Hootsuite

DECEMBER 3, 2024

What should you measure as a social media marketer? There’s a lot of data available in most social media analytics programs. When choosing what social media metrics to focus on, it’s important to understand which ones matter the most to your brand. Try it free today.

Analytics 110

Analytics CRM Price Key Performance Indicator 110

Sprout Social

AUGUST 4, 2021

The debate around whether or not to pursue an advanced degree is nothing new, but applying it to the realm of social ignited strong reactions from practitioners and educators alike. “As Freberg teaches, researches and consults in social media. What makes a great social media professional.

Management 145

Management Education Social Media Marketing Copywriting 145

Neil Patel

MARCH 11, 2021

If you want to succeed with scalable link building, you need quality content that will warrant high PR (page rank). When you pass social signals to your tier 1 backlinks (i.e. sites that linked to you), you will ultimately boost their effectiveness and this will improve your overall Google rankings and get you that high PR you desire.

Real Estate 145

Real Estate PR Social Media Marketing User-Generated 145

Marketing Insider Group

OCTOBER 15, 2020

Social media is an undeniable part of the B2B digital environment. Modern customers expect you to be available online to entertain, educate, and answer questions they may have. With social media’s monthly active users expected to reach almost 3.43 Preparing for PR issues or data breaches.

PR 145

PR Law Finance Entertainment 145

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

Gini Dietrich, Founder of Spin Sucks , recognizes the momentum that built when Spin Sucks (the book) started getting picked up and shared by PR professionals: When Spin Sucks was published, I introduced the model we use internally for our clients, called the PESO Model*. The big coup came when Mashable interviewed me for a story. Merchandise?

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

Sprout Social

SEPTEMBER 2, 2022

We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Org-wide social media marketing training. It’s all too easy for social media to become siloed from the rest of your business, or even the rest of your marketing team.

Social Media Marketing 142

Social Media Marketing Price Marketers Marketing 142

Sachs Marketing Group

JANUARY 13, 2025

Social Media Marketing Social media platforms are essential for building brand awareness, fostering engagement, and driving sales. Effective social media marketing includes: Organic content creation to connect with audiences authentically. Website copy designed to inform and persuade.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

SocialPilot

MARCH 26, 2025

Channels like PR, SEO, paid ads, and social media accord your brand the chance to own its space and rise above the competition. Lets explore how to calculate the share of voice of your brand across channels SEO, social media, PR, and advertising. Thats where you can use a social media management tool.

PR 45

PR Whitepaper User-Generated Advertising 45

Hubspot Marketing

JANUARY 7, 2024

There are too many marketing roles and functions to provide a single definition applicable to everyone in this field. Before we dive into the various positions you can find within a marketing department, let’s discuss tools and education necessary to become a marketer. Some internships can lead to full-time jobs, too.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Hubspot Marketing

JULY 10, 2019

Customers want to be educated (which is where B2B content marketing comes in). Customers appreciate education but don’t always need it to make a purchase decision. B2B Content Marketing. We’ve talked about how B2B customers are focused on expertise, driven by logic, and desire to be educated. Purchase Motivation.

B2C 145

B2C Social Media Marketing Marketers Marketing 145

Neil Patel

MAY 31, 2021

But here is what’s cool when we first started out in year 1 all of our business was generated through SEO, content marketing and social media marketing. PR – we hired a PR agency last month. I believed that if you educated and helped others out, eventually it would pay off.

PR 145

PR Marketers Marketing SEO 145

Buffer Marketing

OCTOBER 28, 2024

Think of this as your cheat sheet for building a powerful marketing tech stack on a budget. Whether you're looking to improve your customer service , gather product feedback, or keep tabs on your online reputation, Mentionlytics could be a valuable addition to your digital marketing toolkit. Pricing: Starts at $69/month.

