Sprout Social

JANUARY 27, 2025

Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in UK retail is its capability to captivate shoppers along their purchasing path. Whenever youre running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Dont be shy.

Retail 85

Retail Shoppers User-Generated Customer Journey 85

Hootsuite

MARCH 21, 2025

TL;DR Shoppers on Instagram spend more than on other platforms (40.1% Shoppers spend more on Instagram than on other platforms: Instagram ranks highest among all social media platforms for people who spend $200 or more 40.1% of Instagram shoppers reach this threshold. spend $200+), and 37.3%

eCommerce 96

eCommerce User-Generated Shoppers Entertainment 96

Backlinko

JANUARY 24, 2025

By limiting the options to these key choices, it avoids overwhelming shoppers. This reassures shoppers that a real, knowledgeable human is always ready to help. Design product pages for people AND search engines: They should load fast, give clear details, and guide shoppers to buy. Take the homepage, for example.

eCommerce 95

eCommerce Shoppers Transform User-Generated 95

Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. Given that young people are Australias most active social shoppers, TikTok is an ideal platform for brands to connect with and sell to these users.

Gen Z 65

Gen Z Fashion Transform Food 65

Adobe Experience Cloud Blog

SEPTEMBER 19, 2013

Online shoppers, limited to three items per order, snapped up the fashion designer’s skirts, sweatshirts, and tops, priced between $19.99 In Target’s major metropolitan locations, shoppers lined up for hours before stores opened on Sunday, where they were allowed to enter in staggered groups.

Fashion 134

Fashion Shoppers Thought Leadership Retail 134

Hubspot Marketing

NOVEMBER 4, 2024

When you work with creators, they can easily tag the products they’re promoting in posts or Reels and send traffic directly to the brand’s Shop page to take action. South Asian fashion line HoliChic by Megha is not shy about tagging products in creative Reels. Promote your product content with ads.

Product 110

Product User-Generated eCommerce Shipping 110

Sprout Social

SEPTEMBER 21, 2022

Or, if you’re a marketer for organizations in these industries, consider partnering with these apps to gain awareness and loyalty from shoppers. Online marketplaces connect shoppers to sellers. Cashback shopping apps reward shoppers for buying products and services. Marketplace shopping apps. Shopping apps for clothes.

Shoppers 145

Shoppers Retail Finance Shipping 145

Sprout Social

FEBRUARY 23, 2022

Recent data shows that shoppers on Instagram have gone from “browsing” to “buying” in a huge way. In this guide, we’ll break down how to set up Instagram shopping and best practices for promoting your products. Here you’re able to highlight products, sale items and current promotions.

Customer 141

Customer Shoppers eCommerce User-Generated 141

Vertical Response

JULY 7, 2024

Seventy percent of shoppers turn to Instagram for their next purchase, leveraging the platform’s shoppable posts and Reels. For brands related to lifestyle, fashion, home decor, or DIY culture, Pinterest offers a unique opportunity to reach a highly engaged audience. Instagram is also a powerhouse for shopping and e-commerce.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Businesses Grow

JANUARY 17, 2024

” So … I’m not a shopper. Shein has been around longer, but since the pandemic, it has become the number one fashion retailer in the world. Low prices have always had a place in the value shopper’s heart, but there is something more going on here. It’s the second-most downloaded retail app.

eCommerce 116

eCommerce Fashion Shoppers Retail 116

Many Chat

APRIL 17, 2023

In fact, 90% of people follow at least one business on the platform, and 70% of shoppers look to Instagram for their next purchase. Try a mystery gift promotion, “12 days of” giveaway, or viral gamification giveaway. The post 5 little-known ways to use Instagram to promote your eCommerce brand <strong>?</strong>

eCommerce 98

eCommerce Promotion Branding Shoppers 98

Martech

DECEMBER 28, 2021

Marketers will adapt their e-commerce strategies to be more personalized, simplify their customer data and marketing stack, incorporate shoppable ads and even retrain their in-store associates to better accommodate digital-first shoppers. And Amazon’s Prime Day summer promotions are really more like “Prime Week.”. Simplified stack.

Retail 138

Retail Shoppers eCommerce Manufacturing 138

Neil Patel

JUNE 7, 2021

How much self-promotion is too much? By grouping them together, they increase the odds that shoppers will find something valuable among those options. Shoppers need guidance on Father’s Day because, honestly, shopping for loved ones can easily become a confusing, frustrating experience. This is where Uncommon Goods comes in.

