Hootsuite

NOVEMBER 3, 2022

There’s no question about it: Gen Z is built different. But the definition of who qualifies as Gen Z varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). Marketing to Gen Z vs. Millennials. How to market to Gen Z: 7 best practices.

Gen Z 126

Gen Z Millennials Entertainment Marketing 126

illumin

NOVEMBER 19, 2024

Canadian consumers plan to spend an average total of $1,853 on gifts, travel, and entertainment this holiday season, a 13% increase over last year. Gen Z are hard to please Younger generations are usually a key demographic for retailers. But in 2024 Gen Z is a difficult advertising target.

Shoppers 105

Shoppers Gen Z Retail Finance 105

Hootsuite

NOVEMBER 13, 2019

Your boss is about to ask you how to market to Generation Z. You know Generation Z is a huge group with spending power of over $143 billion in the United States alone. And the answers will help you do more than just market to Gen Z. Everything you need to know about Generation Z.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Hubspot Marketing

AUGUST 22, 2022

To be honest, Gen Z can feel like foreign territory to all. Although I'm smack in the middle of the TikTok, middle-part wearing generation, I don't always fully understand the trends we start, stop, or totally cancel. 5 Gen Z Myths, Debunked. Gen Z is obsessed with fast fashion.".

Gen Z 110

Gen Z Entertainment User-Generated Retail 110

Hubspot Marketing

SEPTEMBER 16, 2022

A 2022 study by Spotify found that 80% of Gen Z consumers enjoy audio content because it allows them to express their individuality and "explore different sides of their personalities." In our 2022 survey , we spoke to Gen Z consumers about their social media habits.

Gen Z 130

Gen Z Influencer Marketing Entertainment Marketing 130

Vertical Response

JULY 7, 2024

Brands can use Stories to share behind-the-scenes content, product launches, and real-time updates. This makes Instagram an essential tool for brands looking to drive sales and showcase their products in a visually appealing manner. Snapchat – Engaging Gen Z with Ephemeral Content Snapchat is a favorite among Gen Z, with 58.8%

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next. A bit about each generation: Baby Boomers (1946 - 1964): This classic generation enjoys the finer things in life.

Gen Z 59

Gen Z Millennials Entertainment Health 59

Martech

JULY 24, 2024

The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In In the U.S., What does this mean for marketers? Some would argue slowly, but it’s definitely happening.

Gen Z 117

Gen Z Fashion Entertainment Marketing 117

Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. The reality, though? Translation?

Gen Z 109

Gen Z Millennials Shoppers Price 109

Sprout Social

MAY 14, 2025

From sporting events to social causes, economics to entertainment, social media is offering a window into the global trends and events Aussies care about. The report also found that approximately one in five Australians creates social media content to generate income.

Gen Z 61

Gen Z Millennials User-Generated Entertainment 61

Sprout Social

JULY 22, 2021

We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Generation X (survey respondents ages 40-55). The score on Generation Z and social media. As the most tech-reliant group, Gen Z and social media are almost synonymous. Be transparent and authentic.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Sprout Social

DECEMBER 12, 2024

Surreal Cereal: The unusual LinkedIn darling Surreal Cereal, the high protein, low sugar cereal, uses LinkedIn to draw attention to its latest product launches, brand partnerships, out-of-home advertising campaigns and to comment on the oddities of office culture. They weave in the product somehow, on one of the very last slides.

Gen Z 88

Gen Z Branding Retail Education 88

Sprout Social

MARCH 14, 2025

Within minutes, the product sells out. Live social shopping is a virtual event that combines live product demonstrations with the connective power of social media. Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. Sounds too good to be true?

Branding 115

Branding Gen Z Energy Shoppers 115

Sprout Social

MARCH 27, 2025

Additionally, brands can collaborate with creators through Facebook Live Shopping online events, where they can showcase and sell products in real time. Brands can also work with creators through affiliate marketing programs, allowing them to tag products in posts and earn commissions on sales. TikTokMadeMeBuyIt).

Gen Z 93

Gen Z Affiliate Marketing Influencer Marketing User-Generated 93

Search Engine Land

AUGUST 8, 2024

Explains value: These ads tout the product/solution in some way and drive directly to a declared intent page on your website. Here are a few ways AI can speed up creative production: Brainstorming preliminary ideas. Subtitle generation. Product reviews. The attention span of the Gen Z generation is down to 2.8

Gen Z 89

Gen Z User-Generated Education Entertainment 89

Hubspot Marketing

SEPTEMBER 12, 2023

In just one scrolling session, you might search Instagram for makeup tips, Facebook for products, or even TikTok for something niche — like bat videos. Social Media Search Trends to Watch Younger Generations Embrace Social Search Social media is deeply embedded in our daily lives, especially for Gen Z and Millennials.

Gen Z 142

Gen Z Product User-Generated Millennials 142

Hootsuite

FEBRUARY 27, 2025

These days, its a one-stop shop for everything from entertainment to how-to videos. 25-34 is the largest age group on YouTube Unlike competing platforms like TikTok, whose user base skews heavily Gen Z , YouTube remains a popular platform for users across generations. There are 65.3

Gen Z 102

Gen Z User-Generated Marketing Marketers 102

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. These age groups are more connected to the internet than older age groups,, and prefer to be entertained or learn new things from online videos. Each new generation has watched more online video than the last.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Sprout Social

MAY 12, 2025

Users are most interested in entertaining content, influencer partnerships, contests and giveaways. What primarily began as an entertainment platform has transformed into a source of information, an outlet for cultural connection and a driver for social change. TikTok is expected to reach 35 billion users by 2029.

