Sprout Social

JULY 23, 2024

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. Rather than hard-hitting news stories, its Pins focus on fashion, travel and cooking. Here are five brands using Pinterest to build successful campaigns in 2024.

Gen Z

Marketing Insider Group

JULY 21, 2025

If you’re managing a business account, that kind of heat isn’t just uncomfortable. Social media crisis management isn’t about avoiding mistakes altogether. Video source Keep a Single Voice Across Platforms Your audience doesn’t care if different people manage your Facebook, Twitter, and Instagram accounts. It’s expensive.

Management

Buffer Marketing

NOVEMBER 4, 2024

How many social media platforms  can you manage at once ? If your target audience is not active there, the platform isn't worth the time and effort it will take to manage it. billion MAU As a visual social networking platform,  Instagram  is the place for showcasing your products or services with photos or videos.

Branding

Hubspot Marketing

OCTOBER 28, 2024

It’s that prediction market for politics (and more) that’s been all over the place lately. I’ve been following their rise for the past year from a no-name niche betting market to over $1B assets under management — with the CEO on the cover of Forbes and presidential candidates mentioning them in speeches.

Marketing Strategy

Hubspot Marketing

JUNE 10, 2025

63% of marketers told me their primary place of employment invests in inclusive marketing. I dive deeper into strategy later on, but most companies invest in inclusivity in a piecemeal fashion (like one-time cultural awareness campaigns), which are less likely to draw in the numbers that regular campaigns get.

Fashion

Martech

OCTOBER 2, 2024

. “There was definitely some signs of disruption,” he said, referring to management changes in particular, “but a full closing of the doors was not what the market had anticipated by any means.” ” Had the Oracle advertising model, essentially built around a DMP, become old-fashioned? and RampID.

Advertising

Sprout Social

DECEMBER 12, 2024

But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places. If you and your competitors are all vying for consumer attention in the same place, you make it harder to secure a following, engagements and conversions. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z

Hubspot Marketing

FEBRUARY 3, 2025

Director of Brand, Content, and Culture Marketing Anna Engel and Brand Marketing Manager Nathaniel Gaynor both say the secret sauce lies in its fan-driven strategy. We look through the eyes of our fans, and we see them pulling our brand into so many different parts of culture, such as anime, fashion, art, or gaming.

Gen Z

Buffer Marketing

APRIL 30, 2025

With a focus on lifestyle, fashion, tech, and minimalist content, Dupe’s library feels more like a creative studio than a traditional stock site. Instagram’s native insights Instagram’s built-in analytics tool is the first place to start.

User-Generated

Sprout Social

SEPTEMBER 24, 2024

Plus, templates offer guidance on creating engaging content, tracking performance metrics and managing relationships with influencers. Budget clarity also attracts expert influencers while enabling them to plan content and manage expectations. Why is a roadmap important? Start with a hashtag search on platforms like Instagram.

Influencer Marketing

Hootsuite

MARCH 21, 2025

Convert to a Business account, use Commerce Manager to create a shop, and upload a product catalog (manually or via platforms like Shopify). Step 2: Use Commerce Manager to set up a shop 1. Head to Commerce Manager to set up Instagram shopping. When you visit Commerce Manager for the first time, youll see a Get Started screen.

eCommerce

Buffer Marketing

JULY 31, 2024

This article will share content curation sources that will help you become your audience’s favorite, go-to place for information. McKinsey released a “ State of Fashion ” report last year. 8: Relevant communities Communities are the place where people share tips, advice, problems, and interesting conversations.

User-Generated

Hootsuite

OCTOBER 18, 2024

Here are 9 tips to get started with this often weird and wacky place. Reddit posts can tell you what your target audience wants most, why past customers stopped using your product, and what made people buy from you in the first place. Reddit marketing is a long-term game, not a place to blitz generic content and get quick leads.

Marketers

Sprout Social

DECEMBER 2, 2024

Whether you work with a smaller group of reliable influencers or with hundreds at once, depends on the resources you have to manage those relationships. In the example below, fair fashion campaigner and influencer activist Venetia La Manna’s bio states that she doesn’t look at her DMs and refers potential partners to her email address.

Influencer Marketing

Martech

DECEMBER 12, 2024

Theres a big generational divide about using AI for customer engagement: Only 56% of managers aged 18-24 rate AI as very important in customer engagement strategies, compared to 72% of those aged 35-44 or 55+, according to a study by Apply Digital. This platform offers real-time measurement, planning, and execution in one place.

Fashion

Buffer Marketing

JANUARY 22, 2025

If it's Gen-Z fashion girlies, your connection point might be feelings of trend fatigue and desire for timeless pieces. Social media management: No surprises here, but I’m a huge fan of scheduling social media posts in advance. And then, over time, things will fall into place accordingly.”

Gen Z

SmartBrief - Marketing

MAY 22, 2025

Sure, the primary impulse is to use cloud services in every case, but were going to be using data centers and even good old-fashioned server rooms, as well. When it comes to OT, most folks will talk about how OT manages critical infrastructure elements such as our water systems, fuel pipelines and the electrical grids. Let me explain.

Transform

Buffer Marketing

JANUARY 20, 2025

Creating  Instagram Stories  or live broadcasting with Instagram won’t affect how your content ranks within the feed, but experimenting with a wide variety of content — as I’ll dig into below — means it's far more likely that your content will appear in more places on the app.

User-Generated

Hubspot Marketing

JANUARY 17, 2025

By breaking the campaign into smaller, actionable steps with clear deadlines and responsibilities, everything fell into place. By breaking down projects into smaller steps, you can ensure that you: Meet your goal in a timely fashion. Use project management tools. That experience taught me the true power of structured planning.

