The Marketing Operations Leader

MAY 7, 2025

For a deeper dive into these insights, check out the full episode here: Humans of Martech Episode 168 Guest Article: How to Start Using AI Agents At Different Stages of The Funnel AI agents are radically transforming how we manage the entire customer journey. Shorter sales cycles. Higher win rates. Better onboarding. Higher LTV.

Transform 130

Transform Customer Acquisition Customer Journey User-Generated 130

Martech

JULY 29, 2024

This gap extends all the way from leadership, and it has the potential to very quickly add to more disillusionment with digital transformation. Premature investments end in failed initiatives Documentation of the failure rate of digital transformations is plentiful. Let’s explore three areas where this is evident.

Transform 139

Transform Branding CMO Education 139

Martech

SEPTEMBER 6, 2024

Dig deeper: AI transformation: How to prepare your marketing team Decoding generative AI series summary: a look back Let’s take a quick stroll down memory lane and recap the key articles in this series: The rise of generative AI : We kicked things off by exploring the basics of generative AI and its potential to revolutionize marketing.

Transform 128

Transform Education Market Trends Communications 128

Martech

DECEMBER 10, 2024

This transformation poses both challenges and opportunities for marketers. Understand how generative AI selects sources Educate yourself on how different generative AI models identify and cite digital assets. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies.

Transform 135

Transform Whitepaper User-Generated CMO 135

SmartBrief - Marketing

AUGUST 23, 2024

Strategic imperatives for brands Empathy-driven marketing: Menopause transcends biology; it’s a transformative experience that requires empathy and understanding. Education and awareness: Beyond medical facts, there’s a pressing need for broader education about menopause across the wellness spectrum.

Health 115

Health Millennials Transform Retail 115

Martech

DECEMBER 18, 2024

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. As they do, their impact is fundamentally transforming what we market and why. Companies like TARA Mind are transforming workplace wellness.

Gen Z 105

Gen Z Transform Health Entertainment 105

Martech

DECEMBER 11, 2024

The visionary leader in AI integration A successful AI initiative begins with a visionary leader who understands its transformative potential and aligns it with business strategy. Are your data scientists adept at transforming data points into strategic business insights? Here are the key roles in the AI dream team.

Transform 109

Transform Key Performance Indicator User-Generated Finance 109

Martech

JULY 19, 2024

The legacy of marketing systems Modern-day marketing often works like an apprentice system, where individuals learn their trade through a combination of on-the-job training and formal education under the tutelage of experienced professionals who provide guidance, supervision and feedback.

Traditional Marketing 128

Traditional Marketing Manufacturing Transform Automobile 128

Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Consumers will receive more personalized content based on their life stage — how to manage and pay off credit card debt, for instance, or how to save up for a child’s college education.

Transform 121

Transform Customer Education Management 121

Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Consumers will receive more personalized content based on their life stage — how to manage and pay off credit card debt, for instance, or how to save up for a child’s college education.

Transform 120

Transform Customer Education Management 120

Businesses Grow

DECEMBER 8, 2022

They are one of the leading organizations in the field of AI research, and its work has the potential to revolutionize many areas of society, from healthcare and education to transportation and energy. In 2023, marketing and the marketing profession will be transformed. AI has been unleashed in a massive and practical way.

Transform 145

Transform Copywriting Marketing Marketers 145

Martech

AUGUST 7, 2024

However, it’s potentially transformational for those who invest in a forward path. They need your insights and education. This self-assessment is crucial in determining whether these embedded options truly drive transformative results. Probably not. Do you need all those things today? Probably not. Purpose-built.

Transform 124

Transform Marketing Marketers Marketing Automation Platform 124

SmartBrief - Marketing

JULY 25, 2024

The good news is that this level of personalization offers businesses the potential to transform a routine shopping experience into something much more engaging – something that offers a deeper connection between customer and brand. Now more than ever, consumers increasingly desire emotional connections from brands.

