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Sometimes, a press release about your company’s new product launch, significant hire, or acquisition fails to pick up the coverage you were expecting. Journalists crave juicy stories and viral marketing campaigns, but standing out in a sea of conventional pitches is one of the biggest challenges for any public relations professional. When you need a dose of inspiration, blogs like PR Examples are a great place to find the most compelling PR plays.
Whether it’s going skydiving, traveling the world without an itinerary, or sampling new (and potentially gross) cuisines, we always seem to admire people willing to take the risks most of us aren’t. We call them daredevils. We call them free spirits. We call them adventurous. But really what they are is fearless. Fearlessness is a virtue, enabling seemingly average people to accomplish extraordinary things.
How strong is your organization’s digital marketing strategy?We all know how important a well-documented strategy is – only with a clear plan mapping out the pathway to your goals can you ever hope to achieve them.If your organization veers on the vague end of the strategic planning spectrum, you may want to take your digital […]. The post Need a Better Marketing Strategy?
I opened a carton of eggs yesterday and one of them was gold. Solid gold. Crazy, right? Picture it. Eleven plain egg shells and one glorious dome of gold, glinting on my kitchen counter. I picked it up and, sure enough, it weighed a ton. I called the supermarket. Apparently, there was some mix-up with the department that supplies golden goose eggs to Jack and Beanstalk land or something.
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Personality tests are a great way to explore different aspects of who you are, and uncover layers you perhaps hadn’t recognized about yourself before. Being truly self-aware is hard -- while they might not be always 100% accurate, personality tests work well as a starting point for self-discovery by providing results you might not have concluded on your own.
Brands across the globe and in virtually every industry are suffering from a crisis of differentiation. It seems every time one company discovers something that works well, others race to copy the idea. Professional services, airlines, wireless communication, and insurance are just a few examples of industries in which major brands have become nearly indistinguishable from one another.
To grow your ecommerce business in 2018, you have to be willing to invest in email marketing. As industries become more saturated and competition heats up, you have to work harder and harder to establish and nurture real relationships with your leads and customers. Email is one of the most powerful channels you can leverage […]. The post The Advanced Guide to Email Marketing for Ecommerce appeared first on Marketing Insider Group.
To grow your ecommerce business in 2018, you have to be willing to invest in email marketing. As industries become more saturated and competition heats up, you have to work harder and harder to establish and nurture real relationships with your leads and customers. Email is one of the most powerful channels you can leverage […]. The post The Advanced Guide to Email Marketing for Ecommerce appeared first on Marketing Insider Group.
You’re the largest enterprise application software company in the world. You have 88,000 employees and nearly 400,000 customers. Your revenue last year was a smart $29.4 billion. Industry influencers are lining up, knocking on your door for an opportunity to collaborate. Right? Well, no. Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup.
Since it’s accessible to anyone with WiFi and a Gmail account, Google Docs is a popular option for editing and collaborating on content. But things can get messy -- when you’ve got a bunch of people making suggestions, changing sentences, or deleting paragraphs, it quickly becomes difficult to discern changes you’ve made to a document. Fortunately, Google introduced a “Track Changes” feature with Google Docs back in 2014 to ensure easier collaboration and less delete-regret.
As automation technology continues to evolve, the capabilities—and expectations—of marketers evolve alongside it. Better automation goes hand-in-hand with real-time access to customer data and behaviors, including both digital and nondigital touchpoints. It comes as no surprise that advances in technology further empower marketers to put customers at the center of the experience, personalizing messages and delivering them when customers are most receptive to their content.
Your prospects are tuning out ads and fending off sales pitches. Here are 7 ways to reach them using content instead. The new year is a great time to take action and help your company reach its sales and marketing goals. But before you set out to plan those new marketing campaigns, it’s important to […]. The post 7 Forms of Content Marketing That Can Help You Generate More Sales Leads in 2018 appeared first on Marketing Insider Group.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Let’s address the ugly part of editorial mission statements up front. Too few brands ( 18% of B2B marketers ) have one. Yet, there are plenty of reasons why brands should have an editorial mission statement. As Kane Jamison writes , “(c)ontent that’s not backed by an editorial mission statement is a bit like a ship without a compass.”. #Content that’s not backed by an editorial mission statement is like a ship w/out a compass.
