Sprout Social

JUNE 18, 2025

According to the State of Influencer Marketing Report , Gen X is almost twice as likely to engage with influencers on Instagram as Boomers. If you’re looking to connect with Gen X on Instagram, it’s strategic to invest in partnerships with influencers and content creators who have a Gen X audience.

User-Generated 120

User-Generated Influencer Marketing Marketing Marketers 120

Martech

DECEMBER 4, 2024

What’s important is partnering with an influencer who successfully reaches the much more niche audience a B2B brand is hoping to engage and convert. As Yolanda Zaw of LinkedIn writes , B2B influencers are “not here to entertain with viral dance routines or trendy challenges. 6 things to look for. Processing.

B2C 120

B2C CMO Entertainment Influencer Marketing 120

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. Brands will need to be aware of the dance floor if they want to disrupt the music in a way that resonates with influencers and consumers alike. Influencer marketing has transformed how we shop.

Influencer Marketing 128

Influencer Marketing Market Trends Gen Z Fashion 128

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel. This figure demonstrates the effectiveness of Twitter influencer marketing.

Influencer Marketing 119

Influencer Marketing Marketing Marketers Entertainment 119

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. important; }.

Influencer Marketing 145

Influencer Marketing Market Trends Non-Profit Marketing 145

SmartBrief - Marketing

DECEMBER 18, 2024

Social media influencers are essential to the Hispanic market and should be included in any marketing strategy. Create culturally relevant messaging: Craft campaigns that align with cultural insights, addressing the topics that matter most to this demographic, from policy and health to lifestyle and entertainment.

Gen Z 97

Gen Z Millennials Health Entertainment 97

Sprout Social

DECEMBER 20, 2024

It’ll show you how it works with influencer marketing and how to measure its return on investment. Sprout Social Influencer Marketing (formerly Tagger) simplifies the process of finding the perfect influencer for your brand. This guide will show you everything you need to know about TikTok branded content.

Branding 124

Branding Influencer Marketing User-Generated Key Performance Indicator 124

Spiralytics

JANUARY 26, 2023

This phenomenon is the main reason why the influencer marketing industry is worth a whopping $16.4 Thanks to emerging personalities through parasocial relationships on social media, influencer marketing has become an effective strategy for brands to reach a wider audience. Is Influencer Marketing Really Worth It?

Influencer Marketing 129

Influencer Marketing Branding Fashion Price 129

Vertical Response

JULY 7, 2024

Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. Influencer marketing is another area where Instagram shines. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Martech

APRIL 9, 2025

Dig deeper: How influencer marketing became an essential marketing channel The growing shift to influencer marketing: Scalability and authenticity Influencer marketing has shifted the endorsement landscape from exclusive deals with global celebrities to partnerships with creators who have loyal followings on YouTube, TikTok, Instagram and beyond.

Fashion 94

Fashion Influencer Marketing PR Entertainment 94

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Influencer Marketing 105

Influencer Marketing Transform Marketing Marketers 105

Sprout Social

SEPTEMBER 26, 2024

Swehl’s Just Add Milk campaign is a potent reminder of the opportunity influencer marketing offers for skyrocketing brand awareness when done well. It’s a sign PR and influencer marketing efforts are blurring, which begs the question: Is influencer marketing the new PR?

PR 90

PR Influencer Marketing Marketing Marketers 90

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. TikTokMadeMeBuyIt).

Gen Z 94

Gen Z Affiliate Marketing Influencer Marketing User-Generated 94

Girl Power Marketing

AUGUST 24, 2023

One tactic that continues in importance is influencer marketing, especially as a strategy for marketing to women. More than 84% of influencers on Instagram are women, making them instrumental in generating a substantial portion of the revenue attributed to influencer marketing.

Influencer Marketing 95

Influencer Marketing Gen Z Branding Fashion 95

Martech

SEPTEMBER 27, 2024

Almost a third of brands signing deals with influencers over the last 12 months had no such deals in 2023 or 2022 according to tracking by sports and entertainment intelligence platform SponsorUnited.

Branding 70

Branding Food Entertainment Retail 70

Marketing Insider Group

JUNE 24, 2025

Social media is no longer just a place to connect with friends or scroll for entertainment. As platforms double down on in-app shopping and creators gain more influence over consumer decisions, the future of e-commerce on social media is being rewritten in real time. This format taps into FOMO, urgency, and entertainment all at once.

Gen Z 52

Gen Z Entertainment Fashion Retail 52

Rock Content

OCTOBER 20, 2023

Now, statistics about influencers show that Influencer Marketing has already become part of companies’ strategies and is only growing. Still, it’s important to follow the evolution of influencers to understand how they can shape consumer behavior and the best ways to connect with them.

Influencer Marketing 97

Influencer Marketing Gen Z Marketing Marketers 97

Sprout Social

OCTOBER 22, 2024

Gen Z is most likely to use both channels for entertainment and connecting with friends and family. Growing trust in influencers and creators According to The 2024 Influencer Marketing Report , influencer trust is holding steady but growing in some pockets—especially among young consumers.

Gen Z 96

Gen Z Branding User-Generated Influencer Marketing 96

Hootsuite

OCTOBER 30, 2024

Core elements of social media management include audience research, platform choice, SMART goals, and a balanced content calendar of educational, entertaining, and promotional posts. Advanced social strategies use targeted ads, influencer partnerships, and UGC campaigns to reach new audiences.

Management 123

Management Entertainment User-Generated Analytics 123

Buffer Marketing

FEBRUARY 6, 2025

To summarize, your TikTok content strategy should stay the same: Create helpful and entertaining videos for your target audience. TikTok marketing: The organic way The organic content strategy has four components: 1. TikTok influencer marketing Influencer collaborations are all the rage on TikTok. TikTok SEO 3.

