Remove Fashion Remove Millennials Remove Price
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Shein Revenue and Usage Stats

Backlinko

Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. billion in sales worldwide in 2023.

Gen Z 105
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How to Use Content Segmentation to Tailor Marketing Campaigns

Scoop.it!

Different customers need bags for different reasons — for school, hiking, weekend breaks, or to make a fashion statement. Fashion: featuring a ‘as seen in’ section, showing the magazines and celebrities that have been showing off your offerings. Free to use image from Pixabay So, what is a segmentation example?

Gen Z 111
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6 effective influencer marketing examples in Australia (& why they work)

Sprout Social

Further, younger generations are the most impacted, with 90% of Gen Z and 84% of Millennials saying some of their purchases within this period were influenced by social. Similarly, this figure increases among younger users (76% of Gen Z and 74% of Millennials). With over 17 million Instagram followers and 2.1

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How not to fall for AI dupes

SmartBrief - Marketing

Today, the dupe phenomenon shows no signs of slowing down, particularly with younger generations — eMarketer published survey data highlighting that 71% of Generation Zers and 67% of millennials say they sometimes or always buy cheaper versions of name-brand products.

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Content, engagement and reach: The biggest UK TikTok trends in 2025

Sprout Social

Major national events like Wimbledon, Glastonbury and London Fashion Week also tend to create their own region-specific trends. The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform. Nostalgic content Gen Z and millennials are both heavily interested in nostalgia.

Gen Z 101
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It’s Giving… Marketing to Gen Z

Set Up

While Millennials have more established careers and spend more, Gen Z has the power to shape trends and is increasing its purchasing power as it continues to take over the workforce. This contrasts with older generations that prioritize price over sustainability. They currently make up about 25% of the worldwide population.

Gen Z 59
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Marketing Like a Castaway

Hubspot Marketing

Yep, even if your audience is mostly Gen Zers and young millennials. It may seem like an old-fashioned marketing tactic, but Munn says he hears from people who kept that postcard because it was the first mail they received as a newly minted Chicagoan. I think its a great way for a Chicago icon like the CTA to welcome you to the city.