Sat.Jun 24, 2023 - Fri.Jun 30, 2023

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How to take smart risks with lo-fi social content

Sprout Social

In late 2009, Domino’s released a brutally honest commercial, publicizing customers’ overwhelmingly negative feelings about their pizza—and asking folks to give them a second chance. It was a massive risk, but one that paid off. The quarter following the campaign’s release, same-store sales were up 14%. No matter how you slice it, risk-taking has always been a hallmark of strong brand marketing.

Shoppers 138
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Marketing Audit 101: How to Conduct a Marketing Review and Make Adjustments to Boost Performance

Marketing Insider Group

Marketing becomes more complex every day. As new technology and concepts surface, promoting brands, products, and services has become a complicated activity for small and large companies alike. As marketers craft and implement their strategies, it can be difficult to understand what is working and what isn’t. Sure, you can monitor the results of a Facebook ad campaign.

Insiders

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Artificial intelligence + human intelligence = success

Martech

When responding to questions about AI replacing humans in certain roles, most “experts” claim that AI will replace some jobs but will be a much more valuable tool for augmenting human intelligence and ability. What if they are wrong? In all of the hype associated with this latest technology wave, a significant trend is occurring across industries that could significantly change the impact of AI — the retirement of the knowledge worker.

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Google rolls out brand restriction settings to all advertisers

Search Engine Land

Google is broadly rolling out brand exclusions in Performance Max and broad match brand restrictions in Search to all advertisers. Following successful pilots for both, the search engine announced that the move would help marketers with guiding Google AI and where their campaigns appear online. Up until now, both features were only available in beta.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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Using AI in Content Marketing: How AI Revolutionizes Content Creation

Aspiration Marketing

With the rapid advancement of artificial intelligence (AI), the content marketing landscape is undergoing a profound transformation. AI offers unparalleled opportunities for content marketers, from analyzing vast amounts of data to generate compelling ideas to automating content creation and optimizing for search engine visibility. Join us as we unravel how AI reshapes the content marketing landscape and drives unprecedented results.

More Trending

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Bud Light Tries to Overcome Controversy with A New Ad

Hubspot Marketing

So far, 2023 has been a challenging year for Bud Light. In April the beer brand partnered with transgender actor and TikTok star Dylan Mulvaney on a sponsored social media post promoting Bud Light’s “Easy Carry Contest.” Mulvaney’s video (her second post in collaboration with Bud Light) featured a custom can of beer with her photo on it that read “Cheers to 365 Days of Being A Woman” as a nod to Mulvaney’s “Days of Girlhood” TikTok series that documented her transition.

Gen Z 130
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How marketing automation empowers your team, and whole org

Sprout Social

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams. And yet, with shrinking bandwidths, having the time to uncover insights from that vast sea of data is becoming less realistic.

Marketers 132
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When it’s time to abandon a strategy and listen to the world

Businesses Grow

One of the challenges I enjoy most is the one-hour coaching calls people schedule with me. I get to meet so many interesting people! Today, I will discuss a common problem I see with entrepreneurial businesses — knowing when it’s time to abandon a strategy … at least for a little while. Let me tell you a story about my own lesson, when it made sense to abandon my own strategy.

CMO 93
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Marketing Experimentation: How to determine what to test next

Marketing Sherpa

Every Wednesday, we hold a free Marketing LiveClass as part of ChatGPT, CRO and AI: 40 Days to build a MECLABS SuperFunnel. Everyone is welcome to join and learn, as we build marketing funnels with members of the MECLABS SuperFunnel Research Cohort. In the LiveClass, marketers and entrepreneurs can ask questions in the webinar chat.

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AI In The Aisles: The Executive's Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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7 Essential Recruitment Marketing Strategies for Recruiters

Aspiration Marketing

As a recruiter, you understand that finding top talent is vital for your organization's success. However, with fierce competition among companies for the same pool of candidates, it can be challenging to stand out. That's where recruitment marketing comes in. In this article, we'll explore effective recruitment marketing strategies that can help you attract and retain the best talent.

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How the HubSpot Blog Generates Leads [+ How Yours Can, Too]

Hubspot Marketing

It's hard to believe that if the HubSpot Blog were a person, it would currently be in high school. That's right – for well over a decade, content has been published on the HubSpot Blog to help hundreds of millions of readers discover best practices in the areas of marketing, sales, customer service, website development, agency work, and general business best practices.

eBook 145
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How to analyze customer reviews for brand insights

Sprout Social

There’ll always be a competitor trying to outperform you. The only way to grow and stay ahead is a keen eye on what your customers are saying about their interests and pain points. In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy.

Customer 145
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5 Social Networks That Are Alternatives to Twitter (Plus, What You Need to Know)

Buffer Marketing

Ever since Twitter’s ownership changed in late 2022, several apps have sprung up offering to be alternatives with varying degrees of popularity. Some are so recent they’re not even at the beta testing stage yet. It may be overwhelming trying to navigate the list, but thankfully, I’ve been keeping up with them and have noted five that you may want to keep your eye on.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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What is the HubSpot Marketing Hub?

Aspiration Marketing

In the fast-paced digital era, marketing managers face many challenges that require effective solutions. From generating leads to tracking performance, the demand for a centralized platform to streamline marketing activities has never been more vital. That's where HubSpot Marketing Hub comes in, a comprehensive solution designed to tackle these pain points head-on and empower marketing managers.