Shoppers 115

Shoppers Fashion Marketing Marketers 115

Hootsuite

SEPTEMBER 7, 2022

Customers expect deals and promotions from their favorite retailers. In 2021, US shoppers spent $9.03 Last year, Cyber Monday actually surpassed Black Friday for spending among American shoppers, with $10.90 Mobile shoppers surpassed desktop shoppers in 2014 and their numbers have been growing ever since.

eCommerce 122

eCommerce Shoppers Retail Fashion 122

Martech

JULY 6, 2023

Amazon will run its yearly summer Prime Day promotions July 11 and 12. Top retailers are using a combination of digital and in-store deals to cover the multichannel ways shoppers look for deals. Top retailers are using a combination of digital and in-store deals to cover the multichannel ways shoppers look for deals.

eCommerce 110

eCommerce Shoppers Retail Price 110

Neil Patel

APRIL 20, 2021

True to its name, it gives shoppers the option to order items online and pick them up in-store. Here’s how the process works: Customers place the order: Shoppers purchase goods online through the retailer’s mobile app or website. Once packages are ready for pickup, shoppers can receive a notification through SMS or email.

Shipping 139

Shipping Shoppers Retail Branding 139

Unbounce

NOVEMBER 7, 2019

Effective ecommerce landing pages aren’t just about big logos and shiny product photos—they’re about giving shoppers the information, direction, and experience they need to smash that “Buy Now” button. Why Not Just Use Product Pages for Your Ecommerce Campaigns and Promotions? Click to see the whole thing.).

eCommerce 145

eCommerce Shoppers Shipping Manufacturing 145

Hubspot Marketing

DECEMBER 30, 2019

With more brick and mortar stores than ever, and the bombardment of ads that comes with them, do these Black Friday promotions actually influence purchases? When I asked participants, "Did you engage with any online ads or promotions for Black Friday?", Data Source: Lucid Software. Data Source: Lucid Software.

eCommerce 145

eCommerce Promotion Shoppers Fashion 145

Sprout Social

MAY 14, 2025

According to The 2023 Sprout Social Index, Gen Z are impulsive social shoppers. With mostly female users, Instagram is particularly well-suited to companies in industries like beauty, fashion, wellness, lifestyle and parenting. Marketers can capitalise on these frequent visits by promoting bite-sized content in the Discover feed.

Gen Z 64

Gen Z Millennials User-Generated Entertainment 64

Sprout Social

AUGUST 19, 2021

Instagram offers more opportunities for creative social commerce promotion due to the visual nature of the platform. Oh Polly , an ultra-popular women’s fashion brand was one of the few businesses chosen by Instagram to trial in-app purchases in the UK this year. The Body Shop . 4 key benefits of social commerce. Schedule your content.

Shoppers 143

Shoppers eCommerce Transform User-Generated 143

Econsultancy

DECEMBER 3, 2021

The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. This roundup includes studies and financial results that show how fashion ecommerce is evolving, including cross-border sales, fast fashion growth, and how inventory sizes have changed.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Hootsuite

AUGUST 15, 2022

Suburban shoppers and tourists would flock to the city before the infamous Army-Navy football game. During this time, sales were attributed to 47 million unique shoppers who made a purchase from a Shopify merchant. Use social media marketing to promote your sales in advance. Use a chatbot to help shoppers find products faster.

Marketing Strategy 114

Marketing Strategy Shoppers eCommerce Retail 114

Backlinko

JANUARY 8, 2024

Instead, it’s about finding programs that don’t leave you feeling fashionably lost. The world of fashion is dynamic, ever-evolving, and, most importantly, accessible to everyone. From renowned luxury brands to budget-friendly fast fashion, there’s a brand for every person.

Fashion 52

Fashion Affiliate Marketing Promotion Gen Z 52

Martech

SEPTEMBER 26, 2022

This is an effort to engage the next generation of media consumers, as well as, hopefully, Walmart shoppers. Retailers like Macy’s and Old Navy have gotten their feet wet in the metaverse, reaching a subset of their broad audience who likes to delve in virtual promotions and NFTs. Why we care. Walmart’s Universe of Play.

Retail 118

Retail Shoppers Fashion User-Generated 118

Sprout Social

NOVEMBER 16, 2021

For the sake of understanding how social media can increase sales, focus your analysis on owned content that includes information about your products or services, promotions and links to your website. The only way to know is to track your own social success, dig into the data and make more of what works.

