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7 Community Management Tools the Pros Actually Use [Expert Recommendations]

Hubspot Marketing

But if you’re looking to manage a pre-existing forum or social media platform, you might want to skip to the next section. out of 5 Price: Pricing only available through demo Free trial: No 2. Bettermode Bettermode touts itself as an “all-in-one community platform” that includes a code-free site builder.

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Meta Tags: What They Are & How to Use Them to Boost Your SEO

Backlinko

But search engines, browsers, and social media platforms can see and use them. They Control Social Sharing When someone shares your page on Facebook, X/Twitter, or LinkedIn, specialized meta tags determine how your content appears. Without these tags, social platforms might pull random text or images from your page.

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High-Performing Social Media Content Strategy (2025)

SocialPilot

billion people—nearly 64% of the global population —are active on social media. For growing businesses and busy marketing agencies, it’s easy to fall into a loop of “just get something out there.” Set Content Goals to Drive Growth If your social content doesn’t tie directly to marketing KPIs, it’s just noise.

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The Evolution of Search: 5 SEO Trends in 2024 and 2025 [+ New Data]

Hubspot Marketing

For the scoop on search trends you should know about as a marketer, AI-powered and otherwise, I talked to SEOs here at HubSpot and around the world. For the scoop on search trends you should know about as a marketer, AI-powered and otherwise, I talked to SEOs here at HubSpot and around the world.

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Reframing SEO: Why training search engines is the new game in the age of AI

Search Engine Land

Traditional ‘SEOs’ are human intermediaries between our content and generative AI The rise of modern generative AI and ChatGPT over the last two-plus years has accelerated and illuminated the perception of what the search industry has really been doing all this time – being a human intermediary between digital media and AI.

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Social Media for Nonprofits: 11 Essential Tips for Success

Hootsuite

Anyone familiar with using social media for nonprofits knows there are both challenges and advantages. And with organic reach plummeting in favour of ad dollars, social media can sometimes seem like a lost cause. Fortunately, there are several tools and resources available for nonprofits on social media.

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How to Manage a Social Media Crisis and Save Your Job: 9 Tips

Hootsuite

Time moves at a different pace on social media. Because no matter how careful and cautious you are with your content, a social media crisis always has the potential to strike. Luckily, a social media crisis doesn’t have to mean the end of your brand’s reputation. What is a social media crisis?