The CMO Survey

MAY 9, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO 100

CMO Retail Finance PR 100

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 What is Instagram influencer marketing? billion in 2016.

Influencer Marketing 129

Influencer Marketing Branding Gen Z Marketing 129

Sprout Social

MAY 20, 2025

TikTok has a thriving niche community, known as FinTok, which features approachable micro- and macro-influencers who are offering younger generations free financial education in the form of bite-sized videos. FinTok is shaping how consumers and industry insiders think about finances, spending and saving.

Gen Z 80

Gen Z Finance User-Generated Millennials 80

Marketing Insider Group

FEBRUARY 19, 2020

But employee branding takes influencer marketing to a whole new level. Influencer marketing works best when the influencer is a big shot in a company’s own industry. Which is why we here at Marketing Insider Group believe that employee branding is B2B’s answer to influencer marketing.

Influencer Marketing 111

Influencer Marketing Branding Finance Marketing 111

Buffer Marketing

JULY 23, 2024

Previously, I had worked in corporate finance, so I knew exactly how much the companies I worked for spent on engagements with PR firms.   This cost us a third of the price of influencer marketing tests we had done and drove far more sales and visibility.

PR 108

PR Finance Fashion Food 108

Sprout Social

FEBRUARY 26, 2025

The contracting phase of an influencer marketing partnership might not be the most exciting step, but its essential for setting expectations and protecting both parties. A well-structured, flexible influencer contract template can cut through the friction, ensuring smoother negotiations without endless legal back-and-forth.

Affiliate Marketing 91

Affiliate Marketing Influencer Marketing Law Finance 91

Martech

JANUARY 24, 2025

Political instability is an unknown factor that can influence market instability and become something these executives need to manage around to protect their companies. Also, both higher- and lower-income earners reported better finances, although the percentage increase for lower earners was stagnant.

Non-Profit 128

Non-Profit Marketing Marketers Finance 128

Sprout Social

OCTOBER 11, 2024

After the introduction of NIL and sponsorship deals, college athletes were thrown into the world of influencer marketing. They are athletes and students first, not influencers. Renee Samms, Principal Strategic Services Consultant at Sprout, cautions brands to act ethically when signing deals with young athletes.

Transform 94

Transform Fashion Gen Z Food 94

Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Performance trends For the first time, brands are expected to spend more on influencer marketing than on social or digital ads in 2025.

Gen Z 110

Gen Z Social Media Marketing Millennials User-Generated 110

Zumvu

JUNE 17, 2025

Navigation × Get Featured Write for us Authors Contact Home Social facebook Twitter Pinterest rss Menu Get Featured Write for us Authors Contact Home Business Accounting Business Basics Business Resources Finance Human Resource Insurance International Business Legal Retail Small Business Startup Sales & Marketing Advertising Branding Content (..)

Finance 52

Finance Transform CRM Social Media Marketing 52

Sprout Social

JUNE 5, 2025

Framing organic performance in media value terms helps us speak the same language as our finance partners, who are already familiar with CPM-based models. At Sprout Social, our social team leans heavily on Influencer CPL to assign a tangible dollar value to those crucial early-funnel actions driven by our influencer marketing program.

Thought Leadership 76

Thought Leadership Finance B2C Communications 76

Sprout Social

MARCH 13, 2025

Marketers should focus predominantly on the 2534 age group. This demographic, especially women, uses Instagram as a discovery tool, making it ideal for brand awareness and influencer marketing strategies. Having more than tripled globally since 2020 , influencer marketing is no fad, but a marketing powerhouse.

Gen Z 58

Gen Z User-Generated Influencer Marketing Law 58

Martech

JUNE 14, 2023

Marketers’ attitudes towards AI 50% of marketers believe inadequate AI adoption is holding them back from achieving their goals. Mailchimp 2023) 88% of marketers believe their organization must increase its use of automation and AI to meet customer expectations and stay competitive ( Mailchimp 2023) 54.5%

Finance 139

Finance Price Influencer Marketing Marketing 139

Sprout Social

FEBRUARY 24, 2025

Compliance concerns, reputation risks and the general challenge of creating interesting finance content make many brands cautious. Instagram Instagram is quickly becoming a go-to social media marketing channel for financial services. Social media for financial services is often met with some hesitation.

