Exposure Ninja

MAY 5, 2023

Expert + AI = NINJA Today we’re proud to announce Exposure Ninja is becoming an AI-integrated digital agency, helping our clients grow faster using generative AI. We’ve made it part of our mission to help our clients defend and steal market share during this next technological shift. For other tasks (e.g.

Transform 52

Transform User-Generated Copywriting Digital Marketing 52

Hubspot Marketing

DECEMBER 13, 2019

Despite (and because of ) the many technologies marketers use, determining what drives a sale remains one of the messiest areas of marketing. To get to the bottom of it, marketers use attribution modeling. read on to find out how attribution marketing can help your business. What is Marketing Attribution?

Marketing Mix 128

Marketing Mix Shoppers Marketing Marketers 128

Search Engine Land

JANUARY 27, 2023

So what will we be covering in this article? So what are they? The usual suspects You can probably guess what my list of usual suspects is now. You’re probably familiar with much of what it does and if not, I’d suggest a trial. And since it’s generally well known, knowing how to use it is a marketable skill.

SEO 115

SEO User-Generated Analytics eCommerce 115

Martech

DECEMBER 8, 2021

Search engine optimization and optimizing for accessibility are about doing what’s right for the user. There wasn’t a specific fine,” said Jackson Whelan, principal at Terrier Tenacity Design & Marketing, “They were looking for damages which would have been determined in court.”

Law 105

Law SEO Place Education 105

Neil Patel

SEPTEMBER 10, 2020

What Is the Hreflang Tag? This code tells search engines what language and region you’re targeting with the content. Using hreflang can boost the organic search engine optimization ( SEO ) on your website and launch your digital marketing outreach to new audiences without costing you domain authority or impacting user experience.

SEO 138

SEO User-Generated Shipping Digital Marketing 138

Hootsuite

SEPTEMBER 23, 2021

What is TikTok? What is TikTok? Users can make videos that range between 5 seconds and 3 minutes long, and use a massive music library and fun effects to quickly edit together bite-sized digital films. TikTok’s incredible hold on the Gen Z market has turned it into a marketing powerhouse. Classic us!). You did it!

Gen Z 141

Gen Z Transform Social Media Marketing Analytics 141

Welcome Software

JUNE 28, 2022

The Lumiere Brothers’ The Arrival of a Train (L'arrivée d'un train en gare de La Ciotat) shocked audiences when it came to the silver screen in 1896. For cinema to stay relevant, it has to evolve and entertain, and for digital experience management to stay relevant, it has to innovate and engage. Would they react at all?

Analytics 40

Analytics Customer Non-Profit Retail 40

Adobe Experience Cloud Blog

FEBRUARY 7, 2017

Author: Stacey Thornberry When it comes to sales and marketing, there are plenty of misconceptions due to lack of understanding and collaboration. As a field marketing professional, I have the pleasure of working with sales team members on a daily basis. What message isn’t getting a response? What are prospects’ top concerns?

Thought Leadership 130

Thought Leadership B2C Marketing Marketers 130

Power Digital Marketing

DECEMBER 5, 2022

Another significant reason to create a TikTok marketing strategy and take advantage of its advertising power for brand awareness and conversions. . Research what TikTok trends are active in their area (and how to jump in on them). broader marketing goals a business is looking to drive with their TikTok campaign. Think again. .

Gen Z 52

Gen Z User-Generated Advertising Advertisers 52

Search Engine Land

NOVEMBER 17, 2022

And that’s only part of the reason why social media marketing continues to be misunderstood (at best) or divisive (at worst). Because to understand how to do social media marketing properly, you first need to understand what social media is (and isn’t). What does social media marketing mean? To sell more tires.

Social Media Marketing 122

Social Media Marketing User-Generated Marketing Marketers 122

Sprout Social

APRIL 7, 2020

Marketers have never managed social media during a global pandemic and there is no guidebook detailing what to do in certain situations. So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward.

Branding 114

Branding Transform Gen Z Entertainment 114

Hubspot Marketing

JULY 4, 2022

Just as you would spend a considerable amount of time choosing your business name, Having a good handle is always a plus for marketing on Twitter. The Real Madrid handle, with “en” indicates it’s the club’s official account in English, making it easy to remember and search. Do use short names. Another tip is to use a short username.

