Martech

AUGUST 21, 2024

Yet, many companies manage martech, salestech and support tech in isolation, resulting in fragmentation of that experience. The customer experience imperative: Moving beyond isolated tech solutions In many companies, the norm is to purchase and manage martech separately from other teams. Focus: External effectiveness, making money.

Customer 111

Customer Transform Logistics Finance 111

The Marketing Operations Leader

JANUARY 11, 2025

PMO (Project Management Office) "Designing workflows, processes, and standard practices to drive operational efficiency." Recommendation: 1-2: Use a project management tool to map out workflows and create playbooks for recurring tasks. People "Structuring the team, developing talent, and leading effective change management."

Finance 130

Finance Marketers Marketing Succession Planning 130

Martech

AUGUST 15, 2024

Through clear communication, marketing ensures the product features land as promised, maximizing its value.” While finance sees marketing’s greatest impact on revenue growth, sales values its ability to deliver leads. Consider this view from IT, via Warren Street, former SVP of Cloud Engineering at U.S. Perception is everything.

Finance 121

Finance Customer loyalty Entertainment Price 121

Martech

NOVEMBER 20, 2024

Here are my top three tips to make this season positive and productive. Focus on the data It’s hard to have a productive performance conversation if you feel your performance was one way while your manager feels it was another. For example, you may not manage a P&L, so you can’t speak directly to your financial performance.

Finance 114

Finance Marketers Marketing Management 114

Hubspot Marketing

SEPTEMBER 16, 2024

If you look at the best meme pages across finance, tech, whatever, the best memes are typically about problems you’re facing. This is something super underrated that most social media managers don’t think about. For example, at one startup I work with, the product is all about helping founders, so we never try to offend founders.

Gen Z 112

Gen Z Finance Marketers Marketing 112

Sprout Social

APRIL 21, 2025

Dr. Regina Moore, one of the founders of Womens Personal Finance , a niche financial education community for women and nonbinary folks, says brands should keep in mind that were here focusing on something we really care about. Access targeted audiences You know your products and services arent for every single person out there.

Branding 99

Branding Finance Fashion Health 99

The Marketing Operations Leader

MARCH 3, 2025

Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada, and Rohan Bhatt, Senior Product Marketing Manager at Adobe. If Retail churn is 20% but Finance is only 8%, you need different retention strategies. Register now to save your spot!

Transform 130

Transform Customer Acquisition Finance Marketers 130

The Marketing Operations Leader

FEBRUARY 19, 2025

Make Every Marketing Dollar Count Managing marketing budgets shouldn’t be a guessing game. Actual teams will vary based on product, GTM motion, industry, etc. Giving people the benefit of the doubt keeps conflicts productive rather than personal. I created this team structure guide for marketing ops teams.

Finance 130

Finance CMO Analytics Communications 130

Martech

SEPTEMBER 4, 2024

The CDP allowed me to deliver personalized messaging to different stakeholders within the buying committee — think CTOs, procurement managers and directors of IT. Owned content: Webinars and case studies played a key role in driving MQLs to SQLs, especially in the technology and finance industries.

Marketing Strategy 120

Marketing Strategy Whitepaper Finance Transform 120

Martech

OCTOBER 1, 2024

Speaking different languages: A common disconnect Recently, I participated in a roundtable discussion with finance and data science leaders. For finance teams, predictive means causal forecasting — what’s expected to happen given specific variables. Marketing, product development, IT, data science and HR are five examples.

Finance 117

Finance Marketers Marketing CMO 117

Hubspot Marketing

FEBRUARY 26, 2025

Six years ago, I led a website content overhaul that nearly derailed when the product team and sales department had completely different ideas about our messaging priorities. That experience pushed me to develop a systematic approach to stakeholder management. Product Marketing Manager: Product positioning and feature communication.

Finance 98

Finance Transform Communications CRM 98

Martech

JANUARY 3, 2025

Understanding the real costs of events and how to manage them effectively is the difference between a successful conference and a budget nightmare. When planning a conference, most teams start with the big-picture items: venue, food and beverage and production. Sponsorship revenue can significantly offset costs.

