Hubspot Marketing
AUGUST 6, 2024
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I started my marketing career as a junior community marketer. I should have been pretty prepared for the job. I’d spent £50,000 on my marketing degree and four years studying. Yet, just a few hours into my first day, I realized I wasn’t well-prepared.
Martech
AUGUST 6, 2024
Consumers expect brands to understand their unique needs and deliver what they want seamlessly. What consumers don’t know is that staying connected with those needs is an uphill battle for marketers, especially in an ever-evolving digital landscape. For years, this meant relying on third-party data, mainly cookies, as the backbone of brand connection strategies.
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The LeadG2 Blog
AUGUST 6, 2024
A seamless alignment between B2B sales and marketing teams is the cornerstone of top-line revenue growth and sustained business success. When these teams are not in harmony, it can result in costly inefficiencies, missed opportunities, and significant revenue losses. Keep reading for the ten telltale signs that typically indicate your sales and marketing teams are out of sync, and learn how to steer them back on track.
Buffer Marketing
AUGUST 5, 2024
30 days. 34 posts. 1 Live. 1 embarrassing dance. 3 copycat scammer accounts. 1 marriage proposal. 385K views. And 1,194 followers gained. For a TikTok newbie, that’s not too shabby, is it? It’s been a few days since I wrapped up my TikTok experiment, and let me tell you, I’ve gained a few grey hairs in that time. But, dear reader, it worked.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Marketing Insider Group
AUGUST 7, 2024
Artificial intelligence is changing business operations by automating tasks and enabling new and innovative tools. At the forefront of this transformation is ChatGPT, a powerful language model by OpenAI that typically attracts over 1 billion monthly visitors. Companies of all types are constantly seeking innovative ways to enhance efficiency and customer experience, so the potential of ChatGPT in modern business is significant.
Martech
AUGUST 7, 2024
As predictable as the sun coming up in the morning, each day I speak with sales and marketing leaders who fear they’re not doing enough with AI and have fallen too far behind. They feel unsuccessful and worried they aren’t meeting leadership expectations. Take a deep breath. You’re not an anomalous failure, and it doesn’t mean your team sucks.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Backlinko
AUGUST 7, 2024
An SEO roadmap is where high-level objectives trickle down to project-level prioritization. Complete with all the context, tactics, and timelines to bring your strategy to life. Because having a solid SEO strategy is great. But without a plan to put things into action, it’s just a vision board. Below, I’ll break down why an SEO roadmap is such an important tool and how it can benefit your business at large.
Six & Flow
AUGUST 6, 2024
AI-powered chatbots can revolutionise B2B demand generation with seamless automation, personalised interactions, and 24/7 availability.
Zumvu
AUGUST 7, 2024
Today’s internet has the power to influence every person, thus making social media marketing techniques a matter of utmost importance for brands.
Aspiration Marketing
AUGUST 8, 2024
Remember struggling to identify your business's weaknesses in a SWOT analysis? We tackled that challenge, helping you uncover internal limitations. But there's another side to the coin – opportunities! In this blog post, we'll shift our focus to the "O" in SWOT. Opportunities are external factors – trends, market shifts, competitor blunders – that you can leverage to propel your brand forward.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Martech
AUGUST 6, 2024
Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. We won’t know until U.S. District Judge Amit Mehta hands down the penalties in a few months.
Hubspot Marketing
AUGUST 5, 2024
Today, data wrangling is an essential skill in almost every role, making Excel an essential skill. But, the days of lying about your Excel proficiency are over; instead, you can use the best AI tools on the market for Excel. While analysts and data scientists need serious expertise, I’m just someone who regularly has to export data from multiple tools and leverage Excel to report on marketing performance across different channels.
Marketing Insider Group
AUGUST 5, 2024
You’ve launched your paid media campaign. Ads are running, money is spent, but now comes the million-dollar question: Is it working? Analyzing paid media performance isn’t just a good idea; it’s essential. At Marketing Insider Group, we know that without measuring the right metrics, you’re flying blind. That’s why in this article, we’re covering key metrics that can transform your paid media efforts from guesswork into a fine-tuned strategy.
Aspiration Marketing
AUGUST 5, 2024
In an era where social media dominates our conversations, a whopping 96% of your customers won’t tell you they are unhappy with your services but will speak about their disappointment on at least one social platform. Social listening in 2024 could be the difference between positive customer relationships and a loss of potential leads. By tracking customer conversations about your brand on social media, you can quickly identify pain points and any negative sentiment related to your products and s
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Martech
AUGUST 7, 2024
The ability to have the tools and information to make data-driven decisions is no longer a “nice to have” but a necessity. Teams relying on gut instincts and anecdotal evidence for planning are falling behind more sophisticated brands using predictive analytics and data insights. Data-driven marketing is the right approach for running campaigns. However, the challenge lies in changing current behaviors and decision-making processes to incorporate better information.
Orbit Media Studios
AUGUST 6, 2024
By Andy Crestodina Every number in your Google Analytics account is wrong. Maybe the reasons are obvious. Some visitors block tracking codes. Some don’t accept cookies. Some browse in private mode. We all have the right to not be tracked. Maybe it’s not a big deal. You don’t need perfect data to find insights. The specific numbers aren’t that important.
