Jeff Bullas

JANUARY 30, 2023

This included my current situation and…reading “ The 4 Hour Work Week ” by Tim Ferriss, diving into David Meerman Scott’s book “ The New Rules of Marketing and PR ” to discover his take on the role of content in an online social media blogging world and a burning curiosity about the rising social media platforms of Twitter and Facebook.

Fashion 290

Fashion Affiliate Marketing PR Industry Insights 290

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 131

Influencer Marketing User-Generated Key Performance Indicator Analytics 131

SocialPilot

APRIL 23, 2025

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. However, one wrong move, and you will find yourself in a PR crisis receiving instant backlash from large audiences that may even trigger a brand boycott. Community building: This is the heart of PR.

PR 40

PR Branding Whitepaper Thought Leadership 40

Neil Patel

APRIL 21, 2021

If you can get an influencer to endorse your product or brand, you can tap into the audience at the influencer’s disposal, which may be far more vast than your own following. Influencer marketing, then, is the field of marketing in which influencers are paid (via cash or other incentives) to promote a brand or product.

Fashion 139

Fashion Outbound Marketing PR Influencer Marketing 139

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

Author: Ellen Gomes Every industry has influencers—people who have the ability, because of their power or knowledge (real or perceived), to influence purchase decisions. Hollywood has celebrities, fashion has models, and business has its moguls. In short, influencers boost your content’s credibility. Image: PESO Model.

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

Sprout Social

MARCH 18, 2025

This month, were spotlighting brands who use influencer marketing to inform their strategy beyond social content, and how that leads to sustainable business growth. While its well-established that influencers increase awareness, a Q1 2025 Sprout Pulse Survey also found that social teams say influencer marketing drives revenue.

Health 62

Health Influencer Marketing Food Retail 62

Hootsuite

JULY 21, 2021

And you’ll most likely come across posts by influencers that use that hashtag too. For example, if you sell ethical fashion, you might want to follow the hashtag #sustainablestyle to see Instagram posts by sustainable fashion bloggers. Search for the top Instagram influencers in your industry in Google. Get Started.

Fashion 143

Fashion PR Promotion Social Media Marketing 143

Hootsuite

AUGUST 10, 2022

In this blog post, we’ll take you through all the ins and outs of KOLs: what they are, why they’re great for marketing and how to find the right KOL for your brand. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with.

Marketing 135

Marketing Marketers Influencer Marketing Social Media Marketing 135

Sprout Social

JUNE 28, 2022

TikTok is adamant that they want creators of all shapes and sizes for the Fund (hint: not just beauty / fashion vloggers or stereotypical “influencers”). Capitalizing on the popularity of influencers. The explosion of TikTok influencer marketing is well-documented.

PR 134

PR Fashion Influencer Marketing Branding 134

CXL

OCTOBER 16, 2022

What makes customer acquisition different from marketing? Get it right: Good vs. bad customer acquisition examples Scenario 1: The D2C haircare brand Scenario 2: The online fashion retailer What separates these business examples? Borrow trust for fast results with influencer marketing 4.

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Buffer Marketing

JUNE 13, 2024

Earned channels Earned media includes user-generated content (UGC), media coverage, social media shares, as well as PR and guest posts your brand pushes out. Paid channels Paid media includes PPC ads, sponsored posts, and influencer marketing, which is most often conducted on social media and search engine channels.

PR 131

PR User-Generated Promotion Key Performance Indicator 131

Sprout Social

DECEMBER 7, 2023

TikTok is adamant that they want creators of all shapes and sizes for the Fund (hint: not just beauty / fashion vloggers or stereotypical “influencers”). Capitalizing on the popularity of influencers The explosion of TikTok influencer marketing is well-documented.

PR 114

PR Fashion Influencer Marketing Branding 114

Unbounce

JUNE 6, 2023

Listen as we put robots to the test, and task our marketing team with building a campaign—using only AI. Listen to the episode to find out whether AI marketing can compete with ol’ fashioned human marketing, or read the transcript below. (We’ve Episode 1: Can You Not? 00:01:30] James: Oh, great. Thanks, Pete.

Marketing 126

Marketing Marketers Entertainment Transform 126

On24- CMO Confessions

JANUARY 14, 2021

In today’s episode, Evy and Cheri Keith, Head of Strategy and Research at ON24, discuss Evy’s career from and back to Traackr, authenticity, and the future of influencer marketing. On today’s episode, I’m joined by Evy Lyons, CMO at Traackr, a data-driven influencer marketing platform. Evy Lyons: Thank you.

CMO 52

CMO B2C Influencer Marketing Communications 52

Buffer Marketing

JANUARY 12, 2023

💕 #foodcritic ♬ original sound - Keith Lee In the same vein, there will be a push for authenticity with social media marketing, either with content or influencer marketing, as pointed out by Karen Okoro , Head of Digital Media at DG Sentinel.

Gen Z 144

Gen Z User-Generated Fashion Copywriting 144

Exposure Ninja

JULY 6, 2023

Understand Your Audience The foundation of any B2C marketing campaign is a good understanding of your audience. Screenshot of Will’s Vegan Store Instagram On the other hand, KOI Footwear appeals to a younger audience with vibrant colours, urban fashion and more affordable boots.

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Econsultancy

DECEMBER 1, 2021

Asos cut through this noise with a series of Top View TikTok ads showcasing its USP – fashion all in one place – reminding viewers to “stay blessed, never stressed” just in time for the sales to begin on the 26th. John Lewis Christmas ad outstrips competition for most mentions on social media.

Gen Z 52

Gen Z Health Retail Millennials 52

Hubspot Marketing

SEPTEMBER 18, 2019

It's undeniable that influencer marketing is powerful. Plenty of businesses, both large and small, use influencers across their social platforms to reach new audiences, build brand awareness, and increase sales. Additionally, your virtual influencer isn't as much of a PR liability as a real influencer is.

Gen Z 145

Gen Z Advertisers Advertising Influencer Marketing 145

Hootsuite

AUGUST 6, 2021

They’re the ones you call on to lead complex brand campaigns or unravel online PR disasters. These extra responsibilities got dumped on every social marketer’s desk without warning, and most of them are told to adapt without any extra education. And digital marketing curricula can’t keep up. These are senior team members.

Management 141

Management Marketing Marketers Key Performance Indicator 141

Backlinko

MAY 14, 2024

Consider Influencer Marketing Collaborate with micro-influencers in your niche to take advantage of their audiences. These are influencers with 1,000 to 100,000 followers. While they may have smaller followings than mega-influencers, their audiences are often highly engaged.

PR 113

PR Customer loyalty User-Generated Marketing 113