SmartBrief - Marketing

AUGUST 23, 2024

Strategic imperatives for brands Empathy-driven marketing: Menopause transcends biology; it’s a transformative experience that requires empathy and understanding. Education and awareness: Beyond medical facts, there’s a pressing need for broader education about menopause across the wellness spectrum.

Health 115

Health Millennials Transform Retail 115

Martech

DECEMBER 18, 2024

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. As they do, their impact is fundamentally transforming what we market and why. Companies like TARA Mind are transforming workplace wellness.

Gen Z 108

Gen Z Transform Health Entertainment 108

Martech

JULY 29, 2024

This gap extends all the way from leadership, and it has the potential to very quickly add to more disillusionment with digital transformation. Premature investments end in failed initiatives Documentation of the failure rate of digital transformations is plentiful. Let’s explore three areas where this is evident.

Transform 140

Transform Branding CMO Education 140

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. And one of the things that I work on in championing it as well is people first.

Transform 67

Transform B2C Influencer Marketing Marketers 67

Martech

DECEMBER 10, 2024

This transformation poses both challenges and opportunities for marketers. Understand how generative AI selects sources Educate yourself on how different generative AI models identify and cite digital assets. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies.

Transform 137

Transform Whitepaper User-Generated CMO 137

Martech

DECEMBER 11, 2024

The visionary leader in AI integration A successful AI initiative begins with a visionary leader who understands its transformative potential and aligns it with business strategy. Are your data scientists adept at transforming data points into strategic business insights? Here are the key roles in the AI dream team.

Transform 112

Transform Key Performance Indicator User-Generated Communications 112

Jeff Bullas

MAY 22, 2025

Why it matters: They’re revolutionizing communication in marketing, education, and customer service by providing scalable, personalized video and interactive experiences—often indistinguishable from real people. Surprising facts: The global AI in education market was worth £2.5 Source: Nature Medicine, 2025 ) 9.

Transform 130

Transform Health Energy Education 130

The Marketing Operations Leader

MAY 7, 2025

For a deeper dive into these insights, check out the full episode here: Humans of Martech Episode 168 Guest Article: How to Start Using AI Agents At Different Stages of The Funnel AI agents are radically transforming how we manage the entire customer journey. Shorter sales cycles. Higher win rates. Better onboarding. Higher LTV.

Transform 130

Transform Customer Acquisition Customer Journey User-Generated 130

Martech

JULY 19, 2024

The legacy of marketing systems Modern-day marketing often works like an apprentice system, where individuals learn their trade through a combination of on-the-job training and formal education under the tutelage of experienced professionals who provide guidance, supervision and feedback.

Traditional Marketing 131

Traditional Marketing Manufacturing Transform Automobile 131

Martech

DECEMBER 2, 2024

Industry transformation requires a more intelligent, precise approach to strategy and execution. It transforms marketing from pattern-spotting into a strategic GTM engine that drives revenue, growth and loyalty. Educational resources: Explore Gartner’s causal AI reports or online courses in causal inference (e.g.,

Transform 127

Transform Analytics Marketers Marketing 127

Martech

JUNE 26, 2025

It’s the transformation of the GTM motion,” Ståhlberg said, That philosophy defines how N.Rich engages its customers. While many SaaS companies push product adoption, it starts by addressing the underlying business transformation required for success. . “It’s not the tool that solves the problem.

Transform 106

Transform Customer Journey Marketers Marketing 106

Sprout Social

SEPTEMBER 12, 2024

Beyond supporting content creation, AI-driven tools are transforming marketing because these emerging technologies also provide insights through data and analytics. Edutainment merges education with entertainment, creating content that’s informative, enjoyable and memorable.

Management 134

Management User-Generated Key Performance Indicator Transform 134

Martech

DECEMBER 6, 2024

You must educate your AI co-pilot about your company’s brand voice, target customers and industry. This transforms it into a specialized marketing partner that understands your company’s unique perspective and communication style. It transforms text into compelling, McKinsey-like visuals.