Search Engine Land
AUGUST 5, 2024
Traffic to Google Search seems to have not fallen with the rise of new AI search engines and AI based search related features, including from OpenAI’s ChatGPT, Microsoft’s Copilot and other specialty search engines. New data from Datos’ clickstream panel, analyzed by Sonata Insights and covered in more detail by Rand Fishkin at Sparktoro shows Google may have grown 1.4% from May 2023 to May 2024. “In May of 2024, Google has slightly more desktop visits than they did in May of 2
Buffer Marketing
AUGUST 7, 2024
Influencers have become powerful voices in shaping consumer behavior and brand perception. In a report by CreatorIQ , 55 percent of TikTok users state that they trust a brand more when it's shared by a creator – and we can assume the same rings true for other platforms. Data like this proves that influencer marketing is a valuable strategy for brands looking to reach a large, engaged audience.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
AUGUST 7, 2024
Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader push towards AI-driven, cross-platform advertising solutions. The big picture. Performance Max represents Google’s next-generation approach to digital advertising, leveraging AI and machine learning to optimize ad performance across multiple platforms.
Social Media Examiner
AUGUST 6, 2024
Are your staff or colleagues resistant to using AI in their work? Wondering how to get people onboarded to using AI? In this article, we explore how to get your team or your clients to embrace using AI. Why Should Businesses Use AI? Artificial intelligence (AI) is revolutionizing the business world, offering unprecedented opportunities for […] The post Getting Your Team Quickly to Embrace AI appeared first on Social Media Examiner.
Search Engine Land
AUGUST 5, 2024
Google Search Console is rolling out recommendations within Google Search Console for some users. Google said this is an experimental feature and gives you insights and recommendations to improve your site’s performance on Google Search. What are Search Console recommendations. Search Console recommendations is a “feature that provides websites with optimization opportunities and suggests actions they can take to improve their presence on Google Search,” Google wrote.
Buffer Marketing
AUGUST 6, 2024
Early in my career, the idea of “thought leadership” wasn’t on my radar. At that time, my focus was primarily on traditional PR strategies tailored to the restaurant and hospitality industry. This included media outreach, event planning, and reputation management to help my clients gain online visibility and attract new and repeat clientele.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Martech
AUGUST 8, 2024
Data is not a new topic, but it is being revitalized since Google’s announcement that cookie deprecation is no longer in the pipeline. You might think this means all your efforts to transition to a first-party data-driven future are in vain — but this isn’t the case. Thanks to a fairly ambiguous Google statement that seeks to “ elevate user choice ,” it looks like we’ll soon see a combination of cookie-less and cookie-dependent solutions — although how that will work out in practical terms is st
Social Media Examiner
AUGUST 8, 2024
Want more visibility for LinkedIn posts from important people in your company? Wondering how to use LinkedIn ads to promote content from personal profiles? In this article, we’ll explore using LinkedIn ads on personal profiles. Why LinkedIn Ads Matter for Personal Profiles LinkedIn has seen tremendous growth in recent years, especially since the COVID-19 pandemic […] The post LinkedIn Ads for Personal Profiles: Strategy, Funnels, and More appeared first on Social Media Examiner.
Businesses Grow
AUGUST 5, 2024
A member of my RISE marketing community felt a bit stuck after blogging for a year. It occurred to me that I had not written about basic writing tips for many years, so let’s do that today. Blogging still plays an important role in the digital marketing ecosystem, and it’s also a lot of fun. Here are some tips to re-energize your blog. Some are refreshers, some will be new to you … Write “upside down,” meaning, tell the reader immediately what this story is about.
Search Engine Land
AUGUST 9, 2024
TikTok is set to integrate Amazon shopping directly into its platform, allowing users to make purchases without leaving the app. Why it matters. Advertisers having access to TikTok’s massive, highly engaged user base could be a game changer and reduced friction between discovery and purchase could boost conversion rates. How it works: Amazon product recommendations will appear in users’ “For You” feeds.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Martech
AUGUST 6, 2024
Yesterday’s ruling by a federal U.S. judge that Google illegally held a monopoly in search and text advertising is a staggering defeat for one of the world’s biggest tech companies. “After having carefully considered and weighed the witness testimony and evidence, the court reaches the following conclusion: Google is a monopolist, and it has acted as one to maintain its monopoly,” US District Judge Amit Mehta wrote in his ruling.
SocialPilot
AUGUST 5, 2024
People don’t scroll down on their social media feeds forever. They check out the first few things they see. If your post ain’t there, it’s like it never existed. Plus, social media platforms have rules up to your neck about how and when you can publish content. Post too much; you are just noise. Not enough; you are a ghost. So, you play it smart. You use a recurring post schedule to hit the platforms again and again, at different times, on different days.
Backlinko
AUGUST 7, 2024
Have you ever wondered how to find keywords on a website? Or, why it’s so crucial for your online business success? This method is easy to overlook. But it’s a powerful way to find valuable insights about your competitors. Find fresh content ideas. Or, locate the specific information you need. At Backlinko, we track how often people find our site through specific keywords.
Search Engine Land
AUGUST 6, 2024
Google rolled out a new look for the trending now section on Google Trends. This new look fits more trending queries on the page and gives it all in a nice list view interface. What you see. This new trending now page shows you when the phrase began trending, the search volume, trend breakdowns and a chart. It also has nice filtering options across the top, to filter by country, timeframe, trending status, and relevance.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
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