Sprout Social

DECEMBER 12, 2024

According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. You can use humor and inside jokes to reach Millennials, Gen X and Boomers. Like this video, where viewers spend a day with a Communications Manager at Cisco in London.

Gen Z 90

Gen Z Branding Retail Education 90

Hootsuite

APRIL 23, 2025

Millennials dominate, but theres multigenerational appeal. LinkedIn users are millennials Millennials are the largest generation of U.S. The Millennial generation includes those born between 1981 and 1996 , making them between ages 29 and 44 in 2025. LinkedIn age demographics 1. users on LinkedIn, with 35.8% 54% of U.S.

Gen Z 69

Gen Z Millennials User-Generated Analytics 69

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 111

Education Marketing Strategy Branding Energy 111

Hootsuite

APRIL 22, 2025

And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. To enable your ads account, log in to Facebook with the profile that has admin access to your Facebook Page, then go to Meta Ads Manager. With over three billion active monthly users , Facebook is still the worlds most-used social platform.

Gen Z 101

Gen Z User-Generated Marketers Marketing 101

Hubspot Marketing

NOVEMBER 1, 2024

This can be especially hard to manage if your team is small (or, like me, a team of one). You need knowledge of product development, supply chain management, marketing, sales, and more. Learn more about communities in marketing in The Ultimate Guide to Community Management [According to Experts Who Do It Daily].

Manufacturing 126

Manufacturing B2C Non-Profit eCommerce 126

Hubspot Marketing

FEBRUARY 25, 2025

In a B2B selling process, youre managing more user needs and touch points. HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. For instance, managing content teams usually means managing a bunch of hyperlinks and floating deadlines.

Transform 87

Transform Marketers Marketing Gen Z 87

Vertical Response

JULY 7, 2024

With more than 7 million active advertisers, Facebook Ads Manager allows businesses to target their audience with precision. Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. One of Facebook’s standout features is its robust advertising capabilities.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hubspot Marketing

DECEMBER 10, 2024

Once you've earned a rank, its (generally) manageable to keep it there, making SEO cost-effective or sometimes free to continue ranking. We earn a lot of traffic through their blog, products, and pages designed to educate or convert. Tip 2: Use landing pages to educate your audience. SEO has compounding benefits.

SEO 131

SEO Gen Z Finance Transform 131

Litmus

OCTOBER 16, 2024

Lifecycle marketing vs. customer lifecycle marketing Lifecycle marketing focuses on product management from development to obsolescence, while customer lifecycle marketing nurtures relationships from first hello to loyal advocate. It’s a delicate balance between educating potential customers and nudging them towards a commitment.

Health 93

Health Customer Journey User-Generated Marketers 93

Sprout Social

MARCH 27, 2025

Hosting LinkedIn Live sessions with creators is another way to engage your audience through panel discussions, product demos or educational talks. With strong SEO potential fueling the longevity of video content, YouTube is an invaluable platform for brands looking to educate, inform and engage audiences over the long term.

Gen Z 96

Gen Z Affiliate Marketing Influencer Marketing User-Generated 96

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. million members (discuss software development and code) Education industries r/Engineering: 682k members (connect with engineers and students) r/Philosophy: 18 million members (join in-depth philosophical discussions) r/AskHistorians: 2.3

Branding 80

Branding Gen Z Pharmaceutical Health 80

Hubspot Marketing

DECEMBER 12, 2024

Overall, content can drive brand awareness and build trust with your audience but digital content management comes with a wealth of operational benefits that analog mediums dont. Social media is actually the preferred product discovery channel for Gen Z, millennials, and boomers, and its also where they go to consume content.

Tentpole 111

Tentpole Gen Z Thought Leadership User-Generated 111

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). Which means the industry is primarily made up of Millennial white women. This led us to new questions.

