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Influencer Marketing: The New Face of Social Media

Marketing Insider Group

Advertisements that once dominated feeds now compete with user-generated content, personal recommendations, and influencer endorsements. Influencer marketing closes the gap between businesses and consumers by using authentic voices to promote products and services. Niche influencers often bring better results than celebrities.

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Scaling a high-performing influencer marketing program

Sprout Social

Launching an influencer marketing program is no small featespecially for B2B brands. Yet, influencers are the modern way to reach audiences, and their content dramatically outperforms most content that comes directly from brands. Most brands dont have a dedicated influencer marketing team.

Insiders

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The future is niche: a brand guide to popular niche communities

Sprout Social

Social listening, research, monitoring and partnering with influencers will help you learn about the community behaviors and inform how to authentically engage with them. Micro-influencers are often stewards of niche communities, a role they respect when it comes to allowing brands into the space.

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FinTok: How influencers are changing financial services marketing

Sprout Social

TikTok has a thriving niche community, known as FinTok, which features approachable micro- and macro-influencers who are offering younger generations free financial education in the form of bite-sized videos. FinTok is shaping how consumers and industry insiders think about finances, spending and saving.

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How to inflation-proof your marketing in 2025

Martech

While Instagram remains the global leader in influencer marketing (with a market surpassing $22 billion this year ), B2B organizations are increasingly turning to LinkedIn, where executive voices carry a strong influence in cautious purchasing environments.

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How marketing leaders can transform marketing from a support function to a growth driver

Martech

Foster cross-functional collaboration Marketing leaders should work closely with finance, sales and product teams to create holistic strategies that align with business goals. Complex channels, technology and performance metrics are important aspects of the function.

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The Ultimate Guide to Instagram Influencer Marketing for Brands

Hubspot Marketing

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 What is Instagram influencer marketing? billion in 2016.