Martech

MAY 1, 2025

From video necessity to content strategy and production value here are the YouTube ad questions B2B marketers ask most, answered. It’s not just for Millennials or Gen Z Gen Xers alone account for 1.5 What it can do is start a conversation, educate and build trust the things that move buyers through a long sales cycle.

Gen Z 115

Gen Z B2C Transform Millennials 115

Hubspot Marketing

NOVEMBER 29, 2023

Education marketing is the answer. Here, you can grow demand for your product, services, or institutions as more people choose online education. How do you develop your first education marketing campaign? In this guide, you’ll learn the fundamentals of education marketing. Why education marketing is important?

Education 119

Education eBook Gen Z Marketing 119

Martech

FEBRUARY 11, 2025

With Millennials and Gen Z comprising 65% of B2B decision-makers by 2025, AI-driven tools are also shaping business purchases, mirroring already observed consumer habits change in genAI and social search. Audit your products visibility in AI-powered tools: Start by assessing how your brand appears in AI-driven search results.

Gen Z 137

Gen Z Transform Millennials User-Generated 137

Sprout Social

MAY 14, 2025

However, YouTube will be exempt, with the government citing its primary purposes as education and health support. According to the Q1 2024 Sprout Pulse Survey, Gen Z is most likely to use social to discover new products, keep up with the news and seek customer care from brands.

Gen Z 65

Gen Z Millennials User-Generated Entertainment 65

Sprout Social

DECEMBER 12, 2024

Surreal Cereal: The unusual LinkedIn darling Surreal Cereal, the high protein, low sugar cereal, uses LinkedIn to draw attention to its latest product launches, brand partnerships, out-of-home advertising campaigns and to comment on the oddities of office culture. They weave in the product somehow, on one of the very last slides.

Gen Z 92

Gen Z Branding Retail Entertainment 92

Marketing Insider Group

MARCH 9, 2021

Today’s consumer is savvy, discerning, and cares about a brand’s story just as much as the product. If you want to learn how to sell B2C products with content marketing, then you’ll want to keep reading! Today’s consumers digitally research products before they buy them, making the need for content even greater. Quick Takeaways.

B2C 26

B2C Content Marketing Product Millennials 26

Hubspot Marketing

DECEMBER 10, 2024

Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. We earn a lot of traffic through their blog, products, and pages designed to educate or convert. Your website will start appearing for your audience when they need you the most.

SEO 130

SEO Gen Z Finance Transform 130

Hubspot Marketing

NOVEMBER 1, 2024

You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Your product goes straight from the manufacturers to the consumer who bought it through the brand’s website, store, or popup. Retailers often even help shoulder some of the marketing to drive sales.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 111

Education Marketing Strategy Branding Energy 111

Sprout Social

MAY 20, 2025

Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions. How does your product or service fit in their journey?

Gen Z 82

Gen Z Finance User-Generated Millennials 82

Vertical Response

JULY 7, 2024

Brands can use Stories to share behind-the-scenes content, product launches, and real-time updates. This makes Instagram an essential tool for brands looking to drive sales and showcase their products in a visually appealing manner. Instagram is also a powerhouse for shopping and e-commerce. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Usually preferring products with high quality and value, they tend to be loyal for years to the Brands they like. Gen A was raised on technology for entertainment, education, and connecting with friends.

Gen Z 59

Gen Z Millennials Entertainment Health 59

Litmus

OCTOBER 16, 2024

Lifecycle marketing vs. customer lifecycle marketing Lifecycle marketing focuses on product management from development to obsolescence, while customer lifecycle marketing nurtures relationships from first hello to loyal advocate. Lifecycle marketing asks, “How can we keep our product relevant?”

Health 96

Health Customer Journey User-Generated Marketing 96

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. What problem do they have with [your industry/product]? Where do they live?

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Hubspot Marketing

FEBRUARY 25, 2025

The B2B marketing funnel is a framework that charts the journey a business-to-business buyer takes to purchase a product or service. HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. Right behind them is Gen Z. Step 1: Learn about your buyer and their journey.

Transform 88

Transform Marketing Marketers Gen Z 88

Sprout Social

JULY 22, 2021

Millennials (survey respondents ages 24-39). Expect culturally relevant and inclusive content that entertains, educates and inspires while keeping up with pop culture. The full scoop on Millennials and social media. Find and buy products. Millennials are more receptive to social media marketing than their counterparts.

Gen Z 145

Gen Z Millennials User-Generated Entertainment 145

Sprout Social

APRIL 10, 2025

As they put it on their website , the hospital believes healthcare should extend to nutrition, health education and traditional medical care. In their creator partnerships , they educate their audience about unexpected stress-relieving techniques like cuddling cows (yes, you read that right).

Gen Z 74

Gen Z Pharmaceutical Health Millennials 74

Sprout Social

MARCH 27, 2025

Additionally, brands can collaborate with creators through Facebook Live Shopping online events, where they can showcase and sell products in real time. Brands can also work with creators through affiliate marketing programs, allowing them to tag products in posts and earn commissions on sales. TikTokMadeMeBuyIt).

