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What Are the 4 Ps of Marketing, and How Are They Still Relevant?

Marketing Insider Group

Review the fundamentals of the 4Ps of marketing and discover which elements still work today. Key Takeaways: The 4Ps of marketing is a decades-old strategy that includes product, price, promotion, and place. The 4 Ps are only a jumping-off point for a marketing strategy.

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Why the 7 Functions of Marketing Are Essential Business Knowledge

Rock Content

Promotion Promotion is the portion of your marketing campaign responsible for introducing new consumers to your brand in the hopes that they’ll like what they see enough to become customers at some point. Promotion is all about raising awareness of your brand and laying the groundwork for it to become a household name.

Finance 52
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10 Tried-and-True Tips for Sales and Marketing Alignment

Hubspot Marketing

Before we dive into best practices for aligning marketing, sales, and strategy goals, let’s break down how smarketing works. Buyer personas aren't just valuable to your marketing staff; they also educate sales reps on who they're selling to, what they care about, and how to help them. Facilitate Training as Needed.

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Is your YouTube Channel a brand video graveyard? How to revive it

Search Engine Land

Sadly, for many businesses, YouTube is just a place to host their videos. A lack of effort in marketing and optimizing videos is one reason the C-suite is often reluctant to invest in future video projects. Do you feel like they care about educating, entertaining or understanding their customers? How can it help my business?

Branding 100
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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Educational videos. Quick Takeaways.

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How to Create a Buyer Persona: the What and the Why

Lynton Web

The creation of buyer personas should not be confused with the Ideal Client Profile (ICP) or target audience as a whole. While ICP focuses on the types of companies that might buy your product or service, target audiences are broader groups who might be interested in the messages your brand promotes.

CRM 105
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B2B Digital Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!