Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” Here’s why: B2B social media marketing is more complex.

B2C 95

B2C Social Media Marketing User-Generated Entertainment 95

Hubspot Marketing

OCTOBER 18, 2024

Entertainment/Speaker Fees Marketers spend 15% of an event budget on average on speakers and entertainment. Be sure to budget an honorarium and possibly accommodations for your keynote speakers and consider whether you’ll book a band or other entertainment to set the mood. Sponsorships and cross-marketing.

Event Marketing 129

Event Marketing Food Direct Mail Entertainment 129

Buffer Marketing

NOVEMBER 14, 2024

No one should have to manually go and search for you on Instagram if they already follow you in other places. A small Instagram icon or your QR code works for most places. 💡 Remember : If you’re a small business, remember that your social media marketing voice shouldn’t differ vastly from your general brand voice.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Hubspot Marketing

JULY 12, 2024

Don't believe me, well consider this: 86% of social media marketers believe having an active community is critical to brands’ success on social media in 2024. You may as well carve out dedicated spaces that folks can lean into for inspiration, advice, entertainment, and more,” she says.

Management 113

Management User-Generated Entertainment Social Media Marketing 113

Hootsuite

JANUARY 10, 2025

For commitmentphobes, the word engagement might be a terrifying and loaded one but for social media marketers, Facebook engagement is the holy grail. Teach, entertain, inform, or inspire Your Facebook audience is not looking for a sales pitch, and theyre certainly not going to engage with one. Try it free today.

Entertainment 118

Entertainment Real Estate User-Generated Analytics 118

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. How to use social media marketing for retail to get more sales.

Social Media Marketing 120

Social Media Marketing Retail Branding Shoppers 120

Sprout Social

MAY 7, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. Social media marketing challenges.

Social Media Marketing 111

Social Media Marketing Entertainment Transform Marketing 111

Hubspot Marketing

JANUARY 22, 2025

Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025? The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Some of the perks of organic social media?

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

SocialPilot

APRIL 23, 2025

With a diversified audience across different social media platforms, small businesses can’t afford a one-size-fits-all approach. Thats why we built this guide to show you how to build a social media marketing strategy that transforms followers into leads and content into conversions.

Social Media Marketing 52

Social Media Marketing Marketing Plan User-Generated Marketing 52

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? This can lead to valuable partnerships and collaborations.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Lynton Web

FEBRUARY 21, 2024

If you saw a massive infographic on X (formerly Twitter), you might get annoyed — the same thing goes if a post doesn’t match the company’s vibe or looks out of place on a channel. Simply put: Audiences are vastly different across different social media platforms, so you should try to cater to them.

Social Media Marketing 102

Social Media Marketing Marketing Marketers Thought Leadership 102

Martech

JULY 24, 2024

What does this mean for marketers? The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. A lot of it is about media coverage, and more fans watching through streaming. In the U.S., Some would argue slowly, but it’s definitely happening.

Gen Z 122

Gen Z Fashion Entertainment Marketing 122

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Let’s get started! Twitter.

Social Media Marketing 112

Social Media Marketing Marketing Marketers Non-Profit 112

Hootsuite

JANUARY 11, 2023

Good news: There are plenty of places to find cheap or free TikTok templates that can help you reduce the stress (and cost) of creating video content. A TikTok template is a pre-made video model that others can use as a starting point to create their own engaging and entertaining content. Top 10 places to find TikTok templates.

Place 130

Place User-Generated Price Entertainment 130

Sprout Social

AUGUST 3, 2023

And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. In this article, you’ll learn how social media entertainment grew and ways you can approach it for your brand to increase your loyal customer base while staying relevant.

Entertainment 98

Entertainment Transform Social Media Marketing Communications 98

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing 97

Social Media Marketing User-Generated Marketing Marketers 97

Buffer Marketing

FEBRUARY 19, 2025

You need to do the following five tasks to create a useful social media strategy. Deeply understand your target audience Understanding your target audience deeply is crucial not just for social media marketing but for your overall business — whether you’re a creator or a small business owner.

Social Media Marketing 125

Social Media Marketing Place Education Energy 125

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Still, the platform remains a hidden gem for marketers targeting certain audience demographics. This is likely thanks to the platform’s focus on educational content over pure entertainment. This means Pinterest ads reach 30.6%

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Hootsuite

JANUARY 10, 2025

Using data to tell stories from a brands point of view can be very effective, as it bridges that place between logic and emotion and lets a brand connect with a reader on a deeper level, says Froese. Plus, storytelling with data can make complex ideas more concise and approachable for a social media audience. Try it free today.

PR 125

PR Communications Management Food 125

Buffer Marketing

JANUARY 20, 2025

“People tend to look for their closest friends in Stories, use Explore to discover new content and creators, and be entertained in reels,” Mosseri explains. People’s behavior tends to differ in different areas of the app. With that in mind: here’s how it works.

User-Generated 129

User-Generated Social Media Marketing Analytics Fashion 129

Rock Content

OCTOBER 12, 2023

It’s also part of how consumers research important purchasing decisions and decide which service providers are ultimately right for them, so a robust social media presence is a must for any company looking to succeed in the digital age. Then, LinkedIn could be a solid place to meet new clients.

