Martech

AUGUST 30, 2024

Fashion and beauty brands are often early tech adopters. Advantage+ shopping campaigns combine multiple Advantage+ creative optimizations into streamlined campaigns that deliver ads to both existing customers and prospects based on the deep behavioral data Meta has on users and how ads perform during the campaign.

Branding 110

Branding Fashion Retail User-Generated 110

Hootsuite

JANUARY 13, 2022

Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? An example of user-generated content from Calvin Klein. Not clued in just yet?

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Martech

JULY 24, 2024

Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In A lift in the magnitude of awareness leads to greater opportunities for tie-ins to music, fashion and other cultural interests. Marketers should think about how deeply they engage sports fans to generate these customer insights.

Gen Z 118

Gen Z Fashion Entertainment Marketers 118

Sprout Social

APRIL 21, 2025

Access targeted audiences You know your products and services arent for every single person out there. Dr. Martens partnered with singer Cariss Auburn on the #TeamUpOnTheTrack campaign to source user-generated content featuring fans in the brands iconic boots. The UGC was used as new visuals for Auburns song Daydream.

Branding 98

Branding Finance Fashion Health 98

Search Engine Land

JULY 17, 2024

Example Let’s turn attention to the health and wellbeing industry, a space where products and trends emerge constantly. To take this further, they may see specific product trends during this period which can be tracked (trend). If resource is an issue, swap out the content you had planned for that day and create the trend piece first.

SEO 105

SEO Fashion PR Influencer Marketing 105

Search Engine Land

SEPTEMBER 12, 2024

.” Google is regularly updating its algorithm, AI is getting smarter by the day and new tools are entering the market faster than fashion trends, which go in and out of style. One of the most talked-about evolutions to the search landscape is OpenAI’s SearchGPT, a product that could rival Google’s dominance soon.

PR 100

PR User-Generated Transform Thought Leadership 100

Buffer Marketing

AUGUST 7, 2024

In a report by CreatorIQ , 55 percent of TikTok users state that they trust a brand more when it's shared by a creator – and we can assume the same rings true for other platforms. Macro (100,000 to 1 million followers) : They have a significant reach and can generate substantial visibility for brands.

Influencer Marketing 111

Influencer Marketing Fashion User-Generated Analytics 111

Jeff Bullas

MARCH 15, 2023

Nowadays, it has evolved into a massive social media platform with over a billion active users. Today, Instagram ranks 7 th on the list of the Top 15 Most Popular Social Networking Sites with over 100 million unique monthly users and over 300 million active users posting photos and videos every day. Check out Kicksta here.

User-Generated 357

User-Generated Fashion Product Place 357

Hubspot Marketing

MARCH 30, 2023

This week, fashion brand Telfar took its reputation for price accessibility to the next level. The brand now knows exactly how many units to order from manufacturers and won’t have to rely on steep price cuts to move product, and customers are able to get designer pieces that fit into their budgets. Welcome to HubSpot Marketing News!

Fashion 141

Fashion Price Branding Manufacturing 141

Martech

DECEMBER 30, 2024

From breathtaking advancements in generative models to bold proclamations about the agentic era, the year has been dominated by promises of transformation. The year brought groundbreaking advancements: Generative AI breakthroughs: Tools like ChatGPT, Googles Gemini 2.0, Find precisely what we need. Their idea?

Transform 125

Transform User-Generated Fashion Marketing 125

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. After decades of consistently marketing to young people, marketers are again mystified by a new generation. Sound familiar?

Gen Z 98

Gen Z Branding User-Generated Influencer Marketing 98

Hootsuite

MARCH 21, 2025

users will buy via Instagram in 2025. Convert to a Business account, use Commerce Manager to create a shop, and upload a product catalog (manually or via platforms like Shopify). This makes your products shoppable directly on Instagram or through your website. TL;DR Shoppers on Instagram spend more than on other platforms (40.1%

eCommerce 96

eCommerce User-Generated Shoppers Entertainment 96

Buffer Marketing

APRIL 30, 2025

Detailed analytics can help in understanding post performance and user engagement. 💡 Bonus tip : The Instagram app also supports shoppable galleries, product tagging, and built-in analytics when you link your profile to a website — making it easier to track what’s driving clicks.