Gen Z 97

Gen Z Affiliate Marketing Influencer Marketing User-Generated 97

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. Now, rather than relying on a commercial during our favorite sitcoms to learn about a product, we're inundated with marketing videos all over social media , streaming apps, and search result pages.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Hubspot Marketing

DECEMBER 12, 2024

Allbirds: Flight Status [Sustainability Report] Footwear company Allbirds differentiates itself on its sustainable products and practices. Theyre so confident in the results that they even let you try the product for 14 days before you have to pay for it. Source It offers video-based, on-demand courses, tutorials, and certifications.

Tentpole 112

Tentpole Gen Z Thought Leadership User-Generated 112

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. Users trust the authenticity of product reviews on Reddit: Since Reddit is a community-based platform, what users organically say about a product or business carries weight.

Branding 82

Branding Gen Z Pharmaceutical Health 82

Hootsuite

MAY 1, 2025

From product demos to storytelling and interactive challenges, these partnerships go beyond #ads to build genuine engagement and trust. From sponsored posts to co-created products, affiliate marketing, and real-world activations, brands can choose from a range of campaign types based on goals and budget. Influencer content has evolved.

Influencer Marketing 93

Influencer Marketing Affiliate Marketing Marketing Marketers 93

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% The people we surveyed most frequently engage with: Product reviews and recommendations (46%).

Gen Z 105

Gen Z Copywriting Real Estate Marketing 105

Sprout Social

MAY 29, 2025

Trends impacting ROI in 2025 These trends make one thing clear: Social delivers marketing ROI when it functions as a product education, customer support and community channel all at once. Ads optimized for mobileusing square and tall formatsnearly double returns compared to assets that arent mobile-friendly.

Gen Z 84

Gen Z Social Media Marketing Transform Marketing 84

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% The people we surveyed most frequently engage with: Product reviews and recommendations (46%).

Gen Z 103

Gen Z Copywriting Real Estate Marketing 103

Sprout Social

JUNE 18, 2025

The Gen X demographic Currently between the ages of 45 and 60, Gen X goes by many names, all for different reasons: The middle child generation: They fall between the Millennials that come after them and the Baby Boomers that precede them. Use these insights to build and refine your Facebook marketing strategy.

User-Generated 86

User-Generated Influencer Marketing Marketing Marketers 86

Hubspot Marketing

JULY 25, 2022

And rather than watching TV ads to find out about new products, nowadays, most of us stumble across ads in between YouTube videos. Gen Zers prefer to discover new products via social media — but they still like to make purchases in-store. This is followed by short-form video (42%), and then a feed post (42%).

Gen Z 127

Gen Z Millennials Retail Price 127

Neil Patel

FEBRUARY 23, 2021

Millennials taught us new ways of viewing our socio-political world. Most of their parents are Millennials. For marketers, this means speaking to an astute audience that may know the ideal product better than we do. Generation Alpha Education Trends. Generation Alpha stands to be the most educated generation to date.

Millennials 136

Millennials Health Education Gen Z 136

Sprout Social

MARCH 26, 2025

Research from the UK Sprout Social Index showed the quality of your product or service matters most. Today social media is a crucial business function that influences everything from customer experience and sales to product development and marketing. You wont be surprised to hear, British consumers are discerning. Tuesday : 36 p.m.

Entertainment 90

Entertainment Gen Z Millennials User-Generated 90

Hubspot Marketing

JUNE 17, 2025

Table of Contents How to Market to Budget-Conscious Consumers How to Market to Budget-Conscious Businesses How to Market Higher-End Products (If You Can’t Change The Price) 5 Tools You Can Use to Market to Budget-Conscious Prospects How to Market to Budget-Conscious Consumers We’re midway through 2025, and U.S. Read on to find out.

Branding 70

Branding Price CRM Marketing 70

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. Billion active users Source: Statista And, it’s the 2nd most preferred online video channel for millennials after Netflix. Millennials are 1.9x Video uploads have increased by 263.4%

Video Marketing 136

Video Marketing Millennials User-Generated Education 136

SocialPilot

JUNE 19, 2025

No matter your goal – educate, entertain, or convert, there’s a content format here to match. Image Posts Image posts are static visual content shared on social platforms – think product shots, branded graphics, inspirational quotes, mini-infographics, or even screenshots.

Thought Leadership 52

Thought Leadership Transform Gen Z Customer 52

Sprout Social

MAY 12, 2025

Further, the 2024 Social Media Content Strategy Report reveals that 73% of Millennials have TikTok accounts. A 2024 survey found that 41% of Gen Z shoppers had made purchases through social media in the past six months, followed closely by Millennials (40%). billion to Australia’s GDP and supported nearly 13,000 jobs during FY23.

Gen Z 66

Gen Z Transform Fashion Food 66

Set Up

MAY 20, 2025

They want brands that understand them, speak with empathy, and prove their products work. MONPURE exists not just to sell products, but to redefine what haircare means. Science, transparency, education, and empathy drive everything we do. On social, its about short, punchy education and storytelling.

Gen Z 59

Gen Z Transform Health Millennials 59

Martech

APRIL 5, 2022

60% of consumers find the topic of diversity and inclusion to be important – Highest among parents with kids 2-12 (78%), African-Americans (80%), and younger generations (76% of Gen Z and 72% of millennials compared to just 46% of boomers). Audience acquisition and loyalty. McKinsey ). McKinsey ).

Gen Z 122

Gen Z Millennials Customer Acquisition Advertising 122

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Marketing to Gen Z vs. Millennials. In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing. In the U.S.,

Gen Z 126

Gen Z Millennials Entertainment Marketing 126