Hubspot Marketing

NOVEMBER 29, 2023

Education marketing is the answer. Here, you can grow demand for your product, services, or institutions as more people choose online education. How do you develop your first education marketing campaign? In this guide, you’ll learn the fundamentals of education marketing. billion by 2026.

Education 119

Education eBook Gen Z Marketers 119

Vertical Response

JULY 21, 2024

Email marketing can transform how nonprofit organizations (NPOs) communicate with supporters, boost donations, and spread their mission. In this article, we’ll share essential NPO tips for email marketing, ranging from building a robust email list to creating personalized content, all aimed at maximizing engagement and impact.

Email Marketing 59

Email Marketing Law Marketers Marketing 59

Hubspot Marketing

APRIL 22, 2025

I dove deep into my own inbox, spoke to email marketing experts, and explored top brands to bring you best practices for B2B email marketing success with 10 examples of brands leading the way. Table of Contents What is B2B email marketing? What makes a great B2B marketing email? Keep it short.

Email Marketing 64

Email Marketing Copywriting Marketers Marketing 64

AWeber

MAY 29, 2025

Thats email marketing at work a powerful tool that helps businesses connect directly with you in a way no other channel can. If youre curious about what makes email marketing so effective (and how to make email marketing work for your own business), youre in the right place. What Does Email Marketing Do?

Email Marketing 62

Email Marketing Shoppers eBook Education 62

Litmus

NOVEMBER 20, 2024

Litmus is a proud industry leader, trusted by 700,000 marketing professionals including 80% of the Fortune 100. In order to help email marketers better understand the marketing landscape, we surveyed 1,000 U.S. consumers about their email preferences and summarized some of the key findings below.

Gen Z 78

Gen Z Millennials Shipping User-Generated 78

Martech

MARCH 12, 2025

Welcome emails generate 320% more revenue per email than promotional ones. With the right strategy, your welcome emails build a strong first impression and continue to drive ongoing customer engagement and loyalty, resulting in significantly higher revenue. Time-sensitive promotional offers.

Non-Profit 112

Non-Profit User-Generated Shipping eCommerce 112

Vertical Response

MARCH 8, 2025

Effective email marketing can boost your business, but mistakes can ruin it. This article covers lessons learned email marketing mistakes and how to avoid them. Key Takeaways Avoid common email marketing mistakes through strategic planning and clear objectives to enhance engagement and trust with your audience.

Email Marketing 52

Email Marketing Marketers Marketing Law 52

Martech

JULY 22, 2024

Demographic Segmentation: This approach involves dividing customers based on demographic factors such as age, gender, income, education, occupation, or marital status. Regular analysis and refinement of your segmentation approach based on customer feedback and market trends will help ensure the effectiveness of your campaigns.

Email Marketing 111

Email Marketing Customer Journey Education Market Trends 111

Litmus

SEPTEMBER 25, 2024

Despite the clear benefits, only 44% of marketers use lifecycle emails to activate, engage, and retain customers—leaving a significant opportunity on the table. Many marketers find lifecycle emails more complex to strategize and measure compared to simpler, one-off promotional emails.

Management 99

Management Marketers Marketing CRM 99

Vertical Response

JANUARY 31, 2025

Email marketing ROI is crucial for evaluating the success of your campaigns. Integrating email into your overall marketing program is essential for enhancing your marketing strategies and outcomes. Email marketing ROI refers to the return on investment that businesses achieve from their email marketing efforts.

Email Marketing 52

Email Marketing Non-Profit Customer Acquisition Direct Mail 52

AWeber

MAY 15, 2025

So, what exactly is affiliate marketing? In simple terms, its a way to earn a commission by promoting another companys or persons products. For example, if you sign up for the AWeber Affiliate Program and recommend the best email marketing tools, youll earn money each time someone subscribes using your link.

