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Has the Super Bowl always been this important to marketers?

Martech

Advertisers leverage this by creating memorable, entertaining commercials that often become part of the cultural conversation. In summary, Super Bowl advertising has transformed from a simple promotional tool into a highly strategic marketing opportunity, with escalating costs reflecting its importance in the advertising landscape.

Transform 117
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From AI to authenticity: Why human connection will drive marketing in H2 2025

The Drum

Marketing in play – how brands are winning with gamers As the tech world becomes more accessible worldwide, it also transforms how customers approach entertainment and advertisements. Thanks to the increasing popularity of gaming, more brands are looking to use video games as a form of marketing and promotion.

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29 Scroll-Stopping Instagram Post Ideas to Fill Your Content Calendar

Buffer Marketing

Grab a handful from this list, put your own spin on them, and voilà —  a jam-packed Instagram content calendar that entertains and inspires your followers. Before-and-after transformations Everyone loves a good transformation story. It's promotion and engagement all in one!

Transform 119
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6 effective influencer marketing examples in Australia (& why they work)

Sprout Social

billion , influencer marketing in Australia is transforming not only how people engage but how they spend. money or free products or services) to promote brands must clearly communicate this business relationship to their audience. If a creator is regularly promoting a business via affiliate marketing, they may be a brand ambassador.

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Post Performance Report: Bold brands delivering social ROI

Sprout Social

Together, this duo successfully promoted the brand’s holiday campaign, while also showcasing the $4.95 By blending education and entertainment, B&BW exceeded its objectives. The play: How can you transform a signature element of your IRL brand experience into a digital one? Enter TikTok LIVE Shopping.

Branding 109
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The Top Social Media Platforms to Use in 2024 for Your Brand

Vertical Response

Brands that balance educational and entertaining content tend to perform well, as they can cater to the diverse preferences of YouTube users. To succeed on TikTok, brands need to focus on creating entertaining and engaging content that hooks viewers within the first few seconds. With over 2.5

Gen Z 101
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How to Use Social Media as a B2B Company

Buffer Marketing

Instead, use social posts to help and entertain your potential buyers. TallyForms does this best — regularly highlighting and promoting their new features & templates using social content. For example, BetterUp often promotes its live webinars using LinkedIn. Customer feedback matters, even the not-so-good ones.