Search Engine Land

JULY 22, 2024

Audiences, intent and external factors Here is an example from one of my agency’s clients (focusing on education) for Google Ads campaigns’ conversion rates: Competitor: 2.8% PPC professionals are often marketing-educated. Generic: 6.1% Brand: 27.8% As you can see, conversion rates vary greatly depending on the audience.

Price 96

Price eCommerce Customer Journey Copywriting 96

Hubspot Marketing

NOVEMBER 15, 2024

No doubt many of you are familiar with the clarion call to align sales and marketing into smarketing. But, other departments are leaning on marketing to help them: Attract more prospects. Inform and educate potential customers. Relationship marketing that champions your customers and marketing partners.

CMO 118

CMO Traditional Marketing Communications Marketing 118

Martech

MAY 13, 2025

It’s time to flip the script If you follow my columns here on MarTech , you know I get frustrated when marketers or their higher-ups see email only for its tactical ability to make money. It encompasses the whole subscriber journey, including engagement, education, nurture, conversion, retention and reactivation.

Promotion 87

Promotion Education Food Email Marketing 87

Martech

JANUARY 21, 2025

Organizations like the Marketing Accountability Council (MAC) are already working toward this goal. MAC evaluates platforms, advocates for regulation and educates users about digital manipulation. But with AI and the intention economy, the stakes are far higher. Thats the future MAC is striving to create.

Retail 115

Retail Energy Health Promotion 115

Martech

FEBRUARY 6, 2025

Top-of-funnel content, being less overtly sales-driven, nurtures audiences with education, thought leadership and even mild entertainment. Traditionally, these platforms werent designed for sales, conversions and direct CTAs but for interactions (i.e., likes, shares, comments, views, etc.).

Thought Leadership 86

Thought Leadership Customer Journey Customer loyalty Marketing 86

Backlinko

DECEMBER 6, 2024

Interactive quizzes and polls: Create content that fosters a deeper connection with your audience YouTube videos: Create videos that offer educational tutorials related to your industry The best ToFu content strategy will depend on your specific industry and audience. Have visitors provide an email when they download them.

Customer Journey 85

Customer Journey User-Generated Marketing Marketers 85

Hubspot Marketing

APRIL 18, 2022

In addition, roughly 96% of B2B marketers plan to continue or increase their investment in branded hashtag trends and challenges. A Focus on Educational and Authentic Content. When asked to rank their top-performing strategies on Instagram , most B2B brands ranked educational content pretty low.

B2C 131

B2C Market Trends Marketing Marketers 131

Rock Content

MAY 5, 2020

Just because people might not be buying in your industry doesn’t mean they don’t want entertainment or education from your brand.”. Content is the most important marketing asset during a crisis and in a struggling economy. Brands using their market position to be helpful during the Coronavirus outbreak will leave an impression.

Manufacturing 124

Manufacturing Food Promotion Education 124

Exposure Ninja

MAY 2, 2025

Email marketing is what keeps your brand front of mind during these different stages. It’s also one of the highest-performing marketing channels. Why is content marketing important for financial services? The post Digital Marketing for Financial Services in 2025: What Actually Works?

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Hubspot Marketing

AUGUST 12, 2022

Based on your interests and strengths, you can develop niche specialties like SEO, content strategy, or performance marketing. Within those specialties, you can become an expert in SEO for real estate platforms, a pharmaceutical content strategist, or an e-commerce performance marketer. Where do I start?

Digital Marketing 120

Digital Marketing Pharmaceutical Real Estate Transform 120

Martech

JANUARY 13, 2022

Here are some strategic actions he recommends marketers take to ensure their online properties are optimized for the search-first age. Educate your team and higher-ups about the necessity of organic search. The website is a shared responsibility and it requires proper strategic leadership,” Dunham said.

Marketing Strategy 144

Marketing Strategy Transform SEO Education 144

Martech

JUNE 12, 2024

Marketo’s Marketing Maturity Assessment delivers a personalized report on your use of marketing technology benchmarked to your industry. It’s a great way to educate and encourage an upsell to a premium plan that will bridge any gaps.

