Search Engine Land

NOVEMBER 9, 2023

User experience In many ways, SEO and UX go hand in hand. When it comes to using the two channels together more effectively, you can start: Leveraging social to increase your space in the SERPs. The role of an SEO professional has undergone a major transformation in recent years. And the search landscape has changed significantly.

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SEO PR Transform eCommerce 112

Search Engine Land

MARCH 14, 2024

Consider: Discussions and forums Launched in September 2022, this feature was an early statement from Google that it’s focusing on first-hand accounts and perspectives. When it was launched, it was a search feature (like a featured snippet) intended to promote external content. I’m talking about “hidden gems.”

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SEO Transform Promotion Branding 117

Search Engine Land

SEPTEMBER 1, 2023

With organic ranking becoming increasingly competitive, the best way SEOs can continue to excel is to shift their focus to SERP features and rich results , according to Tanner Zoromski , SEO manager at Merkle, a customer experience management company. How do we communicate most effectively with search engines?

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SEO Communications Management Promotion 142

Search Engine Land

DECEMBER 6, 2023

Discover 10 ways to enhance your SEO using generative AI tools like ChatGPT, Bing Chat and Claude by Anthropic. Generative AI is revolutionizing SEO , especially for large websites dealing with complex technical challenges. It also improves user experience to drive engagement and conversions.

SEO 129

SEO User-Generated Transform Market Trends 129

Neil Patel

MAY 19, 2021

Twenty-nine percent of keywords featuring a question word like “why” or “can” triggers the featured snippet. What’s the featured snippet? Why Is Answering Users’ Queries With High Potential Keywords an Effective Strategy? The Power of the Featured Snippet.

Real Estate 139

Real Estate SEO Digital Marketing Place 139

Orbit Media Studios

JANUARY 3, 2024

These semantic keywords are connected within Google’s “ontological library” or whatever they call their way of mapping entities to one another. The easiest way to find these phrases is to simply look in Google. What words appear in the featured snippet and the snippets of the other high-ranking pages?

SEO 130

SEO Copywriting CMO Analytics 130

Neil Patel

SEPTEMBER 16, 2021

18 Ways to Improve Your Organic CTR. One of the first ways you can boost your organic CTR is by using long-tail keywords—especially in your headings and title tags. Write Effective Meta Descriptions. Another strategic way of improving your organic CTR is to write effective meta descriptions. Use Long-Tail Keywords.

User-Generated 145

User-Generated SEO Analytics Digital Marketing 145

Lynton Web

NOVEMBER 9, 2022

With HubSpot Sales Hub, you can automate your communication quickly and easily with templates and snippets. Keep things short, sweet, and to the point, and wrap it up with an effective CTA. First-touch emails can be used in a variety of ways: Request an introduction to a decision-maker in a company. What Are HubSpot Snippets?

Communications 92

Communications Price Customer Product 92

Search Engine Land

JANUARY 29, 2024

Effective SEO now requires a cross-channel, “search everywhere” strategy as search behaviors expand across platforms. Due to its virality and content creator coverage on TikTok, the product/service gains exposure and is featured in a national press article the user reads. What is a search universe analysis?

Gen Z 112

Gen Z User-Generated SEO Millennials 112

Hubspot Marketing

FEBRUARY 16, 2023

Is influencing on its way out? The initial de-influencing videos that began circulating in January featured social media users talking about the viral products they wouldn’t recommend to discourage overconsumption. So does that mean influencer marketing is no longer effective? Welcome to HubSpot Marketing News! Not exactly.

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Influencer Marketing Social Media Marketing Marketing Marketers 131

Hubspot Marketing

NOVEMBER 14, 2022

All but one of our top-performing posts features numbers, at the beginning of the headline. One reason why numbers are effective is that they set expectations. There are so many ways to approach an intro but as long as it covers those three Ws and has an empathetic lens, it will surely keep your readers engaged.

Place 101

Place Marketing Marketers 101

Search Engine Land

JANUARY 21, 2023

Google deduplicates featured snippets In 2020, Google rolled out a global change to featured snippets that resulted in any URL only appearing once on the first page of search results, instead of twice. Featured snippets count as one of the ten web page listings we show. Google even tested this back in 2017.

