Sachs Marketing Group
NOVEMBER 16, 2022
Thanksgiving is just around the corner. This time of year is all about spending time with family and friends and enjoying great food, but it’s also a great opportunity for businesses to attract more customers. Black Friday and Cyber Monday have become huge shopping events, and Thanksgiving marketing is a great way to take advantage of all that hype.
Vertical Response
NOVEMBER 14, 2022
Are you struggling to keep your email marketing subscribers engaged? If so, you’re not alone. Many businesses have trouble retaining their email list members, especially if they haven’t interacted with the company in a while. In this blog post, we will discuss some tips that can help you re-engage with inactive subscribers and improve your email marketing results!
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Content Marketing Institute
NOVEMBER 16, 2022
Over half of manufacturing marketers say they’re challenged by three things. Find out what they are in today’s release of CMI’s Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023.
Influence & Co
NOVEMBER 16, 2022
This article was originally published on Spin Sucks.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Social Media Examiner
NOVEMBER 17, 2022
Do you use analytics to measure your marketing? Are you prepared for the shutdown of Google Universal Analytics? In this article, you’ll discover how to use Google Analytics 4 to continue tracking consumer behavior and measuring your marketing now and into the future. Google Universal Analytics vs. Google Analytics 4: What’s Happening? Google is notorious […].
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adams & Knight Marketing
NOVEMBER 15, 2022
AVON, Conn., (November 15, 2022) – Adams & Knight , one of the leading integrated marketing agencies in the region, was awarded Best of Show at the 67 th Annual Advertising Club of Connecticut Awards Show. This is the second straight year the agency has taken home the highest honor of the night. The award was presented to Adams & Knight for its holiday video “The Best Gift This Year” for Hartford HealthCare – which encouraged people to give the best gift of the ye
Aspiration Marketing
NOVEMBER 17, 2022
Pillar pages are a foundational part of your SEO strategy, and leveraging them properly can be vital to your Google rankings. Content%20Marketing ">Pillar pages offer a high-level but comprehensive look at all aspects of a discussion or topic on a single web page, with branch outs with further, in-depth discussions in more detailed cluster blog posts that hyperlink back to the pillar page.
Calvyn Lee Blog
NOVEMBER 12, 2022
Brazil is the largest country in both Latin and South America, as well as the fifth largest and seventh most populated in the world. The capital of Brazil is Brasilia, and the most populated city is Sao Paulo. Brazil consists of 26 states and the Federal District. The Brazilian nation is considered as one of the most diverse and multicultural because of the migration from all over the world.
Jeff Bullas
NOVEMBER 13, 2022
In October last year, Mark Zuckerberg did a keynote speech at Connect 2021 , promising to spend billions of dollars on research to build the Metaverse. To prove he was serious, he then renamed his company Meta. . Now a lot of big companies like Disney , Robolux , and Microsoft are working on plans for growing their businesses in the Metaverse too. Is it time you started making plans too?
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Businesses Grow
NOVEMBER 18, 2022
As I write this, rumors are rampant that Twitter has cut so much staff that the app is disintegrating and may not survive. I think there is a chance Twitter could go away. Even if it survives, it’s not going to be in a form that captures the spirit and joy and potential of the early days. I miss that. Many years ago, I wrote a book called The Tao of Twitter , which became the best-selling book on Twitter (over four editions).
Aspiration Marketing
NOVEMBER 15, 2022
Confession: I used to dread the days when I had to create an editorial calendar. The thought of creating a massive list of 50 or 60 blog article topics was truly daunting, even if I knew the subject matter. My mistake was approaching the marketing editorial calendar as a trivial list of topics and due dates. What I've learned is that an editorial calendar can be the exciting superhero of your content marketing story!
Calvyn Lee Blog
NOVEMBER 13, 2022
So, our first destination is Nigeria, a country in West Africa. Nigeria is a federal republic that includes 36 states, plus – the Federal Capital Territory, where Abuja, the capital, is located. The largest Nigerian city is Lagos, which is the second-large in Africa and one of the largest rural areas in the world. Nigeria is known as the regional power in Africa, which means that it has a substantial influence around the geographical region.
Hubspot Marketing
NOVEMBER 17, 2022
Think about the brands you purchase from over and over. Why do you choose to buy products and or services from them even when cheaper options exist? Well, there's a good reason for it — because of their values which are expressed in their mission statement. As consumers, we like to patronize businesses that have values we believe in. Still, Loyalty doesn’t happen overnight.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Buffer Marketing
NOVEMBER 16, 2022
Post-Elon Musk’s takeover of Twitter, interest in other social networking sites has spiked significantly. Some names may be familiar to you while others are completely new, but a quick search on Google Trends reveals that old or new, people are looking for the next, best microblogging platform. Source Tumblr ’s one of those familiar names and a popular choice — actor Ryan Reynolds made a public move to Tumblr.
Search Engine Roundtable
NOVEMBER 17, 2022
Google is testing a picture-in-picture mode for videos that are shown in the search results. You can click on the video preview image and play the video at the bottom right corner of the search results page.
