Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?

Email Marketing 109

Email Marketing Customer Journey Customer loyalty eCommerce 109

Hubspot Marketing

NOVEMBER 29, 2023

Education marketing is the answer. Here, you can grow demand for your product, services, or institutions as more people choose online education. How do you develop your first education marketing campaign? In this guide, you’ll learn the fundamentals of education marketing. billion by 2026.

Education 121

Education eBook Gen Z Marketing 121

Hubspot Marketing

APRIL 22, 2025

I dove deep into my own inbox, spoke to email marketing experts, and explored top brands to bring you best practices for B2B email marketing success with 10 examples of brands leading the way. Table of Contents What is B2B email marketing? What makes a great B2B marketing email? Keep it short.

Email Marketing 65

Email Marketing Copywriting Marketing Marketers 65

Vertical Response

JULY 21, 2024

Email marketing can transform how nonprofit organizations (NPOs) communicate with supporters, boost donations, and spread their mission. In this article, we’ll share essential NPO tips for email marketing, ranging from building a robust email list to creating personalized content, all aimed at maximizing engagement and impact.

Email Marketing 59

Email Marketing Law Transform Marketing 59

AWeber

MAY 15, 2025

So, what exactly is affiliate marketing? In simple terms, its a way to earn a commission by promoting another companys or persons products. For example, if you sign up for the AWeber Affiliate Program and recommend the best email marketing tools, youll earn money each time someone subscribes using your link.

Affiliate Marketing 97

Affiliate Marketing Finance Energy Promotion 97

Martech

MARCH 12, 2025

Welcome emails generate 320% more revenue per email than promotional ones. With the right strategy, your welcome emails build a strong first impression and continue to drive ongoing customer engagement and loyalty, resulting in significantly higher revenue. Time-sensitive promotional offers.

Non-Profit 116

Non-Profit User-Generated Shipping eCommerce 116

Litmus

NOVEMBER 20, 2024

Litmus is a proud industry leader, trusted by 700,000 marketing professionals including 80% of the Fortune 100. In order to help email marketers better understand the marketing landscape, we surveyed 1,000 U.S. consumers about their email preferences and summarized some of the key findings below.

Gen Z 77

Gen Z Millennials Shipping User-Generated 77

Vertical Response

MARCH 8, 2025

Effective email marketing can boost your business, but mistakes can ruin it. This article covers lessons learned email marketing mistakes and how to avoid them. Key Takeaways Avoid common email marketing mistakes through strategic planning and clear objectives to enhance engagement and trust with your audience.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

Martech

JULY 22, 2024

Demographic Segmentation: This approach involves dividing customers based on demographic factors such as age, gender, income, education, occupation, or marital status. Regular analysis and refinement of your segmentation approach based on customer feedback and market trends will help ensure the effectiveness of your campaigns.

Email Marketing 115

Email Marketing Customer Journey Education Market Trends 115

Vertical Response

JANUARY 31, 2025

Email marketing ROI is crucial for evaluating the success of your campaigns. Integrating email into your overall marketing program is essential for enhancing your marketing strategies and outcomes. Email marketing ROI refers to the return on investment that businesses achieve from their email marketing efforts.

Email Marketing 52

Email Marketing Non-Profit Customer Acquisition Direct Mail 52

Litmus

SEPTEMBER 25, 2024

Despite the clear benefits, only 44% of marketers use lifecycle emails to activate, engage, and retain customers—leaving a significant opportunity on the table. Many marketers find lifecycle emails more complex to strategize and measure compared to simpler, one-off promotional emails.

Management 98

Management Marketing Marketers CRM 98

Martech

MAY 13, 2025

It’s time to flip the script If you follow my columns here on MarTech , you know I get frustrated when marketers or their higher-ups see email only for its tactical ability to make money. Most email training focuses on using email as a tool, neglecting email’s strategic value. Send another email!”?

Promotion 101

Promotion Food Education Email Marketing 101

Martech

APRIL 8, 2024

Email is no longer a digital megaphone Email is no longer about sending a single message to a massive list of recipients but rather about delivering tailored, relevant content to individuals who have opted to receive it. Dig deeper: Email marketing strategy: A marketer’s guide How should you be using email in your marketing strategy?

