Marketing Insider Group

AUGUST 26, 2024

Unlike traditional marketing, which typically focuses on immediate sales, demand gen emphasizes building long-term relationships and educating prospects, helping them understand the challenges they face and how the company’s offerings can solve those challenges. Any content you promote here should not feature a contact form.

Manufacturing 76

Manufacturing Transform Whitepaper User-Generated 76

Businesses Grow

AUGUST 9, 2023

You have to understand that I come from a manufacturing background. When there is variability in a manufacturing process, we wanted to know WHY. He is the author of some of the world’s bestselling marketing books and is an acclaimed keynote speaker , college educator, and business consultant. And it drove me NUTS!

Transform 98

Transform Shipping Manufacturing Digital Marketing 98

Tiecas

JULY 15, 2024

Writing technical content for different stages of the buyer’s journey is a big hurdle for many manufacturing content marketers. By understanding the nuances of this process, you’ll be better equipped to create content that not only educates your audience but also drives them toward a purchasing decision.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Education 52

Martech

JUNE 4, 2025

Manufacturing. Manufacturing Big shift: From standard products to tailored service models Manufacturers are moving beyond mass production toward modular, personalized offerings. Between 2019 and 2023, 98% of manufacturers began digital transformation efforts. This shift is no longer optional.

Manufacturing 55

Manufacturing Transform Education B2C 55

Hubspot Marketing

AUGUST 20, 2024

Transform long-form content into short-form educational social media posts. Ventura Foods Website Chatbot Ventura Foods is a food manufacturer that produces product lines like Hidden Valley Salad Dressing and Smart Balance Butter. How else can you use AI to repurpose content? Turn blog posts into videos or video scripts.

User-Generated 129

User-Generated Food Marketing Marketers 129

Hubspot Marketing

JUNE 17, 2025

This transparency didn’t minimize objections; it completely transformed the conversation,” he shared. For example, educational platforms might let users save progress or educational settings, creating a sense of continuation that makes giving up the product feel like losing something personal and valuable,” he shared.

Branding 82

Branding Price CRM Marketing 82

Lynton Web

JANUARY 29, 2025

We recently worked with a leading door manufacturer , Therma-Tru, to turn its loyalty program into a digital experience with HubSpot. Whether it's financial incentives, educational resources, product discounts, or exclusive access to new features, ensure the rewards are both attainable and valuable to partners.

Transform 52

Transform Key Performance Indicator Manufacturing Communications 52

Hubspot Marketing

OCTOBER 12, 2022

Manufacturing also saw an 8% YoY dip with a 4% QoQ drop, hinting that business-facing companies might be struggling more with seasonality and traffic growth in current times. Education and Health Services. -3%. Manufacturing. -4%. Education and Health Services (+13% YoY). Education and Health Services. +5%.

Manufacturing 143

Manufacturing Health B2C Transform 143

Hubspot Marketing

MAY 30, 2023

AI Applications Examples AI has transformed the business landscape as time-saving tools complete tasks and help make data-backed decisions. Click here to explore the full playlist Virtually all industries can benefit from AI, from medical providers to students pursuing an education.

Real Estate 125

Real Estate Manufacturing Transform Finance 125

Marketing Insider Group

MARCH 24, 2021

More importantly, just like with employee-generated content, it transforms casual browsers into true believers. But when you frame your customers’ success stories as heroes’ journeys , they transform into a Hollywood-worthy epic. Don’t the words “case study” just conjure up a picture of a yawnfest?

Branding 145

Branding Transform Whitepaper User-Generated 145

Lynton Web

APRIL 23, 2025

The natural tension between corporate standardization and brand autonomy creates perfect conditions for leads to disappear, making accurate ROI measurement impossible and reducing strategic decisions to educated guesses. Integration transforms these transactions into actionable insights that drive deeper engagement.

Management 52

Management Transform Branding CRM 52

Search Engine Land

MAY 22, 2024

Brands cannot easily manufacture such a reputation for their authors at scale without the author’s involvement and personal investment. Making it significantly more time-consuming as you must transform article insights into Instagram Stories and Reels, TikTok or YouTube Shorts. Thus, you get poor-quality pages such as the one below.