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Search Engine Land

APRIL 26, 2024

Follow the following steps for a methodical and strategic way forward. While this is a good indication of how a core update has impacted your site’s visibility in the SERPs, you’ll need to dig deeper to really understand the update’s effects. It’s been a long and turbulent road for some.

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SEO Communications Place Analytics 121

Sachs Marketing Group

MAY 3, 2024

Answer engine optimization (AEO) is a subset of search engine optimization (SEO) focused on optimizing content so it’s featured by virtual assistants, answer boxes, and featured snippets in search engines. It ensures that content is formatted and phrased in a way that directly answers specific queries.

SEO 52

SEO User-Generated Digital Marketing Customer 52

Sachs Marketing Group

DECEMBER 18, 2023

AI’s real power lies in its ability to continually learn and adapt, ensuring marketing strategies remain relevant and effective in a dynamic digital environment. There are some exciting 2024 digital marketing trends on the horizon! In the fast-paced world of digital marketing, staying ahead of the curve is a constant challenge.

Digital Marketing 98

Digital Marketing Market Trends User-Generated Transform 98

Search Engine Land

JANUARY 30, 2023

It can be a really effective approach because the searcher’s intent is usually much clearer with long-tail terms. 9 tips to maximize the SEO benefits of long-tail keywords While leveraging long-tail keywords can be powerful and effective, it’s important to go about this in a planned and considered way.

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SEO User-Generated Fashion Place 94

Search Engine Land

FEBRUARY 9, 2024

As far as users are concerned, they are doing so more effectively. The way people search for information has changed dramatically. But here’s the thing – users don’t care about definitions or technicalities. For many, especially younger audiences, TikTok is a go-to place to search and discover information.

Gen Z 124

Gen Z Transform Millennials SEO 124

Orbit Media Studios

MARCH 8, 2022

More searches than ever are showing images, videos, “People also ask” boxes, maps and featured snippets. Over just a year and a half, the SERP transforms from “ten blue links” to a richer, more interactive page with three SERP features filling the viewport above the fold: images, a featured snippet and the “People also ask” box.

SEO 106

SEO B2C Transform User-Generated 106

Buffer Marketing

APRIL 4, 2024

TikTok has become the go-to platform for brands looking to let loose and connect with their audience in an authentic and fun way. However, the B2B brands featured in this article prove that not only is it possible to strike that balance, but doing so can be a game-changer for your marketing strategy.

Gen Z 92

Gen Z User-Generated Entertainment Millennials 92

Marketing Insider Group

JUNE 7, 2023

Though SEO is now old enough to drink beer and have kids in school, building an effective strategy isn’t any easier than in the past. Keep Searching for the Best SEO Strategies One of the best SEO strategies is to keep looking for effective SEO strategies. You need the best SEO strategies that deliver results.

SEO 103

SEO Energy User-Generated Analytics 103

Search Engine Land

APRIL 25, 2023

Yelp is set to unveil 3 new features to enhance user experience and give businesses more ways to connect with their customers. The features are: Yelp Guaranteed. Users get the protection if they engage and an eligible business through Yelp’s Request a Quote feature. Availability. Advanced Search.

Transform 92

Transform Food Health Advertising 92

Search Engine Land

DECEMBER 6, 2023

Begin your keyword research at the top of the funnel Developing an effective B2B SEO strategy begins by identifying your target audience and understanding their needs, search behaviors and personas. With the proper strategy, SEO can become a strong acquisition channel for any organization in the B2B space.

SEO 101

SEO CRM B2C eBook 101

Hubspot Marketing

JANUARY 5, 2023

Marketing Snippets. Here are five ways marketers can use AI to improve SEO. TikTok rolls out a new feature to help users understand why they see certain videos on their For You Page. Welcome to HubSpot Marketing News! The beginning of January is like the Superbowl for fitness and wellness brands. Image Source.

Health 132

Health Advertising Advertisers SEO 132

Marketing Insider Group

DECEMBER 29, 2020

While many of us are still reeling from the devastating effects of the pandemic, those less fortunate have shut their doors permanently. The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. Source: Gartner. Authentic Human Connection.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

Rock Content

SEPTEMBER 13, 2023

Today, search engine optimization is all about finding ways to better please that algorithm and attain higher SERP rankings as a result. At present, Google SGE is an AI-powered feature added to the Google Search interface that everyone already knows and loves. What Is Search Generative Experience? How Can Google’s SGE Impact SEO?