Marketers

SocialPilot

APRIL 22, 2025

In the USA, 96% of fashion brands are on Instagram. It gives you a clean overview of your Story performance, audience engagement, and other helpful stats, all in one place. Summing it Up For businesses, managing multiple accounts may be tiresome and unproductive.

Fashion

Sprout Social

MAY 20, 2025

While some still go this route, others leave their 401K planning to whoever manages their workplaces benefits. With FinTok, financial education is democratized, encouraging people to explore money management options beyond the typical savings account and retirement plan.

Gen Z

Buffer Marketing

AUGUST 26, 2024

A good old-fashioned selfie?   Sharing your unique insights, experiences, and expertise can help establish your credibility and attract others in your area (and prospective clients or hiring managers). That said, there is a time and place (and platform) for link-only posts. Short-form video ? A carousel? Link post ideas 27.

Social Media Marketing

Power Digital Marketing

APRIL 7, 2025

We spoke with Power Digitals fashion marketing expertsLilly Fuhrman, Senior Account Director; Hanna Lane, Group Director; and Madison Sternberg, Account Directorwho shared their insights on the pitfalls of paid media dependence and how brands can successfully transition to a multi-channel strategy.

Customer Acquisition

Spiralytics

DECEMBER 18, 2024

What’s more, TikTok also has a self-serve ad platform to set up and manage campaigns. Finally, click Go to Ads Manager. Brand takeover ads: This full-screen ad format places your brand front and center by greeting users who have just opened their app. We’ll elaborate more on them later. million Filipinos.

Shipping

Sprout Social

APRIL 10, 2025

Major national events like Wimbledon, Glastonbury and London Fashion Week also tend to create their own region-specific trends. Street food POV accounts Another significant TikTok trend UK users are engaging with is content managed by street food trucks, created by UK food influencers.

Gen Z

Buffer Marketing

OCTOBER 31, 2024

Since Instagram is such a visual platform, high-quality imagery typically performs well, but raw footage has its place. I found this one using the first method: View this post on Instagram A post shared by Safiie 🧿 nyc · creator · aesthetic · UGC · fashion (@safiie.bulhak) 24.

Transform

Search Engine Land

SEPTEMBER 10, 2024

If you’re managing these with manual tasks, you’re also increasing your likelihood of branding and compliance errors. Automation has changed the paradigm for local advertising execution and management. The following strategies offer a helpful starting place. The challenge for ad teams lies in managing this complexity.

Advertising

Vertical Response

JULY 7, 2024

With more than 7 million active advertisers, Facebook Ads Manager allows businesses to target their audience with precision. Instagram – Visual Content and Influencer Marketing Hub Instagram has cemented its place as the go-to platform for visual content and influencer marketing.

Gen Z

Sprout Social

OCTOBER 3, 2024

According to Sprout’s The Social Media Productivity Report , social media marketers spend an average of 40 hours per week on management tasks, with some clocking in over 60 hours. The chatbot simplifies ordering by allowing customers to place, track and customize orders through conversational text or voice commands.

Social Media Marketing

Hubspot Marketing

NOVEMBER 4, 2024

When I managed to get on the phone with Meta support last year for my store, I uncovered you must have at least 100 followers on your Instagram or Facebook page before you are eligible for Instagram Shopping. Full disclosure: It’s been a while since I had this call, so I’m unsure if this follower minimum is still in place.

Product

Sprout Social

MAY 14, 2025

Baby Boomers place significant trust in influencers. With mostly female users, Instagram is particularly well-suited to companies in industries like beauty, fashion, wellness, lifestyle and parenting. YouTube took second place, with 44% of participants having bought something on the platform.

Gen Z

Customers.ai

DECEMBER 20, 2024

But how you manage those relationships? Your reactive response fixes the problem, but proactive communication like an order delay notification or shipping update email could have prevented frustration in the first place. Social Media Management : Tools like Hootsuite or Sprout Social for engagement tracking.

eCommerce

Search Engine Land

JULY 24, 2024

” “SEO has its place in the marketing spectrum, it is not THE place – it has to come at the right moment in the site’s maturity – volatility and whatnot just reinforces that idea.” My job as an SEO content manager in 2024 and beyond is to answer more nuanced questions the target audience has. Processing.

SEO

Backlinko

MAY 31, 2025

A social media calendar is a planning tool to organize your ideas, coordinate with your team, and manage a consistent posting schedule all in one place. They also become a nightmare to manage. How to Create a Social Media Calendar that Works Youve got plenty of ideas, but theyre all over the place. Ive been there.

User-Generated

SocialPilot

JULY 21, 2025

Use Social Media Management Tools Managing multiple platforms is tough without the right tools. Key Takeaway For businesses struggling to earn trust, social media isn’t just a place to respond. Start small, test often, and focus on clear goals like website clicks or lead gen. It’s about connecting, building, and growing.

Transform

Use Insider

OCTOBER 25, 2024

Customer data platforms (CDPs) have become a must for many organizations by helping them organize, manage, and make sense of their customer data. The data sources can be both online and offline — like analytics tools, customer relationship management (CRM) systems, APIs, and PoS devices. The results from previous similar campaigns.

Customer Journey

Spiralytics

OCTOBER 14, 2024

Filipinos are among the top consumers of this format worldwide, regularly engaging with content that resonates with their interests, such as family and parenting tips, fashion inspiration, adorable pet videos, and practical how-tos and tutorials. Explore how to monetize FB reels in the Philippines in this article.

User-Generated