The Most Effective SEO Tactics of 2018 Thus Far written by John Jantsch read more at Duct Tape Marketing. We’re almost halfway through the year (what?!), which makes it a good time to start taking a look at what’s working as it relates to your SEO efforts so that you can plan accordingly moving forward. We’ve seen a lot of people increase their SEO budgets this year, which isn’t surprising, as it’s a significant piece of your marketing puzzle.
As a B2B marketer, you have probably heard of account-based marketing (ABM), which is sometimes referred to as customer-based marketing. ABM is widely used in B2B marketing because it’s well suited to the long sales cycle, helps build customer relationships with multiple stakeholders, accelerates the sales process , and offers multiple opportunities to close the deal.
Let’s get real. Every marketer on the planet is overwhelmed by the number and variety of marketing technology tools available today. What are the best automation platforms? How smart are your prescriptive analytics? Are you using the right technology to increase the impact of your organization’s social media campaigns? Did you know AI can already do that too?
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Nice to meet you! My name is Lusha and I’m the resident expert in sales and marketing technology. Today I’ll cover sales enablement tools, which can have a major impact on sales performance and productivity, but also on how you sell and how effective you are in meeting sales numbers. With no exaggeration – today’s sales enablement tools can give sales reps superpowers, letting them move faster, know more and make smarter decisions than any sales rep could have done in the year 1960, or eve
Tips on How to Stay Top of Mind written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Hall. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is John Hall. John is the CEO and co-founder of Influence & Co. and the author of Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You.
Utilizing videos to train your employees is a powerful strategy to equip your staff with the skills they need to excel. In many companies, employee retention is a challenge. There are many reasons for this, but sometimes it boils down to the employee not feeling engaged or confident in their position. Videos can help your employees pay close attention to training and retain more of what they learn.
The world is constantly marching forward, and there is nothing you, your business, your marketing, or anybody else can do to stop it. Nobody can stay in high school forever, eventually they have to graduate. Children grow up, people move on, and new generations are born and old generations retire. Because the world is constantly […]. The post Keeping Your Marketing Fresh Year After Year appeared first on Marketing Insider Group.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Nice to meet you! My name is Lusha and I’m the resident expert in sales and marketing technology. Today I’ll cover sales enablement tools, which can have a major impact on sales performance and productivity, but also on how you sell and how effective you are in meeting sales numbers. With no exaggeration – today’s sales enablement tools can give sales reps superpowers, letting them move faster, know more and make smarter decisions than any sales rep could have done in the year 1960, or eve
Weekend Favs May 5 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Virtual Reality has experienced a massive level of success over the years and interestingly, there’s more to come its way in the subsequent years.
For the 174h episode of The Marketing Book Podcast, I interviewed Jeanne Bliss, author of Would You Do That to Your Mother?: The “Make Mom Proud” Standard for How to Treat Your Customers. It’s not much of a secret anymore that companies that proactively engineer a great customer experience tend to have faster growth and […]. The post Weekend Reading: “Would You Do That to Your Mother?
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. And yet here we are, well into 2018, still waiting for it to fully materialize. Are we kind of, nearly, almost there? John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. with virtual and augmented reality.
If you’re in the sports, media, or entertainment biz, I’m gonna go out on a limb here and say that you probably need, well, fans. Star athletes, teams, celebrities, shows, and big events may be essential to your business, but without fans, the pursuit is dead before it has even begun. This is why the whole concept of fan engagement has become such a central part of sports, media, and event marketing in the last 15 or so years.
When was the last time you downloaded a mobile app that became an indispensable part of your daily routine? What about one with content so compelling you didn’t want to put it down? Now, when was the last time that app came from a brand marketer? Apps have become such a commonplace feature in our lives that we might overlook how much power they can wield – and how much branding value they can provide – when used strategically as a content marketing platform.
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
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