Marketers 244
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NFTs and Story: The VeeFriends Collection

Social Media Examiner

Want to develop an NFT project that has long-term potential? Wondering how to include a themed narrative that allows your project to grow? In this article, you’ll explore the importance of story and insights from the VeeFriends project. The Business of Ownership is Shifting There’s a shift happening. The idea of digital ownership is taking […] The post NFTs and Story: The VeeFriends Collection appeared first on Social Media Examiner.

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Omnichannel customer experience: exploring seamless customer journeys

Sprout Social

Enhanced customer satisfaction, high customer engagement, and increased revenue are good reasons to develop an omnichannel customer experience. Still, it takes more than integrating multiple channels to build a successful one. It takes a strategic approach, continuous optimization, a customer-centric mindset and a well-planned omnichannel strategy to make it all possible.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

You text your partner a pic of the chocolate bar you want from the store. You mention your fave new shampoo in a WhatsApp message. You share an amazing Hootsuite blog article to your work Slack (hint!). Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication.

Gen Z 133
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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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Content Amount—How Many Blogs is Enough For Your Law Firm's Blog?

Aspiration Marketing

When it comes to creating a blog for your law firm (or any business), the question of how often to post may arise. It's important to keep your blog's objectives in mind when determining the ideal posting frequency. Consistency is key to keeping readers engaged with new and exciting content. But don't forget to consider other important factors when scheduling your blog posts.

Law 130
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How to Collaborate with AI to Get the Best Out of Your Content

Buffer Marketing

Welcome back to Creators Unlocked , a series where we interview creators about their best practices. Today, we’ve got Stew Fortier, a more unconventional creator, as his day job is CEO of Type.ai , an AI content writing tool. 💡 To keep up with Stew, check out his newsletter , Twitter and LinkedIn. The rapid advancement of AI has spurred debates among creators of all types.

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9 Disadvantages of AI You Never Thought About

Marketing Insider Group

Robots and artificial intelligence have fascinated people for decades. Some have predicted amazing advancements and a world like “The Jetsons,” while others fear the disadvantages of AI. The reality is probably somewhere closer to the middle. Still, anyone who wants to use AI in marketing (or business in general) should be fully aware of its pros and cons.

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Instagram insights demystified: How to access and analyze your metrics

Sprout Social

Optimizing your Instagram presence doesn’t have to be a guessing game. You can find most of the answers you need within the app itself. Anyone with an Instagram Business account can use the network’s in-app reporting feature, Instagram Insights. While it may not provide the same level of detail as an advanced Instagram analytics tool, it’s still a valuable resource for conducting on-the-fly analysis.

Analytics 128
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Using YouTube Analytics to Improve Your Video Strategy

Social Media Examiner

Want to improve your video performance? Wondering what metrics and data to look for in YouTube Studio? In this article, you’ll discover how to improve your YouTube video strategy with analytics. Should I Post Long-Form or Short-Form Video on YouTube? YouTube built its reputation on expert, long-form video, but in the past couple of years, […] The post Using YouTube Analytics to Improve Your Video Strategy appeared first on Social Media Examiner.

Analytics 124
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Experimenting in Marketing: What I’ve Learned Running 25 A/B Tests on Ads for Buffer

Buffer Marketing

Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. This change happened at a time when we needed to quickly scale how we run experiments to start looking for improvements to their performance.   Experiments are an important component in marketing teams and are a proven method for understanding the causal impact of a change and improving marketing strategy iteratively and quickly.

Marketers 125
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Use These 3 Agile Fixes To Keep Your Marketing Operations Humming

Content Marketing Institute

You can’t afford to waste your marketing budget by working the wrong way. Yet, process improvement probably isn’t at the top of your to-do list. Change that today and use these three ideas to make it happen.

Marketers 123
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Making the most of your social media investments demands a new way of working

Sprout Social

It wasn’t that long ago when organizations struggled to understand why they should invest in social media. What was once thought of as an intern’s responsibility is now considered table stakes for any data-driven business. In fact, The 2023 State of Social Media report reveals 80% of business leaders expect their social media budgets to increase over the next three years.

Finance 128
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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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How to Find (and Fix) Broken Links

Backlinko

Broken links are a surefire way to destroy your credibility and waste your SEO efforts, but thankfully, they’re pretty easy to fix. This guide will show you exactly how to identify and fix these links, whether they’re backlinks or links within your content. I’ll show you: What causes links to ‘break’ Why they’re so harmful for your site How to identify them with tools like Semrush, including a simple step-by-step guide And, most importantly, how to fix them, so your SEO efforts can be restored I

SEO 122
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How We’re Successfully Repurposing Content at Buffer

Buffer Marketing

Everyone says you should repurpose your content these days. But why? And how do you actually go about it? How do you decide what to repurpose, and how do you actually execute? These are all questions we hope to answer for you today. If you haven’t given repurposing content a try yet, you really should. Repurposing content can increase engagement, save you a lot of time and energy, and gives people a chance to see your best content they may have missed the first time you posted.

Energy 125
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How to Perfect Your Resume Headline (+Examples)

Hubspot Marketing

Picture this: A busy hiring manager is sifting through dozens, if not hundreds, of resumes. How can you make yours stand out in a sea of sameness? Enter the resume headline, your secret weapon to grab their attention and keep them hooked. In this comprehensive guide, we'll share everything you need to know about resume headlines, from what they are to how to craft the perfect one.