Transform 131

Transform Analytics User-Generated Education 131

SmartBrief - Marketing

JULY 25, 2024

The good news is that this level of personalization offers businesses the potential to transform a routine shopping experience into something much more engaging – something that offers a deeper connection between customer and brand. Now more than ever, consumers increasingly desire emotional connections from brands.

Customer 124

Customer Transform Retail Finance 124

Hubspot Marketing

APRIL 4, 2025

Over the last year, Ive seen AI tools like Claude and ChatGPT transform from cool tech novelties into total game-changers. Providing some basic AI education can help calm these fears. Educate key stakeholders. AI champions are often educators. Of course, implementing new AI-powered tools is often easier said than done.

Transform 119

Transform Education Energy Communications 119

Martech

DECEMBER 16, 2024

Dig deeper: How to augment market research and glean customer insights with AI Why do we fall into the assumption trap and how to get out Dropboxs transformation was powerful, but they arent alone. They discovered their ideal customers — small businesses and startups — found value through education.

Marketing Strategy 107

Marketing Strategy Customer Transform Marketing Mix 107

Martech

AUGUST 7, 2024

However, it’s potentially transformational for those who invest in a forward path. They need your insights and education. This self-assessment is crucial in determining whether these embedded options truly drive transformative results. Probably not. Do you need all those things today? Probably not. Purpose-built.

Transform 128

Transform Marketers Marketing Marketing Automation Platform 128

Businesses Grow

JANUARY 6, 2025

At a minimum, it will transform most careers. Mark is the author of some of the worlds bestselling marketing books, a college educator, and an advisor to many of the worlds largest brands. By the end of the year, I thnk we’ll see at least one prototype business venture run entirely by AI agents. But humans still matter.

Transform 131

Transform Traditional Marketing Education Branding 131

Search Engine Land

SEPTEMBER 11, 2024

This transforms the audit from a mere list of problems into a strategic roadmap for improvement. Educate the client A good consulting relationship goes beyond simply providing recommendations; it helps the client better understand the underlying principles of SEO. Educate clients. Business email address Sign me up! Processing.

SEO 106

SEO Transform Education User-Generated 106

Martech

FEBRUARY 13, 2025

The following use cases may require more education, proof of value and tool accessibility to encourage adoption. Dig deeper: 4 marketing jobs to be done being transformed by genAI Email: Business email address Sign me up! These use cases represent emerging opportunities with strong potential demand. Ads: Video ads creation (12.5%).

Transform 140

Transform Copywriting Marketers Marketing 140

illumin

AUGUST 15, 2024

Political advertisers must appeal for donations, battle it out in the primaries in some cases, and educate their audiences on platforms and policies to garner as much support as possible. Reduce the time needed to build customer audiences and transform your campaign. Political advertising is unique.

Advertisers 105

Advertisers Advertising Transform CRM 105

Hubspot Marketing

DECEMBER 10, 2024

We earn a lot of traffic through their blog, products, and pages designed to educate or convert. You can start writing helpful pages to solve the issues you once had, educate your audience, and lead them to your product or service. Tip 2: Use landing pages to educate your audience. The screenshots below show the difference.

SEO 134

SEO Gen Z Finance User-Generated 134

Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. Optimize your on-SERP brand presence Google and Bing are increasingly transforming the SERP into walled gardens.

Transform 117

Transform User-Generated SEO Communications 117

Hubspot Marketing

JANUARY 17, 2025

In a recent Marketing Against the Grain episode , HubSpot VP of Marketing Emmy Jonassen and I share how we experimented with AI to transform our email performance. But it was essentially educated guessing at the group level. But what and how? Identifying the Challenge First, let me explain what we were doing before AI.

Transform 129

Transform CMO Influencer Marketing Education 129

Search Engine Land

AUGUST 30, 2024

The AI tools transforming marketing today are still narrow AI. Join AI communities and educate yourself Engage with online communities and forums dedicated to AI and marketing. I have found Medium to be a great resource for AI education. Although general AI is an exciting idea, we’re not there yet.