Digital Marketing 105

Digital Marketing Price User-Generated Affiliate Marketing 105

Sprout Social

DECEMBER 9, 2020

On the other hand, only 4% stated that social is an afterthought. . From PR to Creative to Digital marketing agencies and beyond, social media clearly has a role to play in marketing strategy, data analysis, brand awareness, audience engagement and more. Control what you can control.

Price 124

Price PR Education Analytics 124

Buffer Marketing

SEPTEMBER 5, 2023

You’re not *just* a social media person You don’t *only* need a minute of someone’s time You’re not *somewhat* sure what the business needs to do You’re a subject matter expert in business critical fields of Social Media, PR or Comms.

PR 123

PR Social Media Marketing Management Education 123

Marketing Insider Group

APRIL 7, 2011

While Frank’s was a great client, the event planning experience was not for me and I left to explore healthcare and corporate PR at MS&L in New York City. So began my love affair with B2B marketing and communications. Eventually, I joined BlissPR, a B2B public relations firm. Scratch that….adjusting You better like it…a lot!

B2C 103

B2C PR Real Estate Communications 103

Sprout Social

SEPTEMBER 12, 2022

On a broader scale, they connect you to an unparalleled level of expertise that can extend beyond social—23% and 13% of agencies in our agency pricing and packaging of social media report offered SEO and PR services, respectively. Kelly Bateson Media. Hoyden Creative Group.

Management 98

Management Real Estate Branding Food 98

Hubspot Marketing

JULY 31, 2019

Start by collecting demographic data from your website visitors, email subscribers, social media followers, and customers. Take a look at your audience’s gender, age, income, location, education, and related categories. You can pull this information from Google Analytics or your social media analytics tools.

PR 145

PR Key Performance Indicator Price Whitepaper 145

Hootsuite

JULY 21, 2021

Use your specific industry knowledge and make an educated decision when choosing someone who can represent your brand best, as this will pay off in the long run by building trust among customers and potential clients. Or if they are associated with a brand that is going through a PR crisis. Find out what their goals are.

Fashion 143

Fashion PR Promotion Social Media Marketing 143

Hubspot Marketing

JUNE 24, 2022

Some ways you could use marketing to advance that objective include: Creating and publishing content that educates your community on the state of animal welfare. Posting on social media about your organization and the animals you have for adoption. Next, I'd ask you to turn these ideas into SMART goals. Measurable.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Sprout Social

JUNE 30, 2020

Jolie has been with the company for six years and throughout that time has been responsible for running the coffee chain’s social platforms, influencer strategy and PR. Across its three main social channels, Philz has a combined following of just over a hundred thousand. Tap social for innovation.

Communications 139

Communications Social Media Marketing PR Retail 139

Sprout Social

JUNE 24, 2019

B Squared Media. B Squared Media is a boutique digital marketing agency specializing in “done-for-you” social media marketing and advertising. Fifty & Five is a full-service digital & social media agency with a passion for creating memorable conversations between brands and their consumers.

Non-Profit 86

Non-Profit PR Social Media Marketing Retail 86

Hootsuite

MAY 17, 2022

Here’s what a simple sales funnel looks like in the context of social media marketing : However, traditional sales funnels miss two important elements of modern marketing: loyalty and retention. Provide value and education (not ask for a sale). Focus on education, without being pushy for sales. It’s a vibe.

User-Generated 135

User-Generated Social Media Marketing PR Shipping 135

Hootsuite

MAY 30, 2023

What are the best social media platforms for lawyers? Read on for how to create a winning social media marketing strategy for law firms. #1 1 Social Media Tool for Lawyers and Law Firms Win new clients and grow your practice with the tool that makes it easy to reach and engage with prospects on social media.

Law 105

Law Social Media Marketing Entertainment Gen Z 105

Hootsuite

OCTOBER 21, 2020

In fact, it’s a damned fine one: More than 80% of organizations say social helps them reach prospective customers more efficiently than other channels. Little wonder nearly every marketing team uses social media and nearly two-thirds of PR and communications teams do — far more than other parts of the organization.

