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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

There are many reasons to use social media to promote your business. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Here are 7 social media promotion ideas to explore instead, and how to execute them.

Promotion 142
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What are Influencers: Types, Examples & How Much They Make

Neil Patel

Influencer marketing, then, is the field of marketing in which influencers are paid (via cash or other incentives) to promote a brand or product. They usually huge followings on social media and are brand advocates as well as niche promoters. Who Uses Influencer Marketing? to best promote your campaign or product.

Fashion 133
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10 metrics to track influencer marketing success in 2024

Sprout Social

10 influencer marketing metrics to measure Selecting social media metrics that will best measure the impact and success of your influencer marketing initiatives is just a matter of connecting key performance indicators (KPIs) with your broader marketing objectives. unique users in the UK.

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The rise of generative AI:  A marketer’s guide to textual and visual AI content

Martech

Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research. ChatGPT can be prompted to write anything from a social media post promoting a product offer to an email newsletter to a product solution brief.

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Reassure, don’t pressure people

Ariyh

I want to celebrate this with a special issue next week, keep an eye out for it 🥳 Previous insight: Technical language hurts your sales (more insights here ) Use reassuring nudges, not pressuring ones to reduce product returns Channels : Ecommerce | Website | Retail | Promotions For : B2C. “Only 2 left, buy now!”)

Retail 57
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Mobile buyers want unique (vs popular) products

Ariyh

Fashion retailer Old Navy’s mobile homepage includes a section of items “Picked for you” ⚡ Steps to implement Track whether a visitor to your website or ecommerce store is browsing from a mobile or desktop device. 📖 Research Phone and Self: How Smartphone Use Increases Preference for Uniqueness.

Product 67
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When $.99 pricing works best

Ariyh

99 pricing ( because you read that in Ariyh’s Pricing & Promotions Playbook , and know all about the latest pricing science 😉). 99 Pricing is most effective when you display the original price as a reference Channels : Pricing | Promotions | Discounts For : B2C. You know that it’s the perfect time to use $.99

Price 62