Sat.May 17, 2025 - Fri.May 23, 2025

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3 ways to turn tariff turmoil into marketing gold

Martech

Escalating trade tensions and unpredictable tariff policies pose unprecedented challenges to businesses’ bottom lines. For marketers, particularly those navigating manufacturing and international commerce, this moment demands strategic reinvention. That’s why some brands are discovering hidden opportunities amid the economic turbulence. With that in mind, here are three battle-tested approaches to transforming tariff disruptions from threats into competitive advantages. 1.

Transform 115
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Small Business Marketing Moves That Actually Work: What To Prioritize In 2025

Marketing Insider Group

Small business marketing in 2025 isnt about doing everything you possibly can its about doing the right things strategically. If youre running a small business, you dont have a bottomless budget and a massive team, so spending time and money on the wrong marketing strategies can hurt you. However, you dont need to spend a fortune like the big corporations.

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The inclusive marketing strategies Zumba, Lysol, Wistia, and more are using to grow, straight from marketing leaders

Hubspot Marketing

Growth is the mandate for brands each year. One way to grow? Create offerings that appeal to a wider group of people. Thats where inclusive marketing comes in. Inclusive marketing is all about acknowledging the many ways people are different. Brands that do inclusive marketing well authentically infuse the identities theyve chosen to serve throughout all parts of their marketing mix to ensure those consumers feel like they belong and that the brand is for people like them.

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Identify Your Best Prospects: How to Create a Lead Scoring System

Aspiration Marketing

A successful sales strategy hinges on identifying and prioritizing sales-qualified leads (SQLs). That's a fundamental truth. However, without a clear method, you risk wasting time on leads that aren't going to close. To solve this, a lead scoring system assigns value to different lead characteristics and behaviors. This ensures you prioritize the leads most likely to convert, making your lead generation efforts more effective.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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Content Marketing Opportunities and How Writing Can Help Students in Unexpected Ways

Marketing Insider Group

Content marketing is everywhere. From social media to blogs, companies rely on engaging content to attract audiences, build trust, and sell products. Its not just about ads, its about storytelling, providing value, and keeping people interested in a brand. And guess what? Students are in the perfect position to take advantage of this growing field! The demand for fresh, creative content is skyrocketing, and businesses are constantly looking for people who can write well, think critically, and de

More Trending

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These 10 AI Stats & Trends Sound Made Up — But They’re Not

Jeff Bullas

The global AI industry is growing fast — like, really fast. It’s on track to grow at 36.6% every year between 2024 and 2030. By the end of that run, we’re looking at a market worth over $826 billion. Why this matters Stuff that felt like sci-fi a year ago is now your business edge. AI agents are managing calendars. Synthetic data is replacing real data.

Transform 130
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What is Business Development, and Why is it Important?

Aspiration Marketing

What is Business Development? Imagine a company doubling its revenue in a single year, not through lucky breaks but strategic alliances. That's the power of business development. But it's more than just sales; it's the engine of sustainable growth, driving revenue, expanding reach, and fueling innovation. Understanding its true definition and strategic importance is crucial for unlocking its transformative potential.

Transform 194
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A masterclass in nonprofit social media marketing: Expert ideas from GivingTuesday

Sprout Social

Social media was born from a desire to connectacross neighborhoods, borders and causes. While much of todays content skews commercial, nonprofits have a unique opportunity to return social media to its roots: building community, inspiring action and amplifying human stories. That doesnt mean leaving performance behind. In fact, nonprofit social media marketing can both drive meaningful engagement and deliver on goals like reach, donations and volunteer sign-ups.

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7 tips for getting started with AI agents and automations

Martech

If you’ve ever opened an automation platform like Make.com or Zapier and didn’t know where to begin, you’re not alone. When I first explored AI-powered automation, I started off optimistic, then got lost in the maze of API integrations. That feeling of immense possibility clouded by complexity is where many marketing teams sit today.

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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How to maintain authenticity in your social media strategy — even with AI

Hubspot Marketing

One of the biggest reasons Im a late(r) convert to AI is that AI-generated content usually has some tells. And while Im a little closer to it than most, when I spot social media content thats a direct copy-paste from GPT, it feels canned and inauthentic, and I lose trust in the person or brand. While I firmly believe that authenticity is important everywhere you market your business , its especially important when it comes to making connections and growing relationships on social media.

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Attracting Customers: How the AIDA Model Fuels Inbound Marketing

Aspiration Marketing

Are your marketing efforts falling flat? Perhaps you're seeing website visitors, but they're not sticking around. Or maybe you're generating leads, but they're not converting into customers. This disconnect often stems from a misalignment between your marketing strategy and the customer's natural journey. That's where the AIDA modelAttention, Interest, Desire, Actioncomes into play.

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The Best Time to Post on Threads in 2025 — Data from 700K+ Posts

Buffer Marketing

If you’ve been around here a while, you’ll know that crunching the numbers to figure out the best time to post on all major social media platforms is basically our love language. And now we have enough data to add Threads to our roster, too! Because even though Threads uses an algorithm to decide what you (and your target audience) sees in the feed, when you post still has an impact.

