Hubspot Marketing

AUGUST 22, 2022

To be honest, Gen Z can feel like foreign territory to all. Although I'm smack in the middle of the TikTok, middle-part wearing generation, I don't always fully understand the trends we start, stop, or totally cancel. 5 Gen Z Myths, Debunked. Gen Z is obsessed with fast fashion.".

Gen Z 110

Gen Z Entertainment Retail User-Generated 110

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. Proof: 80% of Pinners have discovered a new brand or product on Pinterest.

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Martech

JULY 24, 2024

Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In A lift in the magnitude of awareness leads to greater opportunities for tie-ins to music, fashion and other cultural interests. A recent example is Bose’s new campaign starring American tennis star Coco Gauff.

Gen Z 117

Gen Z Fashion Entertainment Marketers 117

Vertical Response

JULY 7, 2024

Brands can use Stories to share behind-the-scenes content, product launches, and real-time updates. This makes Instagram an essential tool for brands looking to drive sales and showcase their products in a visually appealing manner. Snapchat – Engaging Gen Z with Ephemeral Content Snapchat is a favorite among Gen Z, with 58.8%

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

OCTOBER 11, 2024

Many brands who have successfully reached Gen Z audiences cite increased interest in women’s sports as the primary way they’ve been able to reach that demographic. You never know who is talking about your brand or products and how they’re using them in their daily lives.

Transform 95

Transform Fashion Gen Z Food 95

Sprout Social

MARCH 14, 2025

Within minutes, the product sells out. Live social shopping is a virtual event that combines live product demonstrations with the connective power of social media. Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. Sounds too good to be true?

Branding 118

Branding Gen Z Energy Shoppers 118

Sprout Social

MAY 14, 2025

The report also found that approximately one in five Australians creates social media content to generate income. Gen Z most actively earns money from social media, with 40% of users in this demographic using it as an income source. However, the data reveals that Gen Z uses Instagram, YouTube and TikTok the most.

Gen Z 63

Gen Z Millennials User-Generated Entertainment 63

Sprout Social

DECEMBER 12, 2024

Surreal Cereal: The unusual LinkedIn darling Surreal Cereal, the high protein, low sugar cereal, uses LinkedIn to draw attention to its latest product launches, brand partnerships, out-of-home advertising campaigns and to comment on the oddities of office culture. They weave in the product somehow, on one of the very last slides.

Gen Z 90

Gen Z Branding Retail Entertainment 90

Sprout Social

APRIL 10, 2025

Major national events like Wimbledon, Glastonbury and London Fashion Week also tend to create their own region-specific trends. The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform. Nostalgic content Gen Z and millennials are both heavily interested in nostalgia.

Gen Z 102

Gen Z Food Fashion Millennials 102

Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of Gen Z users consume news on TikTok.

Gen Z 64

Gen Z Fashion Transform Food 64

Sprout Social

MAY 8, 2025

Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. You can also leverage the user-generated content on Reddit as competitive intelligence. Reddit is also changing the search landscape.

Gen Z 126

Gen Z User-Generated Industry Insights Health 126

SmartBrief - Marketing

SEPTEMBER 17, 2024

Furthermore, the online grocery shopping figure rises considerably for younger generations — 68% for millennials and 69% for Generation Z. This means that younger generations are relying even more on the digital experience for meals and festivities during the holiday peak months.

Shoppers 98

Shoppers Gen Z Millennials Fashion 98

Sprout Social

FEBRUARY 13, 2025

On Snapchat, the brand creates lenses their followers use to virtually try-on different products, like foundation and lipstick shades. The brand introduced the lenses to bring their product catalog to Gen Z audiences. Now Louis Vuitton has been established as the fashion maison to beat when it comes to online gaming.

Gen Z 69

Gen Z Branding Fashion Retail 69

Sprout Social

MAY 20, 2025

Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions. How does your product or service fit in their journey?

Gen Z 81

Gen Z Finance User-Generated Millennials 81

Spiralytics

JANUARY 20, 2025

Todays consumers, especially Millennials and Gen Z, are looking for more. Studies show that 70% of Gen Z consumers are more likely to support brands they see as inclusive. According to Statista, over 60% of Gen Z are more likely to buy from brands that align with their values. Why does this matter?

Advertisers 52

Advertisers Advertising Gen Z Millennials 52

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. Over a decade later, people still reminisce and rave over the viral moment.

Influencer Marketing 131

Influencer Marketing Market Trends Gen Z Fashion 131

Sprout Social

JANUARY 15, 2025

Affiliate influencer marketing, or influencer affiliate marketing, is a type of brand partnership where influencers earn a commission for driving product or service sales through their content. Here’s how it typically works: A brand partners with influencers to promote their product or service through social media content.

Influencer Marketing 98

Influencer Marketing Affiliate Marketing Branding Gen Z 98

Martech

SEPTEMBER 24, 2022

Consumers were asked what topics they would be interested in related to virtual experiences or products. The survey was distributed relatively evenly across Gen Z (88 participants), Millennials (101), Gen X (136) and Boomers (76). They sold thousands of $333 NFT virtual wearables in minutes.). Why we care.

Gen Z 122

Gen Z Millennials Fashion Food 122

Set Up

DECEMBER 3, 2024

This self-aware approach helped Wicked capture the attention of younger generations like Gen Z, a demographic that values humor and authenticity. Target and Funko Pop : From cozy throws to collectible figurines, these products made Wicked accessible to consumers of all ages​.

