Tue.Jul 15, 2025

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26 LinkedIn Stats to Know for 2025

Buffer Marketing

LinkedIn has come a long way from being just “the career network.” In 2025, it’s where professionals build personal brands, brands find their audiences, and creators grow through connection. Whether you're hiring, creating content, or planning a marketing campaign, understanding how people use LinkedIn — and how the platform is evolving — can give you a serious edge.

Gen Z 90
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How to Build a Customer-Focused Content Strategy (6 Steps)

Backlinko

Random content creation is the top reason you won’t see ROI from your content marketing. One week, you write blog posts. The next week, you film some YouTube videos. Then, you stop publishing for three months. With a strong content strategy, you’ll make consistent content based on real customer preferences, pain points, and historical data. Creating a content strategy has many benefits, including: Focuses your efforts on content your audience actually wants Saves you time by eliminating gu

Customer 118
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Social media KPIs every marketer should be tracking

Hootsuite

Tracking your social media performance isn’t hard. The hard part is knowing what to track — and why it matters. You could spend all day looking at your social media metrics : likes, comments, shares, follows, reach, saves, sticker taps, video views, clicks… the list goes on. But those numbers alone won’t tell you what to do next. That’s where social media KPIs come in.

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How AI is winning digital shoppers through personalization

Martech

The digital retail landscape is undergoing a fundamental shift. Generic product catalogs and one-size-fits-all marketing approaches are fast becoming relics. Today’s consumers are harder to win over — even when experiences are personalized, relevant and responsive to their needs. AI is driving this evolution, enabling retailers to deepen personalization and scale it across millions of real-time interactions.

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Why B2B Growth Needs a Co-Marketing Strategy

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

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Sunk costs and the framework for forward motion

Seth's Blog

Everything that happened yesterday, and the yesterdays before that, is real. It happened. Perhaps it’s the hard work you did to earn a degree, or a significant error that cost you and others a great deal. Maybe it’s a community you chose to join, or one that you failed to embrace. All of these costs are sunk. We can’t undo them. They’re a gift from our former selves.

Law 158

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9 X/Twitter analytics tools to amplify your strategy

Sprout Social

You’re putting in the hours on X (formerly Twitter), creating posts, engaging with followers and pushing your brand’s message. But without the right tools, it’s hard to know if that effort is moving the needle. Twitter’s built-in analytics only provide basic metrics like follower counts and impressions. Third-party analytics tools are what give you deeper data—the kind that reveals what’s really working—so you can optimize your strategy and reach your goals.

Analytics 113
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GenAI taking over digital video buyers’ creatives

Martech

Generative AI is transforming digital video ad creation, with 86% of digital video buyers either using or planning to use it in creatives, according to the IAB’s just-released 2025 Digital Video Ad Spend & Strategy report. Currently, 30% of digital video ads are built or adjusted with GenAI, and that’s expected to increase to nearly 40% by 2026.

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13 ChatGPT alternatives worth trying for SEO, content, and more

Hootsuite

When I was starting out in marketing, most of my time went into things like manually transcribing interviews, digging through industry research, and wrestling with spreadsheets to build reports. Now? AI can take a half-baked voice note and turn it into a solid outline before I’ve even finished my first coffee. The biggest shift I’ve seen in marketing isn’t just in what we create — it’s in how we create it.

SEO 71
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Six predictions about AI and marketing that may surprise you by Vertesia

Martech

Over the past few weeks, we’ve explored how AI is transforming Digital Asset Management (DAM) —from foundational use cases to the potential of Retrieval Augmented Generation (RAG) and even the rise of autonomous agents. Now, in this final piece of the series, I want to zoom out and offer a broader perspective on where AI is headed—particularly in marketing—and what we can expect in the years ahead.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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The Benefits of Adding Infographics to Your Blog Posts

Marketing Insider Group

You write valuable blog content, but you still feel something’s missing. Readers skim past your thoughtful paragraphs and miss your points. That’s frustrating. You need something that stops the scroll—something that grabs attention and conveys meaning fast. You might find your secret weapon in infographics. Blog infographics benefits are much more than aesthetics.

SEO 70
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25 powerful Aussie beauty influencers for your brand

Sprout Social

Finding the right beauty influencers in Australia isn’t just about follower counts. For social media managers working with local brands—or global brands eyeing the Aussie market—it’s about finding creators genuinely influencing purchase decisions, not just racking up views. Aussie consumers value authenticity over perfection, but with 1 in 4 Australians identifying as influencers , knowing who drives results (and how to work with them) matters more than ever.

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5 best CRMs for legal businesses in 2025

Hubspot Marketing

Client relationships are the lifeblood of any legal practice, but managing them effectively poses unique challenges. Law firms must balance client confidentiality, complex case timelines, and regulatory requirements while delivering timely, personalized service. These demands make traditional client management tools inadequate for the legal industry.

Law 67
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#HealthTok: How brands can be the ethical influence on health TikTok

Sprout Social

In the middle of a daily TikTok scroll through videos of dancing, recipes, travel vlogs and makeup tutorials, you might find some game-changing (or questionable) health advice. Doctor’s appointments aren’t something many people look forward to, so we search online for better ways to live a healthy life. Many of us are looking for ways to get better sleep, hit new goals at the gym or ultimately live longer, healthier lives.

Health 71
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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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How can marketing’s new holy trinity work in harmony?

The Drum

Forget cookies and outdated targeting tricks – modern marketers are navigating the ‘mindset era’, where success hinges on deciphering the consumer mindset in real time. How can context, attention and creative help them unlock relevance at scale? Identity-based ads are losing their grip. Outdated tech and irrelevant targeting are driving users to ad blockers – and away from brands that just don’t get it.