SEO 92

SEO User-Generated Digital Marketing Communications 92

Rock Content

JULY 13, 2020

These are: Relevant and valuable content User Experience (UX) Mobile SEO Voice search Visual searching Rich and Featured Snippets User-focused optimization (BERT algorithm) E.A.T. Mastering SEO parameters and current trends are essential to succeed with content strategies and positioning pages on Google. This condition is the no.

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SEO User-Generated Transform Food 118

Search Engine Land

NOVEMBER 28, 2022

Rich snippets (previously rich cards) are now officially called rich results. When Google first released what SEO professionals call rich results today, rich results were called rich snippets, then rich cards. Rich snippets and rich cards are rich results. Rick and Morty. Hall and Oates. Coffee and bourbon. Remember yesterday?

SEO 99

SEO Real Estate Education User-Generated 99

Internet Marketing Ninjas

JULY 7, 2022

Google’s interface has also changed – load packs, featured snippets, images and videos – everything in the way of those 10 blue links. Get in touch with Ninjas and we will create a strong SEO strategy for you that will be up-to-date and effective. How has SEO changed over the years?

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SEO Analytics Customer Marketing 120

Search Engine Land

NOVEMBER 29, 2023

Yet, the key functionality with the potential to greatly impact every brand and shape future visibility across all surfaces is Google’s hidden social networking feature. Think about it: Google already offers every feature of its social media competitors. Comments with the new Notes feature in Search Labs.

Transform 104

Transform eCommerce SEO Promotion 104

Search Engine Land

APRIL 30, 2024

True ‘zero click’ is coming Five years ago, Rand Fishkin was one of the first to sound the alarm on the rise of “zero-click searches,” when Google introduced featured snippets and universal search results. It had the effect of “trapping” users on Google’s sites so they would click more paid ads and visit more Google properties.

SEO 110

SEO Thought Leadership User-Generated Shipping 110

SocialPilot

JANUARY 21, 2024

So, your audience is definitely there, you just need to find the right way to reach them. But, just in case you get confused on the way, here is a customization guide: Note : Before you begin customizing your Page, just remember to create a username so it’s easier for you to link to the Page from your website. It’s where everyone is.

Non-Profit 108

Non-Profit Analytics Product Social Media Marketing 108

Rock Content

JULY 11, 2023

Improved industry authority Master Google’s first-page SEO, and you will effectively become an industry authority in the eyes of your prospective customers. If you’re serious about getting your products, services, and business found these days, knowing the ins and outs of solid search engine optimization (SEO) isn’t just a good idea.

SEO 88

SEO User-Generated Branding Advertising 88

Sprout Social

MAY 6, 2021

Social media platforms are always changing, evolving and adding new ways to create and share content, and the latest addition every marketer needs to learn about is Instagram Reels. To learn more about what Instagram Reels are and how your brand can take advantage of this new feature, we’ve put together a comprehensive guide.

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Education Place Product Branding 129

Sachs Marketing Group

JANUARY 3, 2024

While Google recommends only using the API for certain types of content with a short shelf-life, like job postings or livestream videos, it’s possible to use this feature for other types of content. Google uses featured snippets for certain queries, so expecting this for every page is unrealistic.

SEO 98

SEO User-Generated Transform Digital Marketing 98

Search Engine Land

MARCH 10, 2023

The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” Google explains how dates within search results snippets work 2019: Google also offered a few best practices for helping it find the right date for that snippet.

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Kevin Indig

OCTOBER 3, 2023

And how does it change the way we work? Gary Illyes confirmed that Google uses clicks to display SERP Features at the SEO meetup in SF. How does click training data change the way we operate? Google using clicks to train ranking systems doesn't mean we should change the way we think but rather reinforce it.

SEO 84

SEO Branding Product Marketing 84

Search Engine Land

MAY 21, 2024

An AI snippet box was delivered in the Search Generative Experience for almost 26% of ecommerce-related search queries, per an SE Ranking study. For ecommerce SEO, shop category pages have been a key focus. But that could change. The presence of Google Shopping in the form of Product Grids and as part of AI Overviews is increasing rapidly.

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eCommerce SEO Manufacturing User-Generated 100