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Best Strategies for B2B Social Media Marketing

Marketing Insider Group

Focus on platforms like LinkedIn, Twitter, and Facebook that align with your business goals and where your target audience is most active rather than spreading resources too thin. Develop educational content that solves problems for your audience, such as case studies and whitepapers, emphasizing quality over quantity for better engagement.

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How to Build a Winning B2B Medtech Demand Generation Strategy

Marketing Insider Group

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Regulatory Authorities : Regulators can understand industry trends and educate the community on medtech compliance requirements. Position Your Medtech Product Building awareness is the next step.

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A co-pilot approach to genAI (with prompt examples)

Martech

You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Here are some sample queries that might help: What information would help a marketer understand how to enhance their marketing using AI and marketing analytics? They have good general knowledge.

Transform 131
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AI-powered martech news and releases: October 24

Martech

The survey found only 23% of employees feel completely educated and trained on AI. This feature provides brands and agencies with more detailed data on influencers, enabling more targeted marketing campaigns. Thryv launched an AI-powered social media management tool within its Marketing Center.

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The Most Effective B2B SaaS Marketing Tactics — Everything I Know as a Marketer

Hubspot Marketing

They struggled to get started, so we built educational content and onboarding flows designed to guide them. B2B SaaS marketing builds strategies that drive brand awareness, user acquisition, and customer retention for cloud-based software products. Effective SaaS marketing goes beyond generating leads.

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How to Segment Your Audience for Successful Lifecycle Marketing

Litmus

It’s the difference between sending generic emails and creating personalized content that boosts your email marketing ROI. Audience segmentation divides your customer base into groups with similar characteristics, enabling highly targeted marketing that boosts engagement and conversions. What is audience segmentation?

Health 97
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What It Takes to Run a Successful Digital Marketing Campaign in 2025

Sachs Marketing Group

Content Development Content is the voice of your brand, driving engagement, education, and conversion. Influencer Marketing Collaborating with influencers allows brands to tap into established audiences and build trust quickly. Key aspects include: Partnering with relevant influencers whose audiences align with your target market.