Customer 123

Customer Transform Retail Finance 123

Martech

FEBRUARY 13, 2025

The following use cases may require more education, proof of value and tool accessibility to encourage adoption. Dig deeper: 4 marketing jobs to be done being transformed by genAI Email: Business email address Sign me up! These use cases represent emerging opportunities with strong potential demand. Ads: Video ads creation (12.5%).

Transform 139

Transform Copywriting Marketing Marketers 139

Martech

DECEMBER 6, 2024

You must educate your AI co-pilot about your company’s brand voice, target customers and industry. This transforms it into a specialized marketing partner that understands your company’s unique perspective and communication style. It transforms text into compelling, McKinsey-like visuals.

Transform 128

Transform Analytics User-Generated Education 128

Martech

MAY 1, 2025

What it can do is start a conversation, educate and build trust the things that move buyers through a long sales cycle. Educate Demo your product in action, showing real-world applications and benefits, not just features. Dig deeper: YouTube adds new shopping features to increase seller revenue 2. Where should we start? Builds trust.

Gen Z 111

Gen Z B2C Transform Millennials 111

Martech

MARCH 20, 2024

Launch from the inside out Unveiling either a refreshed or net-new brand requires awareness and ongoing education — internally and externally. The post Transform your B2B brand: 7 strategic insights appeared first on MarTech. They can help build enthusiasm to investors, customers, partners, vendors and prospects. In your inbox.

Transform 116

Transform Branding Management Education 116

illumin

AUGUST 15, 2024

Political advertisers must appeal for donations, battle it out in the primaries in some cases, and educate their audiences on platforms and policies to garner as much support as possible. Reduce the time needed to build customer audiences and transform your campaign. Political advertising is unique.

Advertising 105

Advertising Advertisers Transform CRM 105

Sprout Social

JUNE 11, 2024

An effective higher education social media strategy has to appeal to various audiences: current students, prospective students, alumni, staff, donors, fans, families and more. Together, they’ve transformed digital spaces into online communities where key audience segments can deepen their engagement and advocacy with the college.

Education 133

Education Transform Copywriting Communications 133

Martech

DECEMBER 16, 2024

Dig deeper: How to augment market research and glean customer insights with AI Why do we fall into the assumption trap and how to get out Dropboxs transformation was powerful, but they arent alone. They discovered their ideal customers — small businesses and startups — found value through education.

Marketing Strategy 105

Marketing Strategy Customer Transform Marketing Mix 105

Martech

FEBRUARY 11, 2025

Generative AI is transforming how B2B buyers research and make purchasing decisions. Being present to showcase value is critical: Focus on creating high-quality, educational content that supports buyers at every stage of their journey. Up to 90% of B2B buyers already use generative AI tools , according to Forrester.

Gen Z 135

Gen Z Transform Millennials User-Generated 135

Hubspot Marketing

APRIL 4, 2025

Over the last year, Ive seen AI tools like Claude and ChatGPT transform from cool tech novelties into total game-changers. Providing some basic AI education can help calm these fears. Educate key stakeholders. AI champions are often educators. Of course, implementing new AI-powered tools is often easier said than done.

Transform 114

Transform Education Energy Communications 114

Search Engine Land

SEPTEMBER 11, 2024

This transforms the audit from a mere list of problems into a strategic roadmap for improvement. Educate the client A good consulting relationship goes beyond simply providing recommendations; it helps the client better understand the underlying principles of SEO. Educate clients. Business email address Sign me up! Processing.

SEO 106

SEO Transform Education User-Generated 106

Hubspot Marketing

JULY 11, 2024

Here are five practical tips to transform your audience into a loyal and engaged community, using the differentiated marketing tactics we’ve discussed and our Community Management Templates. Providing real value — like masterminds or exclusive educational events — will delight your users and keep them engaged. Address member needs.

Transform 115

Transform Outbound Marketing Entertainment Inbound Marketing 115

Businesses Grow

MARCH 3, 2025

In this emerging economy, the synthetic agents will build and maintain a system that supports human progress, marking a fundamental transformation in how economic value is generated and distributed. Mark is the author of some of the worlds bestselling marketing books, a college educator, and an advisor to many of the worlds largest brands.