Gen Z 63

Gen Z Transform Fashion Food 63

Sprout Social

FEBRUARY 28, 2025

Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Its focus on specific interests and purchase intent makes it an ideal channel for driving traffic to online shops and product pages.

Gen Z 76

Gen Z Millennials Social Media Marketing User-Generated 76

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. What problem do they have with [your industry/product]?

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

Gen Z 135

Gen Z Millennials Branding Transform 135

Sprout Social

MAY 20, 2025

Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions. How does your product or service fit in their journey?

Gen Z 79

Gen Z Finance User-Generated Millennials 79

Contently B2C

JUNE 30, 2016

“How do I talk to Gen Z?” “Gen Z isn’t anti-corporate or anti-brand,” she said. Based on new research , Goldman Sachs recently stated that “ Gen Z matters more than Millennials.” After all, being a social influencer and being part of Gen Z is often one and the same.

Gen Z 64

Gen Z Pharmaceutical Millennials User-Generated 64

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. At 42% , Gen Z is Pinterests fastest-growing user base in Australia.

Gen Z 58

Gen Z User-Generated Influencer Marketing Law 58

Buffer Marketing

JANUARY 9, 2025

have said they’ve purchased products promoted on TikTok, and another 36 percent said they haven’t bought anything yet, but are open to doing so. have said they’ve purchased products promoted on TikTok, and another 36 percent said they haven’t bought anything yet, but are open to doing so.

Advertisers 107

Advertisers Advertising User-Generated Gen Z 107

Hubspot Marketing

JANUARY 22, 2025

The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Its free to get started, and depending on the platform, it could be a video, image, blog article, or even a product review. Some of the perks of organic social media?

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Hubspot Marketing

JANUARY 19, 2024

Content creators are individuals who craft media to entertain or educate viewers. Modern Millie is a content creator who occasionally features products and services in her YouTube videos, but her content is always sponsored by the items she's mentioning. In the video below, she reviews products sent from Makeup by Mario.

Gen Z 135

Gen Z Influencer Marketing PR Promotion 135

Hubspot Marketing

MAY 28, 2025

I dont want to read novel-length product descriptions. It shows off your product and convinces people to buy fast. Ecommerce video marketing is the use of videos to promote products, boost online sales, and engage customers on ecommerce platforms and social media. Video in ecommerce isnt optional anymore its the bare minimum.

eCommerce 103

eCommerce Shoppers Marketing Marketers 103

SocialPilot

FEBRUARY 19, 2025

A global retail chain might prefer Twitter for its established audience and tools, which allow it to promote new products quickly. Blueskys younger audience, mainly those aged 18-34, makes it a good choice for businesses targeting Gen Z and millennials. Gender Distribution: More than half of Bluesky users are male.

Gen Z 112

Gen Z User-Generated Advertisers Advertising 112

SocialPilot

APRIL 17, 2025

There are different kinds of video features on Instagram to explore: Instagram Reels Tips for 2025: Reels are the most popular and creative content format on Instagram, wherein you can create entertaining, immersive videos of up to 90 seconds to express your brand story creatively. Instagram Live: Instagram Live is all about live-streaming.

User-Generated 97

User-Generated Gen Z Entertainment Education 97

Hootsuite

OCTOBER 18, 2024

Businesses use it to: showcase their products or services (perhaps more importantly) engage with their customers on a personal level The intended outcomes can range from the somewhat abstract (like brand building ) to the very specific (like selling products through social commerce ).

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketing Marketers 112

Sprout Social

JANUARY 30, 2025

…We need to stop interrupting and start being the entertainment. That bodes well for the approach Commonwealth Bank takes to entertainment and edutainment content. Follow her for the latest on using entertainment to deepen brand communities on social and beyond.

CMO 92

CMO Gen Z Thought Leadership Entertainment 92

Hubspot Marketing

MAY 1, 2023

Two in three Facebook users are on it to keep up with friends and family, 43% use it to share pictures and videos, and 26% go to Facebook simply for entertainment. YouTube users seek out entertainment, education, and inspirational content. About one in five YouTubers use the app to keep up with brands and products.

Gen Z 134

Gen Z Entertainment Education Social Media Marketing 134

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% However, not all product review content is created equal. million use it weekly.

Gen Z 101

Gen Z Copywriting Real Estate Marketing 101

Sprout Social

MARCH 26, 2025

Research from the UK Sprout Social Index showed the quality of your product or service matters most. Today social media is a crucial business function that influences everything from customer experience and sales to product development and marketing. You wont be surprised to hear, British consumers are discerning. Tuesday : 36 p.m.

Entertainment 87

Entertainment Gen Z Millennials User-Generated 87

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% However, not all product review content is created equal. million use it weekly.

Gen Z 102

Gen Z Copywriting Real Estate Marketing 102