Manufacturing 83

Manufacturing Transform SEO PR 83

Neil Patel

OCTOBER 28, 2020

ETL (extract, transform, and load) software combines data from different sources into a single dashboard. It’s a popular choice for manufacturing, insurance, distribution, education, and government organizations. Users of any technical skill level can use Sisense to transform complex data sets into interactive dashboards.

Transform 145

Transform Manufacturing Analytics User-Generated 145

Sprout Social

NOVEMBER 1, 2023

For example, inside looks at how a product is made from start to end are popular because these videos are both entertaining and educational. Illustrate the manufacturing process for your product or service As we mentioned earlier, the Index reports that consumers don’t see enough information about how products are made or sourced.

Transform 124

Transform Manufacturing Education Entertainment 124

Neil Patel

SEPTEMBER 28, 2020

Blog posts – Is the agency creating content and educating their customers? Education – NP Digital regularly produces educational content about all things digital marketing. For instance, companies that need to optimize their manufacturing processes or who need to react to market information. #3

Analytics 145

Analytics Transform Digital Marketing Communications 145

Tiecas

FEBRUARY 14, 2024

Artificial Intelligence (AI) is emerging as a disruptive and transformative force in B2B marketing for industrial companies. How Can AI Help in Organic SEO for Manufacturers and Industrial Companies? Manufacturers are keenly interested in how AI can streamline the lead generation and qualification process.

Manufacturing 98

Manufacturing Transform User-Generated Marketing 98

Marketing Insider Group

SEPTEMBER 28, 2020

Business (discussion and guides on management, digital transformation, and leadership). As the universe continues to move and expand, the editorial team at Redshift also aims to continually move forward and evolve, to stay at the forefront of architecture, construction, infrastructure, manufacturing technology, and sustainability.

Thought Leadership 145

Thought Leadership Content Marketing Transform Marketing 145

Set Up

APRIL 13, 2022

The following marketing leaders from Three Five Two and B2B Content Cure, formerly at Avient Corporation , share their perspective on the Manufacturing industry. What innovative changes are happening in the Manufacturing space? The Manufacturing industry was hit by the pandemic on multiple fronts.

Manufacturing 52

Manufacturing PR Transform eCommerce 52

Pam Didner

JANUARY 5, 2020

A large part of your career trajectory should be achieved through ongoing education. Hear from Outreach co-founder Manny Medina & team on the evolution of becoming a $1B Unicorn by transforming the age-old profession of sales. B2B Online is the only event where the top minds in manufacturing and distribution meet and learn.

Transform 105

Transform Marketing Marketers Digital Marketing 105

Adobe Experience Cloud Blog

MARCH 8, 2011

That leaves the company and its sales people in a role that should be (must be) about communicating, educating, and helping the potential buyer – not just telling, selling, and trying to close a prospect, who might have little or no interest in the pitch. Encouraging Collaborative and Consultative Communications.

Transform 124

Transform Manufacturing Shipping Communications 124

Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. The fall was at least partly fueled by reverting to manufacturing in 2008 when more digitally literate companies were rising to the recession’s challenge and diversifying their offerings.

Transform 145

Transform Marketing Marketers Manufacturing 145

Sprout Social

APRIL 7, 2020

This gradually shifted to brands posting entertaining and educational content on their social platforms as more and more people stayed home. After crowdsourcing ideas from their social community, Rothy’s identified which basic supplies to manufacture first and encouraged other brands to follow suit.

Branding 137

Branding Transform Gen Z Entertainment 137

Hubspot Marketing

SEPTEMBER 25, 2023

TensorFlow Source TensorFlow is an open-source software and machine learning model (MLM) library that helps businesses, analysts, developers, and researchers to run, organize, transform and graph data with numerical computations (in simple terms – solving complex math problems with formulas upon formulas).

Price 139

Price Transform User-Generated CRM 139

Tiecas

MARCH 21, 2024

If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. As the Founder and President of Tiecas, a B2B industrial marketing agency in Houston, TX , I’ve spent the past 35+ years immersed in industrial and manufacturing marketing. Ready to dive into a perspective you won’t find anywhere else?

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Tiecas

JUNE 17, 2024

Account Based Marketing (ABM) is a strategic alternative to the Approved Vendor List (AVL) that manufacturers have traditionally used. While Approved Vendor Lists (AVLs) can be valuable for some manufacturers, they often prioritize cost savings and compliance over fostering innovation and building personalized solutions.

