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Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy

Hubspot Marketing

Keep this in mind as we discuss: Gen Alpha Content Consumption Habits Gen Z Content Consumption Habits Millennial Content Consumption Habits Gen X Content Consumption Habits Baby Boomer Content Consumption Habits What content consumption habits do all generations have in common? Aim to educate millennial audiences on social media.

Gen Z 140
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Shining a light on the missing menopause market

SmartBrief - Marketing

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Women navigating menopause seek more than just symptom relief; they desire products, services and brands that enhance their overall quality of life and support their journey with empathy and dignity.

Health 115
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A guide to choosing the most effective social media networks for your brand

Sprout Social

Gen X leads the way in Facebook usage, followed closely by Boomers and Millennials. While still wanting to be entertained, consumers are also most likely to engage with educational product content and contests and giveaways. It’s the top channel for news and product discovery among the age cohort.

Gen Z 127
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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. 6 Factors That Differentiate Millennials and Gen Z.

Gen Z 145
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How to Target Millennials Through Paid Ads

Neil Patel

Millennials are something of a mythical bunch in society. Even narrowing down what age group millennials represent is challenging, and many people have differing views. This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. When Were Millennials Born?

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Generational Divides in Email: Are Marketers Missing their Mark?

Litmus

In contrast, educational materials, newsletters and company updates struggle to capture audience attention. Nearly 60% of Millennials and Gen Z find it “extremely” or “very important.” Nearly 60% of Millennials and Gen Z find it “extremely” or “very important.”

Gen Z 78
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6 Types of Online Communities Your Brand Should Consider Investing In This Year

Hubspot Marketing

How brand communities work: This community is typically cultivated from the people who follow you on social media and/or actively buy (and enjoy) your products and services. showing others how to use their favorite products). The first example I think of is an interest-based Facebook Group (my millennial is showing).

Branding 111