Affiliate Marketing 96

Affiliate Marketing Finance Energy Promotion 96

Backlinko

JANUARY 6, 2025

How TBH Skincare Makes Customer-Focused Content When Rachel Wilde started TBH Skincare, she took a different approach to content marketing. It focused on honest education about acne treatment. Educational content? Turn Email Into Sustainable Sales The top brands drive 30-50% of their revenue through email marketing.

eCommerce 111

eCommerce Shipping Logistics Transform 111

Neil Patel

JUNE 25, 2025

Personalize Your Promotions Any brand can turn on a drip campaign and automatically send identical emails to every subscriber. Instead, personalize your promotions. One of the easiest ways to do this is to share behind-the-scenes content on social media, in email marketing, or in company updates.

Shoppers 98

Shoppers Customer Acquisition Customer loyalty Marketers 98

Martech

MAY 13, 2025

It’s time to flip the script If you follow my columns here on MarTech , you know I get frustrated when marketers or their higher-ups see email only for its tactical ability to make money. Most email training focuses on using email as a tool, neglecting email’s strategic value. Send another email!”?

Promotion 97

Promotion Education Food Email Marketing 97

Martech

APRIL 8, 2024

Email is no longer a digital megaphone Email is no longer about sending a single message to a massive list of recipients but rather about delivering tailored, relevant content to individuals who have opted to receive it. Dig deeper: Email marketing strategy: A marketer’s guide How should you be using email in your marketing strategy?

Email Marketing 134

Email Marketing Customer Customer Journey eBook 134

Hubspot Marketing

NOVEMBER 14, 2024

I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open maybe ten percent of them — including anything promotional. Those companies did below the line (BTL) marketing right. The webinar educates the audience further and helps qualify and disqualify prospects.

Direct Mail 121

Direct Mail Marketers Marketing Email Marketing 121

Martech

JULY 26, 2024

Rich media integration : Utilize high-quality videos, immersive infographics and virtual reality experiences to captivate and educate your audience. Personalized email campaigns : Leverage dynamic email marketing to send personalized content and offers based on user behavior and preferences.

Transform 130

Transform Whitepaper Thought Leadership Customer Journey 130

Litmus

OCTOBER 14, 2022

What is an email marketing funnel? An email marketing funnel is the path a subscriber follows that takes them from a prospective lead to a customer. Much like a traditional sales funnel, subscribers have different needs along the way, all of which should be acknowledged and addressed through email. Consideration.

Email Marketing 112

Email Marketing Thought Leadership Customer Journey eBook 112

Martech

AUGUST 17, 2021

Marketers, including my Holistic team, are finding success in shifting the messaging from overly promotional emails to include educational content we think would be relevant for people. Download the Email Marketing Periodic Table. Does it work?

Email Marketing 145

Email Marketing Marketers Marketing Health 145

Hubspot Marketing

MAY 26, 2023

Pro Tip: Don't forget to mention that you'll be promoting the offer to your network. Use email marketing to promote the ebook with your existing audience. Pro Tip: Use HubSpot's free email marketing tools to create and optimize compelling email campaigns. Admittedly, outreach is arduous.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Hubspot Marketing

DECEMBER 4, 2024

B2B newsletters serve a very different purpose from email marketing or email promotions. Think of the latter like more traditional marketing, where you’re alerting existing customers to sales or other events and trying to get readers to click out of the email. Focus on educational content.

Education 94

Education Logistics Promotion Advertisers 94

Scoop.it!

FEBRUARY 28, 2023

Interactivity, hyper-personalization, and increased focus on customer data security hit the right chord with the email subscribers in the last year. In the coming years, we will witness some new trends entering the world of email marketing. In 2023, more and more email clients will support BIMI or consider supporting it.

Email Marketing 115

Email Marketing Market Trends Education User-Generated 115

Hubspot Marketing

JANUARY 22, 2025

Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025? The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. In fact, email marketing, in general, is.

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Search Engine Land

JULY 23, 2024

What does content marketing include? Video content : Producing videos to educate, entertain or inform your audience. Dig deeper: What is content marketing? Defining marketing’s present and future 3. What does social media marketing include? Dig deeper: What is social media marketing? Processing. See terms.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Rock Content

FEBRUARY 15, 2024

Do you want to learn everything about email marketing for beginners? You are on the right page, as this digital marketing strategy, widely used in e-commerce, has been widely used by companies in all segments — and has shown good results. Download this post by entering your email below Do not worry, we do not spam.