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Stephanie Losee (Autodesk) on Making Content Work in Matrix Organizations

Animalz blog

“If we combine those budgets with a team of two, we can do the work of 15 people at Ipsos.” In this episode, Stephanie Losee shows you that you don’t need a big crew to win. Learn how pooled budgets, shared goals, and solid trust let a tiny team smash silos and deliver results. Stephanie Losee believes content teams must partner with the business rather than simply serve it.

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MarketLogic’s Hernán Brana on why B2B isn’t just B2C with a new label

The Drum

The full-service shop’s founder explains why B2B marketing demands more than a B2C playbook and why his firm rejects the ‘agency’ label in favor of becoming a true revenue partner across Latin America and beyond. For Hernán Brana, the distinction between B2C and B2B isn’t subtle. It’s fundamental. B2B is a set of online and offline strategies, skills, platforms, data analytics, AI, technology and a direct, concise and effective way of communicating with businesses.

B2C 76
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Google advertisers can now activate campaign changes via Gmail

Martech

A new Gmail integration, which enables Google Ads recommendations with a single click directly from your inbox, was discovered by sharp-eyed Google Ads Coach Jyll Saskin Gales. How it works. Advertisers are now seeing emails from Google Ads that include a prominent Enable your recommendations button. Hovering over the button reveals how frictionless the process is.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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How Brian Dean Would Launch Backlinko in 2025

Backlinko

In 2012, Brian Dean launched Backlinko with one goal: publish world-class SEO content that ranks. And it worked. He built one of the most trusted SEO brands in the world, powered almost entirely by blog posts and Google traffic. But what if he started today? We asked him. And here’s what he said. 1. Build a Multimedia Brand from Day One “Relying 100% on Google traffic isn’t smart anymore.

SEO 55
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How to Get Leadership to Invest More Into Ops & Technology

The Marketing Operations Leader

In this edition: How to Get Leadership to Invest More Into Ops & Technology POLL: What Do You Wish Marketers Understood Better About Marketing Ops? Exclusive For Paid Subscribers : What to Do If Leadership Say’s You’re “Not Strategic Enough” Today! Catch Darrell Alfonso’s Opening Keynote to The Marketing ReFocus Virtual Conference Fill out this form to learn more about The Marketing Operations Leader sponsorships.

Finance 130
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Google Says AI Won’t Replace The Need For SEO via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller discusses the value of websites and answers what impact AI will have on the need for SEO. The post Google Says AI Won’t Replace The Need For SEO appeared first on Search Engine Journal.

SEO 132
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Google Business Profiles Automatically Adding Social Media Links To Businesses

Search Engine Roundtable

Google seems to be automatically adding social media links to Google Business Profiles. A post from Darren Shaw of Whitespark shows that hundreds or thousands of locations had their social media links added over the past short period of time.

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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AI SDR vs. Human SDR: Building a Modern Sales Team

verse.ai

A 2024 Salesforce study found that reps spent 70% of their time on non-selling tasks, making it difficult to connect with prospects. As sales development evolves alongside AI, sales teams have access to many tools that allow them to devote more time to selling, enabling teams to pursue competitive growth and crush their quotas. A scalable complement to human SDRs, AI SDRs help sales teams hone their focus, improve speed-to-lead, and do more with their day.

CRM 59
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From Team GB to SailGP: Leah Davis on what it takes to build a modern sports brand

The Drum

The SailGP CMO shares with Tim Healey insights from two decades at the forefront of sport, from activating national pride to converting casual viewers into loyal fans. You’ve led marketing for Team GB, the Laureus World Sports Awards, and now SailGP. You also co-founded RyRy Compact during lockdown and served as a non-exec director for British Cycling.

CMO 62
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Ask An SEO: Why Your Content Is No Longer Good Or Helpful via @sejournal, @rollerblader

Search Engine Journal

This week’s Ask An SEO dives into why content stopped ranking, even when it seems original and experience-based. The post Ask An SEO: Why Your Content Is No Longer Good Or Helpful appeared first on Search Engine Journal.

SEO 103
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Accenture Song/WPP merger rumors swirl, but would it make sense?

The Drum

Rumors of high-level talks between Accenture and WPP have reignited speculation about a potential deal that could transform the shape of the marketing industry. Industry buzz accelerated after trade press reports of senior executives from both companies having held at least one meeting. Both Accenture and WPP declined to comment on the report. There is no detail on the nature of any possible deal, from a full acquisition to a selective asset sale or more limited partnership.

Transform 103
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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How Direct Mail Enhances Omnichannel Strategies in Financial Sector

Whos Mailing What

Explore how direct mail enhances omnichannel messaging for financial institutions, boosting trust, compliance, and personalization across the customer journey.

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OneFootball’s Eddie Rivoldi on why content, not competition, is new currency of football

The Drum

We catch up with the marketing boss of the football media app backed by Liverpool, PSG, DFB and more. In football today, the 90 minutes on the pitch may still be sacred, but they’re no longer the sole spectacle. From viral goal celebrations to transfer rumors spun into TikTok sagas, the real game now plays out across mobile screens, scrolls and short-form stories.

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How This Healthcare Business Earns 300+ Monthly Leads

Exposure Ninja

Age Care Bathrooms was stuck. Like many healthcare businesses, they were generating just 60 leads per month — nowhere near enough to hit their growth targets. Nine months later? They’re consistently pulling in 300+ monthly leads , generated £ 215k from organic search alone, and smashed 137% of their annual target in under a year. The secret wasn’t luck or massive ad spend.