Customer 116

Customer Education Customer Acquisition User-Generated 116

Search Engine Land

MAY 15, 2023

Driving branded traffic is great if you’re already popular through funding and performance marketing which result in valuations. This type of content often revolves around branded terms that help with performance marketing and email outreach – but not SEO. Education / Exploratory – Main Website Pages 4.

SEO 111

SEO Customer Acquisition User-Generated Customer Journey 111

Martech

APRIL 5, 2023

Make your emails highly educational When email conversions drop, many marketers tend to try a more aggressive approach – more emails, more direct offers and higher discounts. Even if you’re running a direct marketing campaign, you can still present your offers in an educational way.

Health 120

Health Inbound Marketing Copywriting Education 120

Martech

APRIL 27, 2023

Virtual events are great for education, global outreach and strengthening your brand awareness. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. But what they’re especially fantastic at is lead generation.

Marketing Strategy 115

Marketing Strategy Event Marketing Education Marketing 115

Martech

MAY 10, 2023

Virtual events are great for education, global outreach and strengthening your brand awareness. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. But what they’re especially fantastic at is lead generation.

Event Marketing 107

Event Marketing Education Branding Performance Marketing 107

Hubspot Marketing

MAY 2, 2023

However, it’s also popular among educational institutions and businesses. Provide me with a list of companies currently looking for a freelance performance marketer. Here, I step into the shoes of a performance marketing specialist who wants to get a list of potential clients.

Price 142

Price CRM Performance Marketing Advertisers 142

Marketing Insider Group

NOVEMBER 18, 2020

Experiment with short and highly educational videos. Big data algorithms and advanced data analytics make it possible for marketers to deliver consistent omnichannel customer experiences across all platforms and channels. Marketing content should educate and create a dialogue about challenges and issues that are unique to the buyer.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Martech

AUGUST 9, 2023

Pam is author of three books: “Global Content Marketing,” “Effective Sales Enablement” and “The Modern AI Marketer.” followers) Website: PamDidner.com Christopher Golec Chris is currently CEO of B2B performance marketing provider Channel99, which he also founded. That’s plenty, but far from all.

CMO 98

CMO Event Marketing Education Place 98

Martech

JUNE 27, 2023

3: Educational content Fill your site with useful, non-salesy information about your category and the problems your customers are looking to solve. Their purpose can be peer-sharing, networking, education, support — the sky’s the limit. 2: Fast loading Researchers simply won’t wait for page loads anymore. They’ll leave.

Customer 114

Customer eCommerce Price Finance 114

Martech

MARCH 22, 2023

Educate yourself and reach out to your community Think about all the advice — in columns like this on MarTech, during webinars, in white papers and guides — that poured out as the business world shifted gears during the pandemic. Raise your sights and educate yourself about what’s happening in the broader economy beyond your vertical.

Marketing Strategy 104

Marketing Strategy Whitepaper Thought Leadership Marketing 104

Duct Tape Marketing

OCTOBER 16, 2023

Growing Your Business Through High-Performing Marketing Teams Determining the Right Time to Hire a Fractional CMO The Impact of Hiring at the Right Time Selecting the Perfect Fractional CMO for Your Business The Big Difference: Full-Time vs Fractional CMOs Cultural Fit Matters Too. most successful businesses.

CMO 89

CMO Transform Education Marketing Strategy 89

Marketing Insider Group

JANUARY 11, 2021

Hands-on educational sessions. Keynote speakers: industry leaders, marketing experts, analysts, and practitioners. They’ll detail how to navigate lead gen and performance marketing moving forward. They’re still planning on an immersive virtual event at the beginning of the year.

Digital Marketing 29

Digital Marketing Transform Logistics Marketing 29

Martech

JANUARY 10, 2022

Broad educational programs are often required to provide consistent performance and results. Setting realistic timelines and goals will help build support at all levels of the enterprise. Do we have an SEO culture? SEO platforms: A snapshot. What is SEO?

SEO 115

SEO Whitepaper Marketing Marketers 115

Neil Patel

AUGUST 28, 2020

You want to attract this set of people, educate them with engaging content , and pull them into your sales funnels. In this case, you’ll need an agency with expertise in SEO-optimized content marketing. And the outcome? And you’ll need one with proven results in helping other companies achieve similar results: Example #2.