Logistics 120

Logistics Food Entertainment Finance 120

Martech

NOVEMBER 12, 2024

Without clear data to back up these improvements, teams will struggle to demonstrate their value to finance and risk missing out on the credit they deserve. B2C has the training, understanding and rigor to control all four Ps (product, pricing, placement and publicity). Dig deeper: Is product-led growth a GTM silver bullet?

Marketing Strategy 122

Marketing Strategy B2C Finance Analytics 122

Hubspot Marketing

JANUARY 3, 2025

A loss leader is a free-ish mini product that gets customers to buy a bigger product. For example, the keyword social media manager jobs has a keyword difficulty of 0 and 7,200 searches per month. Look within your product for features that could be free tools. This is something I like to call free tool marketing.

Finance 124

Finance Marketers Marketing Promotion 124

Hubspot Marketing

DECEMBER 10, 2024

Once you've earned a rank, its (generally) manageable to keep it there, making SEO cost-effective or sometimes free to continue ranking. Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. SEO has compounding benefits.

SEO 128

SEO Gen Z Finance Transform 128

Martech

NOVEMBER 13, 2024

However, doing so requires a fundamental shift in mindset — from viewing marketing as a cost management function (CPL, CPA, etc.) Foster cross-functional collaboration Marketing leaders should work closely with finance, sales and product teams to create holistic strategies that align with business goals.

Transform 133

Transform Marketers Marketing Customer Acquisition 133

Martech

JANUARY 7, 2025

In B2B, where the purchase journey is longer, its not as simple as optimizing for product-related queries; its essential to incorporate educational content to ease users into the awareness and engagement stages. For example, a rich blog post for a fintech company could be titled What is embedded finance?

SEO 112

SEO Logistics User-Generated Finance 112

Hubspot Marketing

SEPTEMBER 12, 2024

He pointed to initial marketing efforts for his company’s product - a set of functional beverages using Indigenous ingredients - as a costly failure. To get the word out and build awareness, Quis Quis suggests leveraging marketing, focusing on your product, starting small, and working smart.

Logistics 116

Logistics Finance Manufacturing Law 116

Hubspot Marketing

JANUARY 8, 2025

If your landing page doesnt present your service or product value well enough, you could be losing out on traffic simply because your teams UI/UX could use a facelift. Subscription Model Promotion: SaaS products are typically sold on a subscription basis. (Except its usually not that simple.) Less busywork.

Price 104

Price User-Generated Finance eCommerce 104

Martech

MAY 14, 2025

.” Fortune 500 CEO, from a recent interview I recently published part of an interview with a public company CFO, which ignited a conversation among marketing, sales and finance leaders across multiple channels. Sales blames product. Product blames finance. Finance pulls funding. Marketing blames sales.

Finance 91

Finance Manufacturing Management Product 91

Martech

NOVEMBER 21, 2024

His insights reveal a pressing need for accountability, precision and smarter strategies to optimize go-to-market efforts and manage opportunity costs. I mean, you can’t run a business that can’t sell your products, and there’s a basic threshold expense that’s required, and it’s usually not a trivial amount. But what about the rest?

Transform 108

Transform Finance Marketers Marketing 108

Jeff Bullas

JUNE 18, 2025

But in this noisy world of ChatGPT-generated thought soup, a few voices still manage to cut through. Narrative-Driven Case Studies – They tell real stories of change, not just product features. 5: Zain Kahn Founder of Superhuman, Zain shares insights on AI, productivity, and the future of work. They teach. They question.

Transform 173

Transform Education Health Thought Leadership 173

Backlinko

OCTOBER 21, 2024

It’s a multi-faceted approach: Industry-savvy editors: Many team members have backgrounds in home-related fields or adjacent industries like mortgages and personal finance. For instance, they used their product features to create the State of Video live event. Say you’re in personal finance. Results Traffic is important.

SEO 102

SEO Finance User-Generated Food 102

Martech

SEPTEMBER 12, 2024

A novel development, however, is the incorporation of data from back office sources including finance, contracts, product usage and supply chain. One point he made is that Oracle Unity CDP is actually a relatively young product. It even makes it possible to introduce product teams into the mix.”

Transform 115

Transform B2C Manufacturing Finance 115

Hubspot Marketing

JANUARY 8, 2025

As a content pro (and former social media manager), Ive got you covered. Tools and software: This includes publishing, reporting, campaign management, social listening and monitoring, and other social media management tools. (If Table of Contents What is a social media budget? Heres what they said.

