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How to learn social media marketing: 33 resources for beginners

Hubspot Marketing

Social media marketing is a lot of work. Whether youre a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning. To hone these skills, Ive put together a comprehensive list of social media marketing resources.

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Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer

Hubspot Marketing

Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025? The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Some of the perks of organic social media?

Gen Z 117
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Marketers have lots of AI, but not enough direction

Martech

Lack of AI training remains the biggest problem Marketers would be further along in adopting AI if they had more education and training. They have masked these moves under things like return-to-work policies to avoid bad PR.” Sixty-eight percent said they have received no AI training from their companies. .

PR 88
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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

What does content marketing include? Video content : Producing videos to educate, entertain or inform your audience. Dig deeper: What is content marketing? Defining marketing’s present and future 3. What does social media marketing include? Dig deeper: What is social media marketing?

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‘Tech for Good’ offers a PR package to minority-led start-ups

Martech

” Words from Tiffany Guarnaccia, founder and CEO of Kite Hill PR, a high profile agency in the adtech and martech space. “The difference with Tech For Good is, it’s a pitch for purpose-driven and pro-social technology companies. If anything, demand for PR rose sharply with the onset of the pandemic.

PR 104
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29 Scroll-Stopping Instagram Post Ideas to Fill Your Content Calendar

Buffer Marketing

One creator I love who creates educational content is Alexis Nikole , who nerds out on all things foraging. If you're a creator, you can partner with a brand on a giveaway or offer up items you've tested or received in PR. For PR company Tori Porter Communications , press features for her clients are a top priority.

Transform 117
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5 Steps to Create an Outstanding Marketing Plan [Free Templates]

Hubspot Marketing

For instance, when I'm filling out this section, I always pull insights from my SWOT analysis, my competitive analysis, and my general market research. Marketing Channels Your marketing plan should also include a list of your marketing channels. This helps me write targeted, effective descriptions of my strategies.