Email Marketing 135

Email Marketing Customer Customer Journey eBook 135

Hubspot Marketing

NOVEMBER 14, 2024

I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open maybe ten percent of them — including anything promotional. Those companies did below the line (BTL) marketing right. The webinar educates the audience further and helps qualify and disqualify prospects.

Direct Mail 123

Direct Mail Marketing Marketers Email Marketing 123

Martech

JULY 26, 2024

Rich media integration : Utilize high-quality videos, immersive infographics and virtual reality experiences to captivate and educate your audience. Personalized email campaigns : Leverage dynamic email marketing to send personalized content and offers based on user behavior and preferences.

Transform 132

Transform Whitepaper Thought Leadership Customer Journey 132

Backlinko

JANUARY 6, 2025

How TBH Skincare Makes Customer-Focused Content When Rachel Wilde started TBH Skincare, she took a different approach to content marketing. It focused on honest education about acne treatment. Educational content? Turn Email Into Sustainable Sales The top brands drive 30-50% of their revenue through email marketing.

eCommerce 109

eCommerce Shipping Logistics Transform 109

AWeber

MAY 18, 2025

What Is a Good Open Rate for Email Marketing? The definition of a good open rate depends on several factors, including the type of emails you send and your audience. For regular email newsletters, a good open rate for email newsletters is around 1728%.

Non-Profit 76

Non-Profit Retail Email Marketing Promotion 76

AWeber

MAY 22, 2025

You open your inbox first thing Monday morning and sigha dozen new emails, most of which youll ignore until later (if at all). If youve ever wondered, "when is the best time to send emails?" Sales or promotions: Early in the week and mid-morning. Sound familiar? Timing matters. youre not alone.

B2C 104

B2C Analytics Entertainment eCommerce 104

Litmus

OCTOBER 14, 2022

What is an email marketing funnel? An email marketing funnel is the path a subscriber follows that takes them from a prospective lead to a customer. Much like a traditional sales funnel, subscribers have different needs along the way, all of which should be acknowledged and addressed through email. Consideration.

Email Marketing 110

Email Marketing Thought Leadership Customer Journey Communications 110

Hubspot Marketing

MAY 26, 2023

Pro Tip: Don't forget to mention that you'll be promoting the offer to your network. Use email marketing to promote the ebook with your existing audience. Pro Tip: Use HubSpot's free email marketing tools to create and optimize compelling email campaigns. Admittedly, outreach is arduous.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Martech

AUGUST 17, 2021

Marketers, including my Holistic team, are finding success in shifting the messaging from overly promotional emails to include educational content we think would be relevant for people. Download the Email Marketing Periodic Table. Does it work?

Email Marketing 145

Email Marketing Marketing Marketers Health 145

Hubspot Marketing

DECEMBER 4, 2024

B2B newsletters serve a very different purpose from email marketing or email promotions. Think of the latter like more traditional marketing, where you’re alerting existing customers to sales or other events and trying to get readers to click out of the email. Focus on educational content.

Education 95

Education Logistics Advertising Promotion 95

Scoop.it!

FEBRUARY 28, 2023

Interactivity, hyper-personalization, and increased focus on customer data security hit the right chord with the email subscribers in the last year. In the coming years, we will witness some new trends entering the world of email marketing. In 2023, more and more email clients will support BIMI or consider supporting it.

Market Trends 115

Market Trends Email Marketing Education User-Generated 115

Hubspot Marketing

JANUARY 22, 2025

Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025? The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. In fact, email marketing, in general, is.

Gen Z 117

Gen Z User-Generated Social Media Marketing Inbound Marketing 117

Rock Content

FEBRUARY 15, 2024

Do you want to learn everything about email marketing for beginners? You are on the right page, as this digital marketing strategy, widely used in e-commerce, has been widely used by companies in all segments — and has shown good results. Download this post by entering your email below Do not worry, we do not spam.