Marketing Strategy 80

Marketing Strategy Gen Z Finance Social Media Marketing 80

SmartBrief - Marketing

OCTOBER 30, 2023

Whether it’s Facebook, Instagram, YouTube, TikTok or one of countless other social media platforms, there are always influencers sharing their opinions and expertise with their enthusiastic followers. Influencer marketing offers a variety of unique benefits but also presents its fair share of challenges.

Influencer Marketing 52

Influencer Marketing Transform Finance Marketing 52

SmartBrief - Marketing

OCTOBER 30, 2023

Whether it’s Facebook, Instagram, YouTube, TikTok or one of countless other social media platforms, there are always influencers sharing their opinions and expertise with their enthusiastic followers. Influencer marketing offers a variety of unique benefits but also presents its fair share of challenges.

Influencer Marketing 52

Influencer Marketing Transform Marketing Marketers 52

Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. For businesses, this level of engagement represents a major marketing opportunitybut only if they know exactly how and why Australians are using the app.

Gen Z 64

Gen Z Transform Fashion Food 64

Sprout Social

APRIL 29, 2024

And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. According to The 2024 Influencer Marketing Report almost half of all consumers make purchases at least once a month because of influencer posts.

Branding 137

Branding Fashion Food COS 137

Hubspot Marketing

APRIL 25, 2022

Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. Leveraging TikTok Influencer Marketing. If you’re a marketer looking to start leveraging the app , or increase your investment, a great way to do so is via influencer marketing.

Gen Z 129

Gen Z Influencer Marketing Social Media Marketing Finance 129

Neil Patel

SEPTEMBER 29, 2020

2 Viral Nation — Best For Influencer Marketing. Viral Nation is the world’s number one specialist influencer marketing agency. Influencer marketing is still enormous these days. This exemplary team loves the process as much as it enjoys seeing the results.”. Viral Nation has an average 4.8-star

Social Media Marketing 144

Social Media Marketing Real Estate Gen Z B2C 144

Martech

SEPTEMBER 26, 2022

Alternative financing. Referral, affiliate or influencer marketing. Referral marketing, affiliate marketing and influencer marketing all allow you to reach your target audience and build interest. Experiential marketing. AI in fintech market. Alternative lending. Neo-banking.

Transform 117

Transform B2C Finance Affiliate Marketing 117

Marketing Insider Group

DECEMBER 1, 2021

Voice Search Will Evolve How Content Marketing Sounds. Influencer Marketing Is Evolving. AI-Powered Content Marketing Strategy. Trend #7: Influencer Marketing Is Evolving. Influencer marketing has been a source of great results for brands. The crux of influencer marketing will remain the same.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Neil Patel

APRIL 21, 2021

If you can get an influencer to endorse your product or brand, you can tap into the audience at the influencer’s disposal, which may be far more vast than your own following. Influencer marketing, then, is the field of marketing in which influencers are paid (via cash or other incentives) to promote a brand or product.

Fashion 139

Fashion Outbound Marketing PR Influencer Marketing 139

Hootsuite

AUGUST 5, 2021

You might know your favorite Instagram influencers’s preferred brand of dog food, the messy details of their last breakup or what’s in their medicine cabinet. But there’s one piece of information that rarely makes it into an Instagram story: how much that influencer is being paid. The global influencer market is a $13.8

Price 145

Price Affiliate Marketing Food Influencer Marketing 145

Neil Patel

DECEMBER 14, 2021

Hannah Lu, Marketing at Waterdrop. The Shelf is a fast-growing influencer marketing agency that helps brands create authentic connections with their customers. SoFi is a personal finance company offering a range of finance products including student loan refinancing, mortgages, and, now, a cryptocurrency investing product.

