Martech
AUGUST 14, 2023
In the marketing industry, the debate between being a jack-of-all-trades or a master of one is perennial. This discussion is vital for anyone in the marketing industry, particularly those in leadership roles like CMOs. Often, in an era where people praise specialization as the key to success, many underestimate the value of being a generalist. But why is this so?
Aspiration Marketing
AUGUST 14, 2023
Does this sound familiar? "I know you are busy, but I just wanted to follow up if I can meet with you on Tuesday at 2 pm?" - Is your email spam box growing with each of these messages? And yet, you are thinking, "How do I get more sales meetings on my calendar? How do I improve my Sales skills? Should I send more emails?" "Write more content for inbound" isn't always the answer.
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Buffer Marketing
AUGUST 14, 2023
Earlier this year, our social media manager, Mitra, published a TikTok to the Buffer account that went viral, with over two million views and more than 100,000 likes at last count. This kind of virality is rare, and we haven’t seen anything similar since then. @bufferapp Mid day Target runs are worth the risk #CapCut #targetrunsarethebest #remotework #remoteworklife #wfh #wfhproblems #workfromhome #targettok #targetrunsbelike #targetruns ♬ original sound - Buffer In an ideal world,
Martech
AUGUST 14, 2023
While many of us miss Universal Analytics (UA), the fact is it’s gone and it isn’t coming back. So, how do we get UA-like findings out of Google Analytics 4 (GA4)? We asked Russell Ketchum, product director of Google Analytics, in the first of a three-part series of conversations with him. Q: The terminology and concepts in GA4 are different from those in Universal Analytics, what does it mean to recreate UA reports for GA4?
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Marketing Insider Group
AUGUST 14, 2023
Have you ever found yourself scratching your head, wondering how your competitors are churning out fresh content at lightning speed? It’s like they’ve got a secret weapon, right? Well, they do, and it’s called generative AI. Brainstorming ideas, crafting engaging copy, and then doing it all over again–it’s a never-ending cycle.
Hootsuite
AUGUST 14, 2023
How do YouTube Shorts say hi? They micro-wave! Kidding — actually, they use the YouTube Shorts algorithm to meet and greet you. When it comes to social media, there’s a lot of speculation on how one can manipulate different platforms’ tasty, tasty algorithms. In this blog, we’re going to shrink ourselves down and head into the mini-world of the YouTube Shorts algorithm.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Social Media Examiner
AUGUST 14, 2023
Are you using Reels to reach new customers? Are you taking advantage of the latest options? In this article, you'll discover how to use the latest placements and creative tools for Reels ads on Facebook and Instagram. Why Advertisers Should Consider Reels Placements If you aren't using Reels ads yet, consider exploring this format before […] The post Ads on Reels: Updated Options for Marketers appeared first on Social Media Examiner.
Hootsuite
AUGUST 14, 2023
Instagram Threads rocked the internet when it debuted in early July 2023; the Meta-owned alternative to Twitter (recently renamed X) racked up more than 100 million users within hours of its launch. Instagram Threads is a text-based conversation app. You can create posts with up to 500 characters, and add links, photos and videos, too. Your feed on threads includes accounts you follow, plus suggested content, hand-selected by the almighty Threads algorithm.
Hubspot Marketing
AUGUST 14, 2023
How you use Google will change as the search engine rolls out Google Search Generative Experience (SGE). SGE is Google's way of efficiently using AI to answer complex or multi-step searches. The feature could result in a better user experience, but how can SGE and other Google Search changes affect your website traffic? And how can marketers optimize their web strategy to keep up with this change?
Businesses Grow
AUGUST 14, 2023
A ChatGPT Starter Pack I’m alarmed. As I meet people from around the world at events and my workshops, the conversation inevitably leads to ChatGPT (which has become the catch-all phrase for AI!). The response from friends is something like this: “Yeah I tried it, but I couldn’t really get it to do anything useful. I gave up.” Yikes.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Hubspot Marketing
AUGUST 14, 2023
At HubSpot, we are optimistic about the future of SEO — but we're also preparing for many major shifts over the next year. For one, Google's integration of generative AI into search will drastically change how users' find information, and will require companies to shift their entire end-to-end SEO strategy. For another, many web analysts, SEO strategists, and writers are learning how to leverage AI to create stronger websites and more effective content.
Rock Content
AUGUST 14, 2023
As much as it is already a well-established tactic within a Digital Marketing strategy, there are still many people wondering what influencer marketing is. However, the question extends more to the concept and proposal of these actions, not exactly to what it is in itself. Influencers are already part of the daily lives of those on the web, especially in social media.
Hubspot Marketing
AUGUST 14, 2023
Since launching in July, Threads has accumulated 120 million users. Among those users are brands using the platform to connect with their audience and boost brand awareness. After just a month, some brands have gained hundreds of thousands — even a million — followers. So, what are the top brands on threads, and how did they grow their platform so quickly?
Rock Content
AUGUST 14, 2023
Whether you’re a content manager, SEO expert, or even a growth hacker, you likely need to craft content outlines from time to time (or often) in your marketing routine. Your content marketing team might have reached a level of maturity where creation processes are well-defined and functional. Or perhaps you’re just starting to structure a seamless content flow, and any help is welcome.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Sachs Marketing Group
AUGUST 14, 2023
For small businesses venturing into Facebook advertising, the top tips include defining your target audience, utilizing engaging visuals, crafting compelling ad copy, optimizing ads for mobile view, and regularly reviewing performance analytics to refine strategies. Additionally, employing Facebook Pixel for retargeting and tracking, setting realistic budgets, and actively engaging with audience comments can amplify ad effectiveness and ROI.