Manufacturing 52

Manufacturing Content Marketing Whitepaper Marketing 52

Content Marketing Institute

NOVEMBER 19, 2017

Innovators, renegades, and visionaries – If you are a leader in marketing or the overall business (or want to strengthen your relationship with those leaders), you’ll find that reinvention and transformation is the name of your next content marketing game. Resources for content marketing newcomers. Regardless, they always want to be enriched.

Content Marketing 111

Content Marketing PR Transform Manufacturing 111

Neil Patel

MARCH 15, 2021

However, they did grow up in an age where technology was transforming the way we live, so they aren’t new to it. There are still individual people with unique politics, education levels, likes, and dislikes. Millennials were born into a world where modern technology hadn’t yet taken hold in daily life like it has today.

Millennials 145

Millennials Advertising Advertisers Gen Z 145

The CMO Survey

FEBRUARY 21, 2020

Across industry sectors, we see that corporate adoption rates are highest in transportation, technology, and education and lowest in manufacturing, mining, and energy. Business owners should be closely involved throughout the development process so they can better understand what is being delivered. Take AI baby steps.

CMO 130

CMO B2C Marketing Marketers 130

Sprout Social

JULY 12, 2019

This complements the content of the video perfectly as immersion into the human side of the product’s manufacturing calls for a method that lets viewers feel as if they are right there by the action. This video breaks the stereotype of product manufacturing as a dry, dismal process and turns it into something artful.

Customer 111

Customer Gen Z Manufacturing Energy 111

Martech

APRIL 15, 2022

B2B marketing often relies on educational content to communicate with business clients. Another difference is that B2B marketing tends to focus more on providing educational resources to customers to help them become better leaders in their respective industries. In B2C marketing, companies sell directly to the end customers.

B2C 124

B2C Marketing Automation Platform Gen Z Whitepaper 124

Vertical Response

MARCH 22, 2024

Transformative Online Business Models to Consider As we delve deeper into the world of online businesses, let’s explore some transformative business models. These have transformed the online business terrain by enabling direct transactions between individuals for goods and services.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Marketing Insider Group

JUNE 29, 2020

According to CMO, Dara Treseder, Digital Manufacturing platform Carbon has been working diligently with customers, and building shields, masks, and other healthcare products with their 3D printers. During this time of uncertainty, content must serve a purpose that adds value to the problems and aims to educate — instead of sell.”.

CMO 145

CMO Marketing Marketers Health 145

Duct Tape Marketing

JANUARY 2, 2018

Will Millennials Change Manufacturing? is taking its place in manufacturing — and the experts are betting this tech-savvy cohort is ready to stir things up. Dark, dirty and dangerous — mention the 3Ds of old-time manufacturing and HR managers shudder. The largest generation in the U.S.

Millennials 31

Millennials Manufacturing Transform Education 31

Set Up

MARCH 19, 2024

While I started in marketing communications, I realized my real strengths in marketing were in business transformation, change management, and team leadership. Ultimately, I pivoted from frustrated to being educational. But more valuable to me during this time was the learning and transformation I went through.

Transform 105

Transform PR Marketing Marketers 105

Search Engine Land

JULY 18, 2023

On the B2B side, less available funding means lots of budget reduction, which in turn means a reduction in transactional intent – and a shift up the funnel into research and education, which you can address with content that speaks to industry challenges and your unique solutions. And it’s not just the economy.

SEO 87

SEO Real Estate Transform Manufacturing 87

Sprout Social

DECEMBER 14, 2022

The goal is to educate and engage younger consumers about regenerative agriculture and issues facing the farming community. With Roblox, the potato manufacturer created the Farms of the Future game, which allows players to grow potatoes using regenerative farming methods.

Real Estate 134

Real Estate Branding Fashion Food 134

Martech

DECEMBER 26, 2023

So John Murphy, partner development manager at HubSpot, looks to remove barriers to cooperation between the vendor’s direct sales reps and the channel partner, for example, consulting with partners on lead generation and educating them on successful co-selling methods. These days, education is being delivered both online and in person.

Partner Marketing 112

Partner Marketing Thought Leadership Marketing Marketers 112