Content Marketing Institute
NOVEMBER 17, 2022
The best mentors listen, answer questions, and help. The best content marketers do, too. So #BossTalks, a multichannel content project featuring Salesforce’s unofficial mentor-in-chief Ebony Beckwith, had the ingredients of a smash hit from the start.
Hubspot Marketing
NOVEMBER 18, 2022
The creator economy is built around influencers and their audiences. As audiences put a significant amount of trust in their favorite influencers, it makes sense that marketers would want to pay more attention to influencer marketing than before. This post will go over the data-backed benefits of using influencer marketing, along with insight from a HubSpot social media expert. 7 Benefits of Influencer Marketing. 1.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Orbit Media Studios
NOVEMBER 16, 2022
Which of your pages is the most important to your visitors? To find out just pop open Analytics. Look at the pages report. They’ll all be there at the top. And there’s one page that’s sure to be in the mix: It’s your About page. Once you’ve filtered out those blockbuster blog posts, it will be there in the top 10 pages. It’s usually the top five. It’s true in virtually all Analytics accounts, or at least the 500+ accounts that we have access to.
Search Engine Roundtable
NOVEMBER 18, 2022
I am sure many of you have received one or two (or more) requests from Google Business Profiles saying the owner is requested access to maintain your business. I just delete them but I am hearing from Local SEOs that this is becoming more and more of an issue.
Social Media Examiner
NOVEMBER 18, 2022
Do you want to create a business that embraces Web3? Wondering what types of businesses are possible? In this article, you’ll discover examples of Web3 business models and learn how to draw customers to your business using decentralized autonomous organizations and tokens or NFTs. What Web3 Makes Possible for Business Models There are two important […].
Content Marketing Institute
NOVEMBER 18, 2022
Mary Poppins had it almost right ¬¬– just find the story and –snap – the content’s job’s a game. Then even the boring tasks you undertake become – well, if not a piece of cake, a more creative endeavor rather than a mundane construction project.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Martech
NOVEMBER 17, 2022
We’re wrapping up our series on getting started with Google Analytics 4, with a Q&A with Russ Ketchum, director of Google Analytics. Here he talks about migrating from Universal Analytics and shares some GA4 power user moves. MarTech: What is the most important thing to know about migrating from UA to GA4? Russ Ketchum: GA4 is truly different from Universal Analytics at its core — and that’s intentional.
Hubspot Marketing
NOVEMBER 16, 2022
With thousands of Instagram marketing tools to choose from, how do you know which ones you need? The key to building an Instagram marketing tech stack is to ensure that you have tools that perform these core functions: research, creation, execution, measurement, and optimization. This list gathers Instagram tools with this principle in mind. Each recommendation has been assigned a “best for” category to help you easily identify what core function it performs.
Hootsuite
NOVEMBER 17, 2022
In 2021, NFT users doubled to about 550,000 , and the market value of NFTs grew by 37,000%. NFTs are now an $11 billion USD industry and growing everyday. So, are NFTs the next big monetization opportunity for creators and brands? Executives at most popular social media platforms seem to think so. Meta recently expanded digital collectibles to 100+ countries on Instagram and Facebook, Twitter allows NFT profile pictures , TikTok experimented with selling NFTs , and Reddit just launched their own
Sprout Social
NOVEMBER 14, 2022
Engagement. Awareness. Share of voice. ROI. Customer care speed. All tried-and-true metrics that play a pivotal role in proving the effectiveness of your social strategy. But those data points only scratch the surface of what social can offer your company. Imagine if you could monitor and analyze all social media conversations happening around your brand, and tap into consumer insights that prove crucial for growing your business.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Marketing Insider Group
NOVEMBER 14, 2022
Google’s helpful content update sets the stage for gaining more site traffic. Understanding the search engine’s latest algorithm adjustment is key to ranking well, growing your online presence and avoiding loss of visibility. Google aims to maximize user experience by identifying sites with both helpful and unhelpful content. Engaging content is boosted to rank higher and irrelevant content is knocked down the ladder.
Hubspot Marketing
NOVEMBER 18, 2022
Platform solutions have always been known as a one-stop shop for all of a marketer’s needs. At their core, platforms are meant to help marketers, whether that’s understanding their customers’ journeys, optimizing the path to purchase, or quantifying the revenue that a campaign produces. And, as I discussed last year, HubSpot delivered on the promise of platform through our world-class solution that doesn’t sacrifice power for ease of use.
Businesses Grow
NOVEMBER 16, 2022
BeReal. By {grow} community member Fiona Lucas. I was curious when I first heard of BeReal, the red-hot, French-created app built on spontaneous content. Could this be the end of overly curated, ego-driven social media posts? Today, I’ll share my experience with this new social media phenomenon. Working in the cyber-safety space for many years, I have seen the hurt caused by that need for a “perfect post.” I am haunted by the story of one young man who literally took more than
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