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Want to improve and speed up your TikTok video ads production? Wondering how the TikTok AI script generator can help? In this article, you'll learn how to use TikTok's AI script generator to quickly produce more effective short-form video ads. Why TikTok's AI Script Tool Matters for Marketers Whether you want to develop and test […] The post How to Make Better TikTok Ads: TikTok AI Script Generator appeared first on Social Media Examiner.
These days, the opportunities for making money online are seemingly endless. One of the most tried-and-true methods for generating an online income, however, is that of monetizing your blog. Whether you’re looking to earn a healthy side income or make a living from blogging, there are plenty of opportunities worth exploring. So, just how much money can you make as a blogger—and how do you make money blogging, anyway?
What are you working on today for social media management? Have you been trying to figure out your social media marketing plan and not sure where to start? One of our goals at Buffer is to always be iterating and experimenting with what we do on social networks and share different types of content. We’re up for trying all sorts of different strategies for social media!
Search Intelligence used Google Keyword Planner to land massive links for our Bingo client from: The Sun (DR 90) MSN, (DR92) Blackpool Gazette (DR 72) many other UK news publications Read how they did it In early June, I posted a snarky Tweet (Xeet?) that said, “ Show me your footer and I can tell you how good your SEO is.” Show me your footer and I can tell you how good your SEO is.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Artificial intelligence tools have become more accessible to non-technical users – even if they don’t always recognize it. If you’ve ever checked your work with Grammarly or recorded a meeting with Otter, you’ve used AI. However, more people are paying attention to the AI tools that make up their kits and how they use them.
When the U.S. shut down in response to COVID-19, many government agencies were overwhelmed by requests for help and information. One of those was Georgia’s Department of Labor (DOL) which had to deal with the unemployment rate doubling to 6.7% practically overnight. In business terms, this was a customer service crisis — and customer service is integral to customer experience.
The launch of ChatGPT in November 2022 reignited the debate on Artificial Intelligence. In marketing, one of the concerns is the impact of AI on content production. Will it be able to replace professionals with a broad repertoire and years of experience in producing coherent and creative content? Here at Rock Content, we’ve already discussed the risks and benefits of AI tools and their potential to make the daily life of marketers more efficient , without neglecting the creativity and adap
The launch of ChatGPT in November 2022 reignited the debate on Artificial Intelligence. In marketing, one of the concerns is the impact of AI on content production. Will it be able to replace professionals with a broad repertoire and years of experience in producing coherent and creative content? Here at Rock Content, we’ve already discussed the risks and benefits of AI tools and their potential to make the daily life of marketers more efficient , without neglecting the creativity and adap
In early July, Instagram released its latest app Threads and immediately captured everyone’s attention. Thirty million people’s attention to be exact. Within 10 days, Threads had reached a whopping 100 million active users , even trending on Twitter, the incumbent. Let’s dig into: What Threads is How to Create a Profile Key Features What It Might Mean for Marketers What is Threads?
The parameters that make an online resource “authoritative” are always changing. Google uses a variety of factors to decide what makes a source worth displaying on its search engine results pages (SERPs). The search engine’s developers also admit that online content is constantly changing, and “we continuously measure and assess the quality of our systems to ensure that we’re achieving the right balance of information relevance and authoritativeness.
Podcasting and video are two undeniably powerful opportunities for reaching new audiences and increasing brand awareness. In fact, there are currently over 140 million podcast listeners in the U.S. alone, and more than 40% of U.S. users report watching online videos each day. But creating strong video or audio content takes time, effort, and resources.
The Writers Guild of America (WGA) went on strike in May, putting new scripted episodes of shows on hold until they get a better deal. How bad is this for TV ad revenue? Ad revenue is already slipping from talk shows, soap operas and sitcoms, a category that makes up 9% of the $26 billion in TV ads overall, according to a study taken in June, before the actors’ union SAG-AFTRA went on strike, by ad sales intelligence company Media Radar.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Surveys are an essential part of any marketing or business strategy. Not only do they help you understand your customers better, but they can also provide helpful insights into your competition and industry. However, creating a successful survey is not always easy. You need to ensure that your survey is effective and engaging and that the data you collect is accurate and relevant.
Are your Q4 email campaigns all set? If not, you still have time to nail down your email optimizations. This article explores steps you can take to move the needle with your email program by: Identifying your highest-value customers. Building a testing campaign for Q4 success. Integrating personalization and automation. Improving for 2024. How to identify your highest-value customers Different industries (CPG, B2C, ecommerce) may have varying ways to determine their highest-value customers.