Customer 126

Customer Finance Fashion SEO 126

Sprout Social

FEBRUARY 13, 2025

Creator Spotlight: Feed Me satiates audiences on Substack While very few brands have tried publishing their own Substack content yet, the long-form content platform has become an oasis for influencers and creators and their loyal followings. Like the Feed Me newsletter, authored by journalist, writer and creator Emily Sundberg.

Gen Z 68

Gen Z Branding Fashion Retail 68

Hubspot Marketing

MAY 31, 2022

The complex and evolving nature of social platforms has created a market for social specialists capable of directly targeting your key audience segments and curating your social calendar. In much the same way that you might hire an accountant to manage your business finances, you can now tap social media expertise to streamline the process.

Social Media Marketing 143

Social Media Marketing Energy Finance Marketing 143

Hootsuite

APRIL 7, 2022

Founded in 2019, Public is both an investing app and a social network for users interested in finance, cryptocurrency, and investing. It’s a good time to focus on the growing personal finance community. If your company isn’t in the finance space, Public may not be relevant to you. In recent years, interest in crypto has surged.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Hubspot Marketing

DECEMBER 11, 2019

While they both care about their finances and invest in things that can improve their careers -- like higher education. built up their own finances shortly after the Recession , which ended in late 2007. Additionally, a recent survey shows that 87% of Gen Z prefers ads or marketing content that shows actual people discussing products.

Gen Z 145

Gen Z Millennials Finance Education 145

Hootsuite

NOVEMBER 2, 2022

Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is sponcon? Write a clear brief. Get the free template now!

Branding 118

Branding Influencer Marketing Affiliate Marketing Finance 118

Hootsuite

AUGUST 27, 2019

It’s called How To Win the Game of Advanced Personal Finance. For example, personal finance and development expert @ramit often takes to Instagram to share a lesson or piece of insight with his followers. In doing so, his followers know to trust him as a source for personal finance knowledge. Share valuable thought leadership.

Thought Leadership 111

Thought Leadership Finance Food User-Generated 111

Marketing Insider Group

DECEMBER 18, 2019

2 And data from this year’s B2B Marketing Mix shows it’s likely because users in the B2B world trust LinkedIn more than any other social media channel 3 —they trust it with their professional posts but also with their business posts. Influencer Marketing: Influencers don’t just live on Instagram—they’re everywhere.

Marketing Mix 111

Marketing Mix Thought Leadership Manufacturing Finance 111

Hubspot Marketing

FEBRUARY 5, 2024

Recommend Resources: Free Email Marketing Course: Get Certified in Email Marketing Blog Post: Email Marketing: The Ultimate Guide (+ Expert Tips) Topic Learning Path: Email Marketing 4. It also pushed them up to number 5 in the finance app category on the app store, according to Shorty Awards.

Marketing 129

Marketing Marketers User-Generated Social Media Marketing 129

Sprout Social

APRIL 29, 2024

And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. According to The 2024 Influencer Marketing Report almost half of all consumers make purchases at least once a month because of influencer posts.

Branding 85

Branding Fashion Food COS 85

Buffer Marketing

APRIL 10, 2024

Sponsored content — also known as influencer marketing — is a cornerstone of Instagram monetization — influencers and creators get the financial benefits of working with brands, and brands get access to highly engaged followers.

Affiliate Marketing 119

Affiliate Marketing Non-Profit Finance Promotion 119

Buffer Marketing

APRIL 22, 2025

Modash Modash is an influencer marketing tool that has recently doubled down on its YouTube strategy. YNAB You Need A Budget (YNAB) is a personal finance and budgeting app (that I’ve been personally using and loving for years!). They’re always on top of the news and simplify its impact for their audience.

Video Marketing 76

Video Marketing Social Media Marketing Marketing Marketers 76

Hootsuite

DECEMBER 4, 2019

For more, read our guide to influencer marketing. shanleesimmons spoke with Golden Girl Finance about the skills you should sharpen in order to have the best grasp of your finances — and where you can go to fine tune them. A post shared by New School Of Finance (@nschoolfinance) on Oct 3, 2019 at 8:04am PDT.

Branding 145

Branding Finance User-Generated Food 145