Hubspot Marketing
AUGUST 6, 2024
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I started my marketing career as a junior community marketer. I should have been pretty prepared for the job. I’d spent £50,000 on my marketing degree and four years studying. Yet, just a few hours into my first day, I realized I wasn’t well-prepared.
Martech
AUGUST 6, 2024
Consumers expect brands to understand their unique needs and deliver what they want seamlessly. What consumers don’t know is that staying connected with those needs is an uphill battle for marketers, especially in an ever-evolving digital landscape. For years, this meant relying on third-party data, mainly cookies, as the backbone of brand connection strategies.
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The LeadG2 Blog
AUGUST 6, 2024
A seamless alignment between B2B sales and marketing teams is the cornerstone of top-line revenue growth and sustained business success. When these teams are not in harmony, it can result in costly inefficiencies, missed opportunities, and significant revenue losses. Keep reading for the ten telltale signs that typically indicate your sales and marketing teams are out of sync, and learn how to steer them back on track.
Buffer Marketing
AUGUST 5, 2024
30 days. 34 posts. 1 Live. 1 embarrassing dance. 3 copycat scammer accounts. 1 marriage proposal. 385K views. And 1,194 followers gained. For a TikTok newbie, that’s not too shabby, is it? It’s been a few days since I wrapped up my TikTok experiment, and let me tell you, I’ve gained a few grey hairs in that time. But, dear reader, it worked.
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Marketing Insider Group
AUGUST 7, 2024
Artificial intelligence is changing business operations by automating tasks and enabling new and innovative tools. At the forefront of this transformation is ChatGPT, a powerful language model by OpenAI that typically attracts over 1 billion monthly visitors. Companies of all types are constantly seeking innovative ways to enhance efficiency and customer experience, so the potential of ChatGPT in modern business is significant.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
AUGUST 7, 2024
A surprising 92% of SEOs and link builders believe their competitors are buying backlinks , according to a recent Editorial.Link survey of 113 industry experts. This stat highlights the ongoing debate in our community around the power and value of links. Are bought backlinks a shortcut to SEO success? Or are they a huge risk? Let’s dive into this topic and see if buying backlinks is a viable strategy in 2024.
Backlinko
AUGUST 7, 2024
An SEO roadmap is where high-level objectives trickle down to project-level prioritization. Complete with all the context, tactics, and timelines to bring your strategy to life. Because having a solid SEO strategy is great. But without a plan to put things into action, it’s just a vision board. Below, I’ll break down why an SEO roadmap is such an important tool and how it can benefit your business at large.
Six & Flow
AUGUST 6, 2024
AI-powered chatbots can revolutionise B2B demand generation with seamless automation, personalised interactions, and 24/7 availability.
Zumvu
AUGUST 7, 2024
Today’s internet has the power to influence every person, thus making social media marketing techniques a matter of utmost importance for brands.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Buffer Marketing
AUGUST 7, 2024
Influencers have become powerful voices in shaping consumer behavior and brand perception. In a report by CreatorIQ , 55 percent of TikTok users state that they trust a brand more when it's shared by a creator – and we can assume the same rings true for other platforms. Data like this proves that influencer marketing is a valuable strategy for brands looking to reach a large, engaged audience.
Martech
AUGUST 7, 2024
The ability to have the tools and information to make data-driven decisions is no longer a “nice to have” but a necessity. Teams relying on gut instincts and anecdotal evidence for planning are falling behind more sophisticated brands using predictive analytics and data insights. Data-driven marketing is the right approach for running campaigns. However, the challenge lies in changing current behaviors and decision-making processes to incorporate better information.
Hubspot Marketing
AUGUST 5, 2024
Today, data wrangling is an essential skill in almost every role, making Excel an essential skill. But, the days of lying about your Excel proficiency are over; instead, you can use the best AI tools on the market for Excel. While analysts and data scientists need serious expertise, I’m just someone who regularly has to export data from multiple tools and leverage Excel to report on marketing performance across different channels.
Marketing Insider Group
AUGUST 5, 2024
You’ve launched your paid media campaign. Ads are running, money is spent, but now comes the million-dollar question: Is it working? Analyzing paid media performance isn’t just a good idea; it’s essential. At Marketing Insider Group, we know that without measuring the right metrics, you’re flying blind. That’s why in this article, we’re covering key metrics that can transform your paid media efforts from guesswork into a fine-tuned strategy.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Buffer Marketing
AUGUST 6, 2024
Early in my career, the idea of “thought leadership” wasn’t on my radar. At that time, my focus was primarily on traditional PR strategies tailored to the restaurant and hospitality industry. This included media outreach, event planning, and reputation management to help my clients gain online visibility and attract new and repeat clientele.
