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How search analytics can tailor messaging and maximize performance

Martech

Knowing what your audience is searching for allows you to create content that meets their needs in the right place at the right time — whether it’s educational articles, how-to guides or videos and infographics. They can shape your content strategy across media channels like blogs, social media and email newsletters.

Analytics 122
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Semrush acquires Third Door Media, including MarTech

Martech

Earlier this year, Semrush launched its Enterprise SEO solution, providing larger teams with the advanced tools needed to elevate their SEO and search marketing efforts. Beyond software, Semrush understands the value of investing in content and education for marketers.

Law 132
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The hard truth about what AI will do to GTM

Martech

They don’t want to share data or have it mined by vendors, and they don’t want to be the target of pervasive, automated marketing. AI-powered search, knowledge aggregation and bot-led procurement are systematically eliminating the need for vendor-led education, sales prospecting and performance marketing.

CMO 118
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What Is a Marketing Funnel? Complete Beginner’s Guide

Backlinko

Interactive quizzes and polls: Create content that fosters a deeper connection with your audience YouTube videos: Create videos that offer educational tutorials related to your industry The best ToFu content strategy will depend on your specific industry and audience. Have visitors provide an email when they download them.

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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

No doubt many of you are familiar with the clarion call to align sales and marketing into smarketing. But, other departments are leaning on marketing to help them: Attract more prospects. Inform and educate potential customers. Relationship marketing that champions your customers and marketing partners.

CMO 132
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From guesswork to growth: How to build a customer-centric marketing strategy

Martech

They discovered their ideal customers — small businesses and startups — found value through education. They discovered their ideal customers — small businesses and startups — found value through education. So, the company focused more on inbound content and targeted digital channels.

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Why ROI is undermining B2B marketing effectiveness

Martech

Complex B2B buying situations take months, involve many stakeholders and rely on things we can’t know or see because buyers choose to self-educate until they refine their shortlist. But in our quest to prove the return to our CEO and CFO, we’ve tried to apply metrics to tactical outcomes to justify our budgets.

Marketing 120