Food 99

Food Fashion eCommerce Retail 99

Hubspot Marketing

MAY 10, 2022

Regardless of the field you choose, you are going to spend a lot of time at work, so it’s worth investing the time beforehand to understand what roles will actually be like after you secure the job. Focus on asking questions about what their average day looks like: What do they work on? We want to help. Narrow down your search.

Energy 98

Energy Shipping Management Price 98

Content Marketing Institute

FEBRUARY 5, 2019

But, more importantly from a content marketing perspective, each episode spoke volumes about the excitement and luxury of the BMW driving experience – without overtly mentioning anything about the brand or the vehicles themselves. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama.

Branding 100

Branding Millennials Entertainment Transform 100

Adobe Experience Cloud Blog

AUGUST 26, 2013

Author: Mike Telem Account-Based Marketing (ABM) has been growing in popularity recently and it’s easy to see why. It puts the spotlight on marketing’s ability to land the big “Sales Whales”–those key target accounts that Sales is dying to land. Is your company looking to grow into new markets and/or territories?

Customer Journey 134

Customer Journey Thought Leadership Customer loyalty Marketing 134

Rock Content

MAY 31, 2023

Bags ready, booked tickets, the business projected abroad, but what about SEO , is it ready too? Secondly, what works for you may not work for your friend’s business, and what works in your region or country will not necessarily work well for you abroad. It feels like we just heard the sound of a record scratch, huh?

SEO 65

SEO Analytics User-Generated Marketing Strategy 65

Exposure Ninja

OCTOBER 2, 2023

Throughout your marketing career, you’ll come across many successful marketing campaigns in all areas of marketing — some will inspire you, and others will give you second-hand embarrassment. When it comes to marketing, you should look for inspiration inside and outside your niche. Let’s start with traditional marketing.

PR 52

PR Marketing Marketers Promotion 52

Rock Content

DECEMBER 28, 2020

Bags ready, booked tickets, the business projected abroad, but what about SEO , is it ready too? Secondly, what works for you may not work for your friend’s business, and what works in your region or country will not necessarily work well for you abroad. What is international SEO for? Keep reading and take notes!

SEO 72

SEO User-Generated Analytics Marketing Strategy 72

Duct Tape Marketing

FEBRUARY 10, 2022

What a CFO Can Do For Your Agency written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jason Blumer. In this episode of the Duct Tape Marketing Podcast , I interview Jason Blumer. 5:08] What are businesses missing when they don’t have a CFO? Is that fraught with lots of challenges?

Education 74

Education CMO CRM Management 74

Marketing Insider Group

JANUARY 10, 2012

I believe 2012 offers tremendous opportunity, especially for businesses to grow and for marketers to continue to play an increasingly important role in the transformation of our world economy. But I think what he is really saying is that information delivery over the web and on screens is morphing into a more consumer-directed affair (i.e.

Transform 78

Transform CMO Marketing Marketers 78

Backlinko

MARCH 29, 2024

That’s what we’ll cover in this post, including: How URL parameters affect marketing and SEO Google’s perspective on URL parameters Tips to avoid common issues with URL parameters How Do URL Parameters Work? If you work in digital marketing or website development, you’ll inevitably run into URL parameters.

SEO 89

SEO User-Generated Marketing Marketers 89

Martech

APRIL 22, 2024

If you’re still taking a one-size-fits-all approach to your marketing campaigns, blasting the same messages across channels to a broad audience, you’re leaving revenue on the table. The key to unlocking more marketing-driven revenue is adopting an audience-based planning approach.

Marketing Plan 119

Marketing Plan CRM Customer Journey Marketing 119

Hootsuite

NOVEMBER 10, 2020

It’s extremely important to know your target audience when building a social media campaign and choosing what colors to use. Make sure you choose colors that have enough contrast and meet digital accessibility standards. ? ? What is an Instagram carousel post? What is an Instagram carousel post?

Food 145

Food Brand Management Place Management 145

Hootsuite

APRIL 5, 2021

What a thrilling time it has been for Clubhouse , the live-audio social platform that’s enjoyed a rapid journey from buzzy must-have app to Silicon Valley investor bait to subject of gleeful scorn to panicked defendants against copycat features , all in a matter of months. What are the benefits of Clubhouse?