Transform 145

Transform Customer Journey Shoppers Customer loyalty 145

Neil Patel

APRIL 1, 2021

Let’s look at what you can do to promote your e-commerce business with social media and which tools and best practices you should use. You want shoppers to find products quickly and understand how to move from browsing to purchasing without confusion. 14 Steps for E-Commerce Companies to Find Success Using Social Media.

Shoppers 145

Shoppers User-Generated Social Media Marketing Advertisers 145

Neil Patel

OCTOBER 14, 2021

From product launches to store-wide promotions, businesses ramp up their sales and marketing efforts during this time to match the high customer demand. Shoppers still spend as much as $9 billion on Black Friday deals in a given year. This can be great for fashion and food brands. Not sure where to start?

Shipping 134

Shipping Shoppers Millennials Fashion 134

Hootsuite

OCTOBER 19, 2023

10 Black Friday Instagram posts Instagram is the go-to platform for visual content, making it perfect for sharing eye-catching Black Friday promotions. 10 Black Friday Pinterest posts Pinterest is a popular platform for shoppers to discover new products and plan their purchases. How do you promote a Black Friday sale on social media?

Shoppers 122

Shoppers Fashion Promotion User-Generated 122

Hootsuite

JUNE 20, 2022

Cross-promote your Facebook Profile. Here’s how fashion brand Asos cross-promotes its social media channels on its website: You can also cross-promote your Facebook Page by including links to your Page in your other social media bios. Installing the Meta Pixel can help you retarget shoppers close to making a purchase.

User-Generated 145

User-Generated Shoppers Promotion Management 145

Martech

MAY 13, 2022

Messages can be promotional, service-based, or transactional. Location-based marketing delivers promotional messages to a consumer’s mobile device based on their past-or-present location. Brands should not be spying on shoppers, looking to badger them to buy something. Display ads in apps manifest as image ads (e.g.,

Transform 127

Transform Gen Z Shoppers Retail 127

Neil Patel

NOVEMBER 19, 2021

If you’re already a big influencer, you can encourage your large following to buy from your links by posting promotional content. You Can’t Promote Controversial Products or Make Fake Claims. For example, you can’t promote sexually explicit, obscene, violent, or illegal products. Start Using and Promoting Affiliate Links.

Affiliate Marketing 133

Affiliate Marketing User-Generated Promotion Shoppers 133

Hubspot Marketing

MAY 12, 2022

Why examples like this work: This form includes terms that fashion-savvy readers use. This may lead them to come back in the future or promote your business in their networks by word-of-mouth. This helps entice curious shoppers to keep looking. Free shipping is an important offer for online shoppers.

Shipping 142

Shipping Shoppers User-Generated Customer Acquisition 142

CXL

OCTOBER 16, 2022

Get it right: Good vs. bad customer acquisition examples Scenario 1: The D2C haircare brand Scenario 2: The online fashion retailer What separates these business examples? Scenario 2: The online fashion retailer. Conversely, a high-end fashion ecommerce store runs Facebook Ads. Data-driven targeting. Edin Šabanovi?

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Marketing Insider Group

AUGUST 5, 2020

It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. But some things are certain. The future of marketing and business will be more diverse, inclusive, and connected to real customer needs. Generation Z Will Influence Marketing More than Millennials.

Millennials 141

Millennials Gen Z Retail Marketing 141

Backlinko

JUNE 4, 2024

It can help you connect with customers while promoting your products. When Munchkin found that shoppers were struggling to find what they needed quickly, the brand focused on revamping its main navigation. Shoppers found it easier to explore Munchkin’s improved site, leading to lower bounce rates and more engagement overall.

eCommerce 110

eCommerce Shoppers User-Generated Marketing 110

Hootsuite

SEPTEMBER 13, 2023

Save time and easily promote your brand with a professional design. A city councilor, for example, will need different features for their Facebook Page than a fashion boutique. The tabs include a mix of useful shopper-focused features, like reviews and special offers. What is a Facebook Page template?

Non-Profit 120

Non-Profit Fashion Food Shoppers 120

Hubspot Marketing

APRIL 5, 2024

I bought my favorite skirt from Midnight Hour after seeing it pop up on my Instagram several times, and I've made a note to buy this adorable pink clock purse after seeing it promoted in a TikTok Live shopping event. A fashion content creator who goes by Yves Saint Laurel voiced her concern in a recent TikTok. “I

Gen Z 121

Gen Z Millennials Entertainment Manufacturing 121