Wed.May 01, 2024

article thumbnail

Should Sales Request Content From Marketing?

Aspiration Marketing

Picture this: a high-stakes sales call. Your prospect bombards you with questions, and your generic brochure feels woefully inadequate. This scenario plays out all too often, highlighting the critical need for powerful sales collateral. Targeted content bridges the gap between generic marketing materials and the specific needs of your prospects. When sales and marketing collaborate effectively, the sales team gains access to an arsenal of content that directly addresses customer concerns, smooth

Marketing 263
article thumbnail

How to Improve Client Campaigns With Agile Marketing Strategies

Social Media Examiner

Could an overly detailed marketing strategy be hampering your success? Want to develop a flexible strategy to adjust quickly to market changes or client feedback? In this article, you’ll discover how agile marketing can improve results for your clients. Harnessing the Power of Agile Marketing In the rapidly evolving world of digital marketing, agencies and […] The post How to Improve Client Campaigns With Agile Marketing Strategies appeared first on Social Media Examiner.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

15 Best Examples of Professional Goals [+Tips to Achieve Them]

Hubspot Marketing

“So, where do you see yourself five years from now?” Oof, that can be a tricky interview question, especially if you’re unsure of your professional goals. When I graduated from college and started interviewing in my chosen field, I felt like I needed to plan my entire professional life, complete with one concrete end goal. To be honest, it was overwhelming.

article thumbnail

How to Use HubSpot for Applicant Tracking - ATS

Aspiration Marketing

Effective applicant tracking is essential in any organization's hiring process. By keeping track of applicants and candidates, you can maintain organization, enhance the candidate experience, and ultimately secure top talent for your team. With many options available in the market, many organizations understand the importance of having an efficient Applicant Tracking System (ATS) but often find themselves unsure of which one to choose.

CRM 130
article thumbnail

From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

article thumbnail

How To Develop a Great Creative Brief and Get On-Target Content

Content Marketing Institute

If you’ve ever said, “It would have been easier if I'd done it myself,” here’s a fix: Create a content brief that gets what you need and do it in a format that you can easily update for every new assignment.

127
127
article thumbnail

Using video in email to engage customers and close deals

Martech

One of the biggest missed opportunities amongst marketers is the use of video in your email marketing. As the rules around bulk senders get stricter and deliverability gets harder to master, we have to make every “send” count. Luckily, just like with social media marketing and paid advertising, using video in your email marketing efforts is a highly effective way to engage more potential customers, close more deals, and drive real revenue.

Customer 123

More Trending

article thumbnail

Did Google really lose search market share to Microsoft Bing in April?

Search Engine Land

Statcounter has updated its search engine market share stats for April – and the results are shocking. If they’re true. I’m doubtful – but hoping Statcounter will confirm whether these numbers are indeed accurate. By the numbers. Google’s U.S. search market share in the U.S. fell to 77.52% in April, down from 86.94% in March and down from 88.8% in April 2023.

article thumbnail

10 Simple Ways to Get More Google Reviews (with Examples)

SocialPilot

At the end of the day, the most powerful form of marketing for your brand is what consumers have to say about your products and services. A customer’s honest review is pure marketing gold. Google Business reviews serve as a virtual word-of-mouth, appearing whenever someone looks for your business online. But how to get Google reviews? To leverage the power of Google Business reviews effectively, you need a strategy in place.

article thumbnail

Google launches new AI-powered features for Performance Max campaigns

Martech

Google Ads introduced six new AI-powered features for Performance Max campaigns. Customer Value mode. This new PMax feature, in beta, is meant to help PMax advertisers who use purchase conversion goals to acquire high-value customers. New customer acquisition goals are now available for Search Ads 360 advertisers. Customer retention goal. This PMax feature, also in beta, is designed to help you win back lost customers through the use of targeted strategies built on behavior patterns discovered

article thumbnail

Can Automation Help You Ace Your RFP? I Used AI to Find Out

Hubspot Marketing

Almost any business, at a certain point, finds itself in need of external expertise. For some industries, the way to find the right partner is obvious — creating and putting a request for proposals (RFP) into the world. However, these businesses will tell you that it takes them hours upon hours to create each document. Let alone shortlist candidates and select the winning bid.

article thumbnail

Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

article thumbnail

The future of marketing is social by Edna Chavira

Martech

Is your social media strategy keeping pace with the latest industry trends and innovations? Deloitte’s comprehensive “State of Social Media” report reveals that social-first brands are achieving remarkable outcomes – including an average 10.2% revenue increase – by repositioning social at the core of their entire brand and customer experience.

