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How to use AI in email marketing without losing the human touch

Martech

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. With each new AI tool for email marketers, it is crucial the content and campaigns created with them maintain a personal touch and not diminish the brand experience. Fully written email campaigns. No coupon code needed!

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Designing an Event Marketing Budget? Here’s What Experts Recommend

Hubspot Marketing

Venue and Food/Beverage Cost Venue and food/beverage is typically the largest budget item for events, eating up 15-35% of your overall budget. Food/beverage. Your choice impacts the event experience, especially if attendees need to leave the event to buy food. Sponsorships and cross-marketing. Narrow down your ICP.

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Personalized Email Marketing: How to Send Messages Your Subscribers Crave

AWeber

Personalized email marketing uses subscriber data to tailor messages specifically for each recipient. If you're wondering how to create a personalized email that actually resonates, you're in the right place. What Is Personalized Email Marketing? Test and Refine Personalized email marketing isnt one-and-done.

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My Favorite B2B Email Marketing Examples and What Teams Can Learn

Hubspot Marketing

I dove deep into my own inbox, spoke to email marketing experts, and explored top brands to bring you best practices for B2B email marketing success with 10 examples of brands leading the way. Table of Contents What is B2B email marketing? What makes a great B2B marketing email? Keep it short.

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How Email Marketers Should Navigate the Gmail Promotions Tab Today

Litmus

So you need to know how to make your email stand out in the Promotions Tab. But it also has huge benefits for email marketers, too: 1. Say goodbye to getting stuck in the spam folder Find out if Gmail marks your emails as spam with Litmus Spam Testing.

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Email List Growth Hacks: 24 Insider Tactics to Build Faster, Smarter, and Bigger

Customers.ai

Did you know that email marketing has an average ROI of $36 for every $1 spent? It’s also proof that email is still the king of digital marketing. But here’s the thing – king or not, you can’t cash in on that ROI without a killer email list. That’s not just impressive, it’s crazy!

CRM
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7 best CRMs for restaurant businesses in 2025

Hubspot Marketing

Plus, you’ll discover how Italian food brand Galbani Professionale sold over 20 tons of products by implementing HubSpot's CRM. What makes HubSpot perfect for restaurants is its combination of powerful CRM features with marketing automation, all starting completely free. Table of Contents What is a CRM for restaurants?

CRM