Email Marketing 112

Email Marketing Marketing Marketers User-Generated 112

Search Engine Land

JULY 23, 2024

What does content marketing include? Video content : Producing videos to educate, entertain or inform your audience. Dig deeper: What is content marketing? Defining marketing’s present and future 3. What does social media marketing include? Dig deeper: What is social media marketing? Processing. See terms.

Digital Marketing 93

Digital Marketing Whitepaper User-Generated Affiliate Marketing 93

Hubspot Marketing

MARCH 26, 2025

In TikToks early days of mostly dance challenges and lip-syncing exchanges, Shola West , a Gen Z career advocate, speaker and educator, spotted a gap. They also promote a stronger sense of belonging and relatability. Dont be afraid to self-promote. Be adaptable. Part of mastering social media is experimenting across platforms.

Gen Z 102

Gen Z User-Generated eCommerce Promotion 102

Scoop.it!

JUNE 13, 2024

Tailoring your email content to specific audience segments can significantly enhance relevance, engagement, and overall success in email marketing , leading to a 30% higher open rate compared to campaigns that don’t use segmentation. The post Revitalizing Email Marketing with a Curated Approach appeared first on Scoop.it

Email Marketing 105

Email Marketing Marketing Marketers Finance 105

Litmus

SEPTEMBER 30, 2022

Aiming to improve email marketing performance and see more results from your campaigns? But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. How often you can deliver real value in your message (which can be educational, inspirational, or revenue-related).

Email Marketing 113

Email Marketing Marketing Marketers Education 113

Scoop.it!

OCTOBER 31, 2024

So, if you consider that finding information, watching videos, researching educational resources, and finding inspiration rank among the top reasons for using the Internet , it becomes completely logical why businesses are spending more and more of their marketing budgets on producing and distributing quality content.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Hubspot Marketing

JANUARY 17, 2025

Email marketing seemed like a natural starting point for us. For example, if someone downloaded marketing-related content, we'd send them more marketing resources rather than sales content. But it was essentially educated guessing at the group level. It wasn't a bad approach. We wanted to do better than that.

Transform 119

Transform CMO Influencer Marketing Education 119

Litmus

APRIL 4, 2024

As email geeks, we love to obsess over exciting email designs and funky new coding tricks. But the real reason we send emails? To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value. You want to send relevant, valuable emails to your subscribers.”

Email Marketing 109

Email Marketing Marketing Marketers Promotion 109

AWeber

JULY 6, 2023

Are you looking for a game-changing strategy to captivate your email subscribers and boost your marketing efforts? Look no further than video email marketing! Incorporating a video in your emails has the power to mesmerize and engage your subscribers in ways that traditional text-based emails simply can't match.

Email Marketing 105

Email Marketing Education Marketing Marketers 105

Martech

MAY 5, 2025

Craft marketing messages that resonate emotionally, showing empathy and understanding. Promote quality over quantity : In a climate where consumers are more selective, emphasize the quality and durability of your products. Highlight stories of how your brand supports customers or contributes positively to the community.

Marketing 119

Marketing Customer loyalty Marketers Price 119

AWeber

OCTOBER 11, 2022

More than 330 billion emails are sent around the world every day. And over 77% of the professionals sending those messages use email marketing templates. So how do you make sure your emails stand out in subscribers' inboxes when you're competing with so many other emails? But email design is also a key factor.

Email Marketing 115

Email Marketing Marketing Marketers Entertainment 115

Marketing Insider Group

AUGUST 26, 2024

Unlike traditional marketing, which typically focuses on immediate sales, demand gen emphasizes building long-term relationships and educating prospects, helping them understand the challenges they face and how the company’s offerings can solve those challenges. Any content you promote here should not feature a contact form.

Manufacturing 76

Manufacturing Transform Whitepaper Retail 76

AWeber

MAY 19, 2025

Plus, modern tools make it easier than ever to design, deliver, and market your offer using platforms like AWeber for email marketing or simple e-commerce tools for checkout and delivery. When to apply: If you're skilled in typography and design, creating font kits can be a niche yet lucrative market.

Product 94

Product eBook Non-Profit Transform 94