Social Media Marketing 128

Social Media Marketing CMO Finance Health 128

Sprout Social

APRIL 15, 2025

But there isnt a built-in fan base for the finance sector, asserts Monzo Banks Head of Social, Richard Cook. Factor in cultural taboos about personal finances and strict industry regulations, and delivering a winning social media strategy can seem impossible. Is this product announcement cool or exciting?

Finance 79

Finance Law Education Entertainment 79

Buffer Marketing

OCTOBER 17, 2024

While they may seem worlds apart, the similarities are striking — both grapple with burnout, a need for steady growth, and a reliance on outside financing, whether it’s from lenders or donors.  Focus on people, not products In nonprofit marketing, the people they help are front and center. With the bank’s 8.4K

Whitepaper 115

Whitepaper Thought Leadership Marketers Marketing 115

Martech

APRIL 2, 2025

Addressing these pain points effectively strengthens your connection with your audience and helps differentiate your products or services from competitors. Imagine your business provides services to help other companies manage their finances and payroll. Let’s consider a couple of examples to clarify.

CRM 114

CRM Thought Leadership Finance Shipping 114

Hubspot Marketing

FEBRUARY 2, 2023

Project management isn’t just about building software and hardware. Project managers distribute resources appropriately, manage timelines, and take care of stakeholders throughout the process. After all, there’s a reason project managers are constantly tweaking their approaches and rethinking their processes.

Management 143

Management Communications Finance Product 143

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. Proof: 80% of Pinners have discovered a new brand or product on Pinterest.

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Hubspot Marketing

OCTOBER 29, 2024

B2C customers typically expect a straightforward, fixed price on whatever they’re purchasing, whereas B2B pricing structures are more fluid, suggests Gianluca Ferruggia , the general manager at online B2B marketplace DesignRush. B2B products often have greater technical complexity, which leads to longer onboarding processes. “In

eCommerce 124

eCommerce B2C Manufacturing Retail 124

Martech

DECEMBER 11, 2024

Change management experts: Driving AI adoption Change management experts ensure smooth adoption of AI across the organization. Are change management experts engaged in addressing AIs impact on workflows? This model isnt just about the end product its about shaping the experience and message.

Transform 110

Transform Key Performance Indicator User-Generated Communications 110

Search Engine Land

NOVEMBER 28, 2023

Google will impose new restrictions on personalized ads related to consumer financial products and services next year, when it updates its Personalized ads policy in February. Google’s “credit in personalized ads” policy will be broadened to include “consumer finance in personalized ads.”

Finance 91

Finance Advertisers Advertising Management 91

Hubspot Marketing

NOVEMBER 20, 2024

It helps businesses understand the threats they face and determine how best to manage or reduce those risks. Before Introducing New Processes or Products If I’m launching a new product or service, I’d want to assess all the potential risks involved. Sure, it impacts productivity , but it's not life-threatening.

Manufacturing 101

Manufacturing Finance Health New Technology 101

Martech

NOVEMBER 21, 2024

His insights reveal a pressing need for accountability, precision and smarter strategies to optimize go-to-market efforts and manage opportunity costs. I mean, you can’t run a business that can’t sell your products, and there’s a basic threshold expense that’s required, and it’s usually not a trivial amount. But what about the rest?

Transform 98

Transform Finance Marketers Marketing 98

Search Engine Land

FEBRUARY 27, 2024

Google will start enforcing tougher restrictions on personalized ads related to consumer financial products and services from tomorrow, February 28. Google’s “credit in personalized ads” policy will be broadened to include “consumer finance in personalized ads.” ” Get the daily newsletter search marketers rely on.

Finance 92

Finance Advertisers Advertising Management 92

Search Engine Land

AUGUST 13, 2024

In July, AI Overviews were less likely to appear for: General product searches (e.g., “shoes,” “furniture”). Salary-related queries (e.g., “nurse salary,” “human resources manager salary”) saw a significant increase in AI Overviews – jumping from 7% to 85% in July. Google, Apple).

Real Estate 106

Real Estate Finance Entertainment eCommerce 106