Millennials 137

Millennials Education Social Media Marketing Management 137

Sprout Social

MAY 29, 2025

Trends impacting ROI in 2025 These trends make one thing clear: Social delivers marketing ROI when it functions as a product education, customer support and community channel all at once. How Sprout Social helps you maximize social media marketing ROI When you can measure the value of social media marketing , you can manage it.

Gen Z 79

Gen Z Social Media Marketing Transform Marketers 79

Martech

APRIL 5, 2022

more likely to have diversity-and-inclusion related talent objectives than negative growth brands ( Deloitte ) Companies with the highest number of women on top management teams have a 35% higher return on equity and 34% higher total return to shareholders than companies with the lowest number. Heat Test Report ). McKinsey ). McKinsey ).

Gen Z 125

Gen Z Millennials Customer Acquisition Advertisers 125

Marketing Insider Group

MARCH 12, 2014

Unfortunately, many organizations are not prepared to attract, engage, and retain Generation Y employees because they continue to use management practices that are off target. There are nearly twice as many Baby Boomers as there are Generation X and more Millennials than Baby Boomers. No, Millennials. Who is doing this?

Millennials 107

Millennials Education Management Customer 107

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Marketing to Gen Z vs. Millennials. In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing. In the U.S.,

Gen Z 126

Gen Z Millennials Entertainment Marketers 126

Hootsuite

MAY 28, 2020

In short, the Twitter population is younger, wealthier, and more educated than the average American. Millennials came of age with Twitter. Twitter education demographics. Along with higher income, people on Twitter have above average credentials when it comes to education. Now seniors are its fastest growing age range.

Social Media Marketing 145

Social Media Marketing Education User-Generated Millennials 145

Adobe Experience Cloud Blog

NOVEMBER 28, 2017

Unlocking insights about an individual physician’s newsletter subscriptions, which articles they’ve read, and which CME’s (Continuing Medical Education) they’re interested in, can help target communications and drive conversations to help physicians understand truly what’s in it for them. Leverage Virtual Health.

Transform 134

Transform Health Millennials Thought Leadership 134

Hootsuite

JANUARY 15, 2020

One out of every two millennials use Pinterest every month. 59% of millennials have discovered products on Pinterest. But it’s also a unique platform for marketers to reach one of the most affluent and educated user bases on social media. More than 89% of Facebook’s monthly active users live outside of the U.S. 75% of U.S.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Hootsuite

MAY 1, 2025

36% of millennial consumers trust recommendations from people they follow more than traditional ads. Educational content or tutorials Learning is fun, ok? Get Started The post Influencer marketing campaigns: 8 examples that drive real results appeared first on Social Media Marketing & Management Dashboard.

Influencer Marketing 93

Influencer Marketing Affiliate Marketing Marketers Marketing 93

Hootsuite

OCTOBER 8, 2020

Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. The typical American Snapchatter lives in an urban environment and has some college education. Among American adults ages 18 to 65 and older, 29% of Americans who have ever used Snapchat have some college education.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketers 145

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. This is likely thanks to the platform’s focus on educational content over pure entertainment. Still, the millennial generation remains the platform’s median age. There’s a near-even split between Generation X, Gen Z, and Millennials.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Adobe Experience Cloud Blog

DECEMBER 3, 2019

A manager has to corral the creative team. Still others develop webinars for educational or event-related communication. The Millennial Falcon, a spaceship from Star Wars, shows up in block form. More so than most areas of marketing, video marketing takes a village. A writer has to craft the plot or copy.

Branding 157

Branding Thought Leadership Millennials Customer Acquisition 157

Marketing Insider Group

MARCH 5, 2013

Today’s interview is with Telus Communication’s Social Media Marketing Manager Paula Cusati. I am a digital marketing manager at TELUS Communications –a national telecommunications company in Canada. These activities will become a natural part of the problem solving process by young millennials coming into the work force.

Millennials 111

Millennials Thought Leadership Marketers Education 111

Marketing Insider Group

OCTOBER 27, 2020

B2B buyers are changing; they seek out more informational and educational content to solve problems. Millennials Rule. Millennials now make up the largest percentage of the U.S. Lots of spam and unqualified leads enter your CRM (customer relationship management) platform. Quick Takeaways. Here’s your current B2B buyer.

