Martech

JULY 30, 2025

Dig deeper: 5 tips for balancing ‘push’ and ‘pull’ in content marketing Strategic copywriting: The cornerstone of your brand story Think of your brand story as a three-act structure: Act 1 : Who you are and why you exist. It transforms product information and feature lists into a narrative that people relate to.

Copywriting

Backlinko

OCTOBER 1, 2024

Market research reports provide in-depth analysis of specific markets or industries. Like this: Research firms often publish reports. They offer details about market size, customer behavior, and what competitors are doing. Education level can also influence how your audience makes decisions.

Marketers

Duct Tape Marketing

JANUARY 30, 2025

During our conversation, Alex revealed the raw truths about franchise ownership, the emotional triggers that drive investment decisions, and how effective marketing research can help buyers identify the right opportunities. So we help with the education and getting people comfortable.

Real Estate

Animalz blog

JUNE 24, 2025

Aditya Vempaty [00:06:50]: More than just a thought leader, but also someone you can go to to trust and educate on the problems you’re trying to solve. But to foster that environment of doing that, the tactics is literally like, I’m like, hey guys, we have a thousand bucks every month to go to give to people to do market research.

B2C

Animalz blog

MARCH 6, 2025

I want to be an effective marketer, of course, but I think about marketing as a leadership function inside of the organization, really helping guide the product with, you know, quasi market research and insights and gut feel or whatever it is like I need to guide the product team. It still requires domain expertise.

CMO

Martech

APRIL 25, 2024

The use of AI by educators is not always a positive thing. Streetbees’s SBX market research tool now has photo and video capture capabilities. WordLift’s AI SEO Agent is designed for SEO and content marketing tasks. Features include analyzing search demand, transforming, revamping and creating content.

Transform

Martech

NOVEMBER 30, 2023

Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR professionals, management consultants and business analysts, market research interviewers, and local government administration.

Transform

Sprout Social

FEBRUARY 29, 2024

Let’s explore the core AI functionalities transforming businesses today, from machine learning and natural language processing to deep learning for AI automation. Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows. Which functions of AI are used in business?

Transform

Martech

SEPTEMBER 12, 2024

Brands are integrating AI into their marketing functions, and some are ready to test these tools in customer experience. Currently, analytics and market research are top AI use cases , with content, customer service and website development further down the list. AI drives search and education experiences on the app. “We

Customer

Martech

MAY 29, 2024

When we envision the jobs that AI will transform, marketing roles often come to the forefront. AI algorithms project that only around 18% of marketing managers will witness their roles being automated, yet the perception of AI’s encroachment into the marketing sphere is widespread. Market Researchers.

Transform

Hubspot Marketing

MAY 30, 2023

AI Applications Examples AI has transformed the business landscape as time-saving tools complete tasks and help make data-backed decisions. Click here to explore the full playlist Virtually all industries can benefit from AI, from medical providers to students pursuing an education.

Real Estate

Hubspot Marketing

AUGUST 12, 2022

The benefits of this digital transformation are countless. Digital Marketing Specialties Are Endless. LinkedIn’s 2022 Marketing Jobs report shows a 121% YOY increase in a remote marketing job share with the most in-demand occupations in digital marketing and social media. Where do I start?

Digital Marketing

Sprout Social

SEPTEMBER 25, 2023

When I joined Sprout Social in 2018, part of my role as CMO was educating my peers about the value of social media. Relying on the team who owns social to disseminate insights that can inform everything from product development to market research is neither scalable nor sustainable.

Transform

Marketing Insider Group

APRIL 20, 2021

That’s exactly the mindset you can achieve when you prioritize consistency in content marketing. Research from Content Marketing Institute shows that B2B marketers with low-performing content rank content creation as their top challenge. It sure would be great if you never had to think about them.

Content Marketing

SmartBrief - Marketing

MARCH 17, 2024

Though this approach may lack the precision of traditional market research, it also circumvents many of its challenges. 2024 – The influencer election The second of our three influencer trends will cause the influencer marketing landscape to undergo a major transformation during election season.

Influencer Marketing

Scoop.it!

JANUARY 18, 2024

Enter content curation: similar to but not the same as content marketing , content curation seeks to educate your audience and passively push your website up Google’s SERPs. Thus, businesses can view this way as a form of easy-to-grasp market research. On the other side, content curation tools like Scoop.it

Transform

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

Are there other opportunities you can create for training or education that will benefit the influencer in his or her niche? Take your market research to the next level by collaborating with influencer(s) on a comprehensive and engagement-focused content plan. Can he or she publish on your content platform(s)? Sneak previews?

Content Marketing

Buffer Marketing

MARCH 15, 2023

Is it the most efficient way to market? I can better educate my customers Many consumers have had the experience of walking into a Sephora and feeling overwhelmed by the countless options available and then feeling too intimidated to ask for help.

Transform

Sprout Social

JANUARY 14, 2020

You’re a social media expert and know how to supplement your knowledge with additional research. Data analysis or market research. Social media managers have plenty of experience interacting with customers, community members and other groups, laying firm groundwork towards career growth in market research.