Analytics 110
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How to do scenario planning the right way

Martech

As we all navigate these confusing times, there’s a lot of talk about scenario planning. However, much of what’s said misses the core point of the practice. Let’s explore what scenario planning really is and, more importantly, what it isn’t. ( Spoiler : It’s not about predicting the future.) Uncertainty is the real business risk Nothing upsets businesses (and markets) more than uncertainty.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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The content demand engine that every business needs but no one uses, from Morning Brew’s CEO

Hubspot Marketing

I cofounded Morning Brew in 2015. Since then, the content landscape has transformed into an even more competitive arena. The cost of paid acquisition has skyrocketed. Content differentiation has become harder than ever, especially when AI can write generic posts in seconds. The result is a sea of sameness 101-level blog posts, cringy trade show booths, outreach emails offering free AirPods if you listen to a pitch, and aggressive marketing drip campaigns.

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The Secret to Scale Cross-browser Testing

Aspiration Marketing

Testing your website on different browsers is key to providing a smooth experience for every user. As people visit sites from many devices and browsers, it's important for your site to work correctly no matter how visitors access it. This is where multi-browser testing tools become essential, letting you check your site across countless devices and browser combinations.

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Best Time to Send Emails: What the Data Really Says (Day-by-Day Guide)

AWeber

You open your inbox first thing Monday morning and sigha dozen new emails, most of which youll ignore until later (if at all). Sound familiar? Timing matters. If youve ever wondered, "when is the best time to send emails?" youre not alone. Hundreds of studies and email marketers agree: hitting "send" at the right moment can make the difference between being read immediately or buried beneath a flood of messages.

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AI promises a shortcut, but creative teams are taking the scenic route

Martech

Creative professionals are intrigued by AI, but most are still figuring out where it fits. While the hype suggests a fast-moving revolution, the reality is more measured. Many teams are experimenting with new tools and exploring ways to boost efficiency, but at a measured pace. Why creative AI adoption feels familiar I still remember the first ATM I ever saw.

Transform 104
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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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How much does AI cost? Here are the industry averages

Hubspot Marketing

I first tested AI tools in 2019 to automate repetitive parts of my workflow. It seemed like the perfect solution: Let the code execute the manual stuff I was too bored to do. However, I quickly discovered hidden costs to everything I did. My automation script needed a server to live on. The server needed maintenance and monitoring. And if the backend APIs changed, my script would no longer work.

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5 Best Sites to Buy Facebook Followers

Jeff Bullas

You might be wondering is it risky to buy Facebook followers ? It is… it goes against the terms of service of Facebook, and many providers use fake bots. Which is why we have researched the best providers who offer followers through genuine techniques. Remember, buying followers is. well, the fastest way to fame. Which is why we have tested over 105+ websites that let you buy Facebook followers , and listed the 5 best sites in this article.

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The Top Challenges Facing Senior Marketers in 2025

The CMO Survey

The post The Top Challenges Facing Senior Marketers in 2025 appeared first on The CMO Survey.

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IAB releases draft of updated digital ad terms for public comment

Martech

Today, the IAB released a long-anticipated update to its General Terms for Digital Advertising Agreements, opening a 60-day public comment period through July 21, 2025. The draft is the first significant overhaul of the standard terms in nearly 25 years and aims to simplify and modernize the execution of digital advertising deals across the industry.

Law 104
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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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Humans’ role in an age of AI customer engagement

Sprout Social

The latest Sprout Social Index shows that 73% of consumers will take their business elsewhere if a brand doesnt respond on social. That stat isnt surprising, but it is an important reminder. Expectations are rising, and so is the demand on social and care teams to respond quickly, personally and at scale. But that pressure brings an equal dose of opportunity.

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Best-Selling Digital Product Ideas to Sell Online

AWeber

Thinking about making money from home, but dont want to deal with shipping boxes or managing inventory? Youre not alone. In todays world, more entrepreneurs are looking to sell digital products for a reason: theres unlimited earning potential and almost zero overhead. Whether youre a creative, a coach, or even just have a passion for organization, theres a digital product idea to sell online that fits you.

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How CRM Helps with Community Management

Marketing Insider Group

Building a community takes more than a catchy welcome email and a few emoji-filled social posts. You need connection. Context. And yes, some serious organization behind the scenes. Thats where CRM and community management start to overlap. While most people think of CRMs (Customer Relationship Management systems) as tools for sales, theyve quietly become a powerhouse for growing and managing thriving brand communities.

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What would a truly customer-centric B2B buyers journey look like?

Martech

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What would a truly customer-centric buyers journey in B2B look like? Creating a customer-centric buyer’s journey in B2B that minimizes friction and allows for freely available information is an excellent approach to enhancing the overall customer experience.

Customer 105
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Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

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FinTok: How influencers are changing financial services marketing

Sprout Social

Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions. TikTok has a thriving niche community, known as FinTok, which features approachable micro- and macro-influencers who are offering younger generations free financial education in the form of bite-sized videos.

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What Is a Good Open Rate for Email? Benchmarks & How to Improve Yours

AWeber

Imagine spending hours crafting the perfect email campaign, only to find out later that hardly anyone even opened it. If youve ever clicked send and then obsessively refreshed your analytics dashboard, waiting for open rates to come in, youre not alone. Tracking email open rates is essential to know if your messages are reaching your audienceor getting lost in crowded inboxes.

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Overcoming the IT/OT disconnect

SmartBrief - Marketing

Modernizing and protecting our critical infrastructure has become a paramount concern. From a traditional information technology perspective, the term critical infrastructure implies what I call the tech trifecta: Cloud, data center and on-premise. Together, this triad provides the services we know and love, from LinkedIn to Slack to ChatGPT and beyond.