Email Marketing 112

Email Marketing Marketers Marketing Inbound Marketing 112

Litmus

SEPTEMBER 30, 2022

Aiming to improve email marketing performance and see more results from your campaigns? But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. How often you can deliver real value in your message (which can be educational, inspirational, or revenue-related).

Email Marketing 114

Email Marketing Marketers Marketing Education 114

Scoop.it!

OCTOBER 31, 2024

So, if you consider that finding information, watching videos, researching educational resources, and finding inspiration rank among the top reasons for using the Internet , it becomes completely logical why businesses are spending more and more of their marketing budgets on producing and distributing quality content.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketers 117

Hubspot Marketing

MARCH 26, 2025

In TikToks early days of mostly dance challenges and lip-syncing exchanges, Shola West , a Gen Z career advocate, speaker and educator, spotted a gap. They also promote a stronger sense of belonging and relatability. Dont be afraid to self-promote. Be adaptable. Part of mastering social media is experimenting across platforms.

Gen Z 101

Gen Z User-Generated eCommerce Promotion 101

Litmus

APRIL 4, 2024

As email geeks, we love to obsess over exciting email designs and funky new coding tricks. But the real reason we send emails? To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value. You want to send relevant, valuable emails to your subscribers.”

Email Marketing 111

Email Marketing Marketers Marketing Promotion 111

Hubspot Marketing

JANUARY 17, 2025

Email marketing seemed like a natural starting point for us. For example, if someone downloaded marketing-related content, we'd send them more marketing resources rather than sales content. But it was essentially educated guessing at the group level. It wasn't a bad approach. We wanted to do better than that.

Transform 117

Transform CMO Influencer Marketing Education 117

AWeber

JULY 6, 2023

Are you looking for a game-changing strategy to captivate your email subscribers and boost your marketing efforts? Look no further than video email marketing! Incorporating a video in your emails has the power to mesmerize and engage your subscribers in ways that traditional text-based emails simply can't match.

Email Marketing 105

Email Marketing Education Marketers Marketing 105

Litmus

OCTOBER 16, 2024

” Both strategies are valuable, but for building lasting customer relationships, customer lifecycle marketing is your go-to playbook. It’s the difference between sending generic emails and creating personalized content that boosts your email marketing ROI. What is audience segmentation?

Health 96

Health Customer Journey User-Generated Marketers 96

Marketing Insider Group

AUGUST 26, 2024

Unlike traditional marketing, which typically focuses on immediate sales, demand gen emphasizes building long-term relationships and educating prospects, helping them understand the challenges they face and how the company’s offerings can solve those challenges. Any content you promote here should not feature a contact form.

Manufacturing 76

Manufacturing Transform Whitepaper User-Generated 76

AWeber

MAY 22, 2025

You open your inbox first thing Monday morning and sigha dozen new emails, most of which youll ignore until later (if at all). If youve ever wondered, "when is the best time to send emails?" Sales or promotions: Early in the week and mid-morning. Sound familiar? Timing matters. youre not alone.

B2C 104

B2C Analytics Entertainment eCommerce 104

AWeber

OCTOBER 11, 2022

More than 330 billion emails are sent around the world every day. And over 77% of the professionals sending those messages use email marketing templates. So how do you make sure your emails stand out in subscribers' inboxes when you're competing with so many other emails? But email design is also a key factor.

Email Marketing 115

Email Marketing Marketers Marketing Entertainment 115

Customers.ai

DECEMBER 4, 2024

Did you know that email marketing has an average ROI of $36 for every $1 spent? It’s also proof that email is still the king of digital marketing. But here’s the thing – king or not, you can’t cash in on that ROI without a killer email list. That’s not just impressive, it’s crazy!

CRM 87

CRM Real Estate Non-Profit eCommerce 87

Martech

MAY 5, 2025

Craft marketing messages that resonate emotionally, showing empathy and understanding. Promote quality over quantity : In a climate where consumers are more selective, emphasize the quality and durability of your products. Highlight stories of how your brand supports customers or contributes positively to the community.

Marketers 115

Marketers Marketing Customer loyalty Price 115