User-Generated 105

User-Generated Analytics Fashion Management 105

Marketing Insider Group

MARCH 25, 2025

Advertisements that once dominated feeds now compete with user-generated content, personal recommendations, and influencer endorsements. Influencer marketing closes the gap between businesses and consumers by using authentic voices to promote products and services. Many businesses see higher engagement with niche influencers.

Influencer Marketing 89

Influencer Marketing Fashion Promotion Finance 89

Sprout Social

SEPTEMBER 26, 2024

If these users like your content enough, they may want to check out your profile and even follow you. Boost credibility To the average Instagram user, a post that has tons of engagement means other people are enjoying it. Meanwhile, influencer engagement in the fashion industry is slightly lower at 0.99%.

User-Generated 123

User-Generated Food Analytics Promotion 123

Buffer Marketing

NOVEMBER 4, 2024

Of course, it isn’t only about the total number of users on the host of social media apps out there. Mastodon The top 23 social media apps and platforms for 2024 This list is ranked by the latest data on monthly active users (MAUs)*. This means roughly  37 percent  of the world’s population are Facebook users.

Branding 123

Branding Social Media Marketing User-Generated Advertising 123

Vertical Response

JULY 7, 2024

Facebook – The Go-To Platform for Businesses Unrivaled in popularity, Facebook boasts 3 billion monthly active users worldwide, securing its position as the world’s most popular social media platform. With over 2 billion monthly active users, it’s particularly popular among younger adults, especially those under 35. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

MARCH 14, 2025

Within minutes, the product sells out. Live social shopping is a virtual event that combines live product demonstrations with the connective power of social media. Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. Sounds too good to be true? What is live social shopping?

Branding 117

Branding Gen Z Energy Shoppers 117

SocialPilot

JANUARY 30, 2025

How many users did that campaign drive to your Shopify website, and what was its ROI? These could include increasing brand awareness, generating leads, driving website traffic, boosting sales, etc. Lets understand SWOT analysis with an example of a fashion brand with a decent social media presence.

Key Performance Indicator 98

Key Performance Indicator Analytics User-Generated Fashion 98

Sprout Social

DECEMBER 2, 2024

Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. Regardless of product, partnering with an influencer can get your business in front of the right audience. Influencers and creators play a pivotal role in global social media marketing.

Influencer Marketing 112

Influencer Marketing Food User-Generated Affiliate Marketing 112

Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. In 2024, Australian Android users spent an average of 42 hours and 13 minutes per month on the app, equating to roughly an hour and a half per day.

Gen Z 64

Gen Z Transform Fashion Food 64

Sprout Social

APRIL 10, 2025

Success on the platform is about consistency, quality and keeping up with the always-changing TikTok trends UK users watch the most. Understanding the UK TikTok Ecosystem TikTok is reliably one of the top 4 most used platforms in the UK today, with millions of daily active users, and it also has a notably young user base.

Gen Z 101

Gen Z Food Fashion Millennials 101

Hubspot Marketing

JANUARY 22, 2025

Landing page split testing helps you conduct an effective page rewrite by showing your pages performance among your audience to improve conversions and user experience. In a typical user flow, prospects arrive at landing pages via ads, and the landing page should convince them to take the next best action in the marketing journey.

Place 117

Place User-Generated eBook Marketers 117

Martech

APRIL 2, 2025

Because it reinvents itself to overcome new challenges, remain relevant and deliver value to users and senders alike. One challenge is keeping email users interested in brand messages in the face of inbox fatigue. Customers can click through groups of images displaying new products, features, FAQs or step-by-step guides.

Branding 94

Branding User-Generated Shoppers Fashion 94

Buffer Marketing

AUGUST 26, 2024

A good old-fashioned selfie? They're a great way to generate engagement and even spark ideas for new content you can share. It makes sense — short-form videos are tailored to mobile devices, where you'll find most social media users consuming content these days. Short-form video ? A carousel?

