How to Define a Target Audience That’s Not Too Broad or Too Niche
Influence & Co
MARCH 15, 2023
Not long ago, HubSpot released its 2023 marketing strategy and trends report. Among the report’s highlights were predictions for a rise in video content, influencer marketing, and owned media SEO. Yet one statistic nestled among the others stood out: The top challenge marketers expect to face this year is generating traffic and leads.
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