Duct Tape Marketing
OCTOBER 30, 2018
Why Partnerships Are Your Secret Weapon to Building Referrals written by John Jantsch read more at Duct Tape Marketing. Generating referrals is the key to securing your business’s long-term success, and it can feel like a pretty massive undertaking. One way to lighten the load and help you to create a more sustainable stream of referrals is to build partnerships.
Hubspot Marketing
NOVEMBER 2, 2018
The thought of creating your own website may seem overwhelming. You might even think this task would be impossible for anyone but a developer or a person with a background in web design. Well, I have good news for you — there’s a software out there that’s so easy to use, virtually anyone can successfully create a unique and professional-looking website for their business, blog, portfolio, and more.
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Adobe Experience Cloud Blog
OCTOBER 30, 2018
Organic this? Organic that? What’s the big deal with organic? You can have your own opinion about food products, but in marketing, the answer is pretty clear. Organic marketing is the way. But what is organic marketing and how does it differ from paid social marketing? In this blog, we’ll explore what organic marketing is, what it isn’t, and how you can use it to drive your business.
Content Marketing Institute
NOVEMBER 1, 2018
Want to be a better content marketer? Don’t overlook the importance of technology. Need convincing? Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. Only 5% of the least successful content marketers rate their organizations as expert or advanced in content tech proficiency. 67% of most successful #content marketers say their org is advanced or expert in #tech proficiency.
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Sprout Social
OCTOBER 31, 2018
Let’s talk Twitter. The beauty of Twitter is that it’s a platform that’s fair game for brands in just about any industry. It’s also one of the most straightforward for businesses to master when it comes to customer service and engagement. Twitter isn’t without its roadblocks for brands, though. The big one? Twitter moves at an absolutely insane pace.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
NOVEMBER 2, 2018
This piece is part of a series surrounding website development best practices as followed by Marketo’s web development team. You can learn about the pre-planning process , how to create an actionable plan, setting your team & project up for success , and managing your team throughout the build process in our previous posts. Now you’re almost at the finish line!
Marketing Insider Group
OCTOBER 30, 2018
We’re all bought in on content marketing. Right? Seventy-two percent of marketers have a content marketing strategy in place, according to the LinkedIn Technology Marketing Community. Eighty-eight percent of B2B marketers in North America use content marketing as part of their overall approach, per Content Marketing Institute. Great news. As much as it appears we’re […].
Content Marketing Institute
OCTOBER 29, 2018
On the first of December, we will celebrate the 105 th anniversary of Henry Ford’s installation of the first moving assembly line for the mass production of automobiles. His innovation reduced the time it took to build a car from more than 12 hours to two hours 30 minutes. Henry, of course, didn’t invent the assembly line. It was a relatively well-worn invention when he installed it into his business.
Hubspot Marketing
OCTOBER 30, 2018
As a marketer, data is your lifeblood. To gain support for your new idea or prove the value of your most recent campaign, you need data backing it up. But, for many people working in a primarily creative role, pulling and analyzing data can be a challenging task. Not only do you have to export your data, which really means opening up a jumbled spreadsheet bursting with an endless amount of metrics, but you also have to configure the data to report it correctly.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Adobe Experience Cloud Blog
OCTOBER 29, 2018
Writing this article has me thinking of Goldilocks and the Three Bears. You’ve got Goldilocks looking for the right home to crash. Ultimately, she has to make a critical life decision between the temperature quality of hot, cold, and ‘just right’ porridge. Identifying the right engagement platform can feel very similar. If you’ve been using one for a while, it might be time to re-evaluate the temperature of your results.
Marketing Insider Group
NOVEMBER 1, 2018
In today’s always-on world, content drives the customer journey. Unfortunately, given the importance of content for SEO, we often overlook the role content plays in not only creating awareness but driving customers from awareness to conversion. How content drives the customer journey First, let’s take a look at the customer journey itself so we’re all […].
Content Marketing Institute
OCTOBER 30, 2018
Do you struggle to create engaging content that lands you in the top spots of Google? There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. That way? The topic clusters model. Topic cluster model explained. The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017.
Hubspot Marketing
OCTOBER 29, 2018
In 2017, 92% of marketers who used influencer marketing found it to be effective. Influencer marketing has grown steadily in popularity over the past few years, and for good reason -- oftentimes, customers trust influencers over celebrities when choosing which products to buy, or which brands to endorse. In fact, marketers have seen such success from influencer marketing that almost 40% of them plan to increase their influencer budget in 2018 and beyond.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Adobe Experience Cloud Blog
OCTOBER 31, 2018
By now, you’ve seen the recent Nike ad—and the multitude of derivative pieces that followed. And we all have our opinions on it. Now that the dust has settled, those that burned their Nike trainers are left with a rage-hangover and the realization that they now need to go out and fork out a hundred bucks for a new pair. Meanwhile, their heated opinions and social activity on the matter earned Nike more brand exposure than they ever could have hoped for and those that were calling the move “brand
Sprout Social
NOVEMBER 2, 2018
Each year, the Chicago Tribune publishes a list of top workplaces based on thousands of employee reviews to determine the best employers in Chicago. Sprout Social is proud to be included on the list of midsize companies for the fourth consecutive year in a row for 2018! This continuous recognition is a result of employee feedback and a reflection of the inclusive culture we’ve built thus far. “Our people are at the center of everything we do here at Sprout,” said Maureen Calabr
Marketing Insider Group
OCTOBER 29, 2018
If you’re looking to spice up your content marketing strategy and boost your conversion rates, one powerful technique is to personalize your content. It makes sense that personalized content is more appealing and persuasive – nobody wants to feel like they’re just another nameless customer or that a business cares only about increasing sales rather […].