Transform 114
article thumbnail

AI, deepfakes and phishing

SmartBrief - Marketing

How generative AI makes scammers alarmingly convincing “Taylor Swift” giving away cookware. “Tom Hanks” shilling for a dental plan. “Grandchildren” asking for emergency funds. The rise of generative AI has been a boon for many people, and unfortunately, this includes scammers and hackers. Now people are making their losses public, celebrities are speaking out about their digital impersonators and government agencies are considering harsher measures to fight the rising tide of AI-powered security

Customer 106
article thumbnail

How Iron Mountain implements conversational AI to drive engagement and revenue

Martech

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Are brands willing to trust digital assistants to take over the reigns for part of the customer journey? Information management and storage company Iron Mountain adopted a gradual and surefooted approach to adopting digital assistants and making conversational AI a driver of engagement and revenue growth.

article thumbnail

What Are Canonical URLs: An In-Depth Guide for SEOs

Backlinko

A canonical URL is the original or primary version of a webpage. If your site hosts multiple pages with similar or identical content, the canonical URL is the one you want search engines to index. While search engines ultimately determine which URL they consider canonical, you can influence this decision by adding the “rel=canonical” link element in your webpage’s HTML code.

SEO 103
article thumbnail

Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

article thumbnail

Qualtrics launches new Strategy & Research Suite for XM

Martech

Experience management (XM) platform Qualtrics this week launched a new Strategy & Research Suite focused on collecting customer feedback to optimize customer experiences. The solutions announced include a number powered by artificial intelligence. It also announced new solutions to optimize in-store, online and call center customer experiences. The Strategy & Research Suite.

article thumbnail

CMO Survey Reveals Generative AI Boosts Marketing Sales and Customer Satisfaction

The CMO Survey

The post CMO Survey Reveals Generative AI Boosts Marketing Sales and Customer Satisfaction appeared first on The CMO Survey.

CMO 100
article thumbnail

The future of search is social by Edna Chavira

Search Engine Land

Is your social media strategy keeping pace with the latest industry trends and innovations? Deloitte’s comprehensive “State of Social Media” report reveals that social-first brands are achieving remarkable outcomes – including an average 10.2% revenue increase – by repositioning social at the core of their entire brand and customer experience.

article thumbnail

How To Tell Data-Driven Stories: Crafting Compelling Narratives from Original Research

Duct Tape Marketing

How To Tell Data-Driven Stories: Crafting Compelling Narratives from Original Research written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Michele Lin. Michele is the founder of Mantis Research, where she helps marketers conduct and publish compelling original research.

article thumbnail

Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

article thumbnail

6 ways to use AI for paid search account restructuring

Search Engine Land

As the paid search advertising landscape evolves, AI and language model tools are gaining traction in streamlining and optimizing campaign restructuring processes. Some paid search specialists are no longer content with the status quo. Others argue that our industry has been using AI all along and that the AI revolution is only a shift in terminology.

article thumbnail

10 A/B testing examples and case studies to inspire your next test

Unbounce

/ A/B Testing 10 A/B testing examples and case studies to inspire your next test By Paul Park. Updated on May 1, 2024. 17 min read Imagine dropping by your favorite ice cream shop to check out a new flavor of cold, creamy deliciousness and you’re faced with the ultimate decision: Mango Madness or Sweet Cereal Milk (yes, that’s an actual flavor).

Gen Z 59
article thumbnail

AI vs. Automation: Critical Differences

verse.ai

AI vs. Automation: Critical Differences How to Use AI For Sales and Marketing People often use the words AI and automation interchangeably. However, AI and automation are not the same thing. What is AI? What are the differences within AI vs. automation? By combining AI and automation, businesses unlock endless potential in terms of efficiency, [.] Read More. from AI vs.

article thumbnail

Why the 7 Functions of Marketing Are Essential Business Knowledge

Rock Content

Whether you’re brand new to marketing or have been in the game for a long time, a solid understanding of the basics is crucial to your ongoing success. Of course, creativity and innovation are vital qualities in any successful digital marketing campaign. However, every strategy will always have the same fundamental goals and purposes behind it. That’s where the seven functions of marketing come in.

Finance 52
article thumbnail

The AI Revolution: Why B2B Buyers Expect More than Just a Website

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

article thumbnail

10 Mental Health Marketing Tips for Mental Health Awareness Month

Sachs Marketing Group

Mental health professionals must leverage Mental Health Awareness Month in their May marketing strategy. This not only boosts their visibility and combats stigma but also educates the public on crucial mental health issues. This strategic focus allows providers to showcase their empathy and expertise, enhancing their connection with potential clients and emphasizing the importance of seeking help.

Health 52
article thumbnail

The Rise of Partner Ecosystem

Six & Flow

What is a Partner Ecosystem? When businesses choose to collaborate rather than compete, there’s so much that they can achieve together!

52
article thumbnail

B2B Thought Leadership Marketing—How Small Manufacturers Can Drive Big Results

Tiecas

B2B thought leadership marketing is not clearly understood by most small to mid-sized manufacturers I talk to regularly. They tend to roll their eyes as in, “Here we go with more marketing-consultant speak.” Don’t be so quick to dismiss this idea. Table of Contents The 95-5 Rule: Guidance for Industrial Sales What is B2B Thought Leadership? Thought Leadership is Not About Self-Promotion: Examples of Thought Leadership Content in Industrial Marketing B2B Thought Leadership Marketing is Your Strat