Hubspot Marketing

JUNE 1, 2017

The other day at work, my colleague, HubSpot Marketing Director Ryan Bonnici, sent around a link on Slack -- to a website called “ Will Robots Take My Job ?”. We were thrilled to learn marketing managers had only a 1.4% chance of our jobs being automated or replaced by robots and artificial intelligence. And although I breathed a sigh of relief that writing has only a 3.8% chance of being automated, it made me think about job roles that weren’t so lucky.

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Adobe Experience Cloud Blog

JUNE 2, 2017

As a marketer, you write—regardless of your specific role, or which company you work for. I’m a writer right now, as I write this blog. I’m a writer when I create session descriptions for my presenters at conferences. I’m a writer when I communicate with my sales team. I was a writer when I created the slides for my webinar, 8 Biggest Mistakes Field Marketers Make.

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Marketing Insider Group

JUNE 1, 2017

When I first started in marketing, I used to write down what I thought were the best marketing quotes to inspire me to dream big and to do big things. A few years ago I gathered all these bits of paper and sticky notes and wrote down on one piece of paper my favorite marketing […]. The post 33 Of The Greatest Marketing Quotes To Inspire Your Strategy appeared first on Marketing Insider Group.

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Marketers Marketing Marketing Strategy 111

Duct Tape Marketing

MAY 30, 2017

The Enduring Power of Content in Marketing written by John Jantsch read more at Duct Tape Marketing. I know, I know, if somebody writes one more thing about content you’re going to lose it, but hear me out, I actually think I can make you change your mind about content. Inbound marketing is a powerful approach that businesses need to be using today, and if you aren’t implementing the tactics and strategies involved, you’ll find yourself at a serious disadvantage.

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Whitepaper Inbound Marketing Marketers Marketing 71

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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Hubspot Marketing

MAY 29, 2017

Influencer marketing is a trendy topic these days, but it doesn't require a lot of work or a ton of money to harness the power of influencers on your brand's social media channels. One of the lowest-effort and most organic ways to work with another person or brand to advance your marketing goals is by hosting an Instagram takeover. Not sure what we're talking about?

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Logistics Promotion Energy Influencer Marketing 145

Adobe Experience Cloud Blog

JUNE 1, 2017

Success in the Engagement Economy hinges on customer engagement. By creating experiences that feel personal and human, that are founded on trust, and delivered with care we will win the hearts and minds of our customers. To build and maintain that trust and care we, as marketers, need to be attuned to the how, when and why our customers want to be engaged and respect their preferences.

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Duct Tape Marketing

JUNE 1, 2017

Proof Email Marketing Converts Leads Into Customers written by Guest Post read more at Duct Tape Marketing. As a small business, lead conversion can mean a lot of things to different people. Most likely you can think of a handful of things yourself. Someone signed up for your newsletter, clicked on a call-to-action, opened an email, visited your website, filled out a form or downloaded an ebook….

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Email Marketing Customer Whitepaper Marketing Automation Platform 70

Zumvu

JUNE 2, 2017

Ransomware encrypts files or the entire device and asks victims to pay a ransom to unlock their files or devices, or their files will be deleted permanently from their systems.

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Adobe Experience Cloud Blog

MAY 30, 2017

I recently had the pleasure of attending one of the biggest marketing conferences of the year— Marketo’s Marketing Nation Summit. A gathering of hundreds of marketing executives, partners, and thought leaders from around the world came together to learn about the latest marketing trends and strategies in the new “Engagement Economy”. The “Engagement Economy” represents a clear shift in the way marketers communicate with customers.

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Whitepaper Thought Leadership Transform CRM 133

Marketing Insider Group

MAY 30, 2017

Great content requires talent and skill to pull off; it requires a human touch, with a dash of artistry and a hefty serving of creative know-how. To put it simply, content is not something you can automate. However, that is not to say that our content strategies can’t benefit from a little automation. In fact, […]. The post 4 Ways to Boost Content Marketing with Automation appeared first on GetResponse Blog - Online Marketing Tips.

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Content Marketing Marketers Marketing 111

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Duct Tape Marketing

JUNE 2, 2017

How to minimize customer acquisition costs written by Guest Post read more at Duct Tape Marketing. If it costs too much to bring in customers, you’re quickly going to find yourself treading water. You congratulate your staff on the sale (keep it going!), yet your marketing spends translates into zero net gain–or even a loss in some cases. Continue treading these waters and you’ll need a life vest.

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Customer Acquisition Customer User-Generated Shipping 64

Zumvu

JUNE 2, 2017

It requires a great strategy, planned working and good quality content to improve the Domain Authority of your website.