Content Marketing Institute
NOVEMBER 2, 2018
You know audiences now are used to receiving information almost at the speed of light. In retail, for instance, a one-second delay in mobile load time can cost up to a 20% decrease in conversions. More than that, not so long ago, Google rocked the online world with its mobile page speed update , which officially made page speed a ranking factor for mobile devices.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Litmus
NOVEMBER 1, 2018
Email marketers and designers are constantly looking for ways to set their campaigns apart in the inbox. From design to dynamic content and promotions to personalization, marketers are testing out different techniques to pique subscriber interest and increase engagement. One of the more common ways to enhance emails is by adding animation and motion to a campaign.
Traackr
NOVEMBER 1, 2018
This post will take you behind the scenes of Sephora's first ever beauty event - Sephoria. Discover what happened IRL and what impact it had on social media.
Marketing Insider Group
OCTOBER 29, 2018
Those who graduated with a degree in marketing can’t compete in today’s market unless they know how to learn and adapt as they go. The industry is simply moving too fast. What was popular in internet marketing 10 or even five years ago is now an ancient practice. Brent Hoberman, founder of LastMinute.com, says, “Internet […]. The post 6 Ways Internet Marketing Is Evolving (And How To Keep Up) appeared first on Marketing Insider Group.
Content Marketing Institute
OCTOBER 31, 2018
Marketers make markets. It is the core of what we do. When we truly excel at our jobs, we create demand where little or none existed. Perhaps the quintessential example of this is Apple’s iPhone. Nobody knew they needed an iPhone in 2007 when Steve Jobs stood onstage and introduced the revolutionary device to a bewildered audience. In fact, Apple didn’t even realize the demand it was creating.
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Litmus
OCTOBER 31, 2018
Ever wondered what it’s like to work remotely? Eddie Cianci, Director of Engineering at Litmus, shares what it’s like to work on a team that’s spread across the globe, and the benefits and challenges that come with it. This interview first appeared on Remote Habits. Check out their site for more great interviews and learn how fellow remote workers handle their daily routines, get work done, and more.
Bannerflow
OCTOBER 30, 2018
Dynamic ads are revolutionising travel display advertising. It’s digital advertising that provides cruise lines, ferry companies, and airlines alike with the ability to present the right message, to the right person, at the right time. Combined with developments in data and targeting, dynamic ad campaigns are helping brands to improve ad performance.
Marketing Insider Group
OCTOBER 31, 2018
Explore why thought leadership is vital and how it’s supported by a content marketing program When brands practice thought leadership, the natural result is trust. When an audience trusts a brand or its representatives, they are more likely to convert. Research supports that there is a strong, positive relationship between consumer trust, brand loyalty and increased […].
Content Marketing Institute
OCTOBER 29, 2018
Author’s note: As has been pointed out to me in the comments on the blog and on social media, Henry Ford was a noted bigot who spread much of his bigotry through content. Additionally, our timing of publishing a post noting Henry Ford’s assembly-line accomplishment comes at the most inopportune moment given the tragedy of the past few days. The latter resulted from an advanced publishing queue and unforeseen events colliding in a very unfortunate way.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Duct Tape Marketing
OCTOBER 31, 2018
Communicating with Empathy in the Digital World written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Nick Morgan. Podcast Transcript. This week on the Duct Tape Marketing podcast, I speak with Dr. Nick Morgan. He is one of America’s leading experts on communication and is the founder and CEO of Public Words. As a communication coach and theorist, he has worked with leaders in the public and private sectors to perfect their public communications and deliver their
Bannerflow
OCTOBER 29, 2018
A new age of marketing has dawned, with brands worldwide moving towards a more agile, hyper-relevant, form of advertising. As consumer behaviour has changed, so too must the way we market to them. Nowhere is this truer than in the travel industry. Travel companies, and specifically airlines, are struggling to compete in this over-saturated market; with a far longer sales cycle, and fierce competition from online travel agencies.
Marketing Insider Group
OCTOBER 30, 2018
80% of retail professionals say email marketing is their greatest driver of customer retention, and customers who purchase through emails spend 138% more than those who don’t receive them. Getting your emails right is one of the most important steps you can take to win over customers and to build loyalty. But, the fact is, […]. The post How to Make Customers Look Forward to Your Email appeared first on Marketing Insider Group.
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