Search Engine Land
AUGUST 14, 2023
People have long added external links to their blogs in hopes of being seen as relevant. Countless others are vying for these backlinks because they want their rankings to increase. “ What will happen if I external link to a popular website like Wikipedia? ” a Redditor asked. And Google’s John Mueller broke the floodgates open with his take: “Nothing happens.
Content Marketing Institute
AUGUST 14, 2023
Take a look around the Content Marketing Institute's refreshed website featuring simpler navigation, a streamlined reading experience, and better mobile performance.
Hootsuite
AUGUST 14, 2023
Do you think there’s one perfect person out there for everyone? What about one perfect social media management tool? And is it… Later? If you’re commitment-phobic when it comes to picking a social media management platform, we get it. There are so many different tools out there, ready to help you schedule social content , monitor brand sentiment , share insightful analytics , or collaborate with your team.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Search Engine Land
AUGUST 14, 2023
The Google Ads help guide has a new AI assistant. Currently in open beta, the new tool has been designed to help users find answers and solve account issues relating to Google Ads. Select users are currently being invited to test the AI and provide their feedback. Here’s a screenshot of the new tool in action, as shared by PPC expert Julie F Bacchini : Interestingly, the new AI assistant notably comes with a disclaimer, warning: “While I know a lot, I’m still learning and may m
Litmus
AUGUST 14, 2023
At Litmus, our passion lies in helping marketers efficiently create impactful emails. For over 15 years, we’ve collaborated with marketers worldwide, enabling them to craft incredible audience experiences. Email is at the core of any integrated marketing program, and the demands on marketing teams in terms of volume, quality, and outcomes have only increased.
Search Engine Land
AUGUST 14, 2023
YouTube is trialling a new anti-adblocker popup that features a timer warning when the next advert will play. A countdown clock, which reportedly runs for 30 to 60 seconds, appears in the top righthand corner of the message, showing non-paying viewers how long they have left to take action before another ad starts. Viewers can then choose to either “Allow YouTube Ads” or “Try YouTube Premium” Why we care.
Tiecas
AUGUST 14, 2023
I recently downloaded the report Manufacturing Content Marketing – Insights for 2023. The results are from the survey done and published by the Content Marketing Insititute. They do this survey every year. I’m not going to rehash the entire report in this post. Instead, I’ll highlight some of the important findings and share my thoughts based on working with manufacturers every day.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Land
AUGUST 14, 2023
Google Ads Shopping campaigns will no longer use Enhanced cost-per-click (eCPC) starting in October. Instead, Shopping campaigns using eCPC will behave as though they are using Manual CPC bidding, according to an email Google sent advertisers. Why we care. It’s important to stay up-to-date with changes Google is implementing, especially just ahead of Q4 and the holiday shopping season.
Buffer Marketing
AUGUST 14, 2023
Earlier this year, our social media manager, Mitra, published a TikTok to the Buffer account that went viral, with over two million views and more than 100,000 likes at last count. This kind of virality is rare, and we haven’t seen anything similar since then. @bufferapp Mid day Target runs are worth the risk #CapCut #targetrunsarethebest #remotework #remoteworklife #wfh #wfhproblems #workfromhome #targettok #targetrunsbelike #targetruns ♬ original sound - Buffer In an ideal world,
Search Engine Land
AUGUST 14, 2023
Google has reportedly issued refunds to marketers amid claims it has been selling low-quality ads. A representative from the search engine confirmed the payments but insisted it was common practice. The payouts come after Google was accused of violating its own advertising standards approximately 80% of the time, according to an Adalytics study. Why we care.
SmartBrief - Marketing
AUGUST 14, 2023
As a lifelong agency guy, I have a profound bias about what activities and marketing disciplines are best outsourced. While it may seem surprising, it’s not that I believe that brands should outsource all marketing. That said, I do have a strong opinion regarding how best to leverage marketing agencies and consultants, as outlined in the following article.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Land
AUGUST 14, 2023
Amazon is testing highlighting product features and customer sentiment as part of a generative AI “customer review highlights” feature. This seems to be an expansion of the test we reported on in June. Why we care. If you sell products on Amazon, this feature could lead to more sales. Reviews remain critical as consumers decide whether to buy a product (Amazon highlighted that “customers contributed nearly 1.5 billion reviews and ratings to Amazon stores” in 2022).
Lynton Web
AUGUST 14, 2023
You’ve been there before: You’re stuck in the same routine — just another cog in the system, another member of the status quo. Sometimes you just need more out of life, right? The same can be said of your business operations software. It’s getting the job done, but you need more — more data, more reports, more workflows, more calculated properties. That’s where Operations Hub comes into play.
Search Engine Land
AUGUST 14, 2023
Most online content feels like stale crackers. Sure, it hits the spot. If you’re starving, it might help you feel less weak in the knees for a while. But then you will use that cracker-induced burst of energy to get yourself to some good food. As fast as possible. When the only question we ask ourselves while planning and creating content is, “How do we rank for this search query over the articles already there?
Traackr
AUGUST 14, 2023
This report, in partnership with the American Influencer Council (AIC), shares data on influencer pay, and discusses ways to close the influencer income gap.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
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