Management

Martech

OCTOBER 13, 2022

So instead of trying to find out how we can isolate one factor, try to have an educated outlook and work with your data analysts.”. As the marketing landscape continues to transform, there are new limitations that come into play that might not have been relevant a short time ago. Working through limitations.

Transform

Vertical Response

MARCH 22, 2024

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. The first stepping stone is market research. Another revolutionary model is peer-to-peer marketplaces.

Affiliate Marketing

Businesses Grow

MAY 11, 2023

In my career, I have served as marketing advisor and consultant to a wide variety of industries … automotive, pharmaceutical, hospitality, sports, and consumer products to name a few. I find that in general the foundations of marketing research and insight a scalable across almost any challenge I’ve faced.

Pharmaceutical

Sprout Social

JULY 15, 2021

According to 72% of executives surveyed , social data is already the top data source used to inform business decisions, even more so than market research. If your insights live in a marketing silo, your business risks losing sight of consumer interests.

Transform

The CMO Survey

OCTOBER 8, 2018

Digital Dominates Marketing Spending Chief Marketing Officers (CMOs) are leading the charge as companies rush to become digital-first. These leaders are transforming the customer experience (CX), working collaboratively with sales, product management, IT, and customer service to drive this change. and B2B Services 9.2%

CMO

Businesses Grow

SEPTEMBER 25, 2023

Oreo transformed an unexpected power outage into a moment of branding genius. A new marketing day was born The “Dunk in the Dark” commercial catalyzed change in the marketing industry. Perhaps it’s time to cut through the organizational layers and turn market research over to the youngest people you can find.

Gen Z

Marketing Insider Group

NOVEMBER 10, 2020

In fact, we focused upon sales and marketing alignment and the importance of data for marketing in a recent webinar. Why do you feel these qualities are at the core of modern marketing? Q: Something that you and I have talked about is embracing the role of the Marketing Technologist.

Analytics

Martech

MAY 30, 2023

Do your research in advance First, do your market research, and make sure the demographics you’ve selected are the right ones for your brand and product. Look at your competitors In some ways, this is an alternative form of market research. Get MarTech! In your inbox. Business email address Subscribe Processing.

Market Research

Marketing Insider Group

NOVEMBER 18, 2020

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. Experiment with short and highly educational videos. Harness the Power of Big Data.

Marketing Strategy

Hubspot Marketing

JULY 10, 2023

The third wave of adoption will be transformational and will demand approaches that are organization-wide, enable continuous learning (via iterative feedback loops), and designed to shape new capabilities and processes. Saving time Adding value to processes Transforming processes Right now, we’re still solidly in the midst of Wave 1.

Customer

Adobe Experience Cloud Blog

MARCH 1, 2016

Community forums are one of the best (and most commonly overlooked) channels that provide marketers with an invaluable, and often free, pool of queries and topics of interest. . By being proactive and taking advantage of the expanse of users and information on forums, you can transform the way you engage with your prospects and customers.

Thought Leadership

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Departments like sales, human resources, product development and market research are launching successful campaigns.

Transform

Search Engine Land

JULY 28, 2023

But there are situations when the best AI video generator for a content marketing campaign doesn’t need to be overpowering. Synthesia Synthesia is an AI video generator that transforms text into speech in a few minutes. This enables marketers to create training, how-to, and product marketing videos for global audiences.

User-Generated

Content Marketing Institute

MARCH 28, 2018

Top goal for original research for #contentmarketing is providing audience w/ valuable insights. For example, the CMI research team is surveying a segment of our audience with unique educational needs around content marketing to identify their biggest pain points. Will you gate the research?

Whitepaper

Hubspot Marketing

OCTOBER 24, 2022

She adds, "As a marketing leader, I am embracing this challenge, making efficient growth a top priority in 2023. It can transform the way senior executives view marketing — not as an expense, but as an investment — which is really empowering and energizing for me.". Improving sales and marketing alignment.

Gen Z

Hubspot Marketing

MAY 20, 2024

Here's the book marketing schedule I used for myself: Marketing research : Began August 2023 Marketing plan development : Began September 2023 Plan execution : October 2023 - February 2024 Release : January 2024 I'll share a word of warning for your late-game marketing efforts in a minute.

Promotion

Digital Marketer

FEBRUARY 14, 2024

I’m Adrian Boysel, and over the last 17 years, I’ve mastered the art of brand storytelling, transforming businesses into iconic brands. Consider factors like age, gender, income level, education, occupation, but also delve into their hobbies, values, and the social causes they care about.

Branding

Search Engine Land

NOVEMBER 8, 2022

This way, you can ensure that the output of brand marketing is communicated in a way that Google can process and evaluate. Researchers found that 7/10 consumers will buy more from brands they trust and that people abandon purchases if trust is broken, according to the 2021 Future of Marketing Research study by Adobe.

Branding