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How Allied Beverage is transforming customer experience

Martech

At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Transformation at scale. They have a portfolio of approximately 16,000 products. In your inbox.

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Lessons from AI’s 2024 rise and a pragmatic path for marketing in 2025

Martech

From breathtaking advancements in generative models to bold proclamations about the agentic era, the year has been dominated by promises of transformation. While AI might be ready to transform industries, most organizations simply arent ready to harness its full potential. These developments were nothing short of extraordinary.

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AI agents are the new iPaaS and the next frontier of intense competition in digital ops orchestration

Chief Martec

Here’s what I think that means… From the moment there was more than one software product in a company’s tech stack, there’s been jockeying to determine who was boss. If the tech stack were an orchestra, which product would be the conductor? They pretended other products weren’t necessary or important.

Fashion 129
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Phygital agency NEWU is here to surprise you

Martech

They were there to eat popsicles in the warm sunshine, pick up gift bags from the high-end fashion brand Miu Miu and accept free copies of books Miu Miu had selected as “Summer Reads.” Fashion-driven social media influencers had been deployed to bring the crowds to the activation’s locations.

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Amazon’s AI shopping assistant Rufus is live for all U.S. customers

Search Engine Land

This move signals Amazon’s push into AI-assisted shopping, potentially transforming how consumers interact with ecommerce platforms. Rufus uses a specialized large language model (LLM) trained on Amazon’s product catalog, customer reviews and web data. Rufus offers: Product recommendations and comparisons.

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How social media changed the sports marketing game

Sprout Social

The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. You never know who is talking about your brand or products and how they’re using them in their daily lives. Fashion SKIMS became the official underwear partner of the WNBA this year.

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AI For Email Design, Coding, And Content Curation: Tools And Expert Tips

Scoop.it!

AI For Email Coding AI is transforming the way we convert email designs into responsive HTML, eliminating manual labor. Take, for example, a fashion retailer that wants to create a monthly newsletter. Beyond enhancing productivity, GitHub Copilot also prioritizes privacy, offering industry-leading protection for your coding projects.

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