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Casey Lewis, social media consultant, author behind the After School newsletter and expert of social trends among younger audiences, sums it up like this: “Any brand not actively trying to reach GenZ and Gen Alpha is doing themselves a disservice. Which platforms does GenZ use and why? Data backs this up.
Once upon a time, we wrote a blog and made a video about GenZ: Marketing Mysteries Uncovered for GenerationZ. Well, they’re much older (and more influential) now…So let’s see what has changed and how marketers can continue to adapt to fit GenZ’s needs and preferences. How should Brands react to GenZ?
Search interest in GenZ has climbed so high that as of March 2021, searches for GenerationZ surpassed searches for baby boomers and millennials. In order for your ads to be successful, you need to understand the demographics and characteristics of GenZ so you can tailor your campaign accordingly.
I’ve been accused of being obsessed with GenZ! This is a demographic that is punching above its weight when it comes to culture, lifestyle, and fashion. GenZ is beginning to flex its muscle. They’re not kids any longer — here in America, we just had our first member of GenZ elected to Congress!
5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. The brand’s Pinterest profile gets over 10 million monthly views using a mix of keywords and product-focused hashtags.
World events and economic conditions impact how each generation behaves as consumers and business owners. A decade ago, millennial consumers were constantly making headlines for “ killing ” certain products. What Makes Chamberlain Coffee Uniquely GenZ So what makes Chamberlain Coffee distinctly GenZ compared to other beverage brands?
Your boss is about to ask you how to market to GenerationZ. You know GenerationZ is a huge group with spending power of over $143 billion in the United States alone. And the answers will help you do more than just market to GenZ. Everything you need to know about GenerationZ.
To be honest, GenZ can feel like foreign territory to all. Although I'm smack in the middle of the TikTok, middle-part wearing generation, I don't always fully understand the trends we start, stop, or totally cancel. 5 GenZ Myths, Debunked. GenZ is obsessed with fast fashion.".
It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. Proof: 80% of Pinners have discovered a new brand or product on Pinterest.
Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In A lift in the magnitude of awareness leads to greater opportunities for tie-ins to music, fashion and other cultural interests. A recent example is Bose’s new campaign starring American tennis star Coco Gauff.
Brands can use Stories to share behind-the-scenes content, product launches, and real-time updates. This makes Instagram an essential tool for brands looking to drive sales and showcase their products in a visually appealing manner. Snapchat – Engaging GenZ with Ephemeral Content Snapchat is a favorite among GenZ, with 58.8%
The report also found that approximately one in five Australians creates social media content to generate income. GenZ most actively earns money from social media, with 40% of users in this demographic using it as an income source. However, the data reveals that GenZ uses Instagram, YouTube and TikTok the most.
According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of GenZ users consume news on TikTok.
Many brands who have successfully reached GenZ audiences cite increased interest in women’s sports as the primary way they’ve been able to reach that demographic. You never know who is talking about your brand or products and how they’re using them in their daily lives.
GenZ and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. You can also leverage the user-generated content on Reddit as competitive intelligence. Reddit is also changing the search landscape.
Within minutes, the product sells out. Live social shopping is a virtual event that combines live product demonstrations with the connective power of social media. Like QVC for GenZ, brands and influencers can showcase their products via a livestream shopping platform. Sounds too good to be true?
Major national events like Wimbledon, Glastonbury and London Fashion Week also tend to create their own region-specific trends. The BBC found that 57% of millennials and GenZ are influenced by nutrition trends on the platform. Nostalgic content GenZ and millennials are both heavily interested in nostalgia.
Surreal Cereal: The unusual LinkedIn darling Surreal Cereal, the high protein, low sugar cereal, uses LinkedIn to draw attention to its latest product launches, brand partnerships, out-of-home advertising campaigns and to comment on the oddities of office culture. They weave in the product somehow, on one of the very last slides.
GenZ and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of GenZ and 68% of Millennials say social media has had a positive impact on their financial decisions. How does your product or service fit in their journey?
Furthermore, the online grocery shopping figure rises considerably for younger generations — 68% for millennials and 69% for GenerationZ. This means that younger generations are relying even more on the digital experience for meals and festivities during the holiday peak months.
On Snapchat, the brand creates lenses their followers use to virtually try-on different products, like foundation and lipstick shades. The brand introduced the lenses to bring their product catalog to GenZ audiences. Now Louis Vuitton has been established as the fashion maison to beat when it comes to online gaming.
Todays consumers, especially Millennials and GenZ, are looking for more. Studies show that 70% of GenZ consumers are more likely to support brands they see as inclusive. According to Statista, over 60% of GenZ are more likely to buy from brands that align with their values. Why does this matter?