Social Media Marketing 96

Social Media Marketing Copywriting Marketing Marketers 96

Hootsuite

MARCH 21, 2025

Source: @32lakescoffeeroasters On the other hand, environmental home essentials brand etee places their collections up top and has the auto-generated Suggested for you category further down the page. In order to build relationships that drive Instagram sales, you need to focus on providing solid entertainment value for your audience.

eCommerce 96

eCommerce User-Generated Shoppers Entertainment 96

Sprout Social

NOVEMBER 4, 2024

To reach your target audience, you’ve got to post relevant, entertaining and educational content in multiple places. However, with tighter budgets and lower head counts, brands have to figure out how to make the most out of every marketing resource they have available. It’s a win-win.

Whitepaper 125

Whitepaper User-Generated Thought Leadership Copywriting 125

Sprout Social

MARCH 26, 2025

With 82% of the UK population using social media across a growing number of networks, businesses can reach virtually any target demographic through social media marketing. Research from the UK Sprout Social Index showed the quality of your product or service matters most. Or something else entirely?

Entertainment 92

Entertainment Gen Z Millennials User-Generated 92

Buffer Marketing

AUGUST 28, 2024

You can stick to a consistent posting schedule All social media networks require consistent posting. You need a system already in place to post consistently — especially when you want to attract new followers. You aren’t resorting to buying followers All social media sites penalize buying fake followers.

Entertainment 102

Entertainment Education User-Generated SEO 102

Hootsuite

NOVEMBER 21, 2024

Types of long form content: YouTube videos Blog posts Case studies and webinars Podcasts Long threads on Twitter TikTok videos with multiple parts Pros of long form content There’s more room for more information (and entertainment). appeared first on Social Media Marketing & Management Dashboard. You can get deep.

Social Media Marketing 124

Social Media Marketing Communications Entertainment Analytics 124

SocialPilot

JANUARY 21, 2025

This tool simplifies engagement tracking by collecting data from all major media platforms into a user-friendly interface. Here are some of its key features: Platform-Wide Analytics: Track engagement metrics for Facebook, Instagram, X, YouTube, LinkedIn, and Google Business Profile all in one place. The result?

Analytics 110

Analytics Key Performance Indicator Transform User-Generated 110

Hootsuite

FEBRUARY 27, 2025

These days, its a one-stop shop for everything from entertainment to how-to videos. Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. What takes first place? YouTube is the most popular social media platform in the U.S. billion views).

Gen Z 102

Gen Z User-Generated Marketing Marketers 102

Hootsuite

APRIL 22, 2025

Marketing on Facebook doesnt have to cost a lot, either. Whether youre just starting out with social media marketing or youve had a Facebook Page since 2007, these tips will get you the best possible Facebook marketing ROI. What is Facebook marketing? text posts, photos, videos) Paid, or boosted, content (e.g,

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Sprout Social

DECEMBER 20, 2024

Creative freedom for creators places into this. They felt less like ads and more like entertaining content that happened to feature a brand. TikTok Creator Marketplace is a great place to start data tracking if youre new to TikTok influencer marketing. Ready to conquer TikTok?

Branding 129

Branding Influencer Marketing User-Generated Key Performance Indicator 129

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. And a sure way to boost engagement is by fostering a tight-knit social media community.

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Hootsuite

OCTOBER 30, 2024

Social media managers handle social strategy, content creation, engagement and community management, and many other tasks. Core elements of social media management include audience research, platform choice, SMART goals, and a balanced content calendar of educational, entertaining, and promotional posts.

Management 123

Management Entertainment User-Generated Analytics 123

Buffer Marketing

JANUARY 9, 2025

TikTok thrives on entertaining, short-form, and creative content. If you can show your products in action and combine it with entertaining storytelling, go ahead and start creating your TikTok ad. The different types of ads on TikTok are differentiated mainly by ad placements — aka, where they’re placed on the TikTok app.

Advertising 107

Advertising Advertisers User-Generated Gen Z 107

Vertical Response

JULY 7, 2024

Instagram – Visual Content and Influencer Marketing Hub Instagram has cemented its place as the go-to platform for visual content and influencer marketing. Brands that balance educational and entertaining content tend to perform well, as they can cater to the diverse preferences of YouTube users. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

MAY 14, 2025

Social media usage demographics in Australia As social media continues to evolve, Australians arent just using it to chat with friends and familytheyre using it to stay connected to the world around them. Compared to younger generations, Baby Boomers are far less likely to embrace new social media networks.

Gen Z 67

Gen Z Millennials User-Generated Entertainment 67

Hootsuite

DECEMBER 3, 2024

What should you measure as a social media marketer? There’s a lot of data available in most social media analytics programs. When choosing what social media metrics to focus on, it’s important to understand which ones matter the most to your brand. Try it free today.

Analytics 110

Analytics CRM Price Key Performance Indicator 110

Hubspot Marketing

MAY 1, 2023

Why Consumers Use (& Love) Social Media Before asking social media users what the heck they're doing on social media all day, we asked them to choose the top three reasons they log on in the first place. YouTube users seek out entertainment, education, and inspirational content.

Gen Z 135

Gen Z Entertainment Education Social Media Marketing 135