Hubspot Marketing

APRIL 4, 2025

Decision-makers are excited about AI but have yet to unlock its productivity potential. Many people may see AI tools as fun new toys but struggle to recognize their potential as useful productivity tools. Providing some basic AI education can help calm these fears. Educate key stakeholders. Start with a proof-of-concept.

Transform

SmartBrief - Marketing

JANUARY 13, 2025

The more discoverable your brand is, the greater the likelihood that consumers will keep you top of mind when they need a particular product or service. Brand resonance Its one thing to get your brand or product in front of people. Trust your team and give them the opportunity to educate you. But thats just the start.

Health

Calvyn Lee Blog

NOVEMBER 14, 2024

Rather than focusing on product features, successful brands tell engaging stories that connect with their audience. Instead, it’s about building authentic connections through storytelling, providing value through education and engagement, and maintaining a consistent presence.

Social Media Marketing

Martech

JANUARY 7, 2025

In B2B, where the purchase journey is longer, its not as simple as optimizing for product-related queries; its essential to incorporate educational content to ease users into the awareness and engagement stages. Implement detailed schema, such as FAQPage, HowTo, and Product, to improve how LLMs process your content.

SEO

Scoop.it!

OCTOBER 31, 2024

So, if you consider that finding information, watching videos, researching educational resources, and finding inspiration rank among the top reasons for using the Internet , it becomes completely logical why businesses are spending more and more of their marketing budgets on producing and distributing quality content.

Marketing Strategy

Marketing Insider Group

NOVEMBER 18, 2024

Is the primary focus on brand awareness, engagement, driving traffic to your website, or promoting products and services? For instance, if the focus is brand awareness, your calendar will need posts that highlight company values, behind-the-scenes content, or educational posts. Align your goals with your content calendar.

User-Generated

Hubspot Marketing

OCTOBER 28, 2024

According to Statista (and Statista hasn't let me down yet), the most popular types of videos worldwide are: Music videos (48.2%) Comedy, meme, or viral videos (35%) Video live stream (27.7%) Educational videos (26%) Tutorial or how-to videos (25.8%) So, what should your takeaway be? Duolingo is a company that does this well.

Video Marketing

Trade Press Services Newsletter

AUGUST 1, 2024

Be upfront about your products, services, processes, and business practices. Thought Leadership Content Matters Position yourself as an industry expert by consistently providing value through relevant, educational, and insightful thought leadership content. Proactively address questions and concerns.

Whitepaper

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Make Products Your Customers Actually Want Most ecommerce failures share one root cause: creating products nobody wants. Ask what their perfect product would look like.

eCommerce

Martech

SEPTEMBER 23, 2024

Automated campaigns increase relevance for your target audience and boost the productivity of your marketing team, which together should improve your bottom-line performance. It boosts productivity dramatically. Build The easiest way to build is to provide targeted education opportunities to your team.

Marketing

Hubspot Marketing

DECEMBER 10, 2024

Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. We earn a lot of traffic through their blog, products, and pages designed to educate or convert. Your website will start appearing for your audience when they need you the most.

SEO

Martech

OCTOBER 31, 2024

The revealing nature of search Traditional search strategies analyze data to find the most searched queries relevant to a brand or product. Their level of knowledge about a product. For example, if a large volume of searches centers around troubleshooting or product limitations, this may signal an opportunity to improve your product.

Analytics

Litmus

OCTOBER 17, 2024

Introduce new subscribers and potential customers to your brand, product, or service through your email marketing campaigns. Provide information that guides subscribers in considering your product or service through your emails. Drive subscribers to take action in your email marketing campaigns, such as purchasing a product or service.

Email Marketing

Martech

AUGUST 26, 2024

Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. For example, data analytics around past purchase patterns can identify “next-best-product” suggestions for optimized upsell and cross sell. This is a good thing.

eCommerce

Search Engine Land

JULY 11, 2024

Here’s a screenshot showing the drop: Education, entertainment, ecommerce. For education queries, AI Overviews dropped from 26% to 13%. Google cut in half the number of product comparison tables it showed in AI Overviews. Less product viewers and carousels. UGC loses visibility in AI Overviews. Less comparisons.

Real Estate

Businesses Grow

JANUARY 6, 2025

.” As I reflect on my career, I can’t fathom how AI would replace the human factor of my most effective marketing work: During my corporate career, an off-hand remark during a customer visit helped me connect the dots in a new way that led to a significant new product innovation and a two-year advantage over competitors.

Transform

Sprout Social

JUNE 11, 2025

According to the Q2 2025 Sprout Pulse Survey , consumers are most likely to define bold brands as honest about their products, services and what they stand for. We created a quality experience and product.” The brand tapped influencer Peyton Black to host the LIVE Shopping event with their education lead, Alex Mahorn.

Branding

Buffer Marketing

NOVEMBER 14, 2024

It  explains  the ingredients used, how their products help specific issues, and mentions the studies that back up their claims. If you’re writing an educational post, it makes sense to have a longer caption. But when you’re sharing an aesthetic product image, shorter is sweeter.

Social Media Marketing

Martech

AUGUST 15, 2024

Through clear communication, marketing ensures the product features land as promised, maximizing its value.” Marketing provides content that educates and equips teams with key talking points to drive client conversations. Consider this view from IT, via Warren Street, former SVP of Cloud Engineering at U.S. Ignite Innovation.