Martech
AUGUST 6, 2024
Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. We won’t know until U.S. District Judge Amit Mehta hands down the penalties in a few months.
Search Engine Land
AUGUST 6, 2024
I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement. I’ve been in digital marketing for over 20 years, and in my (rather biased) opinion, intelligent analytics have never been more of a differentiating factor in marketing campaigns. Privacy-focused regulations have made measurement more complicated and AI has stripped marketers of many ways to uplevel their performance within channels.
illumin
AUGUST 6, 2024
In 2023 AI blew the tech world wide open with new and exciting innovations, but how can advertisers leverage AI’s power for their business in 2024? When ChatGPT flew onto the scene in 2023, every business clamored to get on board, but what they found is that introducing AI into your organization has more complicated implications than anticipated.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Backlinko
AUGUST 7, 2024
Have you ever wondered how to find keywords on a website? Or, why it’s so crucial for your online business success? This method is easy to overlook. But it’s a powerful way to find valuable insights about your competitors. Find fresh content ideas. Or, locate the specific information you need. At Backlinko, we track how often people find our site through specific keywords.
Martech
AUGUST 7, 2024
Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader push towards AI-driven, cross-platform advertising solutions. The big picture. Performance Max represents Google’s next-generation approach to digital advertising, leveraging AI and machine learning to optimize ad performance across multiple platforms.
Search Engine Land
AUGUST 5, 2024
A federal judge ruled that Google maintained an illegal monopoly in search and advertising markets, marking a significant victory for the Department of Justice. Why it matters. This is the first major decision in a wave of tech monopoly cases brought by the U.S. government in recent years, potentially setting a precedent for future rulings against other tech giants.
Aspiration Marketing
AUGUST 5, 2024
In an era where social media dominates our conversations, a whopping 96% of your customers won’t tell you they are unhappy with your services but will speak about their disappointment on at least one social platform. Social listening in 2024 could be the difference between positive customer relationships and a loss of potential leads. By tracking customer conversations about your brand on social media, you can quickly identify pain points and any negative sentiment related to your products and s
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
DirectMail2.0
AUGUST 7, 2024
BoxMaker University’s Summer Camp event features industry leaders who can help you take your packaging game to the next level. Five days of free virtual on-demand classes and resources to boost your packaging knowledge and inspire your next project. Morgan DiGiorgio, SVP Sales & Marketing at DirectMail2.0, was one of the featured experts who gave a presentation titled, “Elevate Print Marketing with Omnichannel Strategy: Technologies that Connect Printers to Revenue and Customers
Martech
AUGUST 6, 2024
Yesterday’s ruling by a federal U.S. judge that Google illegally held a monopoly in search and text advertising is a staggering defeat for one of the world’s biggest tech companies. “After having carefully considered and weighed the witness testimony and evidence, the court reaches the following conclusion: Google is a monopolist, and it has acted as one to maintain its monopoly,” US District Judge Amit Mehta wrote in his ruling.
Orbit Media Studios
AUGUST 6, 2024
By Andy Crestodina Every number in your Google Analytics account is wrong. Maybe the reasons are obvious. Some visitors block tracking codes. Some don’t accept cookies. Some browse in private mode. We all have the right to not be tracked. Maybe it’s not a big deal. You don’t need perfect data to find insights. The specific numbers aren’t that important.
Welcome Software
AUGUST 8, 2024
Experimentation is a crucial strategy for companies looking to improve their online presence and user experience. However, as organizations scale their experimentation efforts, they often face a critical decision: should they buy an existing experimentation platform or build their own in-house solution? This question has sparked intense debate in the tech community, with passionate advocates on both sides.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Businesses Grow
AUGUST 5, 2024
A member of my RISE marketing community felt a bit stuck after blogging for a year. It occurred to me that I had not written about basic writing tips for many years, so let’s do that today. Blogging still plays an important role in the digital marketing ecosystem, and it’s also a lot of fun. Here are some tips to re-energize your blog. Some are refreshers, some will be new to you … Write “upside down,” meaning, tell the reader immediately what this story is about.
Martech
AUGUST 9, 2024
As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future.
Vertical Response
AUGUST 5, 2024
Want to monetize your content? This guide covers actionable strategies like ads, subscriptions, and affiliate marketing. Learn how to turn your digital content into steady income. Key Takeaways Content monetization is essential for creators to generate income and sustain high-quality production, leveraging methods like ads, subscriptions, and affiliate marketing.
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