SEO 144

SEO eCommerce Thought Leadership Communications 144

Sprout Social

SEPTEMBER 12, 2022

Stand-out services: Social Media Management, Branding, Consulting/Strategy, Content Marketing, Email Marketing, Lead Generation, Paid Social, PPC/SEM, SEO, Web Design. In their own words: The performance marketing partner for modern brands. Stand-out services: Social Media Management, Paid Social, Content Marketing.

Management 98

Management Real Estate Branding Food 98

Martech

SEPTEMBER 11, 2023

Since starting with Bain & Company 16 years ago, he’s worked in real estate, education, publishing, and most recently, as a director at Wayfair, where he led the plumbing and hardware division to double-digit growth at the height of the pandemic. Antoine Grant has a lot of business expertise, but only recently became a business owner.

Customer 113

Customer Real Estate Retail Transform 113

Martech

FEBRUARY 24, 2022

CallTrackingMetrics serves bid-market B2B and B2C brands, plus agencies, consultancies and performance marketers (lead resellers) serving industries relying on critical communication channels such as addiction treatment, law, healthcare, home services, multi-location franchises and enterprise-level call centers.

Analytics 98

Analytics Real Estate CRM Communications 98

Martech

JUNE 7, 2023

This gives you plenty of time to create a connection, tell a story and provide lots of entertainment, education and value to the viewer. The smartest marketers will take their long-form video and distribute it everywhere, including slicing it up into short clips that can act as an appetizer to help people discover the full video.

Video Marketing 116

Video Marketing Marketing Marketers Entertainment 116

Set Up

OCTOBER 25, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Education will not; the world is full of educated derelicts. He quoted Calvin Coolidge, “Nothing in this world can take the place of persistence. Genius will not; unrewarded genius is almost a proverb.

CMO 59

CMO Thought Leadership Education Analytics 59

Marketing Insider Group

MARCH 9, 2015

I explained: Content marketing is not about trying to become the New York Times , it’s simply trying to answer earlier stage questions that customers (and potential customers) are looking for… …Can we create content as good as the influencers in our space? We can help educate our audiences. The answer is: we’ve got to try.

CMO 100

CMO Promotion Marketing Marketers 100

Set Up

NOVEMBER 30, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Asking other co-workers to educate you on any missing gaps of the business is a great way to grow as well, but it requires for you to listen and have patience. Q3 | What values are important to you?

CMO 59

CMO Thought Leadership Education Communications 59

Search Engine Land

OCTOBER 14, 2022

It’s extremely common for good SEO campaigns to introduce users to – and educate them about – brands and products/services, only to have users convert on other, more transaction-focused channels. While SEO can obviously lead directly to conversions (as I’ll discuss more in a minute), much of its value comes from up-funnel engagements.

SEO 96

SEO Non-Profit Customer Acquisition Analytics 96

Martech

JUNE 3, 2022

As a consequence, email marketing platform vendors are educating their customers and redesigning interfaces to deemphasize the open rate metric. Some have also been developing new reports and metrics to help marketers as they optimize their messaging.

Email Marketing 141

Email Marketing Branding Marketing Marketers 141

Martech

APRIL 18, 2022

In addition to bringing more inclusivity to eyewear, Mohala has a mission to help fund education for girls in Bangladesh, Cambodia, India, Laos, Nepal, Sri Lanka, Tanzania, and Vietnam. The company makes adjustable-frame eyewear with various nose bridges and widths that can be customized to fit different faces. .

Retail 110

Retail Shoppers Shipping Fashion 110

Martech

MAY 2, 2023

B2B marketers are expected to generate sales pipeline and customer revenue. Marketing teams are grinding daily to discover new ways to identify, engage, educate, win and expand customers.

Finance 114

Finance Customer Journey Digital Marketing Education 114

Marketing Insider Group

JANUARY 10, 2022

LeadsCon is focused specifically on performance marketing — the type that converts. Like Content Marketing World, Confab is one of the few conferences focused specifically on content marketing and strategy. Location: Las Vegas, Nevada. It’s a great opportunity to both learn and build new industry connections.

Non-Profit 141

Non-Profit Marketing Marketers SEO 141