Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. TikTokMadeMeBuyIt).

Gen Z 99

Gen Z Affiliate Marketing Influencer Marketing User-Generated 99

Sprout Social

OCTOBER 22, 2024

Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. Gen Z is most likely to use both channels for entertainment and connecting with friends and family. Sound familiar?

Gen Z 98

Gen Z Branding User-Generated Influencer Marketing 98

Sprout Social

MAY 12, 2025

Users are most interested in entertaining content, influencer partnerships, contests and giveaways. The rise of TikTok in Australia: TikTok stats on growth in the Australian market Although its been a major player in Australias social media landscape for years, TikTok is constantly evolving.

Gen Z 71

Gen Z Transform Fashion Food 71

illumin

AUGUST 27, 2024

This number was higher for millennial respondents, where three-quarters said they considered sustainability when making purchase decisions. When it comes to sustainability, consumers also have what some marketers are calling “green fatigue.” Social commerce is when e-commerce is facilitated by social media.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Hootsuite

APRIL 22, 2025

Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Marketing on Facebook doesnt have to cost a lot, either.

Gen Z 89

Gen Z User-Generated Marketing Marketers 89

Sprout Social

OCTOBER 16, 2023

Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. However, promotional and entertaining content don’t have to be mutually exclusive.

Gen Z 135

Gen Z Millennials Branding Transform 135

Sprout Social

MARCH 13, 2025

Millennials: seven hours and 45 minutes. Marketers should focus predominantly on the 2534 age group. This demographic, especially women, uses Instagram as a discovery tool, making it ideal for brand awareness and influencer marketing strategies. X is also more popular among Millennials than other social media networks.

Gen Z 60

Gen Z User-Generated Influencer Marketing Law 60

Sprout Social

APRIL 10, 2025

The play: Trust in influencers is holding steady and growing in some pockets. The Influencer Marketing Report found that nearly half of all consumers trust influencers as much as they did a year ago, while close to 30% trust them more.

Gen Z 75

Gen Z Pharmaceutical Health Millennials 75

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Marketing to Gen Z vs. Millennials. In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing.

Gen Z 126

Gen Z Millennials Entertainment Marketing 126

Martech

MAY 3, 2022

For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness. Facebook has a strong appeal to millennials too , but less so to Gen Z. Does your audience prefer informational content, entertaining content, or a mix of both?

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Sprout Social

OCTOBER 18, 2021

While it seems like an identity or profession birthed out of Millennial and Gen Z culture, content creators have been around forever. According to Influencer Marketing Hub , since 2020, venture capitalists have invested $800 million into creator economy startups. They are the new change-makers, entertainers, and visionaries.

Gen Z 145

Gen Z Entertainment Millennials Advertising 145

Neil Patel

JUNE 24, 2021

Such as how Twitter’s millennial and Gen Z audience is a coveted one from a marketing perspective. Not only are there tons of millennials on Twitter, millennials more frequently use social media as a tool for discovering new brands. Others put more value on entertainment. There are other factors to consider, too.

Gen Z 145

Gen Z Millennials Promotion User-Generated 145

Hubspot Marketing

SEPTEMBER 11, 2023

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? Within Gen Z, Millennials, and Gen X, social media is the preferred channel for product discovery. As a consumer, I love how effortless shopping can now be. Active community engagement drives social selling success.

Gen Z 133

Gen Z Inbound Marketing User-Generated Entertainment 133

Hubspot Marketing

SEPTEMBER 28, 2022

As a result, media has become more decentralized than ever, and millions of content creators have created a new space in the entertainment industry — the creator economy. But what exactly is the creator economy, and why should marketers care? Here's everything marketers need to know: What is the creator economy? SHEINpartner.

Gen Z 108

Gen Z Influencer Marketing Entertainment Marketing 108

Econsultancy

JANUARY 27, 2022

Some commentators bullishly predict a platform-agnostic future, where audiences will pay for content directly from influencers, such is the growing trend for authentic and long-term creator partnerships. One-off posts are now recognised merely as advertising rather than influencer marketing. This is only going to continue.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Hubspot Marketing

DECEMBER 26, 2023

Influencer Marketing Let’s take a moment to talk about social media marketing trends and how Gen Zers and Millennials fit into the picture. In the last three months, 33% of people within these groups have bought a product due to an influencer’s recommendation.

Gen Z 107

Gen Z Direct Mail User-Generated Millennials 107

Girl Power Marketing

FEBRUARY 1, 2023

In addition, quick, snackable content bites that are entertaining, informative, and shareable can nicely round out a content strategy. Create brief and entertaining content—make them laugh, make them think, and then make them want to share with others. And throw in some helpful hints.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Businesses Grow

OCTOBER 10, 2022

The majority of content creators are Gen Z or millennials. These generations are also more engaged with the world of creators themselves, which may, in turn, influence their own content creation ambitions. And yet many have entertained their way into seven-figure incomes by playing video games all day or doing make-up tutorials.

Gen Z 130

Gen Z Transform Millennials Entertainment 130

Hubspot Marketing

FEBRUARY 16, 2023

Instagram is also top-dog in the influencer marketing space. Last year, it was the most popular platform for influencer marketing in the U.S. – and more marketers are planning to leverage Instagram for their campaigns in 2023. billion monthly active users.

