AWeber

MAY 19, 2025

In todays world, more entrepreneurs are looking to sell digital products for a reason: theres unlimited earning potential and almost zero overhead. Whether youre a creative, a coach, or even just have a passion for organization, theres a digital product idea to sell online that fits you.

Product 59

Product eBook Non-Profit Transform 59

Marketing Insider Group

JANUARY 6, 2025

They act as a bridge between potential customers and your website, giving readers the information they seek while introducing them to your products or services. Educational content builds trust, positioning your brand as a reliable resource while encouraging readers to explore your offerings.

Inbound Marketing 117

Inbound Marketing Whitepaper Education User-Generated 117

Calvyn Lee Blog

NOVEMBER 14, 2024

Rather than focusing on product features, successful brands tell engaging stories that connect with their audience. Instead, it’s about building authentic connections through storytelling, providing value through education and engagement, and maintaining a consistent presence.

Social Media Marketing 130

Social Media Marketing User-Generated Marketing Marketers 130

Martech

DECEMBER 27, 2024

These domains will serve as the key to building meaningful connections to products, services, and additional content without the risk of being lost in the noise of social media feeds. Customer education Another way to grow the relationship is through educational experiences, especially in the B2B space.

Customer 117

Customer Branding Customer Acquisition Customer Journey 117

Search Engine Land

JULY 11, 2024

Here’s a screenshot showing the drop: Education, entertainment, ecommerce. For education queries, AI Overviews dropped from 26% to 13%. Google cut in half the number of product comparison tables it showed in AI Overviews. Less product viewers and carousels. UGC loses visibility in AI Overviews. Less comparisons.

Real Estate 113

Real Estate Entertainment eCommerce User-Generated 113

Martech

SEPTEMBER 23, 2024

Automated campaigns increase relevance for your target audience and boost the productivity of your marketing team, which together should improve your bottom-line performance. It boosts productivity dramatically. Build The easiest way to build is to provide targeted education opportunities to your team.

Marketing 126

Marketing Marketers Education Customer Journey 126

Martech

OCTOBER 16, 2024

Beyond software, Semrush understands the value of investing in content and education for marketers. The acquisition will allow Semrush’s growing customer base to have access to industry leading marketing tools, education, and top-tier training from industry experts and practitioners.

Law 132

Law Education Digital Marketing SEO 132

Martech

MAY 1, 2025

From video necessity to content strategy and production value here are the YouTube ad questions B2B marketers ask most, answered. What it can do is start a conversation, educate and build trust the things that move buyers through a long sales cycle. Processing. Do we have to advertise with video? Where should we start? Builds trust.

Gen Z 114

Gen Z B2C Transform Millennials 114

Martech

AUGUST 26, 2024

Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. For example, data analytics around past purchase patterns can identify “next-best-product” suggestions for optimized upsell and cross sell. This is a good thing.

eCommerce 136

eCommerce Direct Mail B2C Marketing 136

Hubspot Marketing

APRIL 4, 2025

Decision-makers are excited about AI but have yet to unlock its productivity potential. Many people may see AI tools as fun new toys but struggle to recognize their potential as useful productivity tools. Providing some basic AI education can help calm these fears. Educate key stakeholders. Start with a proof-of-concept.

Transform 111

Transform Education Energy Communications 111

Martech

AUGUST 20, 2024

To appreciate its importance, we must first understand these components: Knowledge The collection of facts, information and skills through education, reading and experience. Example : John New Hire, a recent Stanford graduate with limited work experience, joins the marketing team excited to handle an upcoming product announcement.

Marketing 132

Marketing Marketers CMO Communications 132

Marketing Insider Group

NOVEMBER 18, 2024

Is the primary focus on brand awareness, engagement, driving traffic to your website, or promoting products and services? For instance, if the focus is brand awareness, your calendar will need posts that highlight company values, behind-the-scenes content, or educational posts. Align your goals with your content calendar.