The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Our report shows only 35% of GenZ consumers rank authenticity as a top trait they care about when it comes to influencers. Over a decade later, people still reminisce and rave over the viral moment.
With a focus on scent-free, sensitive skin-friendly, clean, and simple offerings, Hailey Biebers first-ever beauty venture was a hit with every product launch. Source In January 2025, to complement its growing collection of lip-specific product options, Rhode unleashed a new showstopper to the beauty rodeo: lip liners. Shakin that Ess.
Affiliate influencer marketing, or influencer affiliate marketing, is a type of brand partnership where influencers earn a commission for driving product or service sales through their content. Here’s how it typically works: A brand partners with influencers to promote their product or service through social media content.
Consumers were asked what topics they would be interested in related to virtual experiences or products. The survey was distributed relatively evenly across GenZ (88 participants), Millennials (101), Gen X (136) and Boomers (76). They sold thousands of $333 NFT virtual wearables in minutes.). Why we care.
For instance, marketers may have an idea of who they “think” GenZ is based on stereotypes or even based on their own collected data. However, like all other generations, GenZ isn’t a monolith, it is made up of complex humans with varying beliefs and perspectives that don’t always translate to behaviors.
This self-aware approach helped Wicked capture the attention of younger generations like GenZ, a demographic that values humor and authenticity. Target and Funko Pop : From cozy throws to collectible figurines, these products made Wicked accessible to consumers of all ages.
Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: GenZ: 10 hours and five minutes. Gen X: six hours and five minutes. At 42% , GenZ is Pinterests fastest-growing user base in Australia.
Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a GenZ audience. Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app. Social media could be the future of e-commerce.
In the words of our favorite Project Runway hosts: “In fashion, one day you’re in and the next you’re out.” While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. View this post on Instagram. ????Research
A good old-fashioned selfie? This could be anything: working at your desk, going about your day, putting the finishing touches on a new product, or even some beautiful scenery you happen to pass by. Here's In fact, a level of authenticity is par for the course in this post style (thanks, GenZ). A carousel?
However, TikTok consumers are generally more interested in lighter topics such as celebrities and music. Other choices include entertaining or funny stories, sports, fashion and beauty. Most of these purchasers are GenZ, likely to identify as female and spend around 41% of their total beauty spend on the platform.
Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms. HubSpot ) 67% of consumers have already bought through social media platforms.
GenZ is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. It started online, and it marks a major change in the world of fashion. How social influences fashion trends. Social media has changed the way we consume information and naturally, that applies to fashion.
When I was growing up, QVC was the channel my mother would watch to discover new products and deals. I can't scroll for more than a minute without coming across a TikTok Live event showcasing products and services that viewers can purchase directly from the live broadcast. Most TikTok users are GenZ, making up 44.7%
In today’s fast-paced world, the pressure to constantly increase productivity has become an ingrained norm. While productivity can expand our possibilities, too often it comes at the expense of our well-being, meaningful relationships, and social support. It’s also inching upward among boomers and Generation X.
A recent study of researchers who began using AI revealed something fascinating: as expected, they made more discoveries, filed more patents, and launched more products by using AI. Despite AI’s capabilities, I’m using it extensively to boost my productivity, accomplishing tasks I always hated doing.
He pivoted his social experience into the role of CMO at General Idea, a brand agency behind major fashion moments. On LinkedIn, he shares wins from our campaigns, the latest product launches, and his takeaways about the value of social and social insights. In fact, one of their most popular serums is sold every 30 seconds.
If it's Gen-Zfashion girlies, your connection point might be feelings of trend fatigue and desire for timeless pieces. ” “Who are you posting for? If you're a foodie looking to connect with other treat lovers, it could be life's little luxuries and indulgent yet quick recommendations.
But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. playing in the background. Houseparty. Year Launched: 2016.
In fact, 57% of consumers report social media as their preferred method for discovering new products — over television ads (56%), YouTube ads (49%), and retail stores (42%), and only surpassed by "searching on the internet" (58%). Additionally, 26% of consumers prefer discovering new products via short-form videos like Instagram Reels.
Brands are more likely to collaborate with influencers who have a substantial following, as it guarantees a wider reach for their products or services. From GenZ to Baby Boomers, the platform has something for everyone. Are they mostly teenagers interested in fashion? We are Conscious Clothing, and this is Slow Fashion.
With the increase in virtual avatars, the demand for virtual fashion will skyrocket. The need to personalize oneself within the digital space is undeniable and fashion is one of the easiest ways to do so. Who says “no” to free product research? All thanks to the demand the metaverse will create. Augmented Reality.
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