User-Generated 145

User-Generated Gen Z Non-Profit Advertisers 145

Content Marketing Institute

JANUARY 9, 2018

HANDPICKED RELATED CONTENT: The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand. Producer/director Fraser Morton at Click2View explains, “It was my job to find millennial talent who embodied the solo traveler. Singapore Airlines picked up the series to run on its in-flight entertainment channel.

Fashion 111

Fashion Food Millennials Entertainment 111

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success.

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. So, if you want to attract more guests to your hotel, strategic social media marketing is key. Leveraging Influencer Marketing Another crucial cog in the wheel of hotel social media marketing is the role of influencers.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Businesses Grow

APRIL 1, 2024

Research shows that 37% of consumers trust influencers over brands, with Gen Z and Millennials being twice as likely to do this compared with their Boomer counterparts. Further, 32% of Gen Z rely on social media influencers to help them discover brands and products.

Gen Z 127

Gen Z Marketing Marketers User-Generated 127

AWeber

NOVEMBER 22, 2023

How will you position yourself in marketing? For example, will you be a thought leader who provides valuable tips in your content, an entertainer who makes people laugh, a muse who inspires people, or -- something else? 3 - What are your marketing goals? Can a solo coach on a budget afford influencer marketing?

eBook 115

eBook Marketing Plan Influencer Marketing Marketing 115

Spiralytics

FEBRUARY 7, 2023

Brand partnerships with influences on social media Influencer marketing has been around for quite some time. This type of marketing leverages an influencer’s following to get more conversions. TikTok’s content nature makes it the platform of choice for younger Millennials and Generation Z.

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95

SocialPilot

APRIL 23, 2025

48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. Work with Influencers for Positive PR Coverage Influencer marketing harmonizes PR with social proof by capitalizing on credible voices in your industry.

PR 40

PR Branding Whitepaper Thought Leadership 40

SocialPilot

JANUARY 16, 2024

54% of all influencers on Instagram are nano-influencers, while 33% are micro-influencers. billion users Instagram marketers spend 69% of their budget on influencer marketing on Instagram. Micro-influencers, who generally have 50,000-100,000 fans, are used by businesses to advertise their products.

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Econsultancy

DECEMBER 6, 2021

Changes to consumer lifestyles and the continued digitisation of commerce and entertainment have made a major impact on social media since the beginning of the Covid-19 pandemic. A July 2021 survey found 7% of marketers plan to increase their budget for TikTok influencer marketing campaigns.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertisers 54

Girl Power Marketing

SEPTEMBER 30, 2021

Older Millennials are also flocking to the app, with over 18% signing up. And, while the numbers might seem negligible from a marketing standpoint, for now, 3.5% From Entertainment to Money Maker. While the primary purpose of TikTok remains entertainment, it’s no secret that it’s a real money maker.

Gen Z 52

Gen Z Entertainment Millennials User-Generated 52

Spiralytics

NOVEMBER 14, 2023

Examples include educational resources, entertainment options, dietary preferences, and lifestyle choices. They’re taking their cues from their Millennial and Gen Z predecessors in holding brands accountable for social justice from a very early age. Marketers should take heed of this pivotal trait.

Gen Z 52

Gen Z Millennials Health Transform 52

SmartBrief - Marketing

AUGUST 1, 2023

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. While I sadly must point out that my fellow millennials and I are no longer really “younger,” those older than us are also getting in on the video game trend.

Customer 52

Customer Millennials Transform Gen Z 52

Power Digital Marketing

FEBRUARY 18, 2019

Although it may feel like marketers have just had to revisit their strategies to meet the needs of Millennials, Gen Z is vastly different than their older brothers and sisters. How Gen Z Differs from Millennials. Additionally, Gen Z witnessed Millennials struggle through massive debt. Emphasize Results.

Gen Z 40

Gen Z Millennials Entertainment User-Generated 40

Girl Power Marketing

JUNE 27, 2022

Powerful Algorithm Because many consumers, particularly younger ones, tend to be wary of corporations, brands themselves may not garner as many followers as their influencer partners. In addition, buyers from Gen Z, the Millennial generation, and Gen X prefer authentic content that’s entertaining rather than overt advertisements.

Gen Z 52

Gen Z Branding Millennials User-Generated 52

Girl Power Marketing

JUNE 27, 2022

Because many consumers, particularly younger ones, tend to be wary of corporations, brands themselves may not garner as many followers as their influencer partners. In addition, buyers from Gen Z, the Millennial generation, and Gen X prefer authentic content that’s entertaining rather than overt advertisements.

Gen Z 52

Gen Z Branding Millennials User-Generated 52

Scoop.it!

JUNE 9, 2022

Thus, the goal is to create content that is informative, entertaining, or strikes an emotional chord. Videos featuring influencers. That’s called influencer marketing. Check out our blog post “Influencer Marketing or Content Marketing” to know when influencers are effective in content marketing.

Gen Z 59

Gen Z Analytics Millennials Social Media Marketing 59