User-Generated 98

User-Generated Education Promotion Management 98

Martech

AUGUST 15, 2024

Through clear communication, marketing ensures the product features land as promised, maximizing its value.” Marketing provides content that educates and equips teams with key talking points to drive client conversations. Consider this view from IT, via Warren Street, former SVP of Cloud Engineering at U.S. Ignite Innovation.

Finance 124

Finance Customer loyalty Entertainment Price 124

Martech

FEBRUARY 13, 2025

Content takes center stage Content-related genAI applications (orange) lead the pack, with seven of the top 20 use cases focusing on content ideation, production and optimization. Copy production (43.9%) : Automation plays a major role in drafting content across multiple formats. Content: Image/video production (21.1%).

Transform 140

Transform Copywriting Marketing Marketers 140

Martech

JANUARY 7, 2025

In B2B, where the purchase journey is longer, its not as simple as optimizing for product-related queries; its essential to incorporate educational content to ease users into the awareness and engagement stages. Implement detailed schema, such as FAQPage, HowTo, and Product, to improve how LLMs process your content.

SEO 114

SEO Logistics User-Generated Finance 114

SmartBrief - Marketing

JANUARY 13, 2025

The more discoverable your brand is, the greater the likelihood that consumers will keep you top of mind when they need a particular product or service. Brand resonance Its one thing to get your brand or product in front of people. Trust your team and give them the opportunity to educate you. But thats just the start.

Health 119

Health Customer Acquisition Education Market Research 119

Martech

OCTOBER 31, 2024

The revealing nature of search Traditional search strategies analyze data to find the most searched queries relevant to a brand or product. Their level of knowledge about a product. For example, if a large volume of searches centers around troubleshooting or product limitations, this may signal an opportunity to improve your product.

Analytics 122

Analytics Marketing Mix Customer Journey Education 122

Scoop.it!

OCTOBER 31, 2024

So, if you consider that finding information, watching videos, researching educational resources, and finding inspiration rank among the top reasons for using the Internet , it becomes completely logical why businesses are spending more and more of their marketing budgets on producing and distributing quality content.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Hubspot Marketing

NOVEMBER 14, 2024

By managing expectations and educating teams on how AI works best , marketers can shift focus toward the achievable, practical uses that make an impact. For example, a technology company might use AI to modify product screenshots by adding a client’s logo or emphasizing specific features. ✔ Educate teams on AI’s strengths and limits.

User-Generated 117

User-Generated CMO Education Communications 117

Martech

MAY 19, 2025

Educate your audience to alleviate concerns One of the most effective things a brand can do is to educate its audience about the tariffs and uncertainties affecting it. With that in mind, here are three battle-tested approaches to transforming tariff disruptions from threats into competitive advantages.

Transform 115

Transform PR Law Manufacturing 115

Businesses Grow

JANUARY 13, 2025

Sure, every company uses technology, but mostly for the purpose of driving productivity and analysis to help humans make decisions and take action. Mark is the author of some of the worlds bestselling marketing books, a college educator, and an advisor to many of the worlds largest brands. I think we will see this happen in 2025.

Personalized Marketing 117

Personalized Marketing Marketing Marketers Education 117

Hubspot Marketing

JULY 12, 2024

How brand communities work: This community is typically cultivated from the people who follow you on social media and/or actively buy (and enjoy) your products and services. showing others how to use their favorite products). Best for: National businesses with local hubs, educational institutions, brands in specific niches (e.g.,

Branding 110

Branding User-Generated Millennials Education 110

Hubspot Marketing

DECEMBER 10, 2024

Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. We earn a lot of traffic through their blog, products, and pages designed to educate or convert. Your website will start appearing for your audience when they need you the most.

SEO 128

SEO Gen Z Finance Transform 128

Martech

MAY 5, 2025

Emphasize value and transparency : Clearly communicate the value of your products or services. Transparency in pricing and product benefits can help consumers feel more secure in their purchasing decisions. Here are several approaches marketers can take: Email: Business email address Sign me up! Processing.

