Aspiration Marketing
FEBRUARY 19, 2024
Fulfillment services are a critical aspect of any e-commerce business. Without quality fulfillment services, companies that operate without physical store locations would not be able to supply goods to their customers. Handling the storage, shipping, and returns related to products that companies create and market requires attention to detail and expertise.
Search Engine Land
FEBRUARY 19, 2024
Will traffic from search engines to your website drop 25% by 2026 as a result of the rise of generative AI answer engines? That’s what Gartner, a technological research and consulting firm, is predicting. Why we care. SEO and PPC are incredibly valuable. Search traffic is what can lead to revenue and profit (whether via converting that traffic to leads, sales, or whatever type of conversion matters to your brand).
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Businesses Grow
FEBRUARY 19, 2024
My speech on AI First, allow me to say humbly and honestly that I’m no expert in AI. But who is? I can say with authority, however, that I am a student of AI, and I’m good at distilling complex ideas like artificial intelligence into the essential issues that matter to a business. While I might be the last marketer on LinkedIn who hasn’t added “AI Expert” to his title, I can still connect the dots in an informed manner!
Search Engine Land
FEBRUARY 19, 2024
Google Merchant Center has clarified that if you use AI-generated images within your Merchant Center feed you must indicate that the image was created using generative AI. Google posted , “If you’re using AI-generated images in Merchant Center, Google requires that you preserve any metadata tags which indicate that the image was created using generative AI in the original image file.” How.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Martech
FEBRUARY 19, 2024
Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in. These solutions go beyond project management, simplifying and revolutionizing critical business processes for better outcomes and performance.
Search Engine Land
FEBRUARY 19, 2024
Google Analytics 4 is allegedly missing data from User Acquisition and Traffic Acquisition reports due to a bug. Users report that data prior to September 6 is no longer available, despite it having been in place for at least two years prior, as demonstrated in the screenshot below: The screenshot was shared in the Google Analytics Help Center. In response, 15 others confirmed they were experiencing the same issue: Why we care.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
FEBRUARY 19, 2024
“OK, Google. What is voice search?” “Hi, Trish. Voice search means optimizing your website for voice search queries. The goal of voice search optimization is to make your content more likely to appear in voice search results.” If you’d asked me a year ago about voice search, I would have thought of my Alexa Echo or Google Home device. Now I just think about speaking out loud to whatever device is near me.
Sprout Social
FEBRUARY 19, 2024
The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity.
Search Engine Land
FEBRUARY 19, 2024
Standing out in search is not easy. The search environment is hyper-competitive. It is possible to publish excellent content and still see it fail to rank. Competition is everywhere in search. You are competing with ads, SERP features, and soon integrated generative AI in the form of the Search Generative Experience (SGE). To succeed in this environment, you need a clear, actionable SEO strategy that ensures your content does something different, stands out, and deserves to rank highly.
SocialPilot
FEBRUARY 19, 2024
Since the launch of tools like ChatGPT and other LLMs, users across the globe have started finding opportunities to leverage them to create content. Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. Everyone, from marketers to brands to common people, is utilizing AI to create SEO-optimized content within a fraction of the time than human writers.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Land
FEBRUARY 19, 2024
Local has evolved from listings management to real experience and engagement. Today, consumers are looking for more personalized experiences and relevant conversations across all touch points. The behavior of a local consumer is changing rapidly in the world of AI-powered search. Based on the searcher’s intent, search engines strive to surface results that will meet the searcher’s need – in other words, content that will engage them and provide a great experience.
Hubspot Marketing
FEBRUARY 19, 2024
Like most job seekers, I’ve had to answer the dreaded salary expectation question over email. No matter how many times I’ve done it, it’s still nerve-wracking to put a number out there. What if I undercut myself because my number was too low? Or worse, what if I miss out on the job opportunity because my salary expectation was too high? Aside from the anxiety I feel thinking about the outcome, the other challenging part of the process is writing the actual salary expectation email (or preparing
Search Engine Land
FEBRUARY 19, 2024
Google announced a Merchant Center processing update designed to help brands offer customers more precise estimated delivery times. Starting April 9, Google will leverage the minimum and maximum attributes for processing time within your product data for both Shopping ads and free listings. Why we care. The timing of deliveries plays a crucial role in a consumer’s decision-making process when making a purchase.