SEO 111

SEO Real Estate User-Generated Promotion 111

Sprout Social

JANUARY 30, 2025

…We need to stop interrupting and start being the entertainment. That bodes well for the approach Commonwealth Bank takes to entertainment and edutainment content. Follow her for the latest on using entertainment to deepen brand communities on social and beyond.

CMO 95

CMO Gen Z Thought Leadership Entertainment 95

Sprout Social

JULY 1, 2025

That’s why we gravitate toward content that teaches, entertains or makes us feel seen. Millennials are most likely to use all of these channels for entertainment and connecting with friends and family. Though they still turn to search engines for research, that is quickly changing. Social media completely collapsed the funnel.

Millennials 71

Millennials Gen Z Entertainment User-Generated 71

Buffer Marketing

NOVEMBER 14, 2024

You might find that your audience responds best to entertaining Reels, but educational posts work best as carousels. Your audience might prefer  Instagram Reels  for bite-sized entertaining posts and carousel posts for everything educational.

Social Media Marketing 120

Social Media Marketing Education Analytics Entertainment 120

illumin

AUGUST 27, 2024

This is a unique experience where awareness, decision-making, and purchasing all happen on the same platform – shopping and entertainment all in one. According to the Influencer Marketing Hub, 98% of customers plan to use social commerce to make a purchase at least once in 2024.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Sprout Social

MAY 20, 2025

Sprout Social Influencer Marketing enables you to vet potential brand partners before you contact them. Using AI-powered data analysis, Sprout can verify brand fit, past partnerships and overall content performance so you can select the right FinTok influencer for your brand.

Gen Z 77

Gen Z Finance User-Generated Millennials 77

Traackr

JUNE 24, 2025

Resources Case studies, insight reports and playbooks on successful influencer strategies. Get the insights Influencer Marketing Job Board Find top talent for your influencer marketing team with Traackr’s Influencer Marketing Job Board.

Gen Z 52

Gen Z Branding Fashion Food 52

Search Engine Land

JULY 23, 2024

What does content marketing include? Video content : Producing videos to educate, entertain or inform your audience. Dig deeper: How publishers can regain traffic and revenue with affiliate marketing 7. What does influencer marketing include? Infographics: Using visual content to convey information or data.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Buffer Marketing

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

Social Media Marketing 116

Social Media Marketing Marketing Strategy Marketing Marketers 116

Hubspot Marketing

NOVEMBER 4, 2024

Instagram, specifically, has an influence that can’t be ignored. It’s where billions hang out, learn, monitor news, be entertained , and even connect with brands. Dig deeper into Instagram Influencer Marketing in The Ultimate Guide to Instagram Influencer Marketing for Brands.

Product 110

Product User-Generated eCommerce Shipping 110

Sprout Social

MARCH 13, 2025

Marketers should focus predominantly on the 2534 age group. This demographic, especially women, uses Instagram as a discovery tool, making it ideal for brand awareness and influencer marketing strategies. In 2024, watching videos (including on YouTube) was the top form of digital home entertainment among Australians.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Sprout Social

APRIL 24, 2023

Well-planned influencer campaigns are an excellent source of publicity. Consumers transfer their feelings about influencers onto your brand, whether that’s trust, excitement or relatability. It’s no wonder that influencer marketing is one of the most popular forms of social media marketing.

Influencer Marketing 142

Influencer Marketing Shipping Entertainment Social Media Marketing 142

Sprout Social

APRIL 29, 2025

Edutainment is entertaining educational content thats quick to watch and easy to understand. If you are looking for a faster, smarter way to identify the right people to partner with and manage those partnerships, Sprout Social Influencer Marketing might be right for you. The answer is edutainment social content.

Thought Leadership 93

Thought Leadership Education Promotion Entertainment 93

Econsultancy

MARCH 10, 2022

Social media and the emergence of creator-driven channels like TikTok have fuelled consumer appetites for content that informs and entertains, adding to the complexity of creating a compelling content strategy. How the influencer industry is evolving and what makes for great creator partnerships. Register Now.

Influencer Marketing 52

Influencer Marketing Content Marketing Entertainment Marketers 52

Hootsuite

OCTOBER 18, 2024

If they’re using influencer marketing, how much engagement do those campaigns earn them? If you’re starting from scratch and you’re not sure what types of content to post, try the 80-20 rule : 80% of your posts should inform, educate, or entertain your audience 20% can directly promote your brand.

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketing Marketers 112

Hootsuite

FEBRUARY 27, 2025

These days, its a one-stop shop for everything from entertainment to how-to videos. Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. YouTube influencer statistics Considering working with influencers on YouTube?

Gen Z 102

Gen Z User-Generated Marketing Marketers 102

Sprout Social

FEBRUARY 28, 2025

Consider incorporating both entertaining and informative content to cater to the diverse usage patterns within this demographic. Consider incorporating both entertaining and informative content to your TikTok marketing to cater to the diverse usage patterns within this demographic. TikTok user base: In early 2025, TikTok had 24.8

Gen Z 77

Gen Z Millennials Social Media Marketing User-Generated 77

Hubspot Marketing

JANUARY 19, 2024

Creators Comparing influencers and creators is like comparing squares and rectangles. Not every creator is an influencer, but all influencers are creators. Content creators are individuals who craft media to entertain or educate viewers. Let me explain. And they are very pricey to work with.

Gen Z 135

Gen Z Influencer Marketing PR Promotion 135