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Urban digital transformation: Insights for marketers from global smart cities

Martech

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. Marketers should take note because there are insights to be gained from these civic transformations.

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AI transformation: 2025 predictions

Martech

There’s plenty of transformation underway but what does this mean practically? Many businesses will form AI councils or hire Chief AI Officers to lead AI transformation. Theyll have the real-time data insights, and genAI content production to rapidly deliver hyper-personalized messages and experiences.

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How Review Management Tools Can Transform Your Small Business

SocialPilot

You can use their feedback to spot trends, identify opportunities for growth, and make informed decisions that improve products, services, and overall customer satisfaction. This unified dashboard saves time and energy and is easily accessible to everyone, experts and novices. Thats incredible. Get started for free today.

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Jenna Kutcher’s Guide to Selling Products on Pinterest (It’s Not Just for Bloggers!)

Hubspot Marketing

Let me walk you through how to utilize Pinterest to not only bring in fresh traffic to your business but also sell products on the platform in just an hour a week. Selling Products on Pinterest in Four Steps 1. And it’s definitely not just for bloggers. Leverage Pinterest as a search engine, not just social media.

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Your next marketing challenge may be winning over the AI in charge of the customer’s inbox

Martech

Your inbox agent will percolate up the messages you are most interested in, such as an email featuring a product you browsed on a website. It would know the product was something you would want to discuss with your spouse or partner before buying; thus, you’d like to see (or hear) that email. Is this happening already?

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4 Steps to Marketing Transformation: How Phillips 66® Embraced Engagement Marketing

Adobe Experience Cloud Blog

Spending my college years in the great state of Texas, I watched as my classmates entered the booming energy industry upon graduation to focus on engineering innovation, exploration, streamlining operations and expanding renewables. Why should they transition from one product to another? And so forth. Pillar 3: Measuring and Reporting.

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3 ways to turn tariff turmoil into marketing gold

Martech

With that in mind, here are three battle-tested approaches to transforming tariff disruptions from threats into competitive advantages. Object Edge, a leader in digital transformation for manufacturers, saw that many clients were anxious about tariff volatility affecting supply chains and costs.

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