Customer loyalty 116

Customer loyalty Marketing Marketers Price 116

Hubspot Marketing

OCTOBER 28, 2024

According to Statista (and Statista hasn't let me down yet), the most popular types of videos worldwide are: Music videos (48.2%) Comedy, meme, or viral videos (35%) Video live stream (27.7%) Educational videos (26%) Tutorial or how-to videos (25.8%) So, what should your takeaway be? Duolingo is a company that does this well.

Video Marketing 110

Video Marketing User-Generated Marketing Marketers 110

The Marketing Operations Leader

MAY 7, 2025

7️⃣ Product Activation Metrics This report shows how users progress through onboarding steps. Product/Customer Marketers : Individuals with deep customer empathy and strategic insight. This event is your chance to connect with industry peers, gain fresh insights, and elevate your career in Marketing Operations.

Transform 130

Transform Customer Acquisition Customer Journey User-Generated 130

Hubspot Marketing

OCTOBER 29, 2024

B2B products often have greater technical complexity, which leads to longer onboarding processes. “In Manufacturers Manufacturers are businesses that create goods and products from raw materials, usually at their own factory or warehouse. Distributors Distributors work with manufacturers to sell the manufactured product to customers.

eCommerce 123

eCommerce B2C Manufacturing Retail 123

Martech

FEBRUARY 26, 2025

Instead, it makes an educated guess based on factors like your graduation year. But we all know that educational paths vary especially for those who studied overseas or come from countries with different high school durations. That means LinkedIn has no direct way of knowing how old you are (which, honestly, I dont mind).

Education 120

Education Advertisers Advertising Price 120

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Make Products Your Customers Actually Want Most ecommerce failures share one root cause: creating products nobody wants. Ask what their perfect product would look like.

eCommerce 108

eCommerce Shipping Logistics Transform 108

Sprout Social

SEPTEMBER 10, 2024

Nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done, according to our Social Media Productivity Report. This is a challenge Sprout takes to heart, not to mention one that informs our own product roadmap. Bottom line?

Social Media Marketing 127

Social Media Marketing User-Generated Education Customer 127

Martech

JULY 10, 2024

It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product. This is where AI dramatically differs from social media and why it becomes much more complicated to determine success metrics.

User-Generated 132

User-Generated Social Media Marketing Marketing Marketers 132

Marketing Insider Group

MARCH 3, 2025

Quick Takeaways: Blog posts educate, build trust, and lead readers toward action. Content should focus on education without pushing products or services. Awareness content should focus on education. Readers in the awareness stage look for education, not sales pitches. Search-friendly blog posts ensure visibility.

Content Marketing 100

Content Marketing Education Marketing Marketers 100

Martech

JULY 19, 2024

However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost. How AI changes marketing systems However, as marketing becomes more automated through AI, traditional systems that include multiple handoffs and manual approvals stymie productivity gains. Workflows become automated.

Traditional Marketing 131

Traditional Marketing Manufacturing Transform Automobile 131

Sprout Social

SEPTEMBER 12, 2024

Edutainment merges education with entertainment, creating content that’s informative, enjoyable and memorable. Brands using edutainment to teach audiences about their products and services can help their businesses earn more revenue. Our report found 91% of social users say production value and budget impact their engagement.

Management 138

Management User-Generated Key Performance Indicator Transform 138

Litmus

OCTOBER 17, 2024

Introduce new subscribers and potential customers to your brand, product, or service through your email marketing campaigns. Provide information that guides subscribers in considering your product or service through your emails. Drive subscribers to take action in your email marketing campaigns, such as purchasing a product or service.

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Martech

OCTOBER 15, 2024

But hard-won trust gained through marketing efforts can be easily lost if your marketing doesn’t align with the reality of your service or product. And even if your product is as amazing as your marketing purports, if your customer experience is poor, your buyers will lose trust in your brand.

Customer 126

Customer Transform Customer Journey Marketing 126

Buffer Marketing

NOVEMBER 14, 2024

It  explains  the ingredients used, how their products help specific issues, and mentions the studies that back up their claims. If you’re writing an educational post, it makes sense to have a longer caption. But when you’re sharing an aesthetic product image, shorter is sweeter.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119