Social Media Marketing 115

Social Media Marketing User-Generated Gen Z Thought Leadership 115

Buffer Marketing

JANUARY 20, 2025

In fact, according to  a blog post  shared by the Meta-owned platform, “a variety of algorithms, classifiers, and processes, each with its own purpose,” ensure that IG users see the content that most interests them.  Posts the user has liked, shared, saved, or commented on. Activity.  Posts

User-Generated 129

User-Generated Social Media Marketing Analytics Fashion 129

Sprout Social

JANUARY 15, 2025

Affiliate influencer marketing, or influencer affiliate marketing, is a type of brand partnership where influencers earn a commission for driving product or service sales through their content. Here’s how it typically works: A brand partners with influencers to promote their product or service through social media content.

Influencer Marketing 98

Influencer Marketing Affiliate Marketing Branding Gen Z 98

Hubspot Marketing

APRIL 23, 2025

Its free exposure from media coverage, social media mentions, shares, and good old-fashioned word-of-mouth. Influencer marketing: When influencers, bloggers, or vloggers organically hype up your product/service to their audience. UGC: Customer reviews, unboxing videos, testimonials, and any content created by real users.

PR 94

PR User-Generated Transform Thought Leadership 94

Sprout Social

JANUARY 27, 2025

YouTube: Utilize video content to offer comprehensive product reviews and exclusive peeks behind the scenes of your brand, building transparency and trust. Whenever youre running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Promote your products on social media.

Retail 84

Retail Shoppers User-Generated Customer Journey 84

Customers.ai

JANUARY 3, 2025

Youve got products. Whether its comparing products, reading reviews, or searching for deals, the majority of the buying journey starts long before customers hit buy now. Theyre comparing products, reading reviews, and hunting for the best deal. They optimize all product pages with similar content to keep shoppers engaged.

Customer 88

Customer eCommerce Shipping Customer Journey 88

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. Reddit has a user base of just over 500 million and is expected to keep increasing at its usual ~10% annual growth rate. Reddit is… interesting.

Marketing 98

Marketing Marketers Promotion User-Generated 98

Search Engine Land

DECEMBER 19, 2023

Google’s Search Generative Experience (SGE) is now showing for 84% of search queries. SGE has three main variants: Opt-in (68% of the time) where users must request an AI-generated answer. Collapsed (16%) where a truncated AI-generated answer is shown. Product views. None (15%) where no SGE is triggered.

Product 111

Product Fashion User-Generated Price 111

Sprout Social

MAY 20, 2025

TikTok has a thriving niche community, known as FinTok, which features approachable micro- and macro-influencers who are offering younger generations free financial education in the form of bite-sized videos. Impact of FinTok across generations and locations For many, financial advice was passed down or self-taught.

Gen Z 80

Gen Z Finance User-Generated Millennials 80

Martech

DECEMBER 12, 2024

About the same number (62%) say content production volume has increased over the past year. Theres a big generational divide about using AI for customer engagement: Only 56% of managers aged 18-24 rate AI as very important in customer engagement strategies, compared to 72% of those aged 35-44 or 55+, according to a study by Apply Digital.

Fashion 63

Fashion Marketing Mix User-Generated Communications 63

Backlinko

MAY 31, 2025

Picture this: Your latest email campaign spotlights the latest product launch. Unrealistic Production and Review Process Creating a calendar with three weekly posts for five platforms sounds ambitious on paper. You end up driving attention to different messages. But your social accounts are only posting cat memes. The reality?

User-Generated 83

User-Generated Analytics Whitepaper Management 83

Buffer Marketing

OCTOBER 31, 2024

High-resolution, well-lit content with gorgeous imagery will help you show off the results of a crafty project or the beauty of your products. A list or round-up Whether it’s a list of tips, top products, your business offerings, or favorite content from the past year, a round-up video or carousel will work well on Instagram.

Transform 117

Transform PR Product User-Generated 117

Set Up

SEPTEMBER 10, 2024

Once upon a time, we wrote a blog and made a video about Gen Z: Marketing Mysteries Uncovered for Generation Z. Gen Z’s spending habits include key areas such as fashion, technology, and wellness products, particularly those that align with sustainability and ethical consumption values. What can Marketers do to Target Gen Z?

Gen Z 59

Gen Z Millennials User-Generated Fashion 59