Content Marketing 144

Content Marketing Millennials Non-Profit Marketers 144

Marketing Insider Group

JANUARY 23, 2014

As millennials enter the workforce, they are placing tough expectations on employers. That was the key point from my interview with blogger, evangelist and business educator Angela Maiers (@ AngelaMaiers ). Managers must also learn to help employees understand why their work matters.

Market Trends 107

Market Trends Branding Millennials Marketers 107

Sprout Social

FEBRUARY 24, 2025

A wealth management firm speaking to high-net-worth investors would have a much different tone and voice online than a regional credit union talking to first-time homebuyers. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions.

Marketing Strategy 81

Marketing Strategy Gen Z Finance Social Media Marketing 81

Hubspot Marketing

JUNE 16, 2021

As a millennial born in the early 90s, I grew up at the same time as the digital revolution. In fact, millennials have a reputation for spending all day on their phones and being lazy. This pillar could be something like education. What do they perceive your value to be? What's your culture like? What's your point of view?

Branding 143

Branding Millennials Communications Education 143

Hootsuite

MARCH 9, 2020

51% of Americans with a college education use LinkedIn. Among college-educated Americans, LinkedIn overtakes Instagram and Pinterest to be the #3 platform. Gen Zs taking their first steps into the workforce may well consider it non-negotiable to be onside, even more so than millennials. Source: Digital 2020. Try it today.

User-Generated 145

User-Generated Thought Leadership Education Marketers 145

Martech

JULY 12, 2021

“Millennials are so much more open to new flavors, new perspectives, trialling,” said Dillard. “Across the board, beyond millennials, the digital age is right now exploding for us,” said Dillard. The DAM is more of a creative branded asset platform, and then Salsify is more on content management.”.

Shoppers 128

Shoppers Shopper Market Millennials Retail 128

Martech

JULY 18, 2022

This is highest among parents with children 2-12 (78%), African-Americans (80%) and younger generations (76% of Gen Z and 72% of millennials compared to just 46% of boomers). Educate yourself and your team. Education and training are vital to diversity and inclusion efforts, but it’s not a one-and-done situation.

Gen Z 104

Gen Z Millennials Customer Acquisition Education 104

Hootsuite

FEBRUARY 4, 2020

When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is. Instagram education demographics. Meanwhile, 37% of users have some college education. Instagram age demographics. adults: Ages 18–24: 75%. Ages 25–29: 57%.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Sprout Social

DECEMBER 4, 2019

Now there are ads on kids’ games, ads targeting Millennial parents, ads targeting Gen X parents and so much more. While there’s still a stereotype of Millennials being young and entitled, that generation encompasses people born from 1981 to 1996, meaning a large percentage of the generation are already or are becoming parents.

Branding 107

Branding Millennials Marketers Marketing 107

Neil Patel

MARCH 22, 2021

Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Millennials love a little nostalgia, and many still remember the days when disposable cameras were the cool thing. Millennials love a little nostalgia, and many still remember the days when disposable cameras were the cool thing. The upshot?

Gen Z 134

Gen Z Millennials User-Generated Inbound Marketing 134

Sprout Social

APRIL 21, 2020

Leading the movement are members of Generation Z and Millennials, with nine in 10 Generation Z consumers believing companies have a responsibility to address environmental and social issues. Consider this a learning opportunity and a chance to gather feedback from your followers you can share with your manager.

Retail 132

Retail Gen Z Fashion Millennials 132

Neil Patel

JUNE 24, 2021

Such as how Twitter’s millennial and Gen Z audience is a coveted one from a marketing perspective. Not only are there tons of millennials on Twitter, millennials more frequently use social media as a tool for discovering new brands. It’s no lie that people tend to prefer content that’s informative or educational.

Gen Z 145

Gen Z Millennials Promotion User-Generated 145