Finance

Businesses Grow

JANUARY 13, 2025

Sure, every company uses technology, but mostly for the purpose of driving productivity and analysis to help humans make decisions and take action. Mark is the author of some of the worlds bestselling marketing books, a college educator, and an advisor to many of the worlds largest brands. I think we will see this happen in 2025.

Personalized Marketing

Backlinko

DECEMBER 6, 2024

Heres what your marketing funnel might look like: A wide top shows people who become aware of your product or service. A narrow bottom represents the people who purchase your product. For software as a service (SaaS) products, the marketing funnel might look like this: These examples use the same basic framework.

Customer Journey

Martech

DECEMBER 18, 2024

Impact over features They’re less interested in what a product does and more focused on its impact. Key takeaway: 62% of Gen Z buyers prefer sustainable brands and 73% will pay more for sustainable products. It’s true that, like most of us, many Gen Z-ers start searching for products online first.

Gen Z

Martech

JUNE 11, 2025

Outdated success metrics force us to double down on tactics like paid advertising or AI-crafted content that do not differentiate our brand and products and propel our product message toward the wrong audiences. Shared goals between sales, product and marketing could be the catalyst of success. That’s not always easy.

Branding

Hubspot Marketing

DECEMBER 6, 2024

Fashion brand Tory Burch focuses on community and support through the Tory Burch Foundation, which has a number of programs designed to empower women entrepreneurs, including through a fellows program, providing access to capital, education, and other online resources. For many, thats what attracted them to the brand in the first place.

Communications

Marketing Insider Group

OCTOBER 21, 2024

Take the influencer space: Plenty of products are available to help you find and automate your relationships with influencers, including Sprout Social’s influencer marketing platform. Educating yourself on interesting, innovative marketing ideas and trends can send sparks throughout your department.

Marketing Strategy

Litmus

SEPTEMBER 25, 2024

Think: case studies, comparison guides, and product demos. Real-life examples and clear explanations of how your product can solve their problems will go a long way. Metrics to watch: Demo requests, trial sign-ups, comparison page views, engagement with product pages. Consideration At this stage, they’re weighing their options.

Management

Marketing Insider Group

MARCH 3, 2025

Quick Takeaways: Blog posts educate, build trust, and lead readers toward action. Content should focus on education without pushing products or services. Awareness content should focus on education. Readers in the awareness stage look for education, not sales pitches. Search-friendly blog posts ensure visibility.

Content Marketing

Martech

JULY 24, 2025

According to Todd Beaupré , YouTube product lead for growth and discovery: “We’re trying to understand not just what [viewers] do, but how they feel about the time they’re spending.” Ahrefs has built a loyal audience by making educational content practical and personality-driven, even while teaching technical SEO.

SEO

Sprout Social

DECEMBER 12, 2024

Surreal Cereal: The unusual LinkedIn darling Surreal Cereal, the high protein, low sugar cereal, uses LinkedIn to draw attention to its latest product launches, brand partnerships, out-of-home advertising campaigns and to comment on the oddities of office culture. They weave in the product somehow, on one of the very last slides.

Gen Z

Martech

OCTOBER 25, 2024

Example : Send a thank-you message a few days after the transaction, then follow up a week later, asking how the product or service is working for them. Use an automated sequence to ask for reviews when it matters most — right after someone’s had time to enjoy your product or service.

Education

Search Engine Land

SEPTEMBER 17, 2024

Education : Inform your audience about your products, services or industry. YouTube : Long-form and short-form content perfect for education. Video creation essentials Creating compelling social videos involves three key stages: Pre-production. Production. Post-production.

Key Performance Indicator

Hubspot Marketing

NOVEMBER 14, 2024

By managing expectations and educating teams on how AI works best , marketers can shift focus toward the achievable, practical uses that make an impact. For example, a technology company might use AI to modify product screenshots by adding a client’s logo or emphasizing specific features. ✔ Educate teams on AI’s strengths and limits.

User-Generated

Chief Martec

SEPTEMBER 14, 2024

Let’s start with the different resources you use to research and evaluate martech products: It’s no surprise: recommendations from friends and peers — the power of word-of-mouth — are by far the most helpful resource in evaluating martech products: 80.9% said they were “helpful” or “very helpful.”

Price

Customers.ai

DECEMBER 4, 2024

They also use Facebook groups to foster a community around their beauty products, with group-exclusive deals shared via email. Segment visitors based on actions like cart abandonment, product views, or time spent on specific pages. Think exclusive discounts, free products, or VIP perks for both the referrer and the referred.

CRM

Martech

JULY 10, 2024

It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product. This is where AI dramatically differs from social media and why it becomes much more complicated to determine success metrics.

User-Generated

Martech

AUGUST 19, 2024

An ICP acts as the company counterpart to an individual buyer persona, outlining the characteristics that define the organization most suited for your products or services. Initially, focus the first few emails on top-of-funnel content that showcases your company’s industry expertise rather than promoting your product.

Key Performance Indicator

Search Engine Land

SEPTEMBER 11, 2024

For example, in a large ecommerce site, 80% of organic traffic might be driven by just 20% of the product pages. Implement proposed headers on the homepage and top 3 product category pages to improve keyword targeting. This transparency builds trust, which is crucial for a long-term, productive relationship. Educate clients.

SEO