impact website sales. It also tells marketers who engages with their websites, making it possible to target those exact people (or lookalike audiences) with ads on Meta platforms. Keep reading to find out more about the Meta Pixel and how you could be using it to get better results from your social media marketing efforts.

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How to Harness B2B Influencer Marketing to Grow Your Brand

Hubspot Marketing

One of my favorite examples of influence is in the 2004 film Mean Girls. When the girls at North Shore High School see queen bee Regina George wearing army pants and flip-flops, they decide to do the same. Its absurd but also entirely realistic. Whether we admit it or not, no one is immune to the power of influence. We all have those we look up to and listen to, even if subconsciously.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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9 Shopify Blog Examples You Need to See (+ Pro Tips)

Backlinko

Want more traffic to your Shopify store? Start a blog. Why? Look at Gymshark. Its blog ranks for over 174K niche-related keywords and brings in over 673.1K visitors every month. Thats high-value SEO traffic it can funnel to its product pages. All without relying on ads. And heres the thing: If youre not blogging, youre missing more than search traffic.

More Trending

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Did Meta just launch a CDP with Signals Gateway?

Martech

Meta somewhat quietly introduced Signals Gateway last week, describing it as a solution that helps businesses maximize the value of their first-party data. The CDP Institute quickly proclaimed Signals Gateway to be a customer data platform (CDP). If thats the case, its an interesting time to enter the CDP market. Since late 2024, a wave of consolidation swept over independent CDP vendors, with Rokt buying mParticle , Contentstack acquiring Lytics and Uniphore picking up ActionIQ.

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A powerful employee advocacy example in action: How Sprout uses EA to amplify our brand

Sprout Social

Algorithm shifts. Economic uncertainty. Crowded feeds. Like all social marketers, this is the social landscape our team faces. At Sprout, we turn to employee advocacy to help us overcome our most pressing challenges and amplify our content. Advocacy is our secret superpower for creating awareness, says Olivia Jepson, Sprout Socials Senior Social Media Strategist.

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How to tackle ad fraud in 2025

Martech

Ad fraud remains a persistent challenge in digital advertising, siphoning billions from marketers and undermining trust in the ecosystem. While industry efforts are making significant strides in reducing fraudulent activity, bad actors continue to adapt. The next frontier in fraud prevention depends on greater transparency and stronger security measures.

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White Label Review Management Software for Agency

SocialPilot

For businesses, reputation isnt just importantits everything. In todays hyper-connected world, where opinions are made in seconds and spread like wildfire, a businesss reputation is constantly on the line. But heres the thing- most businesses, especially the small and medium ones, find it challenging to manage their reputation actively across all major review sites.

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AI In The Aisles: The Executive's Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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Best WordPress plugins to improve SEO by Kinsta

Martech

Your WordPress site might be packed with great content and stunning visuals, but without proper search engine optimization (SEO), it could be hard to find. SEO ensures your site gets noticed, eventually driving traffic to your content and boosting engagement. Thankfully, SEO doesnt have to be complicated. Many WordPress plugins simplify key tasks like optimizing content, structuring your site, and improving performance, all of which contribute to better rankings.

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Social media in healthcare: A regulation-friendly guide for 2025

Hootsuite

The benefits of using social media in healthcare are tangible: 57% of people say a hospitals social media presence strongly influences their choice of where to access healthcare , and 81% associate a strong social presence with having cutting-edge technology. But it can be complex to navigate compliance with laws and regulations in your region on top of producing high quality content.

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Why marketing should own sales enablement technologies

Martech

Sales enablement technologies like Seismic, Outreach, Salesloft and Salesforces Sales Engagement evolved to automate outbound selling. These tools help sales teams stay on track with their pipeline, timing outreach and using pre-built email templates or phone scripts to engage more prospects efficiently. Many of these platforms include content libraries for marketing materials like flysheets or thought leadership pieces, but marketings involvement often stops there.

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Get Organic Traffic Estimates With Our Free SEO Forecasting Tool

Animalz blog

“How much traffic will we get from SEO?” It’s a question you’ve likely facedwhether you’re pitching leadership or mapping out next quarter’s content strategy. Forecasting organic traffic often means choosing between two painful options: building complicated spreadsheet models or paying thousands for enterprise SEO tools.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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What’s in your stack? The 2025 Stackie Awards are open for entries, and we’re donating $100 for each one

Chief Martec

It’s 2025, and martech stacks are going through all kinds of changes. From unified data to agentic workflows, from consolidating vendors to proliferating gen AI, and from commercially-packaged platforms to custom-developed apps, martech stacks and the marketing ops heroes who manage them are experiencing a Renaissance of new ideas and new technologies.

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The photo that changed my life (and maybe yours)

Businesses Grow

It was March 15, 2023, and I snapped a photo that changed my life. And I’ll explain how it can change your life, too. On that date, I was attending the annual SXSW festival in Austin, TX, and enjoying a wonderful late-night meal with my friends Joseph Jaffe and Eric Qualman. Suddenly, people stood up and quietly walked out of the upscale restaurant.

Food 69
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10 Reasons to Outsource Your Marketing Needs

Marketing Insider Group

While its said that people will come if you build something, thats never really been the case. Thats all the more true in the internet age, where more than 1.1 billion websites are online — although fewer than 194 million are active. With so many websites available, its unrealistic to assume that your target customer will find and patronize you.

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Breaking Down the Scope of Website Features Marketers Often Ask For

Orbit Media Studios

By Mackenzie Pelletier When marketers and stakeholders approach a web design agency about refreshing their website, they often have a long wishlist of features like accessibility, SEO strategy, multilingual capabilities, fast page speed, personalization, and more. Its true that many of these features are key to a successful, high-performing website but there are some nuances that are often overlooked.

SEO 52
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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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7 Ways to Promote Content in 2025

Practical eCommerce - Marketing

Even the best blog posts or podcasts sometimes go unnoticed. The problem is not quality but lack of visibility. The post 7 Ways to Promote Content in 2025 appeared first on Practical Ecommerce.

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Your Organization’s History As Content Marketing

David Meerman Scott

I love when history merges with marketing! Last week I visited the 117-year-old Carnation Farms in Washington state. The organization celebrates its history as a way to market its modern businesses.

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Why Agencies Need White-Label Review Management: Benefits & Solutions

SocialPilot

For businesses, reputation isnt just importantits everything. In todays hyper-connected world, where opinions are made in seconds and spread like wildfire, a businesss reputation is constantly on the line. But heres the thing- most businesses, especially the small and medium ones, find it challenging to manage their reputation actively across all major review sites.

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Best A/B Testing Tools to Get More Conversions in 2025

Zumvu

A/B testing is also known as split testing and is a crucial aspect of web optimization. It is the act of comparing two or more variations of a webpage or application in terms of which one can provide the better user engagement, conversions, or whatever else is considered relevant for metrics measurement.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Super Bowl LIX: 2025 Marketing Ad Champions + Fumbles

Set Up

Super Bowl LIX wasnt just about footballit was a showcase of ingenuity in marketing. Each year, brands gamble big (to the tune of $8 million per 30-second ad) for a chance to capture the nations attention. With such high stakes, the challenge isnt just making a good adits making an ad that resonates long after the final whistle blows. This year, amid a landscape of economic uncertainty and shifting consumer sentiment, many brands leaned away from risk-taking and played it safe.