Transform 98

Transform Marketers Marketing Education 98

Martech

OCTOBER 15, 2024

To address this: Educate customers on how to identify authentic products through your marketing channels. This customer-centric approach enhances CLV and transforms your customer base into a vital extension of your marketing efforts, driving sustainable growth and success. Email: Business email address Sign me up! Processing.

Customer 126

Customer Transform Customer Journey Marketers 126

Hubspot Marketing

JULY 11, 2024

Here are five practical tips to transform your audience into a loyal and engaged community, using the differentiated marketing tactics we’ve discussed and our Community Management Templates. Providing real value — like masterminds or exclusive educational events — will delight your users and keep them engaged. Address member needs.

Transform 121

Transform Outbound Marketing Entertainment Inbound Marketing 121

Martech

NOVEMBER 27, 2024

The findings show that AI awareness varies widely across gender, ethnicity, age, education and income levels. Instead, create a culture of inclusion where every person in the organization feels a part of the transformation. Soft skills are necessary to deliver equal opportunity Pew Research Center surveyed more than 11,000 U.S.

Transform 119

Transform Management Education Communications 119

Martech

JULY 12, 2024

Tools like customer data platforms (CDPs) can help bridge the gap by centralizing data from various touchpoints, transforming this data to inform audience strategies and then personalizing customer interactions across your activation channels effectively. You’ll also want to invest in tools that leverage your owned, first-party data.

Transform 117

Transform User-Generated Law Marketing Mix 117

Buffer Marketing

OCTOBER 31, 2024

One creator I love who creates educational content is Alexis Nikole , who nerds out on all things foraging. Before-and-after transformations Everyone loves a good transformation story. Side-by-side comparisons, carousel posts, and reveal videos are all great ways to share these transformations.

Transform 121

Transform PR Product User-Generated 121

Trade Press Services Newsletter

JUNE 5, 2025

Humanizing B2B: The New Truth in Marketing that Will Transform your Brand and your Sales by Paul Cash and James Trezona Humanizing B2B is refreshingly different from the typical B2B marketing playbook. Continuously investing in development and education keeps your skills sharp, your ideas fresh, and your strategies competitive.

Transform 130

Transform Marketers Marketing Education 130

Martech

MARCH 19, 2025

Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. Implement education and self-improvement Deming emphasized lifelong learning. Organizations should invest in continuous education for employees. Andriana18, CC BY-SA 4.0 , via Wikimedia Commons W.

Transform 78

Transform Manufacturing Key Performance Indicator Marketers 78

Sprout Social

JUNE 11, 2025

The brand tapped influencer Peyton Black to host the LIVE Shopping event with their education lead, Alex Mahorn. Additionally, they shared tips on scent layering—a concept highly popular on social—and educated fans on “personalizing” their fragrances through different product combinations. Enter TikTok LIVE Shopping.

Branding 109

Branding Transform Food Education 109

Martech

FEBRUARY 5, 2025

AI transforms industries via personalized customer experiences to fraud detection and operational improvements. Educating consumers about AI capabilities and limitations. Education : Helping consumers understand the capabilities and limitations of AI. However, this growing reliance comes with a critical challenge: trust.

Transform 94

Transform Education Communications Retail 94

Businesses Grow

MARCH 3, 2025

In this emerging economy, the synthetic agents will build and maintain a system that supports human progress, marking a fundamental transformation in how economic value is generated and distributed. Mark is the author of some of the worlds bestselling marketing books, a college educator, and an advisor to many of the worlds largest brands.

Transform 85

Transform Entertainment Health Manufacturing 85

Neil Patel

JUNE 25, 2025

HubSpot is a software company first and an education provider second. But by providing free educational resources, the company establishes trust, and builds long-term relationships with students. It can transform how your business grows — helping you scale and compete more effectively in your market.

Shoppers 98

Shoppers Customer Acquisition Customer loyalty Marketers 98

Backlinko

JANUARY 6, 2025

Even if you’re swamped, you can find 75 minutes for conversations that could transform your business. It focused on honest education about acne treatment. Educational content? Start with five customers this week. That’s enough to spot patterns while being totally manageable. What change are you trying to create?

eCommerce 110

eCommerce Shipping Logistics Transform 110