Transform 145

Transform PR Communications Promotion 145

Hootsuite

JUNE 21, 2023

Here’s what you should include in your social media marketing portfolio. Introduce yourself and your experience Your social media manager portfolio should provide a brief overview of your education and experience in the field. Here are a few social media marketing portfolio formats to choose from.

Social Media Marketing 118

Social Media Marketing Management Analytics Copywriting 118

Hubspot Marketing

NOVEMBER 30, 2022

And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal. A content marketer, for example, could create a series of blog posts that generate leads from an ebook. Social Media Marketing. Download These Templates.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing eBook 145

Neil Patel

FEBRUARY 11, 2021

Let’s begin by discussing the basics of marketing ethics. What Are Marketing Ethics and Why Are They Important on Social Media? Marketing ethics means having principles for your paid campaigns. The video series educates viewers about plant-based diets, animal welfare, clean eating, and ingredient transparency.

Marketing Ethics 143

Marketing Ethics Food Marketers Marketing 143

Hubspot Marketing

DECEMBER 13, 2023

As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing. While every inbound marketing agency is slightly different, they have one thing in common: a focus on helping businesses attract customers by creating helpful content.

Inbound Marketing 103

Inbound Marketing PR Manufacturing Marketers 103

Sprout Social

NOVEMBER 11, 2020

Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. And because marketers often gate white papers behind an email form, these reports can help support goals like lead generation and sales.

Whitepaper 140

Whitepaper Key Performance Indicator Transform PR 140

Hootsuite

DECEMBER 13, 2024

Social listening uncovers valuable insights, like what your audience is saying about you (and your competitors). Brands who use social listening are more confident in their ability to prove social media marketing ROI to key stakeholdersa huge competitive advantage. It could point to a mounting PR crisis.

PR 96

PR Price SEO Analytics 96

Customers.ai

DECEMBER 12, 2023

We also like Drift for its focus on B2B and SaaS, which includes combining data from your business software (CRM, sales and marketing tools, etc) to identify web visitors and better personalize interactions. Q: How can social media marketing tools boost ecommerce sales? Get 500 contacts for free !

eCommerce 107

eCommerce PR User-Generated Marketers 107

Marketing Insider Group

DECEMBER 16, 2010

And I have already described how organizations need to integrate social media engagement into the marketing mix as well as into the DNA of our organizations. All this got me to wondering about the future of social media marketing roles. They are fully entrenched in social media.

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Marketing Insider Group

DECEMBER 16, 2010

And I have already described how organizations need to integrate social media engagement into the marketing mix as well as into the DNA of our organizations. All this got me to wondering about the future of social media marketing roles. They are fully entrenched in social media.

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Marketing Insider Group

JUNE 29, 2020

So it’s an opportunity for us to talk about that, but also an opportunity to help families who are in need not just of entertainment but also education while they’re at home.”. During this time of uncertainty, content must serve a purpose that adds value to the problems and aims to educate — instead of sell.”.

CMO 145

CMO Marketers Marketing Health 145

Marketing Insider Group

FEBRUARY 3, 2022

the first 4 search results define marketing as something that “persuades,” “promotes,” and “convinces” people to do something. As I’ve explained so many times, Marketing is about understanding the needs of an audience, and helping them to become educated about the best way to solve that problem. They are wrong!

Marketing Strategy 107

Marketing Strategy Marketers Marketing PR 107

Hootsuite

NOVEMBER 25, 2019

Try using social media for financial services industry research. Whether it’s a competitor’s latest product offering or an impending PR disaster, think of social media as an early warning system. You can learn an incredible amount from what other people (and brands) post on their social media accounts.

Finance 145

Finance Food PR Management 145

Hootsuite

MAY 31, 2023

Collaborate with your legal, PR, and IT teams to create a comprehensive social media policy. Educate your employees The ultimate responsibility for social media security often falls on the social team. Get Started Manage all your social media in one place, measure ROI, and save time with Hootsuite.

PR 106

PR Social Media Marketing Management Education 106