Social Media Marketing 131

Social Media Marketing Marketing Marketers Thought Leadership 131

Hootsuite

JUNE 29, 2020

Come in, do your tasting, stock up on your wine, and move en route.” And they’re doing it by trading in bricks and mortar for a digital future. “We Like many small businesses around the world, Public House has moved to digital as a means to not only survive, but to put themselves on a path to long-term growth.

eCommerce 144

eCommerce Management Place Customer 144

Marketing Insider Group

OCTOBER 4, 2021

Just as they continue to see consistent coverage of politics, business, local news, sports and weather on whatever digital news publication you read or watch today. What does this have to do with content marketing? Content marketers can perform smaller-scale versions of topic modeling. Quick Takeaways. Image Source.

Fashion 125

Fashion User-Generated Content Marketing Customer 125

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Marketing Insider Group

FEBRUARY 9, 2015

For years, brands have been chasing the coveted millennial market for their size, influence, growing incomes and their insatiable appetite for digital media. But now, the eldest millennials are approaching 40 and we see marketers shifting their attention to “generation z.” It is a shorthand way to communicate.

Millennials 96

Millennials Gen Z Marketing Marketers 96

Backlinko

JANUARY 8, 2024

But what are those users searching for when they’re on the platform, and which channels are they engaging with the most? 21 tn en vivo 1.3M 21 tn en vivo 1.3M 21 tn en vivo 1.3M 21 tn en vivo 1.3M YouTube is undoubtedly the world’s most popular video platform with over 2 billion monthly users. 5 mrbeast 3.1M

Entertainment 85

Entertainment Analytics Video Marketing Promotion 85

Adobe Experience Cloud Blog

JANUARY 27, 2015

This week, we sit down with Gavin Heaton, digital strategist for IBM, Fujitsu, and McDonalds, and now the founder of the Disruptor’s Handbook, a network that helps companies unlock the potential of disruptive business models. Mass marketing ruled and marketing was heavily focused on brand awareness.

Analytics 134

Analytics Transform Marketing Marketers 134

Moz

MAY 9, 2019

Posted by briangormanh The Schema.org vocabulary is the ultimate collab. Thanks to a mutual handshake between Google, Microsoft, Yahoo, and Yandex, we have a library of fields we can use to highlight and more aptly define the information on web pages. By utilizing structured data, we provide search engines with more confidence (i.e. Curly braces.

SEO 68

SEO Place Analytics Customer 68

Content Marketing Institute

DECEMBER 4, 2017

While marketing campaigns are often centered on content, event marketers often think about content too late. That’s precisely what UBM found in its Content Connects research among technology brands. They were designed to help marketers better understand tools and innovations behind content strategy – the topic of the conference.

Thought Leadership 105

Thought Leadership Education Promotion Event Marketing 105

Hootsuite

SEPTEMBER 21, 2020

Social media marketing for nonprofits allows you to share your message on a global and local level. Show people what your nonprofit can accomplish. What does community look like? Facebook and Instagram nonprofit resources: Take Facebook Blueprint Free Online Training courses, especially Nonprofit Marketing.

Non-Profit 145

Non-Profit Social Media Marketing Promotion Food 145

Kevin Indig

APRIL 19, 2023

Half the battle is understanding WHAT you need to fix on your site. AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Imagine what this could do for your business… Visit ahrefs.com/webmaster-tools for this free tool. I think that’s a mistake.

PR 122

PR SEO User-Generated CMO 122

Hootsuite

JULY 31, 2020

Expanded markets for Instagram Shop and Facebook Pay launch. On the heels of May’s Facebook Shops launch , businesses in supported markets ( check out the full list here ) can now sell products directly through Instagram with Instagram Shop. “The only constant is change,” Greek philosopher Heraclitus has famously said.

Transform 144

Transform Management Law Shoppers 144

Content Marketing Institute

DECEMBER 21, 2017

B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. Some of the best inspirational and engaging content comes from unexpected places. Here are 15 of the most intriguing as she shared them in 2017.

B2C 97

B2C Content Marketing Shipping User-Generated 97

Hootsuite

SEPTEMBER 1, 2020

Business owners will be able to set a ticket price, promote their online event, collect payments, and host a digital event, all on one page. “The only constant is change,” Greek philosopher Heraclitus has famously said. We can’t prove it, but we’re pretty sure he was talking about Facebook updates. We’re looking at you, Eventbrite.).

Non-Profit 145

Non-Profit Transform Advertising Advertisers 145