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How to Hire a Community Manager

Hubspot Marketing

So, you want to hire a community manager to help raise brand awareness for your company and better connect with your consumers. There‘s just one problem: You’re not sure how to hire a community manager. Where can you find a community manager? Why hire a community manager? What qualities should you look for when hiring?

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How to make the jump from product-market fit to platform-market fit

Martech

Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest growing in the company. But there’s a problem — the company operates in silos, treating all products as separate cost centers. Product-market fit. “We need a scalable platform.

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How to manage SEO campaigns during economic downturns

Search Engine Land

This article can help marketers manage SEO campaigns and show the value of their efforts despite a recession, during periods of market uncertainty, or during periods when external factors greatly change your target consumer’s behaviors. The most common definition is the total number of people who could possibly use a product or service.

SEO 108
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Unlocking the power of marketing mix modeling solutions

Martech

MMM offers a compelling solution for marketing and enterprise functions like finance and supply chain, which use these models to articulate return on investment and optimize strategies. Nearly half of marketing leaders struggle to prove their value and gain recognition for their contributions, a recent Gartner survey found.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

You’ll learn how mastering these seven key areas can transform your marketing ops into a powerhouse of productivity and impact! Secure your seat and register today! 📆 December 11th, 2024 at 11:00 AM PST, 2:00 PM EST, 7:00 PM GMT

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How to clarify marketing metrics to impress the C-suite

Martech

Ideally, a lead score should rank prospects’ readiness to buy and assign an expected monetary value (EV) to the prospect pipeline based on the products of interest, engagement levels and purchase probability. This ensures that the finance team is always aware of the latest developments and can provide timely feedback.

Finance 128
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Marketing Budget and Job Growth Rebound

The CMO Survey

Drilling down, marketers expect to spend more on customer relationship management (+ 6.9%), customer experience (+ 5.6%), branding (+ 7.0%), new product introductions (+ 8.1%), and new service introductions (+ 4.3%) in the next year. B2B Services companies grew the most (7.6%), followed by B2C Product companies (5.3%).

CMO 173