Transform 82

Transform Entertainment Health Manufacturing 82

Martech

NOVEMBER 27, 2024

The findings show that AI awareness varies widely across gender, ethnicity, age, education and income levels. Instead, create a culture of inclusion where every person in the organization feels a part of the transformation. Soft skills are necessary to deliver equal opportunity Pew Research Center surveyed more than 11,000 U.S.

Transform 115

Transform Management Education Communications 115

Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. Optimize your on-SERP brand presence Google and Bing are increasingly transforming the SERP into walled gardens.

Transform 114

Transform User-Generated SEO Communications 114

Martech

JULY 12, 2024

Tools like customer data platforms (CDPs) can help bridge the gap by centralizing data from various touchpoints, transforming this data to inform audience strategies and then personalizing customer interactions across your activation channels effectively. You’ll also want to invest in tools that leverage your owned, first-party data.

Transform 113

Transform User-Generated Law Marketing Mix 113

Martech

OCTOBER 15, 2024

To address this: Educate customers on how to identify authentic products through your marketing channels. This customer-centric approach enhances CLV and transforms your customer base into a vital extension of your marketing efforts, driving sustainable growth and success. Email: Business email address Sign me up! Processing.

Customer 123

Customer Transform Customer Journey Marketing 123

Hubspot Marketing

DECEMBER 10, 2024

We earn a lot of traffic through their blog, products, and pages designed to educate or convert. You can start writing helpful pages to solve the issues you once had, educate your audience, and lead them to your product or service. Tip 2: Use landing pages to educate your audience. The screenshots below show the difference.

SEO 131

SEO Gen Z Finance Transform 131

Sprout Social

SEPTEMBER 12, 2024

Beyond supporting content creation, AI-driven tools are transforming marketing because these emerging technologies also provide insights through data and analytics. Edutainment merges education with entertainment, creating content that’s informative, enjoyable and memorable.

Management 136

Management User-Generated Key Performance Indicator Transform 136

Martech

MARCH 19, 2025

Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. Implement education and self-improvement Deming emphasized lifelong learning. Organizations should invest in continuous education for employees. Andriana18, CC BY-SA 4.0 , via Wikimedia Commons W.

Transform 74

Transform Manufacturing Key Performance Indicator Marketing 74

Hubspot Marketing

JANUARY 17, 2025

In a recent Marketing Against the Grain episode , HubSpot VP of Marketing Emmy Jonassen and I share how we experimented with AI to transform our email performance. But it was essentially educated guessing at the group level. But what and how? Identifying the Challenge First, let me explain what we were doing before AI.

Transform 120

Transform CMO Influencer Marketing Education 120

Duct Tape Marketing

AUGUST 1, 2024

Mastering LinkedIn Ads: Transforming Clicks into Clients written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with AJ Wilcox In this episode of the Duct Tape Marketing Podcast, I interviewed AJ Wilcox, a LinkedIn Ads expert and founder of B2Linked , a company specializing in LinkedIn Ads account management.

Transform 92

Transform eBook Thought Leadership Whitepaper 92

Search Engine Land

AUGUST 30, 2024

The AI tools transforming marketing today are still narrow AI. Join AI communities and educate yourself Engage with online communities and forums dedicated to AI and marketing. I have found Medium to be a great resource for AI education. Although general AI is an exciting idea, we’re not there yet.

Transform 98

Transform Marketing Marketers Education 98

Jeff Bullas

MARCH 6, 2023

From virtual assistants like Siri and Alexa to self-driving cars, AI has transformed the way we live, work, and interact with the world around us. Better Healthcare : AI has the potential to transform healthcare by improving diagnostics, identifying new treatments, and enhancing patient outcomes. So why should you care about AI?

Transform 240

Transform Manufacturing User-Generated Customer loyalty 240

Businesses Grow

JANUARY 6, 2025

At a minimum, it will transform most careers. Mark is the author of some of the worlds bestselling marketing books, a college educator, and an advisor to many of the worlds largest brands. By the end of the year, I thnk we’ll see at least one prototype business venture run entirely by AI agents. But humans still matter.

Transform 127

Transform Traditional Marketing Education Branding 127