Gen Z 59

Gen Z Millennials Marketers Marketing 59

Martech

JANUARY 29, 2024

For instance, marketers may have an idea of who they “think” Gen Z is based on stereotypes or even based on their own collected data. However, like all other generations, Gen Z isn’t a monolith, it is made up of complex humans with varying beliefs and perspectives that don’t always translate to behaviors.

Gen Z 115

Gen Z Fashion New Technology Product 115

Hubspot Marketing

MAY 12, 2025

With a focus on scent-free, sensitive skin-friendly, clean, and simple offerings, Hailey Biebers first-ever beauty venture was a hit with every product launch. Source In January 2025, to complement its growing collection of lip-specific product options, Rhode unleashed a new showstopper to the beauty rodeo: lip liners. Shakin that Ess.

Gen Z 70

Gen Z Fashion User-Generated Digital Marketing 70

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. At 42% , Gen Z is Pinterests fastest-growing user base in Australia.

Gen Z 59

Gen Z User-Generated Influencer Marketing Law 59

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app. Social media could be the future of e-commerce.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Sprout Social

APRIL 21, 2020

In the words of our favorite Project Runway hosts: “In fashion, one day you’re in and the next you’re out.” While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. View this post on Instagram. ????Research

Retail 130

Retail Gen Z Fashion Millennials 130

Buffer Marketing

AUGUST 26, 2024

A good old-fashioned selfie? This could be anything: working at your desk, going about your day, putting the finishing touches on a new product, or even some beautiful scenery you happen to pass by. Here's In fact, a level of authenticity is par for the course in this post style (thanks, Gen Z). A carousel?

Social Media Marketing 115

Social Media Marketing User-Generated Gen Z Thought Leadership 115

Sprout Social

MARCH 21, 2024

However, TikTok consumers are generally more interested in lighter topics such as celebrities and music. Other choices include entertaining or funny stories, sports, fashion and beauty. Most of these purchasers are Gen Z, likely to identify as female and spend around 41% of their total beauty spend on the platform.

Gen Z 132

Gen Z Branding Fashion Food 132

Sprout Social

SEPTEMBER 23, 2021

Gen Z is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. It started online, and it marks a major change in the world of fashion. How social influences fashion trends. Social media has changed the way we consume information and naturally, that applies to fashion.

Retail 143

Retail Fashion Gen Z Branding 143

Hubspot Marketing

OCTOBER 27, 2023

Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms. HubSpot ) 67% of consumers have already bought through social media platforms.

Gen Z 126

Gen Z Millennials eCommerce Social Media Marketing 126

Hubspot Marketing

APRIL 5, 2024

When I was growing up, QVC was the channel my mother would watch to discover new products and deals. I can't scroll for more than a minute without coming across a TikTok Live event showcasing products and services that viewers can purchase directly from the live broadcast. Most TikTok users are Gen Z, making up 44.7%

Gen Z 121

Gen Z Millennials Entertainment Manufacturing 121

Buffer Marketing

DECEMBER 4, 2024

Brands are more likely to collaborate with influencers who have a substantial following, as it guarantees a wider reach for their products or services. From Gen Z to Baby Boomers, the platform has something for everyone. Are they mostly teenagers interested in fashion? We are Conscious Clothing, and this is Slow Fashion.

User-Generated 94

User-Generated Fashion Gen Z Analytics 94

Businesses Grow

APRIL 28, 2025

A recent study of researchers who began using AI revealed something fascinating: as expected, they made more discoveries, filed more patents, and launched more products by using AI. Despite AI’s capabilities, I’m using it extensively to boost my productivity, accomplishing tasks I always hated doing.

Transform 84

Transform Gen Z Branding Fashion 84

SmartBrief - Marketing

JANUARY 21, 2024

In today’s fast-paced world, the pressure to constantly increase productivity has become an ingrained norm. While productivity can expand our possibilities, too often it comes at the expense of our well-being, meaningful relationships, and social support. It’s also inching upward among boomers and Generation X.

Product 111

Product Branding Gen Z Health 111

Sprout Social

JANUARY 30, 2025

He pivoted his social experience into the role of CMO at General Idea, a brand agency behind major fashion moments. On LinkedIn, he shares wins from our campaigns, the latest product launches, and his takeaways about the value of social and social insights. In fact, one of their most popular serums is sold every 30 seconds.

CMO 95

CMO Gen Z Thought Leadership Entertainment 95

SocialPilot

JUNE 19, 2025

Image Posts Image posts are static visual content shared on social platforms – think product shots, branded graphics, inspirational quotes, mini-infographics, or even screenshots. No matter your goal – educate, entertain, or convert, there’s a content format here to match.

Thought Leadership 59

Thought Leadership User-Generated Transform Gen Z 59

Buffer Marketing

JANUARY 22, 2025

If it's Gen-Z fashion girlies, your connection point might be feelings of trend fatigue and desire for timeless pieces. ” “Who are you posting for? If you're a foodie looking to connect with other treat lovers, it could be life's little luxuries and indulgent yet quick recommendations.

Gen Z 115

Gen Z Analytics Fashion Management 115

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. playing in the background. Houseparty. Year Launched: 2016.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Hubspot Marketing

JULY 18, 2022

In fact, 57% of consumers report social media as their preferred method for discovering new products — over television ads (56%), YouTube ads (49%), and retail stores (42%), and only surpassed by "searching on the internet" (58%). Additionally, 26% of consumers prefer discovering new products via short-form videos like Instagram Reels.

Gen Z 134

Gen Z eCommerce Fashion Retail 134