Buffer Marketing
FEBRUARY 19, 2024
We’re finally getting a peek behind the curtain of Threads’ algorithm. And while there are plenty of things that shouldn’t surprise you — especially if you’re familiar with how the Instagram algorithm works — there are some new and innovative ways Meta is creating a unique experience for users. The Threads team quietly published this guide on the Threads Feed AI system on the Meta transparency site, which offers some interesting titbits about how t
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Land
FEBRUARY 19, 2024
Four in five social media influencers do not disclose paid content, according to a new report by the European Commission. Why we care. If an influencer doesn’t clearly say that a post is an advertisement, they’re not just violating advertising guidelines, but both the influencer and the brand they’re promoting could be breaking the law.
Martech
FEBRUARY 19, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Search Engine Land
FEBRUARY 19, 2024
Shop with Google AI is now available to select users. The feature enables consumers to generate AI images of products they’re searching – for example “red dress” Then, they can pick the image they like best, and Google will serve them similar-looking products. Why we care. This new shopping experience is a chance for brands to reach high-value consumers.
Marketing Insider Group
FEBRUARY 19, 2024
Standing at the content marketing crossroads? You’re not alone. With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? From the flexibility and specialized skills of freelancers to the strategic prowess and scalability of agencies, we’re here to unpack the pros and cons.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Use Insider
FEBRUARY 19, 2024
What is conversational messaging? Conversational messaging is a powerful tool that allows businesses to engage in real-time dialogues with customers on messaging platforms such as WhatsApp and SMS, unlike traditional forms of communication like email. Conversational messaging enables two-way conversations powered by generative AI, where customers can interact with businesses directly from their devices.
Set Up
FEBRUARY 19, 2024
Welcome to Set up Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. Read about what’s being talked about this week! Trending Topics Bring Commercials Back! New research shows consumers are not as opposed to paying less for streaming platforms, even if that means having to watch ads, as they were before.
Use Insider
FEBRUARY 19, 2024
What is AI marketing automation? AI marketing automation uses smart algorithms and machine learning to create marketing tasks quickly and more effectively. These AI-based programs help brands automatically orchestrate journeys, discover segments, create content, predict customer action, recommend products, and more—without spending hours and resources.
Zumvu
FEBRUARY 19, 2024
Finding targeted Twitter followers is like striking gold. With targeted followers, you connect with the right people who are genuinely interested in what you are saying.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Use Insider
FEBRUARY 19, 2024
What is a customer data platform (CDP)? Customer data platforms (CDPs) help you to assemble customer profiles, orchestrate customer interactions, and accelerate data delivery to analytics and engagement tools. It’s a software solution that serves as a centralized hub for real-time collecting, managing, and analyzing customer data from various sources for data-driven targeting.
yorCMO
FEBRUARY 19, 2024
The post Turning Around a Failing Marketing and Sales Organization appeared first on yorCMO.
Martech
FEBRUARY 19, 2024
Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. CRMs are used by both marketing and sales teams to manage customer data, including information about contacts, from their job title to their engagement history, to information about companies, including their revenue, headcount, competitors and more.
Sprout Social
FEBRUARY 19, 2024
Do you have Facebook and Instagram business accounts for your brand or organization? Then, you should be using Meta Business Suite. From content and ads management to insights, Meta Business Suite offers free tools for users to manage their business presence and connect with their audience. Whether you’re a seasoned social media manager or just getting started, this guide will walk you through the key setup tasks and answer common questions on how to use Meta Business Suite.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
FEBRUARY 19, 2024
Most B2B deals are won or lost before sales teams even know they exist. This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? The answer is in providing relevant experiences, not sales pitches in disguise. As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators.
Backlinko
FEBRUARY 19, 2024
In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. This guide, rooted in Backlinko’s expert approach to digital marketing strategies, delves into the nuts and bolts of effective competitor analysis.
Sprout Social
FEBRUARY 19, 2024
Businesses worldwide lose trillions every year due to poor service experiences. I spent over five years of my career at a leading customer service software company, and many more working with another leader in the space, Salesforce. I know how important service is to the overall customer experience. It’s hard to think of another business function that has such an outsized impact on customer loyalty, retention and lifetime value.
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