In recent weeks, SEOs across the web have reported high volatility in their website traffic and unstable SERP activity. It seems that a new major Google algorithm update might be coming. This prompts several questions. Will Google officially announce an update soon? What signs confirm that speculations about an update might be true? How can you track possible updates?
Account Based Marketing is intrinsically strategic. ABM is a B2B marketing strategy that focuses on working with target accounts to market in a measured and structured way. If you’re entirely new to ABM check out our introduction guide to account-based marketing , then circle back to learn how to apply it. In this post, we will explore how strategic thinking is applied to accounts organization and communication, and we’ll detail common ABM strategies for you to apply to your accounts, to grow yo
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Let’s face it: nothing is ever one-size-fits-all. Your favorite coffee order? Definitely not the same as your coworker’s triple-shot, half-caff, oat milk latte with a dash of cinnamon. Your ideal weekend plans? Probably not the same as your friend who loves skydiving. And when it comes to choosing the right software for your business? You guessed it–not one-size-fits-all, either.
Today I’d like to move beyond the tips and tricks phase of AI and marketing (although that is still a lot of fun!) and provide something more advanced — how to design an AI marketing strategy. Let’s step back from the hype and take a more strategic view of how AI will be applied to strategy. The format of this post will be a little different from what you normally see from me.
B2B companies struggle with keyword research for various reasons: A lack of significant search volume around their core topic. Search volume for their core topic is highly concentrated around a few highly competitive keywords. Search volume is concentrated around top-funnel terms that don’t convert. Every niche and site is different – even under the B2B umbrella.
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Vertical Harvest, a pioneering commercial-scale greenhouse company, aims to revolutionize the agricultural landscape by growing food for communities, by communities, a.
Andi Search today is launching a new semantic content engine, as well as better source attribution and a new user experience. Concepts over keywords. Andi Search is now better at understanding concepts, according to company founder Angela Hoover. The goal is to better highlight content. Being able to rank content semantically helps Andi do that, Hoover said. “What makes the web great is the high-quality content that producers spend hours researching, writing and creating.
For years, people have been prognosticating the collapse of the martech landscape. That all these thousands of different martech apps are going to be winnowed down to a handful of winners. For the past 12 years, those predictions have been consistently proven wrong, year after year after year. (The myths of martech are nothing if not resilient.) But maybe, just maybe, the Age of AI will be the inflection point that will bring those failed prophets redemption.
This is a gentle reminder that on August 1, Google will remove similar audiences (or segments) from all ad groups and campaigns. Please have a look at the full announcement here. Campaigns using similar audiences will automatically get opted into optimised targeting and audience expansion moving forward. Marketers who would rather avoid this can go to the audiences tab in the Google Ads settings page and manually turn off the campaigns instead.
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
X has officially rolled out its creator ads revenue sharing program. The new feature enables users to share revenue from verified content creators’ impressions of ads in replies to content posted on the social networking platform. Elon Musk’s platform, previously known as Twitter, has introduced this new tool as part of X’s mission to enable people to “earn a living” by posting on its site.
Programmatic advertising enables digital marketers to buy advertising space through automated technology and machine learning, typically using a demand-side platform (DSP). Leaning on automation is nothing new to most marketers. Programmatic advertising streamlines the process of buying ad inventory across a huge network of platforms. It also gives advertisers greater control and granularity over placements, budgets and creative assets.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Increasing market competition and advertising costs have led brands to rethink their digital strategies to scale with profit. There has been a shift in marketing focus in China, where consumers increasingly value brand storytelling, connection, responsibility and the shopping experience. In China, this trend has promoted the use of social media platforms WeChat and China’s original TikTok, Douyin , to build community-led brands and retailers.
While content is a foundational aspect of any SEO plan, it can be overwhelming for a local business to produce. An HVAC company, hardware store, or real estate agent may not have the time, budget or capacity to roll out an exhaustive content marketing program that a B2B SaaS startup would implement to gain market share. To heed the advice of creating content, many local businesses default to blogging.
Increasing blog traffic is the key to Content Marketing. Good content can engage, but it needs to be in the spotlight to be seen. Attracting a qualified audience is the key to getting better results. There’s no formula to generate more attraction. It requires continuous effort since there are several ways to make your content more visible and appealing.
Universal Analytics is still processing data one month after Google advised it would sunset. The search engine had warned that everyone would be forced to migrate over to Google Analytics 4 by 30 June 2023 or else they would lose the ability to track the performance of their websites and campaigns. However, a month later, it looks like many marketers can still use their UA accounts as usual.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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