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Adobe Experience Cloud Blog

MAY 31, 2017

Plenty has been written about bringing products or services to market. Practices have been developed to manage both direct and indirect sales channels. Literature has been written about product development models versus customer development models. And, the traditional process of creating demand is now very well known. However, the exponential growth of products, solutions, and applications in the B2B space have created a new type of a sales channel—one that resembles, something we’re all famili

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Thought Leadership Law Promotion Management 115

Marketing Insider Group

MAY 31, 2017

Digital has changed everything: how we interact with the world, how we learn, how we buy stuff, even how we date. For marketers, it has dramatically interrupted our marketing mix and the expectations from senior executives. This disruption has forced executives to put increasing pressure on CMOs to implement marketing strategies and programs that deliver […].

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Marketing Mix Marketers Marketing Marketing Strategy 110

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Duct Tape Marketing

MAY 31, 2017

Can A Salesperson Really Think Like a Marketer? written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Scott Ingram. Podcast Transcript. I wrote a book titled Duct Tape Selling – Think like a marketer, sell like a superstar. Occasionally, I hear from salespeople who read the book and acted on the advice and the story is always the same – it’s a lot of work but the payoff is worth it.

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Event Marketing Marketers Marketing Management 62

Zumvu

MAY 30, 2017

If you have a business page on Facebook and you are yet to utilize the Messenger for marketing, you are certainly losing a large chunk of the market share.

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Marketers Marketing 52

Rock Content

MAY 31, 2017

Four key strategies to keep in mind for successful independent contractor engagement.

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Marketing Insider Group

MAY 29, 2017

There is something about the phrase “marketing automation” that could be considered alarming. For many of us, the connotations of automation are not positive; instead they represent a cold, clinical, robotic approach to business. But it doesn’t have to be this way. Marketing automation doesn’t have to be cold or inhuman; in fact, it can […].

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Marketers Marketing Content Marketing 108

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Duct Tape Marketing

JUNE 1, 2017

How to Stay Top of Mind written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Hall. Podcast Transcript. Guiding today’s customer journey means staying top of mind at every stage. Like so many things today that often involves content, but there’s so much more. My guest for this week’s episode of the Duct Tape Marketing Podcast is John Hall.

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Customer Journey Advertising Advertisers Content Marketing 61

Hubspot Marketing

MAY 29, 2017

When someone sends me a really great YouTube video, I always want to know who’s behind it. Was it an ad agency? A small or medium business? A B2B tech company? No matter who it was, if I’m impressed, I want to see more from the content creator. So once the video is done, I click the link to visit their profiles. And from there, if the brand is really on top of its game, I’ll see its channel art -- the horizontal banner displayed across the top of the user’s YouTube channel that, hopefully, shows

Food 111

Food Fashion Promotion Branding 111

Marketing Insider Group

MAY 29, 2017

Google sees millions and millions of queries each day related to local events and activities. The issue they observed was that most users were turning to external apps and websites to find the information they need – eliminating Google from the equation. As we all know, Google prides itself on being a platform that answers […]. The post SEO for Events – How to Rank in Google Events Search Results appeared first on Marketing Insider Group.

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SEO Marketing Marketers Search Marketers 97

Marketing Insider Group

JUNE 1, 2017

Getting more leads at a lower cost is always at the top of lead generation objectives, especially for startups and small businesses. In fact, a HubSpot survey revealed that 65% of B2B marketers claim that generating traffic and leads is their top priority. While generating a high volume of leads is a good thing, it. The post Why Quality Leads are Expensive appeared first on Marketing Insider Group.

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Marketing Marketers 97

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketers

Marketing Insider Group

MAY 31, 2017

My foray into understanding, and more importantly, applying Artificial Intelligence (AI) to current business practices has forced me to throw everything I ever knew out the window. Experience, best practices, preconceived notions, the tried and true – all these rules become obsolete and irrelevant because the world has changed. Media consumption has changed.

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Marketing Insider Group

JUNE 2, 2017

For the 125th episode of The Marketing Book Podcast, I interviewed Noah Fleming, author of The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions. In The Customer Loyalty Loop, Noah Fleming affirms not only that your customer’s experience with your product or service is the most powerful marketing you have, but […].

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Customer loyalty Customer Product Marketers 84

Duct Tape Marketing

MAY 27, 2017

Weekend Favs May 27 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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Shipping Customer Marketing Marketers 60

Duct Tape Marketing

MAY 30, 2017

Transcript of How to Stay Top of Mind written by John Jantsch read more at Duct Tape Marketing. Transcript provided by Verbatim Transcription Services. Back to Podcast. Transcript. John: Staying top of mind is how you generate leads, it’s how you increase profits, it’s how you get referrals. So we’re going to talk to the author of Top of Mind, John Hall.

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Communications Thought Leadership CMO Gen Z 46

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketers

Duct Tape Marketing

MAY 30, 2017

Transcript of Can a Sales Person Really Think Like a Marketer? written by John Jantsch read more at Duct Tape Marketing. Transcript provided by Verbatim Transcription Services. Back to Podcast. Transcript. John: So can a salesperson really think like a marketer? On this episode of the Duct Tape Marketing Podcast I talk with Scott Ingram and he has started two podcasts, he’s written a book, he is rocking it as a salesperson thinking like a marketer, check it out.

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